Counterman

aftermarketNews (AMN): How has the global supply chain disruption over the past few years impacted your operations or sourcing strategies? Anan Bishara: The disruptions of the past few years validated a strategy we’ve embraced since the beginning: building a diversified and flexible supply chain. From the outset, we prioritized geographic diversification, establishing manufacturing partnerships across Southeast Asia, Latin America, and more recently, expanding our footprint in North America—both in the U.S. and Mexico. We’ve always believed that maintaining optionality is critical—not just for cost control, but for resilience. When the global supply chain came under stress, our ability to pivot between sourcing regions allowed us to minimize delays, contain costs and continue serving our customers with consistency. The disruption reinforced our conviction that flexibility and preparedness are not just operational advantages—they’re strategic necessities. AMN: The filter category is highly competitive. How does Premium Guard differentiate itself in terms of product, pricing or service? Bishara: Being ahead is a core commitment at PGI—that’s what sets us apart in such a competitive space. We differentiate by leading in five key areas: customer focus, innovation, product quality, coverage and speed to market. PGI played a key role in transforming private labels from a choice line to a coverage line within the segment. What once sat at the bottom of the shelf as a short line of opening-price-point products has evolved into leading coverage across two or three tiers of quality and performance. We built the platform that enabled our customers to transform their brands from followers to leaders. We invest heavily in product development and engineering to ensure we’re first to market with new applications and solutions. Our products are built to deliver consistent, best-in-class performance, backed by rigorous quality control. Coverage is another area where we lead the industry. Not only are we investing in innovation in filters, we’re also developing technology to better forecast the life of a part and determine vehicle interior air quality (ViAQ). Technicians with more tools to diagnose problems are able to provide better solutions and manage inventory more effectively. We’re not the lowest-cost supplier, but we offer premium quality, dependable supply and competitive pricing. What truly sets us apart is our approach to partnership—working closely with our customer teams to deliver exceptional value. Our customer service and speed-to-market give us an edge that other brands have trouble matching. AMN: How are you preparing Premium Guard for long-term success beyond your own leadership? Bishara: People, culture and process—that’s where the foundation for PGI’s long-term success lies. My focus has been on developing a strong, empowered leadership team that is not only highly capable, but also deeply aligned with our mission and values. We’ve been intentional about fostering a culture rooted in a commitment to innovation, and one that is both customer- and product-centric. At the core, our goal is to consistently deliver and build value for our customers, our team and our stakeholders. This culture is aspirational in vision but fully operational in practice. It guides how we lead, how we serve and how we grow. By embedding these principles into the fabric of PGI, we are building a company that is resilient, forward-looking and capable of thriving well beyond any single individual’s leadership. AMN: Premium Guard is sponsoring classrooms on 13 UTI campuses in partnership with NAPA. Why is it so important to be part of the aftermarket’s next generation of technicians and shop owners? Bishara: The aftermarket is facing a labor shortage. As vehicle technology advances, we need highly skilled professionals to service the vehicles we drive daily. By partnering with NAPA and UTI to sponsor classrooms, we’re helping train the next generation of technicians. Supporting them is not just the right thing to do, it’s a strategic investment in the sustainability and success of the entire aftermarket ecosystem. AMN: What inspired you to start Premium Guard, and what gap in the aftermarket were you aiming to fill? Bishara: I was fortunate to secure a Fulbright scholarship to pursue my graduate degree at a time when my career in marketing consultancy in Tel Aviv was beginning to flourish. Leaving that behind to move overseas with my wife and two young children—especially with limited resources—was a challenging decision. During that period, while helping a friend who had experienced setbacks in the automotive aftermarket, I discovered an industry that resonated deeply with my passion for cars and innovative products. It quickly became apparent that the market lacked comprehensive, high-quality private-label solutions, especially as automotive retail was expanding rapidly. Recognizing this gap and the significant opportunity it presented, I founded Premium Guard Inc. (PGI) in 1996. Our goal from day one was clear: to create a consumer-focused private-label brand offering outstanding value, comprehensive product coverage, and turnkey solutions that empower retailers and service providers without compromising quality. AMN: What key milestones do you believe have been most critical to Premium Guard’s success in the aftermarket? Bishara: After several years of cold calling and repeatedly facing closed doors with our private-label business concept, I decided to launch the Premium Guard filter line in 2000 as a proof-of-concept. This marked our first and most critical milestone, as it allowed customers to experience firsthand the quality of our products and the value of our service and support. Establishing credibility through our own branded products helped build trust, ultimately enabling customers to confidently entrust us with their private-label brands. The foundational work we did with buying groups and customers in the traditional market served as a launching pad, propelling PGI into partnerships with national retailers—a significant step that was essentially like starting a new business in many ways. Another transformative moment came in 2020 with the acquisition of Tenneco’s filter business and manufacturing facility in Mexico. This strategic move provided vertical integration, enhancing our control over quality and costs. That same year, we further expanded our market presence in the fast-lube segment through the acquisition of IPC Global Solutions and the ECOGARD brand. These milestones collectively positioned PGI as the third-largest filtration company in North America and established us as the leading provider of private-label filtration solutions in the automotive aftermarket. AMN: What’s been your most valuable lesson as a founder in this industry? Bishara: Trusting yourself—your instincts, your judgment and your passion—has been the most important lesson. While that advice may sound obvious, the real challenge lies in learning to distinguish between noise and true insight. With time and experience, you develop the ability to invest in the right ideas and ignore distractions. It’s a skill that comes with maturity and is foundational to long-term success. Equally important is learning to trust others. As a founder, your role evolves. In the beginning, you’re involved in every detail from start to finish. But, as the business grows, you must begin to delegate, empower others and shift your focus toward vision and strategy. What has made this transition possible for me is the culture we’ve built—one that values constructive feedback and respectful debate. This allows us to consider multiple perspectives, challenge each other productively, and make thoughtful, well-rounded strategic decisions as a team. The post Anan Bishara on Growing and Differentiating in a Competitive Market appeared first on Counterman Magazine. View the full article

The University of the Aftermarket Foundation (UAF) has awarded 368 scholarships totaling more than $700,000 for the 2025-26 school year. A full list of recipients is available on the Automotive Scholarships website. Supporting Education Across the Industry Scholarship recipients are attending two- and four-year colleges, universities and accredited automotive vocational programs. Many students are studying to become mechanical, collision or heavy-duty repair professionals. Others are pursuing degrees in engineering, business, supply chain and IT/cybersecurity—all paths that support the future of the automotive aftermarket. In addition to the 368 scholarships funded directly by UAF and its donors, the Foundation also helped administer more than 100 additional scholarships on behalf of state associations, Women in Auto Care and other industry partners. Application and Review Process Candidates applied through the Automotive Scholarships and Heavy Duty Scholarships websites. Volunteer reviewers evaluated submissions, with award notifications sent to both recipients and their schools. “We would not be able to award so many scholarships without the generosity of those who contribute their time and resources to UAF, including the Auto Care Association and MEMA Aftermarket Suppliers,” said Mike Buzzard, AAP, UAF scholarship committee chairman. “Their support is essential to ensure students with demonstrated academic and work achievements can earn scholarships and begin their journey in the aftermarket through education.” Looking Ahead Applications for scholarships for the 2026-27 academic year are now open. Students must apply at AutomotiveScholarships.com or HeavyDutyScholarships.com before the March 31, 2026, deadline. For more details about UAF scholarships or those awarded on behalf of more than 40 organizations, visit AutomotiveScholarships.com/scholarships. To learn more about the University of the Aftermarket Foundation or to donate, visit UofA-Foundation.org. The post UAF Grants $700,000 in Scholarships for 2025-2026 appeared first on Counterman Magazine. View the full article

DRiV announced plans to add more than 500 new SKUs to the Monroe coil springs range by the end of 2025. The initiative will increase coverage of original equipment-style Monroe coil springs to more than 92% of the European light-vehicle market. The move represents more than a 10% increase in coverage over the past year. “As a provider of quality products from recognized and trusted brands, DRiV is committed to helping customers lead in every category we serve,” said Caroline Bonard, senior product manager, EMEA, DRiV. “Monroe Coil Springs now offer a comprehensive program with the right spring technologies for a broad range of models, quality materials, manufacturing processes, durability, and coverage aligned with local market needs.” Expanded Vehicle Model Applications DRiV already introduced Monroe coil springs for vehicle models such as Volkswagen Up! (2011), Golf VII (2012), and Passat B8 (2014). Other models include the Peugeot 208 II (2019) and Nissan Juke (2010). The company will soon expand coverage to include the Toyota Yaris (2020), Ford Mondeo V Turnier (2014), BMW 3 (2018), Volkswagen Passat Alltrack B7 (2012), and Honda Civic IX (2012). Technology, Materials, and Warranty Protection Each Monroe coil spring comes with a five-year warranty and matches the vehicle manufacturer’s recommended design. DRiV manufactures Monroe coil springs from premium silicon chrome or chrome vanadium spring steel. The company applies shot-blasting and shot-peening to prevent fatigue and stress-corrosion failures. DRiV also uses two surface treatments: phosphate or zirconium-manganese coating and epoxy powder painting technology. These processes ensure corrosion protection and extend service life. “We believe that our Monroe coil springs are an outstanding product available in the aftermarket today. With our focus on quality, durability, coverage, convenience, and warranty protection, Monroe is a trusted choice,” Bonard added. The post DRiV to Expand Monroe Coil Springs Coverage appeared first on Counterman Magazine. View the full article

CRP Automotive announced the appointment of Tony Leovan as national sales manager for import. The company also appointed Andy Peckham as national sales manager for wholesale distribution. Leovan to lead import sales managers channel Leovan will oversee CRP’s import wholesale distribution business. He will focus on expanding sales with both new and existing customers. He also will support sales and marketing initiatives. He will serve as the product expert for all brands offered by CRP Automotive. Leovan expressed enthusiasm for the role. “I am excited to be working with CRP in an industry I am passionate about,” he said. Before joining CRP Automotive, Leovan served as supervisor account manager for CHS Lubricants, where he managed private label business. He also worked as district sales manager for NAPA Import Parts. At NAPA, he oversaw sales for the Altrom OE import parts program. Cory Martin, director of sales for the wholesale distribution channel, welcomed Leovan. “We are pleased to have Tony join the CRP team,” Martin said. “His extensive experience in the fluid industry, combined with his understanding of selling OE import brands, will positively impact our customer-first commitment.” Leovan holds a bachelor’s degree in marketing from Minnesota State University, Mankato. He also holds a Lean Bronze Certification. Peckham brings customer-focused experience Peckham will manage a portfolio of regional and national customers. He will focus on strategic growth and relationship building through tailored sales initiatives. He expressed his commitment to strengthening CRP’s market presence. He emphasized driving success through collaboration and customer-focused strategies. Before joining CRP Automotive, Peckham managed sales and technical support for Valeo Service US as division tech care and trade marketing specialist. He also spent more than a decade at TI Fluid Systems, where he contributed to strategic growth and product launches. Martin praised Peckham’s experience. “Andy brings a customer-focused perspective and over 15 years of automotive aftermarket industry experience,” Martin said. “We’re anticipating a positive impact from his contributions.” Peckham is a master automotive technician. He graduated from Saginaw Valley State University. He also serves as a member of the MEMA – MiX Executive Committee Board. The post CRP Automotive Appoints New Sales Managers appeared first on Counterman Magazine. View the full article

Air filters are seemingly simple, but unfortunately often neglected until they are so dirty they’ve been unknowingly (to a vehicle owner) affecting performance. Selling them offers benefits to you and your customer. It’s never bad to ask the air filter question and, at minimum, replace them once a year. If a customer is skeptical, explain that even as little as 10% blockage of an engine air filter can begin to affect performance. Point out that the effects of a dirty filter were more noticeable on older vehicles, and modern fuel management systems are designed to compensate for reduced air flow. This is good for driveability and emissions, but bad for overall performance. Along with other normal maintenance items, filters are easy for a vehicle owner to overlook. Be prepared for questions about high-performance filters, because you will get them. Many people ask about high-flow filters, cold air intakes or, on an older car, ditching the original air cleaner for a round, chrome replacement. Don’t be intimidated by performance questions; here’s what you need to know to answer them with confidence. High-Flow Filters High-flow performance filters are a very common upgrade. They are typically recognized and associated with a color, as opposed to the traditional white paper element. Often pinkish/red, the color is from a dyed oil that is soaked into the element. The elements are typically a cotton weave, held in place by a wire mesh. The weave is looser than a standard paper air filter, allowing a greater volume of air to pass through. Since the loose weave cannot filter out the smaller particles, it is soaked in oil, and the particles will, in turn, stick to the oil. Dye is used in the oil so there is an easily noticeable contrast between the oil and the element, allowing you to ensure that all areas are saturated. Even though red is the most common, there are multiple other colors available. These types of filters absolutely flow better, and it is often noticeable in engine performance characteristics. But they do require regular cleaning and re-oiling to maintain their level of performance. You can be confident about selling them and touting the increased flow, but I do warn people that when they clean and oil them, be sure to heed the instructions, and don’t over-oil them. There have always been rumors of these types of filters damaging mass airflow sensors, but they are largely unfounded, and over-oiling them is the only thing that could possibly contribute to this. Factory Air Cleaners If you have a customer with an old car who wants to install a round chrome air cleaner, you may not be able to change their mind, but there are many facts about the original factory air cleaners that are often overlooked. Many people think they’re an eyesore compared to a shiny new chrome one, but there’s a lot more to them than meets the eye. The inside of the air cleaner is designed to smoothly direct the air flow up to the top while reducing turbulence, so the air can be smoothly drawn down through the carburetor. They have a snorkel extending off of them to pick up cool air from the side of the engine compartment, and the snorkel also is designed to increase the velocity of the air as it enters the air cleaner. In addition, the snorkel design incorporates a pickup for warm air to be drawn from around the exhaust manifold up into the air cleaner for improved cold-weather driveability. On the main body of the air cleaner, there is also a filtered pickup for fresh air to enter into the crankcase as part of the positive crankcase ventilation system, so they are important for emissions, too. This is all theoretically great information, but if someone wants a chrome air cleaner, I get it. They look great, and they are a common characteristic of some old muscle cars. The completely exposed element offers the maximum amount of air flow necessary for the type of performance sought after in these cars. The minor affect in driveability due to lack of a heat riser and less air velocity at low RPM is not missed on a car with straight line, high RPM performance in mind, and one that is most likely only driven in the summer. I do like to point out that there were a handful of top-dog muscle cars that came originally with chrome open-element air cleaners. On these cars, the crankcase ventilation was routed to the air filter base, and the aftermarket units generally have a stamped breakout in the base and come with a fitting so this can be reconnected. I always encourage them to reconnect these emission-related devices. If your customer is replacing the air filter on an old vehicle with an OE air cleaner, it’s important to use a high-quality filter and always look it up for the application. You can’t see it when the lid is on, but the filter is designed to seal on the top and bottom so that all air flows through it. If a filter is installed that is even a little bit too short, unfiltered air will be drawn over the top of the filter into the engine, plus mice can fit through just about any small crack, and that carburetor is an awful inviting cubby to store the kibbles `n bits you keep in the garage. Cold Air Intakes Aftermarket “Cold Air Intakes” are the rage on newer cars and trucks, and these can offer performance benefits as well in terms of the flow, but there may be a sacrifice in driveability when ditching the original air box on a modern vehicle. Modern air boxes also have provisions for warm air during cold starts. They have crankcase ventilation connectors, they reduce noise and they are designed to improve air velocity at low engine RPM, just as the original air cleaner on an old vehicle. Another drawback to cold air intakes is they often drop very low in the engine compartment to pick up air. Most factory air boxes draw from above the radiator core support or from behind one of the front fenders, the point being they draw from high up. It doesn’t matter if a cold air intake picks up down low…that is, until there is a bad rainstorm and deep water. And, since a lowered suspension is popular on new cars, watch out! The post The Science Behind Air Filters and Engine Performance appeared first on Counterman Magazine. View the full article

Milwaukee Tool has introduced new Mechanics Hand Tool Sets, engineered as an all-in-one solution for professionals. Milwaukee Tool said the sets pair versatile hand tools with the PACKOUT Modular Storage System, offering both performance and organization. Complete Tool Solutions with PACKOUT The Master Mechanics Hand Tool Set is available in a comprehensive 366-piece version. Customers can also choose product-focused sets stored in a 4-Drawer Tool Box or purchase individual product trays. All tools arrive organized in PACKOUT Drawer Tool Boxes, which are impact-resistant. The PACKOUT 4-Wheel Dolly provides a 250-pound weight capacity, giving users portable durability on the jobsite. Tools Built for Performance The sets feature 6-point Chrome Sockets with FOUR FLAT sides to deter rolling and 90-tooth ratchets designed for use in tight spaces. Ratcheting Combination Wrenches provide a 2.5-degree arc swing and MAX BITE open-end grip, delivering up to 25% more torque. Each set also includes pliers, picks, pry bars, screwdrivers, and hammers for a complete mechanics tool solution, Milwaukee Tool said. Warranty and Availability Milwaukee Tool backs the new Mechanics Hand Tool Sets with a Lifetime Guarantee on the hand tools, while the remaining items are covered by a Limited Lifetime Warranty. All sets will be available in October 2025. Product Details 366-piece Master Mechanics Hand Tool Set with PACKOUT Drawers and Dolly SKU: 48-22-9495 | MSRP: $3,999.99 242-piece Drive Metric & SAE Ratchet & Socket Set with PACKOUT 4-Drawer Tool Box SKU: 48-22-9491 | MSRP: $1,599.99 60-piece Metric & SAE Combination Wrench Set with PACKOUT 4-Drawer Tool Box SKU: 48-22-9492 | MSRP: $1,199.99 64-piece Hand Tool Set with PACKOUT 4-Drawer Tool Box SKU: 48-22-9493 | MSRP: $1,149.99 The post Milwaukee Tool Unveils New Mechanics Hand Tool Sets appeared first on Counterman Magazine. View the full article

Aetna Truck Parts, a shareholder with HDA Truck Pride, announced the acquisition of Douglas Truck Parts. Aetna said it plans to integrate the resources, inventory and distribution network of Douglas. The company aims to expand its presence in the Chicagoland market and beyond. A Joining of Values “This is more than a business transaction — it’s a joining of values,” said Gai Walny, vice president of Aetna Truck Parts. “Both companies were built on a foundation of trust, reliability and technical know-how. Together, we’re not only preserving that legacy, but expanding it to serve a broader customer base with unmatched decades of expertise.” Century-Long Histories in Distribution In a news release, Aetna said the acquisition unites two companies with more than a century of history in distribution. Aetna started in 1914. Douglas began in 1917. The post Aetna Truck Parts Acquires Douglas Truck Parts appeared first on Counterman Magazine. View the full article

The 2025 Alliance Sales and Marketing Forum, held September 10-12, has officially wrapped up—”and what a phenomenal three days it was,” said the Aftermarket Auto Parts Alliance, Inc. This year’s event brought together teams from across the Auto Value & Bumper to Bumper distributor membership and a collection of select channel partners for a high-energy, high-impact gathering filled with sales insights, marketing innovation and meaningful collaboration. The event kicked off on Wednesday, September 10, with a general session featuring a lineup of dynamic speakers and engaging topics that encouraged Alliance members to “Say Yes, listen to learn,” and embrace new ideas with open minds. Topics ranged from sales and marketing synergies, influencer marketing and promotions, and low-hanging sales opportunities, to strategies for leveraging partner relationships. “There was such great energy in the room from the start—it was clear everyone came ready to engage, learn and enjoy the experience together,” said Nick Przybylowski, director of sales at Eastern Warehouse Distributors and chairman of the Alliance sales and marketing committee. “When we support each other and share knowledge, we all grow — and that spirit of collaboration is exactly what drives success in aftermarket auto parts sales and marketing.” Breakout Sessions The event continued Thursday with a variety of breakout class sessions covering sales, marketing and information technology—each designed to offer valuable insights and practical takeaways. The lineup of classes was strong and provided members a chance to dive deeper into B2B solutions such as MyPlace4Parts, a 101 and 201 sales track that pushed the psychology of sales and partnerships and classes related to omnichannel selling, social media and the marketing landscape with AI technologies. “This was a great event to collaborate and interact with the Auto Value & Bumper to Bumper sales and marketing teams across the membership,” said Charles Sargent, sales director – program groups and key accounts at DRiV. “We at DRiV are looking forward to the next opportunity for this style of engagement.” Also reflecting on the value of partner participation, Todd Mullins, director, warehouse distributors at Valvoline, shared, “At Valvoline Global Operations, we aim to enable and inspire what – and who – move the world forward, which is why we’re proud to participate in the Alliance Sales and Marketing Forum. This event is helping to fuel our future.” It was a day of real learning, fresh perspectives, and skill-building—made even better by powerful conversations and the exchange of best practices happening in every room. “We are always looking to improve, and this event brings together the right mix of professionals from across the industry,” said Jim Holik, director of marketing for the Aftermarket Auto Parts Alliance, Inc. “Thank you to those partners who were able to join us this year—the impact was immediate. It’s important to find new ways to work together, plan for the future, and be creative while we do it.” Included throughout the week were networking mixers, receptions and meals that brought members and channel partners together in a relaxed, social setting—building stronger relationships across the board. Roundtable Discussions The Forum concluded on Friday morning with roundtable workshop discussions for member attendees, with topics ranging from digital sales and promotions, information technology trends and opportunities, to industry recruitment and retention. The 2025 Alliance Sales and Marketing Forum wasn’t just another conference—it was a chance to grow professionally, strengthen partnerships and build bonds across the industry, the Aftermarket Auto Parts Alliance, Inc. said. From thought leadership to laughter, from actionable insights to authentic conversations, the Forum highlighted the value of community, connection and continuous learning. The post Alliance Sales and Marketing Forum ‘Levels Up’ in San Antonio appeared first on Counterman Magazine. View the full article

Long before sealed wheel bearings became part of the auto repair landscape, many of us clocked countless hours cleaning and repacking tapered roller bearings. When it was time for installation and tightening the wheel bearing nut, we referred to the process as “adjusting the wheel bearings.” We knew if we didn’t do it right, they would be too loose or too tight. If they were too loose, the excessive end play could cause alignment and braking problems, as well as accelerated wear on the bearings due to an uneven load distribution on the rollers. If they were too tight, the bearings would run hot, and it wouldn’t take long before the excessive heat would cause the metal to break down. What we were actually doing was setting the pre-load. We did it by hand and perhaps these tapered wheel bearings offered just a bit of forgiveness to allow for human imperfection, but today, tapered roller bearings are almost a thing of the past for everyday repair shops and when we replace wheel bearings, we are working with the Generation 1, 2 and 3 sealed wheel bearings. Preload, which controls bearing geometry, is more critical than ever. Almost all the Gen 1, 2 or 3 bearings utilize balls as opposed to rollers. Roller bearings have the advantage of a much greater contact area between the rollers and races, and therefore can support a heavier load. With use, they can develop a slight amount of play, but due to their contact area and load distribution, it didn’t have much of an effect. As long as they were cleaned, repacked and adjusted on a regular basis, they would last a long time. Ball bearings, on the other hand, have a very small contact patch with the race. When the pre-load on these bearings is correctly set, then the geometrical relationship between the races and the rolling components is set. The pre-load determines the exact location at which the roller balls will contact the inner and outer races. This is critical because modern vehicle suspension and steering can no longer be viewed as separate vehicle systems. They work in unison with antilock braking systems (ABS), traction and stability control and advanced driver assistance systems (ADAS). Not only must bearing pre-load be correct to avoid premature wear, but it is critical for handling and braking, as well as providing the correct alignment to ABS sensors that are built in or mounted to the wheel bearing assembly. Setting the pre-load on Gen 1, 2 or 3 wheel bearings is a different process, but simpler, at least from the process standpoint. There’s one step. Torque. Gen 1 bearings press into the steering knuckle, and this style of bearing certainly caused a few headaches to all of us until we became familiar with the requirements for replacing them. Gen 1 bearings have no pre-load when they are manufactured. Not only must you use the correct procedures for pressing them in to prevent damage, but they require either a spindle or axle shaft through the center that is used to set pre-load, and just simply hold the whole thing together. The torque specification on the thru-shaft is generally a very high torque, and the torque must be set before putting the weight of the vehicle on the ground. If weight is put on the bearing prior to torquing it, the races and rolling components will be wedged out of place, preventing the torque from drawing everything into the proper geometrical alignment. This was a mistake often made, as well as using an impact wrench to tighten the nut or bolt. The most common methods developed to torque Gen 1 bearings properly are, one, to wedge a long prybar between the lug studs to hold the hub while torquing. This often requires help of another person. And, two, if you have vented brake rotors, to slide a tapered punch into one of the vents and allow it to rest against the brake caliper bracket as you torque the nut. Most of the time, manufacturers gave us only the torque specification, but no tips for attaining it safely, so we had to devise our own methods. I still always look at the specific procedure for any given vehicle, since it’s such a critical setting, and that’s always the best advice. Some thru-shaft bolts are torque-to-yield bolts, and they require an incredible amount of force to reach the specified setting. In some of these cases, I’ve seen manufacturers specify an initial torque specification to align the bearing geometry, then to set the vehicle on the ground to perform the “stretching” of a torque-to-yield bolt. Even then, it required a floor jack handle on the end of a breaker bar, and the help of another person to reach the specification, all the time cautiously leaning away in hopes the breaker bar doesn’t snap like a toothpick. It is this one particular fastener that has led too many an auto technician to buy a few ¾-inch drive sockets and ¾-inch breaker bar; tools normally associated with heavy equipment and semi-trucks. Gen 2 wheel bearings have a flange or hub pre-installed, and Gen 3 wheel bearings are a complete hub/mounting flange unit. These bearings are easier to install (at least in theory…but that’s a whole other story), yet the torque specification is just as critical, and that goes for the mounting flanges as well as a thru-shaft fasteners. Some of these bearings are manufactured utilizing a process called roll-forming or orbital forming that sets the pre-load, but this is not always the case. If the bearing is for a non-driven application, and there is no thru-shaft, then you know this is the case. Anything that has a thru-shaft, regardless of the manufacturing and whether a pre-load is set, relies on the proper torque to set or maintain the proper pre-load and bearing geometry. The bottom line: Always follow manufacturer instructions to avoid problems. This is the best advice for your customer, because most wheel bearing warranty issues are caused by incorrect installation. The post What to Watch for with Wheel Bearings appeared first on Counterman Magazine. View the full article

The Automotive Aftermarket Charitable Foundation (AACF) has introduced the Aftermarket Hearts Giving Circle, a monthly program aimed at supporting individuals in the aftermarket industry facing unexpected challenges such as medical emergencies or natural disasters. For over 65 years, AACF has provided assistance to the aftermarket workforce and their families. The new program encourages donations, regardless of size, to help provide stability and relief during crises. About the Giving Circle The giving circle functions as a community support network. Current contributors aid those facing emergencies, with the potential for future support if needed. The initiative aims to create a sustainable safety net, ensuring resources are available to assist industry families in need. Donation Impact The program allows donors to choose a monthly contribution to assist with essential living expenses or emergency aid. This community approach ensures aftermarket members have support during difficult times. Industry Support John Kairys, AACF executive director, emphasizes the program’s spirit of collective support. The Aftermarket Hearts initiative is an opportunity for individuals and companies to demonstrate industry solidarity. Participation Details Companies can incorporate the program into their employee giving initiatives, enabling workers to join the circle. Recurring donations can be managed online, with options to modify or cancel, AACF explained. Get Involved Experience the power of collective support by joining the Aftermarket Hearts Giving Circle at Aftermarket Charity. For more information or to set up a workplace campaign, contact Misty Walker at [email protected]. The post AACF Launches ‘Aftermarket Hearts Giving Circle’ appeared first on Counterman Magazine. View the full article

NTK Vehicle Electronics announced 32 new exhaust gas recirculation (EGR) valves in its lineup. The expansion helps customers meet new EU emissions targets. Coverage Growth with EGR Valves The new EGR valves will cover more than 22.8 million vehicles in 2025. The expansion will increase NTK’s market coverage by 9%, the company said. NTK aims for Pan-European car parc coverage of 54% by 2027. NTK currently offers 185 items, and this addition marks a significant step in its three-year phased rollout of aftermarket EGR valves. Target Applications Across Automakers The new references target major automakers such as Volkswagen Group, Mercedes-Benz, Nissan and Renault Group. Key parts like EGPO-N187, EGP3-V190 and EGE5-A207 will support the Skoda Octavia, Ford Transit van and Nissan Qashqai. These 11 references will cover more than 11.9 million vehicles in 2025. Expanding Coverage with 21 More References The additional 21 references include SKUs for models like the Audi A3, BMW 3 Series and Mercedes-Benz C-Class. Based on 2024 sales data, these parts will cover 10.9 million vehicles. This addition increases NTK’s total Pan-European coverage to 50%, the company said. Role of EGR Valves in Emissions Control NTK emphasized that EGR valves reduce nitrogen oxide emissions by lowering engine combustion temperatures. These valves have remained essential to European emission systems since the 1990s. “This extension to our EGR lineup reaffirms our commitment to quality and reduced emissions while meeting customer demands,” said Frank Massia, director of marketing aftermarket EMEA at Niterra. Testing and Catalogue Availability NTK confirmed that the new valves passed rigorous testing to meet EC Euro emission standards. TecDoc Web Catalogue added the first references on Aug. 6, 2025. The remaining items will be accessible Sept. 3, 2025. NTK will also feature the new references in its printed catalogues. The post NTK Expands Lineup with 32 New EGR Valves appeared first on Counterman Magazine. View the full article

JNPOptiCat has released a new Shopify App designed to help automotive parts sellers streamline e-commerce operations. The tool, now available in the Shopify App Store, enables seamless integration of manufacturer-approved product data directly into Shopify storefronts, the company said. Simplifying Online Product Listings With the new JNPOptiCat app, users can access high-quality content for any brands tied to their OptiCat Catalog API key. The app automates product listings by importing critical details such as images, descriptions, attributes, weights and dimensions for manufacturer part numbers. This automation reduces setup time for sellers and ensures accuracy across product pages. By eliminating manual entry, the app minimizes errors and improves the customer shopping experience. Automatic Updates and Customization Options Beyond setup, the app ensures product data stays current by automatically refreshing listings with the latest manufacturer information, according to JNPOptiCat. Sellers also gain flexibility with SKU configuration, choosing combinations of BrandID and part number for precise control of product organization. Industry Impact and Future Development Bryan Thueson, COO of JNPOptiCat, said the app was built to help sellers save time and improve data accuracy. He added that feedback from partners and users will guide future enhancements. JNPOptiCat said it plans to continue refining the tool, ensuring it keeps pace with the evolving demands of the automotive aftermarket. The post JNPOptiCat Launches Shopify App for Automotive Parts Sellers appeared first on Counterman Magazine. View the full article

TrakMotive has announced the addition of 101 new CV axle part numbers. The release includes: 85 OE Replacement CV Axles 6 Monobloc Tube OE Innovations CV Axles 7 Intermediate Shafts 2 CV Axle Brackets 1 ATV CV Axle “All of these new part numbers are in stock and ready to ship,” said Ryan DeVoe, director of product management. “With more than 25 million part opportunities in North America, this expansion delivers real opportunities for distributors and repair professionals.” For more details and a full application list, visit TrakMotive. The post TrakMotive Expands CV Axle Coverage appeared first on Counterman Magazine. View the full article

Purolator has launched its latest multimedia ad campaign, “Keep It Purring with Purolator.” The campaign features a cougar, symbolizing strength, precision and smooth performance. Purolator said the ad campaign connects proper engine care with smooth operation, highlighting a message of power and reliability. Ad Campaign Details Feature Cougar and Skyline Dallas-based agency TRG developed the campaign, which began earlier this month. It spans multiple platforms, including connected TV, audio, streaming, social media and digital media. The messaging highlights the connection between a well-maintained engine and the elegance of a purring cougar. The campaign features a 1998 Nissan Skyline R34 GT-T vintage sports car, with actor Antonio Jaramillo at the wheel. “It started with the phrase ‘Keep it Purring,'” said Terence Reynolds, chief creative officer at TRG. “We wanted to highlight smooth performance and ‘purring’ just stuck. Then someone joked, ‘What if it literally purrs?’ Next thing we know, we’re negotiating screen time with a cougar.” Creative Vision and Brand Message “Crafting this campaign was an extraordinary endeavor – an intentional fusion of the attributes that define the Purolator brand: boldness, powerful and edgy,” said Paul Montopoli, head of marketing for MANN+HUMMEL. “From the meticulously chosen vehicle and compelling cast to the resonant growl of the engine echoing through the treetops, every detail underscores a singular truth: Even after a century of innovation, Purolator remains at the forefront of performance and design. This campaign is a celebration of our enduring legacy and a confident stride into the next hundred years of excellence.” Product Information and Filter Details Purolator introduced its 20K premium oil filter, designed to last up to 20,000 miles before requiring an oil change. Customers can buy the filter at Walmart.com and select Walmart stores. Purolator said this product advances sustainability and strengthens customer engagement. “From oil to air filters, Purolator protects the critical components that keep vehicles running at peak performance,” Montopoli said. “With regular maintenance and trusted parts, drivers can preserve power and efficiency.” Campaign Availability in the United States The campaign will run in key markets across the United States. For more information about Purolator’s products and the new campaign, visit purolatornow.com. The post Purolator Launches New ‘Keep It Purring’ Ad Campaign appeared first on Counterman Magazine. View the full article

Valvoline Global, Hendrick Motorsports and Blood Cancer United, formerly known as The Leukemia & Lymphoma Society, are collaborating to highlight pediatric blood cancer awareness during Blood Cancer Awareness Month. They introduced a special paint scheme on William Byron’s No. 24 Valvoline Chevrolet, set to debut at the ROVAL 400 at Charlotte Motor Speedway. Supporting Pediatric Blood Cancer Awareness “Together, we are truly unstoppable in our mission to create a brighter future for children with blood cancer,” said E. Anders Kolb, MD, president and chief executive officer at Blood Cancer United. “With the support of our partner, Valvoline Global, and in collaboration with Hendrick Motorsports, we are able to share our message of hope with millions of fans around the world and drive forward our shared goal of a better tomorrow.” Byron, Rick Hendrick and Jeff Gordon joined patients and families at the Atrium Health Levine Children’s Hospital in Charlotte. There, they witnessed the official unveiling of the car design. The design features drawings by four pediatric blood cancer survivors. William Byron’s No. 24 Valvoline Chevrolet features artwork from pediatric survivors during Blood Cancer Awareness Month. Dare to Dream Project Blood Cancer United includes this initiative as part of its “Dare to Dream Project.” It’s a $175 million effort to transform treatment for children with blood cancer. In addition, the No. 24 Valvoline Chevrolet will visit Valvoline Global’s Lexington, Kentucky headquarters to celebrate this endeavor. “At Valvoline Global, we are driven by our enduring purpose to inspire and enable what – and who – moves the world forward,” said Jamal Muashsher, president and CEO at Valvoline Global. “Our work with Blood Cancer United is a testament to this commitment, and we are honored to continue supporting this worthy cause to create a better tomorrow for these children and their families.” ROVAL 400 Event On October 5, the campaign will conclude at the ROVAL 400, where Byron will drive the No. 24 Valvoline Chevrolet. Four Honored Heroes, pediatric blood cancer survivors who helped design the car, will accompany him. “This paint scheme symbolizes courage and hope,” Byron said. “Carrying their artwork at my hometown race is special, especially with Valvoline Global supporting such an important cause.” How to Support Fans can support the movement by texting “GIVE” to 39999. Donations will benefit Blood Cancer United’s Dare to Dream Project. More information is available at https://www.lls.org/dare-to-dream. The post Valvoline Partners on Blood Cancer Awareness Initiative appeared first on Counterman Magazine. View the full article

NTN Bearing Corporation of America (NBCA) has relocated its corporate headquarters to the Schaumburg Corporate Center, located at 1501 East Woodfield Road, Schaumburg, Illinois. “After 34 years at our Mount Prospect location, it was time to invest in a modern workspace that meets the needs of our company,” said Tom Mohrdieck, President and CEO of NBCA. “Our new headquarters offers an open, collaborative environment that will enhance employee experience and help us better serve our customers. Schaumburg’s amenities and accessibility make it an ideal location for our continued growth.” The search for a new NTN headquarters began in early 2022. After conducting research and internal studies, the Schaumburg office was selected in January 2025. Construction commenced in May 2025, and all employees moved into the location on Sept. 10, 2025. The company said it aims to ensure a smooth transition with minimal disruption to customer service. The post NTN Bearing Corporation Moves HQ to Schaumburg, Illinois appeared first on Counterman Magazine. View the full article

Nokian Tyres and American Tire Distributors (ATD) announced a distribution partnership to serve tire dealers across the United States. This program marks Nokian Tyres’ first nationwide distribution agreement. The company gains access to ATD’s network of more than 110 distribution centers serving about 80,000 customers. “The relationship with ATD supports our strategy to establish national distribution of our extensive Nokian Tyres product portfolio,” said Chris Ostrander, Nokian Tyres senior vice president. “By capitalizing on our local manufacturing capacity in Dayton, Tennessee, Nokian Tyres can support ATD’s network with our quality products.” ATD Highlights Shared Values “We’re excited to welcome Nokian Tyres to the ATD portfolio,” said Ira B. Silver, president and CEO of American Tire Distributors. “Nokian Tyres’ dedication to quality and sustainability aligns with our values and the evolving needs of today’s drivers.” Nokian Tyres continues to grow in North America. The company operates a factory in Dayton, Tennessee, that serves U.S. and Canadian markets. Brand Finance named Nokian Tyres the fastest-growing tire brand in the world in May, 2025. Technology and Service Investments Strengthen ATD ATD invests in supply chain automation, regional inventory optimization and tech-driven last-mile delivery services. These investments improve tire availability, reduce operating costs and maintain its competitive edge. “The partnership with ATD enables us to reach more tire shops and drivers than ever before,” Ostrander continued. “ATD’s robust distribution network, customer service and responsiveness strengthen our ability to serve both new and existing customers.” The post Nokian Tyres, ATD Form Distribution Partnership appeared first on Counterman Magazine. View the full article

Arnold Motor Supply hosted its annual Channel Partner Golf & Leisure Outing on Sept. 4 in Spencer, Iowa, raising $74,000 to support Atlas of Spencer and the Clay County Community Foundation. The event brought together channel partners for a day of golf, leisure, and community support. “This event shows the power of partnership,” said Eric Johnson, president and managing partner of Arnold Motor Supply. “We’re able to celebrate successes with our vendors and store managers, and at the same time, make a lasting impact in the community we’re proud to call home.” Recognizing Partners Who Make a Difference As part of the outing, the company honored several standout partners: Vendor of the Year – Gates Corporation, recognized for their category management, strong fill rates, and dedication to assisting local stores with customer changeovers. Rep of the Year – Robin Saunders, WIX Filters, honored for her hands-on support and consistent dedication to customers. Agency Partner of the Year – Bill Erickson, BC Marketing, awarded for his customer-focused approach and field training efforts. Gates Corporation honored as Arnold Motor Supply Vendor of the Year From Left: Eric Johnson, president and CEO of Arnold Motor Supply, Rovin Saunders, WIX Filters district sales manager and Brad Edwardson, Arnold Motor Supply vice president of business development “These awards are about more than numbers,” noted Brad Edwardson, vice president of business development. “They’re about recognizing the people and organizations who work side-by-side with our team to keep shops productive and profitable.” Giving Back While Moving Forward The $74,000 raised will provide support to both Atlas of Spencer and the Clay County Community Foundation, which continue to assist those affected by the June 2024 floods in Spencer. “Our Channel Partner Outing is a reminder of what makes this industry special,” added Johnson. “Strong partnerships, strong communities, and a shared commitment to making a difference.” The post Arnold Motor Supply Raises $74K at Partner Outing appeared first on Counterman Magazine. View the full article

Automotive Parts Associates (APA) announced that Lee Rodgers has been promoted from product director to vice president. Rodgers has been with APA since 2023, playing a key role in the association’s product strategy, supplier relationships, and member support initiatives. His leadership has helped strengthen APA/TruStar’s position in the automotive aftermarket, ensuring members have access to the products, resources and programs they need to succeed, the company said. “This promotion recognizes Lee’s dedication to APA & TruStar and the pivotal role he plays in supporting our members,” said Steve Tucker, president of APA. “His contributions have consistently elevated our organization, and this new title reflects the impact and importance of his leadership within APA/TruStar.” As vice president, Rodgers will continue to oversee product initiatives and supplier engagement, as well as guiding the duties and responsibilities of the program manager and the inside sales manager. “I’m honored by this recognition and look forward to continuing to support APA’s mission and the success of our members,” said Rodgers. The post APA Promotes Lee Rodgers to Vice President appeared first on Counterman Magazine. View the full article

US Motor Works announced the release of new fuel pump modules. Part No. USEP3992M fits a variety of Chevrolet Blazer, GMC Jimmy and Oldsmobile Bravada applications. “The complete line of Professional Series Fuel Pump Modules is designed to deliver reliable performance and durability. Engineered to meet or exceed OEM specifications, our fuel pump modules ensure optimal fuel delivery for a wide range of applications,” US Motor Works said. The modules are in stock and ready to ship. For more information, visit usmotorworks.com. The post US Motor Works Releases New Fuel Pump Modules appeared first on Counterman Magazine. View the full article

HELLA Aftermarket is further expanding its offering in brake systems. HELLA now offers sets of brake pads and brake discs for the independent aftermarket for the first time. “Our goal is to offer our customers the right solution for almost every vehicle model at all times – in the usual high HELLA quality and with the greatest possible availability,” said Dr. Marcel Wiedmann, head of independent aftermarket at HELLA. “In this way, we support wholesalers and workshops in working even more efficiently and successfully.” Expanded Range of Brake Calipers and Discs HELLA said it will expand its NEWMAN portfolio of new and deposit-free brake calipers from 350 to 500 article numbers. The company also expanded its brake disc offering by adding around 50 new article numbers. The expanded line includes conventional and two-piece brake discs. HELLA supplements the portfolio with one-piece, cost-optimized brake discs for BMW and Mercedes-Benz models originally equipped with two-piece discs. Unlike the two-piece versions with an aluminum hat, these one-piece discs use grey cast material. HELLA Introduces Brake Bundles For the first time, HELLA offers practical brake bundles of pads and discs for high-demand models. Popular applications include the VW Golf, BMW 3 Series and Mercedes-Benz Sprinter. “With the targeted expansion of our brake range, we are achieving almost complete market coverage and offering our customers even more choice and availability,” said Wiedmann. Coverage Across Vehicle Segments HELLA said it offers nearly 99 percent coverage for brake pads and discs and over 85 percent coverage for brake hydraulics. The company added that it also covers more than 90 percent of brake pads for electric and hybrid models. HELLA covers over 85 percent of discs for these vehicles, as well. The post HELLA Expands Brake Systems Offering appeared first on Counterman Magazine. View the full article

HELLA Aftermarket is further expanding its offering in brake systems. HELLA now offers sets of brake pads and brake discs for the independent aftermarket for the first time. “Our goal is to offer our customers the right solution for almost every vehicle model at all times – in the usual high HELLA quality and with the greatest possible availability,” said Dr. Marcel Wiedmann, head of independent aftermarket at HELLA. “In this way, we support wholesalers and workshops in working even more efficiently and successfully.” Expanded Range of Brake Calipers and Discs HELLA said it will expand its NEWMAN portfolio of new and deposit-free brake calipers from 350 to 500 article numbers. The company also expanded its brake disc offering by adding around 50 new article numbers. The expanded line includes conventional and two-piece brake discs. HELLA supplements the portfolio with one-piece, cost-optimized brake discs for BMW and Mercedes-Benz models originally equipped with two-piece discs. Unlike the two-piece versions with an aluminum hat, these one-piece discs use grey cast material. HELLA Introduces Brake Bundles For the first time, HELLA offers practical brake bundles of pads and discs for high-demand models. Popular applications include the VW Golf, BMW 3 Series and Mercedes-Benz Sprinter. “With the targeted expansion of our brake range, we are achieving almost complete market coverage and offering our customers even more choice and availability,” said Wiedmann. Coverage Across Vehicle Segments HELLA said it offers nearly 99 percent coverage for brake pads and discs and over 85 percent coverage for brake hydraulics. The company added that it also covers more than 90 percent of brake pads for electric and hybrid models. HELLA covers over 85 percent of discs for these vehicles, as well. The post HELLA Expands Brake Systems Offering appeared first on Counterman Magazine. View the full article

AutoZone announced that Bill Hackney, executive vice president of merchandising, marketing and supply chain, and Rick Smith, senior vice president of human resources, will retire in November 2025 and January 2026, respectively. AutoZone executives said these retirements mark the end of two remarkable 40-year careers with the company. Contributions from AutoZone Executives AutoZone said Hackney worked tirelessly over his career to ensure the company always had the best merchandise at the right price. He drove innovation and served as a trusted partner and advocate for the industry, the company added. The company said Smith also dedicated four decades to AutoZone. He led multiple areas and teams and created a far-reaching impact. The company described his passion for AutoZone and its culture as special. Leadership Reflections “I give special thanks to Bill and Rick for their many contributions and exceptional years of service to our customers, their fellow AutoZoners, AutoZone and our industry,” said Phil Daniele, president and chief executive officer. “After working side-by-side with these two leaders for decades, words fall short in expressing what Bill and Rick have meant to AutoZone and to me personally. While we will miss them both, they have built organizations that are well-prepared to move AutoZone forward for many years to come. I wish them and their families the very best in their retirements.” Promotions to Key Roles Eric Gould, a 33-year veteran of the company and senior vice president of supply chain, will succeed Hackney. AutoZone promoted him to executive vice president of merchandising, marketing and supply chain. AutoZone also promoted Denise McCullough, a 25-year veteran and vice president of transportation, to senior vice president of supply chain. New HR Leadership Joins Eric Leef will succeed Smith as senior vice president of human resources. He joins AutoZone from Hertz, where he most recently served as executive vice president of human resources. Leef has over 20 years of experience leading global HR organizations. Executive Committee Updates Gould, a current member of AutoZone’s Executive Committee, will continue to report to Daniele. McCullough and Leef will also join the Executive Committee. “We are very excited to announce the promotions of Eric and Denise, and to have Eric Leef join AutoZone. Eric and Denise are both veteran AutoZoners with proven track records of success at our company. Eric Leef has extensive HR and leadership experience and will provide added depth to our talented management team,” said Daniele. The post AutoZone Announces Organizational Changes appeared first on Counterman Magazine. View the full article

This fall, Auto Value and Bumper to Bumper are bringing the excitement back to Orlando with the 2025 Orlando Experience Promotional Sweepstakes. The promotion runs September 1 through November 30, 2025, and will award 25 lucky grand-prize winners an unforgettable getaway for a family of four to Orlando, Florida. Each grand-prize package includes roundtrip airfare, an exclusive stay at the Orlando World Center Marriott, and tickets to world-famous Orlando theme parks, plus group receptions, dinners and much more—creating the perfect backdrop for fun, relaxation and lifelong memories. In addition to the grand-prize trips, the sweepstakes will award 240 additional winners with gift cards totaling $45,000 in cash—adding even more excitement and chances to win. “Promotions like the Orlando Experience support the entire distribution channel, and most importantly highlight the partnerships between our distributor members and their valued customers,” said Jim Holik, director of marketing. “These promotions are not possible without the support of our channel partners who continue to understand the benefits of these promotion events and the visibility it provides their brands.” During the promotional months, professional technicians earn an entry with every qualifying $150 invoice from their Auto Value or Bumper to Bumper parts supplier. In addition, daily purchases on MyPlace4Parts will be totaled, and every $150 increment will earn bonus sweepstakes entries. “The Orlando Experience is our way of saying thank you to the shop owners who keep this industry running,” said Justin Hebert, vice president of category management. “We’re proud to partner with industry-leading suppliers to deliver unforgettable opportunities to our hardworking customers.” The post Auto Value and Bumper to Bumper Launch Orlando Experience Sweepstakes appeared first on Counterman Magazine. View the full article

PRT Heavy Duty announced new applications for medium- and heavy-duty vehicles. The launches include medium-duty pickup trucks, such as the Chevrolet Silverado 4500HD and the RAM 4500. Van applications include the Ford Transit 350. The expanded catalog now covers more vehicle classes with OE-quality shock absorbers designed for performance and durability. Heavy-Duty Models Gain Coverage For the heavy-duty segment, PRT added models such as the Kenworth W990, Volvo VNL 860 and Peterbilt 579. The list also includes cab applications like the Freightliner Cascadia 126. The company said these products meet aftermarket demand across the largest vehicle classes. Commitment to Quality and Service “From medium-duty pickups to Class 8 trucks, these new launches reinforce our commitment to delivering OE-quality solutions to every segment of the aftermarket. The new products are in stock and ready to ship across North America!” said Bruno Bello, director of global marketing at PRT. How to Access PRT Products Customers can access more information through PRT’s customer relationship service by calling 1-770-238-1611. They can also visit PRT‘s website for details. PRT engages with customers on social networks at @prtautoparts. The post PRT Heavy Duty Expands Shock Absorber Line appeared first on Counterman Magazine. View the full article