Counterman

The Aftermarket Warehouse Distributors Association (AWDA), a community of the Auto Care Association, presented its 2025 Pursuit of Excellence Award to Fletcher Lord III, President and CEO of Parts Warehouse Inc. (PWI) based in Little Rock, Arkansas. The award was presented by AWDA Secretary Cliff Hovis at the association’s 2025 Annual Conference on November 2nd in Las Vegas. Established in 1983, the Pursuit of Excellence Award is presented exclusively to an AWDA member for special achievement and for the setting of high standards as an example for others to follow, in business and in volunteer or advocacy efforts. Fletcher Lord III demonstrates the high standards of leadership, innovation, and business performance that define the Pursuit of Excellence Award. Through his strategic direction, industry engagement, and unwavering commitment to workforce development, he has significantly advanced both his organization and the broader automotive aftermarket. His approach reflects the very essence of this award — exemplary achievement that sets a powerful example for others in the industry to follow. As a fourth-generation leader of the Crow-Burlingame legacy, Fletcher has continued to build upon a strong foundation while steering PWI into a new era of innovation and growth. Since assuming the role of President in 2019, he has elevated the organization through a people-centric, education-first approach that has set a new standard in the industry. Under his leadership, PWI has become widely recognized for its exceptional commitment to training and workforce development. Fletcher has ensured that continuous learning is embedded into the fabric of the organization, expanding the use of platforms like the Group Training Academy and developing tailored programs in sales, leadership, and customer engagement. Notably, his team built a custom curriculum to demonstrate the value and functionality of the MyPlace4Parts B2B eCommerce platform, improving both internal adoption and customer experience—an innovative strategy that reflects Fletcher’s forward-thinking leadership. Fletcher’s impact is not limited to his company. As Vice Chair of AWDA and a Board Member of the Alliance, he has played an instrumental role in guiding strategic initiatives that advance the entire industry. His work with the University of the Aftermarket Foundation (UAF)—where he serves as a trustee—further underscores his commitment to building a robust future for the aftermarket workforce. Under his leadership, PWI doesn’t just support UAF—they actively promote it as a powerful development tool for both their employees and customers. By encouraging scholarship participation and engagement with UAF’s educational programs, Fletcher has made it a cornerstone of PWI’s people-first culture. This approach not only strengthens internal teams but also builds deeper, trust-based relationships with customers and industry partners who benefit from shared learning and growth. It’s a strategic investment in people that echoes throughout the organization and the broader aftermarket community. These efforts have not gone unnoticed. In 2019, Crow-Burlingame was honored with the Auto Care Association’s Career and Education (ACE) Award, and PWI received the inaugural AASA Channel Excellence Award in partnership with Tenneco—both acknowledgments of Fletcher’s focus on collaboration, education, and operational excellence. Fletcher leads with integrity, humility, and a genuine passion for people. His emphasis on relationships, community involvement, and lifelong learning has cultivated a culture of excellence that extends beyond PWI and into the broader aftermarket landscape. In every respect, Fletcher Lord III embodies the spirit of the Pursuit of Excellence Award. His visionary leadership, innovative practices, and steadfast dedication to industry progress make him a highly deserving award winner. The post Fletcher Lord III Receives 2025 AWDA Pursuit of Excellence Award appeared first on Counterman Magazine. View the full article

The Aftermarket Warehouse Distributors Association (AWDA), a community of the Auto Care Association, presented the 2025 Art Fisher Award for Excellence in Education, to Babcox Media, based in Akron, Ohio. The award was presented on November 2nd by AWDA Vice-Chair Fletcher Lord III at AWDA’s 2025 Annual Conference in Las Vegas. AWDA’s Art Fisher Award for Excellence in Education is presented annually to an aftermarket company or individual that demonstrates outstanding commitment to education and training, either within their organization or throughout the industry. Given in memory of former AWDA Chairman Art Fisher, the award grants scholarships in the name of the award winner to two students enrolled in the automotive aftermarket management program at Northwood University. For over 100 years, Babcox Media has remained the leading source in providing education, training, and information on the automotive aftermarket as well as the people who are involved. The evolution of Babcox Media from strictly a trade publication company to a full service multimedia empire focused on sharing training, news, and events with the industry was monumental. That transformation was guided under the premise to make information and education more accessible to everyone. They fill a need that the broadest of aftermarket audiences can gain valued insights from experts across the industry. Bill Babcox is the third-generation owner and Chief Executive Officer of Babcox Media Inc., was on hand to accept the award. He has led the business since 1990, guiding its growth and evolution in the aftermarket industry. A Denison University graduate, Bill began his career at Goodyear Tire & Rubber Company in 1984 as a retail sales manager and joined Babcox in 1985. He is active in the community and industry, having served on boards including Stan Hywet Hall and Gardens Foundation, Akron General Medical Center, the Rock & Roll Hall of Fame, the Health Network Foundation, and the University of the Aftermarket Foundation. The post AWDA’s 2025 Art Fisher Award for Excellence in Education Presented to Babcox Media appeared first on Counterman Magazine. View the full article

The Aftermarket Warehouse Distributors Association (AWDA), a community of the Auto Care Association, presented its 2025 Outstanding Leadership Award to Don Bickle, President of S & W Supply and Warehouse Inc. in Hays, Kansas. The award was presented on November 2nd at AWDA’s 2025 Annual Conference in Las Vegas. Each year, AWDA bestows this prestigious award, formerly known as the “Leader of the Year,” on an aftermarket professional who has contributed to the industry in a unique and significant way. The award is named in honor of former AWDA President Jack Creamer. Presenting the award this year was 2024 recipient Cliff Hovis, President Hovis Auto & Truck Supply. Don Bickle Jr. exemplifies the purpose and prestige of the Outstanding Leadership Award in Honor of Jack Creamer. Through decades of service to the automotive aftermarket industry, he has demonstrated a level of leadership, dedication, and influence that goes well beyond day-to-day responsibilities. His career reflects a rare and enduring commitment to the advancement of the industry and its associations—making him a fitting candidate for this distinguished honor. Don Bickle Jr. is the third generation to lead S&W Supply and Warehouse Inc., a family-owned company rooted in values of resilience, service, and innovation since its founding in the midst of the Dust Bowl and Great Depression. Under Don’s leadership, the company has grown significantly while remaining true to its Kansas roots, serving a wide range of markets—from automotive to industrial, agricultural, and oilfield sectors. Throughout his career, Don has demonstrated an unwavering commitment to the industry—not only through operational excellence at S&W Supply but through active leadership in key national organizations. He has served multiple terms on the Automotive Warehouse Distributors Association (AWDA) board of directors, including from 1998–2001 and 2008–2011, and held the office of AWDA Secretary during the 2015–2016 term. His long-standing involvement has helped shape and guide the industry during periods of both challenge and growth. In addition to his AWDA leadership, Don plays a critical role within Federated Auto Parts, serving on both its executive and audit committees. His insight, stewardship, and collaborative approach have helped Federated remain one of North America’s largest and most respected auto parts distribution and marketing organizations. In 2013, Don was honored with the Federated Industry Advocacy Award, a testament to his dedication to advancing the voice and visibility of the aftermarket industry. Whether representing distributors in national forums or mentoring the next generation of leaders, Don has consistently gone above and beyond—demonstrating not just commitment, but a personal investment in the future of the industry. Don’s leadership is not measured by title or tenure alone. It is seen in the way he fosters long-term relationships, champions integrity, and ensures that the values of service and community remain at the forefront of business. His approach reflects the kind of leadership that moves industries forward—not through noise or flash, but through quiet determination, consistent excellence, and a lifelong devotion to doing what’s right. The Outstanding Leadership Award in Honor of Jack Creamer is intended to recognize those whose contributions stand far above the routine, who set a standard for commitment that few can match. Don Bickle Jr. embodies that spirit—not just in the legacy of his company, but in the legacy he is actively building within the aftermarket industry. The post Don Bickle Jr. Named AWDA’s 2025 Outstanding Leader appeared first on Counterman Magazine. View the full article

The Aftermarket Warehouse Distributors Association (AWDA), a community of the Auto Care Association, presented its 2025 Lifetime Achievement Award in Honor of Martin Fromm to Bill Long, President and CEO of MEMA. The award was presented by AWDA Chairperson Ashlee Arnold on November 2nd at AWDA’s 2025 Annual Conference in Las Vegas. AWDA’s Lifetime Achievement Award recognizes individuals who have, over the course of many years, distinguished themselves through their unselfish commitment to, and high level of performance within, the motor vehicle aftermarket industry. The award is named in honor of former AWDA President Martin Fromm. Few individuals in the motor vehicle aftermarket have left a mark as deep, enduring, and far-reaching as Bill Long. Over the course of a career spanning more than 40 years, Bill has not only led respected organizations and industry initiatives—he has helped shape the direction, reputation, and long-term health of the aftermarket itself. From his earliest days delivering parts in high school to his current role as President and CEO of MEMA, Bill Long has exemplified what this award was created to honor: a life’s work defined by integrity, leadership, service, and impact. Bill’s leadership journey began with a foundational understanding of the aftermarket’s front lines and evolved into senior executive roles across every corner of the supply chain. At Echlin/DANA, where he spent over two decades, Bill built his reputation as a principled leader with an operational mindset and a strategic vision. He would go on to lead North American Operations at Proliance International and later serve as a consultant and advisor through Long Strategies LLC—always staying close to the people and companies that define this industry. In 2012, Bill joined MEMA, where he first led the Automotive Aftermarket Suppliers Association (AASA) division before rising to lead the entire organization. Today, MEMA represents one of the most critical sectors of the American economy—vehicle suppliers—through four divisions: AASA, the Heavy-Duty Manufacturers Association (HDMA), the Association for Sustainable Manufacturing (MERA), and the Original Equipment Suppliers Association (OESA). Under Bill’s leadership, MEMA has strengthened its voice in Washington, D.C., expanded its impact across all vehicle segments, and become a more unified force for progress across the supply base. A hallmark of Bill’s career has been his deep commitment to advocacy. He has helped elevate the aftermarket in national conversations, building strong relationships with lawmakers and regulators to ensure industry perspectives are heard on issues ranging from vehicle data access and diagnostics to sustainability and workforce development. He has played a visible and consistent role in advancing Right to Repair, including vocal support for the REPAIR Act. He also served on the U.S. Chamber of Commerce’s Association Committee of 100, offering guidance and strategic insight on behalf of one of the largest manufacturing sectors in the nation. Bill’s belief in people and education has also been a defining thread. He has supported professional development across every level of the industry, and his leadership helped bring about “Leadership 3.0: The Global Aftermarket,” a pioneering education program developed in partnership with Northwood University and the University of the Aftermarket. His efforts have helped build future leaders, prepare companies for change, and ensure that learning and mentorship remain central to the aftermarket’s success. For these contributions, he has been recognized with both the MEMA Triangle Award—bestowed only when an individual’s service is deemed truly extraordinary—and Northwood’s Automotive Aftermarket Management Education Award. Outside of the boardroom, Bill’s passion for motorsports has mirrored his professional values: community, innovation, and a love of the industry. He has held executive positions with NASCAR, the IndyCar Series, and Indianapolis Motor Speedway, and continues to support grassroots racing today. His work in this space earned him the Jack Arute Sr. Excellence in Motorsports Award. Bill Long is, in every sense of the word, a backbone of the motor vehicle aftermarket. He has built organizations, led people, driven advocacy, and left an indelible legacy. He has done so with humility, consistency, and a tireless commitment to making the industry stronger, smarter, and more united. For his decades of distinguished service, his contributions to business, education, and advocacy, and his enduring impact on the people and progress of our industry, Bill Long is a truly deserving recipient of the Lifetime Achievement Award in Honor of Martin Fromm. The post Bill Long Receives 2025 AWDA Lifetime Achievement Award appeared first on Counterman Magazine. View the full article

Babcox Media, Inc. announced that Dean Martin will retire from his role as Vice President and Group Publisher at the end of this year, concluding a remarkable 28-year career with the company. Martin joined Babcox Media in March 1997 as an account manager and developed into a Publisher and then a Group Publisher and Vice President, leading a number of Babcox Media’s most notable brands. For nearly three decades, Martin has helped to shape the evolution of the company by developing high-performing teams and building long-standing relationships that extended well beyond business. More than a seasoned media executive, Martin became a cultural cornerstone at Babcox Media. He is known as much for his insight and leadership as for his authenticity, warmth, and mentorship. He has played a critical role in guiding company initiatives, serving on numerous internal committees and external industry boards, and growing Babcox Media’s impact across the transportation industry. Though stepping back from his executive role, Martin will remain part of the Babcox family in a new role as Multimedia Account Manager for select accounts, beginning in January 2026. He will also continue to serve as the company’s liaison to AAPEX, a partnership he helped expand and strengthen over the years. “Dean has left a mark on our organization,” said Bill Babcox, Chief Executive Officer of Babcox Media. “He’s been a passionate advocate for our people, our clients, and our brands. His can-do mindset and deep industry connections have helped elevate our company, and our culture. We are grateful that he will continue supporting us in a new capacity.” “It’s been an incredible journey,” Martin said. “I’ve had the privilege of working with some of the most talented people in the business and contributing to brands that I believe in. I’m excited for this next chapter, staying connected to the industry I love, supporting the Babcox mission in a new way, while finding a little more time to enjoy with my friends and family.” The post Dean Martin to Retire from Role as Group Publisher and VP appeared first on Counterman Magazine. View the full article

Driven Distribution Group (DDG), a warehouse distributor of automotive aftermarket hard parts, consumables and accessories, has acquired Quality Parts Warehouse (QPW) based in Garland, Texas. HCI Equity Partners, a private equity firm headquartered in Washington, D.C., supports the acquisition. Market Impact The acquisition of QPW aligns with DDG’s strategy to expand its footprint and improve service capabilities across the region. The 8,000-square-foot facility enhances DDG’s logistics network, expanding its reach within the Dallas/Fort Worth market. “This new facility strengthens our logistics network and allows us to better serve our customers with the quality products and timely deliveries they depend on,” said Junior Calvert, general manager of branch operations. “Garland is a key location that supports our continued growth and dedication to exceptional service.” Distribution Strategy Founded by Joe and Cheryl Bray, Quality Parts Warehouse has been a staple in the automotive industry since its establishment in 1991. Originally a small jobber store, QPW focused on serving professional installers, expanding to its current warehouse in 1997. Under Joe Bray’s leadership, with experience in the automotive industry dating back to the 1970s, the company has grown to meet increasing customer demands. “I chose to sell to Driven Distribution Group because I felt completely comfortable with everyone I met throughout the process,” said Joe Bray, former owner of Quality Parts Warehouse. Future Operations Eagle Auto Parts will integrate Quality Parts Warehouse to enhance inventory, accessibility, and customer support for North Texas. The company said this strategic move will significantly strengthen DDG’s regional service capabilities. The post Driven Distribution Group Expands with Key Acquisition appeared first on Counterman Magazine. View the full article

Schaeffler’s Vehicle Lifetime Solutions (VLS) division is presenting its latest vehicle repair and service advancements at AAPEX 2025. The event takes place Nov. 4-6 at the Venetian Expo in Las Vegas, with Schaeffler located at Booth #A2638. Integration Strengthens Schaeffler’s Ecosystem at AAPEX 2025 After merging with Vitesco Technologies, Schaeffler integrated the strengths of both organizations to enhance its ecosystem approach. The company expanded its VLS aftermarket product portfolio to include e-water pumps, transmission control units and nitrogen oxide (NOx) sensors. This expansion supports internal combustion, hybrid and electric vehicles. “Schaeffler delivers integrated, innovative solutions across engines, transmissions, and electrification, helping our customers meet the evolving demands of all powertrains,” said Eric Steinbecher, president, Vehicle Lifetime Solutions Americas. Theme Focuses on Motion and Future Innovation Under the theme “Sustaining Motion. Pioneering Future,” Schaeffler’s VLS division offers high-turnover, market-relevant products and customer-focused services, the company said. Digital platforms, including REPXPERT, provide repair shops, distributors and fleet operators with instructional videos, product catalogs and diagnostic tools. The recent integration with Vitesco Technologies enhanced Schaeffler’s expertise in electrification and thermal management. Expanded Product Portfolio Supports Diverse Powertrains The VLS division expanded its lineup with INA timing chain kits, timing belt kits, accessory drive kits, thermal management modules and variable valve timing (VVT) components. These developments improve reliability and efficiency across different powertrains. Schaeffler Features LuK Torque Converters and Bearing Systems At AAPEX, Schaeffler features its LuK brand torque converters, known for durability and reliability. The company has manufactured more than 63 million units, primarily at its Wooster, Ohio plant. The Bearings & Seals portfolio includes TriFinity triple-row wheel bearings, iARC (Intelligent Active Roll Control) and RWS (Rear Wheel Steering) systems. Collaboration with Vitesco Expands Electronic Solutions Schaeffler’s partnership with Vitesco Technologies expanded its electronic product range for multiple vehicle types. The collaboration added NOx sensors, transmission control units (TCUs) and mass air flow (MAF) sensors to its lineup. Electrification Products Drive Efficiency and Range The company also showcases its e-powertrain solutions for hybrid and electric vehicles. Products include e-water pumps, the Schaeffler eAxle, and advanced electric motors that improve efficiency and battery range. Investments Strengthen Schaeffler’s North and South American Presence Schaeffler said it plans to grow its presence in the Americas through investments in facilities, R&D and workforce expansion. The company operates 19 plants and nine R&D centers in Canada, the U.S., Mexico, Brazil and South America, employing approximately 18,200 people. Key investments include a $230 million electric axle facility in Dover, Ohio, a Central Logistics Center in Porto Feliz, Brazil, and the Huejotzingo Innovation Center in Puebla, Mexico, focusing on e-mobility R&D. The post Schaeffler Announces Expanded Aftermarket Portfolio appeared first on Counterman Magazine. View the full article

Acme Auto Electric II, operating as Lang’s Auto Parts, joined TruStar, part of Automotive Parts Associates (APA). Lang’s Auto Parts operates in South Chicago Heights, Illinois. The family-owned and operated company began in 1972 and built a strong reputation for auto parts and electrical repair. More than five decades later, the company continues to supply auto parts, serving customers in South Chicago Heights, Illinois, and the surrounding area with a strong commitment to quality and community, APA said. Lang’s Auto Parts Cites Strategic Fit with TruStar Anthony Eatinger, manager of Lang’s Auto Parts, highlighted the strategic reasons behind joining TruStar. “TruStar just looked like the best buying group for us,” Eatinger said. “We were with other groups in the past, but they just weren’t worth the cost. TruStar supports small companies like ours and works with the brands we carry, so it’s a win-win.” APA Leadership Welcomes Growing Partnership Steve Tucker, president of APA, welcomed the new partnership. “We love working with small businesses like Lang’s Auto Parts. Their long history and dedication to customer service align perfectly with TruStar’s mission. We’re thrilled to welcome them to the APA/TruStar family and look forward to all we’ll accomplish together.” TruStar Membership Expands Resources for Growth APA said the TruStar program gives members access to exclusive supplier programs and marketing resources. The group also offers sales and operational support. These advantages help independent businesses increase competitiveness and profitability in the automotive aftermarket. The move positions the company for continued success in a competitive industry. The post APA Welcomes Lang’s Auto Parts as New TruStar Member appeared first on Counterman Magazine. View the full article

FleetPride Inc. and TruckPro, LLC announced the completion of their merger, effective October 28, 2025. Operating under the FleetPride banner, the merger establishes the combined entity as a dominant independent distributor and service provider in the heavy-duty aftermarket parts industry, the companies said. The combined company will operate under the FleetPride name. It will aim to deliver enhanced value to its customers through greater parts availability, deeper technical expertise, best-in-class service and an enhanced ecommerce experience. Leadership Structure The company will operate under the joint ownership of American Securities and Platinum Equity. Tom Greco, who took on the role of chief executive officer in July, will lead the new FleetPride. Chuck Broadus, president and CEO of TruckPro, will continue to manage the TruckPro division and will report to Greco. Expanded Distribution Network FleetPride operates more than 450 locations, 110 service centers, and six distribution hubs to support customers across the U.S. and Canada. The company’s expanded logistics network and enhanced ecommerce platform provide faster parts access and improved inventory management. Market Impact “This strategic merger is about more than combining two businesses; it’s about building a culture that values people, brings best practices from both organizations and drives innovation,” said Tom Greco, CEO of FleetPride. The merger will enhance service to the heavy-duty aftermarket and create growth opportunities for employees and suppliers. Strategic Vision “The strategic merger with FleetPride marks a tremendous step forward for our business and customers,” said Chuck Broadus, CEO of TruckPro. The combined strengths of both companies will allow for superior service delivery and expanded growth opportunities. Louis Samson, co-president of Platinum Equity, added, “We chose to join forces because we get excited about the strategic logic and substantial operational opportunity to create long-term value.” Company Headquarters The merged entity will have its headquarters in Irving, Texas, with a satellite office in Memphis, Tennessee. The merger will streamline operations and drive continued growth in the aftermarket distribution sector. The post FleetPride and TruckPro Announce Strategic Merger appeared first on Counterman Magazine. View the full article

Parts Authority has announced key promotions within the organization, focusing on strengthening supplier relations and pricing strategies. Daniel Burns has been named senior vice president of supplier relations and inventory management. Steven Lam has been appointed vice president of pricing. Leadership Roles and Responsibilities Daniel Burns joined Parts Authority as a purchasing manager in 2016 after an acquisition. He progressed to the role of director of replenishment and became vice president of inventory management in 2020. In his current position, Burns will oversee supplier relations and inventory management. Steven Lam’s career at Parts Authority began in 2016 as a data analyst in the pricing department. His analytical skills led to promotions, culminating in his role as senior director of pricing in 2021. As vice president of pricing, Lam will manage pricing data across product lines and oversee pricing strategy and execution for customer segments. Strategic Impact on Operations “These promotions underscore the commitment Daniel and Steven have shown to our mission and their roles in our continued growth,” said Clark Hale, CEO of Parts Authority. “Their leadership in inventory, supplier relations and pricing is critical.” The post Parts Authority Announces Key Leadership Promotions appeared first on Counterman Magazine. View the full article

Being a part of your local community is one of the most rewarding benefits of operating any business. Our individual operations certainly take up most of our time and attention, family and other obligations occupy another significant portion, but many of us also manage to carve out the time and energy to share a part of ourselves with the people and organizations that make a ZIP code into a genuine community. From serving as school or other organizational board members, coaching local youth sports, or being an active member of your church, friends and neighbors might come to know you both personally and professionally, and your business is often a reflection of those values you already hold dear. As a business, we are also often called upon for financial contributions to a variety of charities, benefits and other generally good causes. The larger the business model, the more these requests roll in, and “the asks” are also generally more substantial. For any automotive business, there are also many requests from members of your local grassroots racing community seeking “sponsorship” for their individual racing interests. These come in many forms, from racers looking to obtain a discounted rate on parts purchases to financially supporting their teams over the course of a season, usually in return for some sort of advertising on the car. On the surface, these requests might seem no different than sponsoring a Little League team or donating items for a benefit auction. Look a bit deeper, though, and you may realize that these racing “sponsorships” really need to be more of a “partnership” to make financial sense Too often, a “sponsorship opportunity,” as presented, is a one-sided request, with the team simply seeking assistance in pursuing their dream of competing in motorsports. In exchange for your merchandise or funding, you get… a sticker! When asked just what kind of return on investment you can expect from your sponsorship, the answer is very often stunned silence. If the answer is “free advertising,” then we must truly consider the value of that advertising. Most of us have an advertising budget, and use a variety of media to get individual messages out in front of potential customers. It is already increasingly difficult to connect with consumers using traditional print, radio and television advertising. Streaming services and satellite radio both allow consumers to avoid advertisements, and newspaper readership has been declining steadily for years. Having your company name on the fender of a car in front of a few hundred people on a Saturday night might seem like a decent investment, but this kind of individual sponsorship is dependent upon several variables. Failures, successes, team or driver reputations, and even the team’s ability to compete regularly can vastly affect the value of your investment. If you choose to pursue business relationships with individual drivers or teams, think carefully about how those relationships will be mutually beneficial to each party. Being associated with the racing community is a great way to connect with your existing clientele, and to keep your name in front of those who might use your services in the future. To maximize your advertising efforts, consider spreading the wealth in a more effective way than through a series of smaller individual sponsorships. Advertising at the track itself is a great way to participate without relying on being associated with the most popular or successful team. A trackside billboard is a literal sign of your support for the racing scene, visible no matter which cars are on-track during the various practices, heat races and features. Sponsoring a particular racing class, offering a contingency payment in return for displaying your decals, or even holding a special event on track night, all benefit more than just a few individuals, and partnerships like these also build relationships with the local track operators and their extended network of supporters. The post Sponsorship or Partnership? Making the Most of Your Advertising appeared first on Counterman Magazine. View the full article

The engines may be off, but the memories are still racing. The 2025 Road Warrior Weekend Sweepstakes officially crossed the finish line this October – and what a ride it was. Auto Value and Bumper to Bumper said it proudly wrapped up an unforgettable high-performance adventure at the legendary Radford Racing School in Chandler, Arizona, where 40 lucky winners became true road warriors out in the desert with two full days of intense hands-on driving. From behind the wheel of high-powered machines to the camaraderie shared off the track, the Road Warrior Weekend was more than a sweepstakes – it was a celebration of skill, speed, and the relationships that drive the aftermarket industry forward. “We couldn’t have asked for a better group of winners or a more exhilarating experience,” said Jim Holik, director of marketing at the Aftermarket Auto Parts Alliance, Inc. “The Road Warrior Weekend was the perfect blend of adrenaline, education and industry connections. Thank you to all our sponsors who helped make this event possible.” Professional Performance Driving Over the course of three days attendees immersed themselves in the world of professional performance driving, experiencing everything from lead-and-follow sessions to high-speed slalom courses, expert instruction and hot laps with Radford’s elite instructors. When the helmets came off, the experience continued with luxury accommodations, exclusive evening receptions, and a special night of food and entertainment at the iconic Rawhide Western Town, proudly sponsored by BCA Bearings by NTN. “This trip was nothing but exceptional, top to bottom every detail was covered. I’ll confidently speak for everyone – we all felt like rockstars out there,” said Greg Millevoi of Millevoi Brothers Auto Center a customer of Eastern Warehouse Distributors. “The driving was intense, fun competition on the track and the interactions between everyone was what made this event extra special. Great group of folks and an amazing experience all courtesy of our parts suppliers.” This once-in-a-lifetime motorsport experience capped off a highly successful Spring promotion, which also saw 150 additional winners take home a share of $25,000 in gift cards. The sweepstakes, facilitated through the MyPlace4Parts B2B ecommerce platform, provided entries with every qualifying purchase invoice, and bonus entries for every $150 daily increment through the platform. “Supporting the 2025 Road Warrior Weekend was an incredible opportunity for BCA Bearings by NTN to connect with the technicians and professionals who drive this industry forward every day,” said Georgianne Dickey, director of marketing, at BCA Bearings by NTN. “From the energy on the track to the conversations off it, this event truly captured the spirit of performance, partnership and appreciation. We’re proud to stand alongside Auto Value and Bumper to Bumper in delivering an experience that celebrates and gives back to the people who keep the wheels turning.” As the sun sets on Chandler and the tires cool down, one thing is clear: the 2025 Road Warrior Weekend delivered lasting memories, forged strong industry relationships and left participants already revving for what’s next. Congratulations again to all our winners — and thank you to everyone who helped make this journey one for the record books. The post Auto Value and Bumper to Bumper Recap Road Warrior Weekend appeared first on Counterman Magazine. View the full article

The aftermarket is a people-driven business. It’s one of the biggest themes of the annual AAPEX show and, by extension, this season of My Road to AAPEX. We’ve been traveling the country putting executives in the aftermarket to the test. In every episode, they go from the boardroom to the garage to fix up cars, using the same parts their company sells every day. “You see that high collaboration between suppliers or manufacturers, WDs and installers. It’s driven by the people of this industry,” says Stefan Feder, head of automotive aftermarket at AUMOVIO. We begin this episode in Allentown, Pennsylvania. AUMOVIO is a new name in the automotive aftermarket, but not a new company. In April, Continental launched this rebrand of its automotive sector business. AUMOVIO comprises several brands, including ATE braking products, VDO blower motors and engine management systems, and Redi-Sensor TPMS products. After chatting with Stefan about his career and AUMOVIO’s various brands and products, we head to the Lehigh Career and Technical Institute, where Stefan is joined by AUMOVIO technical trainer Doug Rennie. Doug gives the students tips on brake pad and rotor inspections, and where to use lubricating paste when putting them back together. From there, Stefan talks to the young future technicians about why they are needed in the automotive industry, and the AAPEX show’s place in the industry. See what the students learned in this episode of My Road to AAPEX. And keep tuning in to the show throughout this fall, as we bring you more stories like this and continue heading down the road to the aftermarket’s biggest show in November. The post My Road to AAPEX Ep. 3: Teaching the Next Generation appeared first on Counterman Magazine. View the full article

The aftermarket is a people-driven business. It’s one of the biggest themes of the annual AAPEX show and, by extension, this season of My Road to AAPEX. We’ve been traveling the country putting executives in the aftermarket to the test. In every episode, they go from the boardroom to the garage to fix up cars, using the same parts their company sells every day. “You see that high collaboration between suppliers or manufacturers, WDs and installers. It’s driven by the people of this industry,” says Stefan Feder, head of automotive aftermarket at AUMOVIO. We begin this episode in Allentown, Pennsylvania. AUMOVIO is a new name in the automotive aftermarket, but not a new company. In April, Continental launched this rebrand of its automotive sector business. AUMOVIO comprises several brands, including ATE braking products, VDO blower motors and engine management systems, and Redi-Sensor TPMS products. After chatting with Stefan about his career and AUMOVIO’s various brands and products, we head to the Lehigh Career and Technical Institute, where Stefan is joined by AUMOVIO technical trainer Doug Rennie. Doug gives the students tips on brake pad and rotor inspections, and where to use lubricating paste when putting them back together. From there, Stefan talks to the young future technicians about why they are needed in the automotive industry, and the AAPEX show’s place in the industry. See what the students learned in this episode of My Road to AAPEX. And keep tuning in to the show throughout this fall, as we bring you more stories like this and continue heading down the road to the aftermarket’s biggest show in November. The post My Road to AAPEX Ep. 3: Teaching the Next Generation appeared first on Counterman Magazine. View the full article

The Automotive Aftermarket Charitable Foundation (AACF) is preparing for the 33rd Annual Bob Schoeberl Memorial Charity Golf Tournament, slated for Nov. 2-3, 2025, at the Spanish Trail Country Club in Las Vegas. The event will offer more than just golf and networking opportunities, the AACF said. Attendees will have the chance to bid on two unique live auction experiences, with proceeds supporting aftermarket families in need. Auction Highlights The live auction is scheduled for Sunday night’s cocktail reception and features two notable experiences. The first is a FIFA World Cup VIP Experience, sponsored by Valvoline Global Operations and Traxion Materials. It includes two VIP tickets to the 2026 FIFA World Cup Quarterfinal match in Los Angeles on July 10, along with private jet transportation and a $2,000 travel voucher for accommodations. The second auction package, sponsored by NAPA, is an NHRA VIP Travel Package for Two. This includes a $1,500 travel voucher, VIP passes, full hospitality access, and a meet-and-greet with NHRA legend Ron Capps. Event Overview “This event truly reflects the heart of the aftermarket,” said Jeff Helfrich, golf committee lead. “When we come together for a great cause, we’re not just playing golf, we’re helping families rebuild and find hope when it’s needed most.” The two-day tournament begins with a Sunday evening cocktail reception and live auction, followed by Monday golf at Spanish Trail Country Club. Proceeds support AACF’s mission to provide emergency financial aid to individuals and families facing illness, injury or natural disasters. For more information or sponsorship opportunities, contact Misty Walker at [email protected]. Supporting Families in Need “AACF gave me a chance to breathe again. For the first time in months, I felt hope,” shared one recent recipient, a web developer from the aftermarket community who faced severe financial hardship following her husband’s health crisis. “I’ll never forget the kindness that helped me get back on my feet.” AACF said it continues its mission to ensure that no one in the automotive aftermarket faces life’s toughest challenges alone. The post AACF Announces Bob Schoeberl Memorial Charity Golf Tournament appeared first on Counterman Magazine. View the full article

The Young Auto Care Network Group (YANG), part of the Auto Care Association, announced the launch of its 2026 mentorship program. Now in its fourth year, the program consistently attracts approximately 115 mentees and 23 volunteer mentors each year, according to YANG. It remains accessible to all YANG members under 40 at no cost. The mentorship initiative supports young aftermarket professionals who want career guidance. Mentorship Circles Connect Members With Industry Leaders YANG mentees will participate in mentorship circles by ranking their preferred industry topics. These topics include navigating the aftermarket, career advancement and entrepreneurism. Each circle will include around five mentees and one mentor. Each mentor will focus on a selected topic to guide discussions. Registration for the program closes on Nov. 30. Afterward, organizers will group participants. They will invite them to the YANG mentorship program kickoff meeting in January, 2026. Mentor circles will convene quarterly throughout 2026. The circles will run from January through December. Experiencing the Pillars of YANG The program aims to embody YANG’s core principles of networking, professional development and community contribution. Through engagement with seasoned aftermarket professionals, participants will receive guidance that supports their career growth. Targeted at young automotive aftermarket professionals who want to enhance their expertise and leadership skills, the YANG mentorship program supports professional goals and leadership development. The post YANG Launches 2026 Mentorship Program appeared first on Counterman Magazine. View the full article

Dash4 will present its friction program and upgraded brake system lines at AAPEX 2025 in booth A3450 at the Venetian Expo. The company will launch the Police Performance line engineered for enhanced stopping power and durability under demanding conditions. It will also debut the HD Performance line tailored for heavy-duty vehicles and large brake system lines that need strong braking stability and heat resistance. Police and HD Products Target Professional Performance The Police Performance line targets use in pursuit scenarios and frequent stopping. The product delivers optimal braking control under high-stress conditions, according to Dash4. The HD Performance line serves heavy-duty trucks and larger brake systems. It features a severe-duty friction compound that resists extreme heat. It also handles towing applications without fade. Dash4 will also showcase its full friction program, including the Optimizer. This product targets off-road and high-performance drivers. The Optimizer aims to exceed original equipment quality standards in harsh environments. Dash4 Focuses on Manufacturing and Quality Control Dash4 tests all products in the United States. The company said it tests 100% of each product to guarantee consistency. Dash4 also ensures every item meets or exceeds original equipment standards. It maintains multiple international certifications across its product lines. “We’re proud to introduce our new Police and HD lines at AAPEX 2025, reinforcing our commitment to delivering premium-quality braking solutions to the aftermarket,” said the company’s marketing manager. Contact Dash4 For more information on Dash4 products, contact customer service at 323-231-1460 or visit its website. Follow Dash4 on social media @dash4brakes. The post Dash4 to Introduce New Brake System Lines at AAPEX appeared first on Counterman Magazine. View the full article

Schaeffler has announced that its Wooster plant has reached a significant milestone, producing 40 million torque converters since 1997. This facility has been central to Schaeffler‘s torque converter operations, manufacturing over 63 million units globally, with nearly two-thirds produced in Wooster. Advanced Manufacturing and Production Process The production process at Wooster begins with imported steel, which enters stamping presses and proceeds through blade assembly, brazing, machining, bonding and final assembly. The plant’s emphasis on integrating advanced technology has enhanced manufacturing efficiency and product quality, particularly through automated blade loading. Automation and Efficiency Focus The plant’s strategic focus on automation has yielded improved efficiency and quality. Blade automation, essential for torque transfer and multiplication between the engine and transmission, has been a key area of innovation. Automating the design process aids in reducing design cycle time, minimizing hardware iterations, and optimizing metrics such as torque output and flow efficiency. Brian Zaugg, president of the Business Unit Torque Converters, said, “The 40 millionth torque converter from the Wooster facility is a testament to the commitment of our team and the continuous pursuit of pioneering the best product on the market.” Schaeffler said it continues to innovate in torque converter design and manufacturing processes, focusing on upcoming generations, including torque converter-based P2 hybrid systems. Zaugg acknowledged the ongoing contributions of the Wooster plant’s dedicated employees in achieving this production milestone. The post Schaeffler’s Wooster Plant Hits 40M Torque Converters appeared first on Counterman Magazine. View the full article

Schaeffler has announced that its Wooster plant has reached a significant milestone, producing 40 million torque converters since 1997. This facility has been central to Schaeffler‘s torque converter operations, manufacturing over 63 million units globally, with nearly two-thirds produced in Wooster. Advanced Manufacturing and Production Process The production process at Wooster begins with imported steel, which enters stamping presses and proceeds through blade assembly, brazing, machining, bonding and final assembly. The plant’s emphasis on integrating advanced technology has enhanced manufacturing efficiency and product quality, particularly through automated blade loading. Automation and Efficiency Focus The plant’s strategic focus on automation has yielded improved efficiency and quality. Blade automation, essential for torque transfer and multiplication between the engine and transmission, has been a key area of innovation. Automating the design process aids in reducing design cycle time, minimizing hardware iterations, and optimizing metrics such as torque output and flow efficiency. Brian Zaugg, president of the Business Unit Torque Converters, said, “The 40 millionth torque converter from the Wooster facility is a testament to the commitment of our team and the continuous pursuit of pioneering the best product on the market.” Schaeffler said it continues to innovate in torque converter design and manufacturing processes, focusing on upcoming generations, including torque converter-based P2 hybrid systems. Zaugg acknowledged the ongoing contributions of the Wooster plant’s dedicated employees in achieving this production milestone. The post Schaeffler’s Wooster Plant Hits 40M Torque Converters appeared first on Counterman Magazine. View the full article

When replacing or servicing an electronic throttle body (ETB), the job isn’t done until it’s properly adapted to the vehicle. In this video, learn why a throttle body reset is critical after installation—and how modern vehicles relearn throttle and idle positions to ensure smooth performance. The post AISIN University: Electronic Throttle Body Adaptions & Resets appeared first on Counterman Magazine. View the full article

MEYLE announced that at its booth at AAPEX this year, visitors will be able to use its German license plate stamping machines to support a cause. MEYLE says that AAPEX attendees are invited to create their own custom German license plates for a minimum donation of $20 per plate, with 100% of proceeds going toward scholarships for Northwood University students. Visitors can find MEYLE and its German license plate stamping machines at Booth A40029, located in the ballroom of the Venetian. “At MEYLE, we believe in giving back to the community that drives our industry forward,” said Jason Pugh, CEO of MEYLE North America. “We’re proud to support Northwood University and its students — and to make an even greater impact, MEYLE will be matching all donations made at AAPEX, up to $5,000. Together, we will help empower the next generation of leaders in the automotive aftermarket.” The post MEYLE to Bring German License Plate Stamping Machines to AAPEX for a Cause appeared first on Counterman Magazine. View the full article

PRT, an ADD USA group brand, will exhibit a comprehensive range of shock absorbers, struts and complete strut assemblies at AAPEX 2025. The company will present its offerings, including air shocks, motor and strut mounts and numerous new applications, at the Venetian Expo booth A3030. Product Development Key highlights include the launch of complete strut assemblies for the 2025 Honda Accord and the 2024 Toyota Corolla Cross. Additional applications being showcased are for the Tesla Model S, Ford Escape, Jeep Cherokee and Nissan Sentra. PRT will also showcase air shocks, motor and strut mounts, and heavy-duty products featuring over 5,000 OE references. PRT also be showcasing other lines, such as air shocks, motor and strut mounts, and a portfolio of HD applications with over 5,000 OE references featuring 100% gas-charged shocks for trucks, trailers, buses, commercial vehicles, cement mixers, motorhomes and many more. Market Impact “We’re excited to showcase our multiple product lines, including these new launches at AAPEX 2025. Our ongoing investments in manufacturing technology and OE-quality engineering allow us to deliver continuous new product developments for the aftermarket,” explained Bruno Bello, director of marketing. For more information, contact PRT through customer service at 1-770-238-1611, or visit www.prtautoparts.com. Follow PRT on social media @prtautoparts for updates. The post PRT to Showcase New Product Lines at AAPEX 2025 appeared first on Counterman Magazine. View the full article

Valvoline Global Operations has introduced its Aspiring Mechanics Program, aimed at addressing the projected shortage of skilled automotive technicians in the global market. The initiative, involving a $1 million commitment over five years, seeks to support 10,000 aspiring mechanics worldwide through training, scholarships and local engagement programs. Market Impact and Workforce Development Designed to remove entry barriers and open doors for the next generation of automotive technicians, the program comes at a critical time as the global automotive industry faces a projected shortage of 4.3 million skilled workers by 2030. Valvoline said it underscores the company’s ongoing commitment to developing a skilled workforce capable of meeting future demands. “From the early innovators behind the steam engines and the original automobiles to the advanced technicians who are shaping the future of mobility today, Valvoline Global has always supported professionals who drive the industry forward,” shared Jamal Muashsher, Valvoline Global’s President and Chief Executive Officer. “With this investment, we are not only honoring that legacy but also helping ensure the next generation of mechanics have the tools, training and opportunity to succeed.” Valvoline Global Operations President and Chief Executive Officer, Jamal Muashsher, with a student from the Hub for Innovative Learning and Leadership in Lexington, KY. Valvoline Global has historically invested in the professional development of mechanics, launching its Mechanics Month program in 2020, recognized in over 60 countries. This initiative includes scholarships, apprenticeships, toolbox donations, and mentorships, all tailored to regional needs. Partnership and Educational Initiatives The Aspiring Mechanics Program includes a new flagship initiative at the Hub for Innovative Learning and Leadership (HILL) in Lexington, KY. “This partnership gives our students authentic pathways into high-demand careers where their skills will make an immediate difference,” said Michelle Wilson, principal and Lead Learner at The HILL. Collaborative Ventures at the Mexico Grand Prix Valvoline Global will highlight its program at the Formula 1® Mexico City Grand Prix. Students from La Escuela Mexicana de Electricidad (EME), who have received scholarships, will gain hands-on experience through trackside access with Valvoline’s F1® motorsport partner, Aston Martin Aramco Formula One Team. The program’s impact is already evident among students like Julio Del Moral, a scholarship recipient who values the program’s role in his education and career development. For more information about the Aspiring Mechanics Program, visit Valvoline Global Mechanics Month. The post Valvoline Global Launches Aspiring Mechanics Program Amid Technician Shortage appeared first on Counterman Magazine. View the full article

NPW Companies, a distributor in the automotive aftermarket, has expanded its operations leadership team with three new appointments. Mike Riddle has joined NPW as director of operations, while Melissa Griswold and Sandra Simmons have been named operations managers for two of NPW’s largest distribution centers. Market Impact Riddle brings 19 years of operational leadership experience, including time with American Tire Distributors, where he focused on efficiency, productivity and continuous improvement. His expertise is expected to be instrumental as NPW enhances operations across all locations. Melissa Griswold has been appointed operations manager at NPW’s Boaz, Alabama, distribution center. With more than 20 years of experience in supply chain and operations, Griswold has led teams, driven process improvements, reduced inventory waste, and implemented training and safety programs. Sandra Simmons is the new operations manager at NPW’s Miami distribution center. With over a decade of experience in inventory management and process optimization, Simmons most recently served as interim distribution center manager for TERREPOWER, where she led continuous improvement initiatives. Distribution Strategy “Bringing in proven leaders like Mike, Melissa and Sandra strengthens our ability to deliver on NPW’s promise of operational excellence,” said Chris Pacey, president and CEO of NPW. “Each of them brings unique experience, leadership and energy that will be invaluable as we continue to optimize our distribution network and serve our customers with speed and reliability.” The strategic appointments are aligned with NPW’s commitment to refining its distribution strategy and maintaining operational efficiency in the evolving automotive aftermarket landscape. The post NPW Companies Expands Leadership Team appeared first on Counterman Magazine. View the full article

The Automotive Aftermarket Charitable Foundation (AACF) has brought back its Classic Car Sweepstakes, offering one winner a beautifully restored 1969 Pontiac Firebird in Champagne Gold Metallic, plus $5,000 in cash. After the success of last year’s inaugural fundraiser, where the prize was a 1965 Mustang Convertible, AACF returns with another iconic piece of American muscle, the organization said. A Classic Reborn for a Cause The 1969 Firebird pairs late-’60s style with dependable performance. Power comes from a 350 cu in V8 matched to a TH350 automatic transmission. The car features dual exhaust, front power disc brakes, 15″ PMD Rally II wheels wrapped in raised white letter tires, and a tan bucket-seat interior with power steering and factory A/C upgraded to R134a refrigerant. AACF partnered with Tire Rack and Yokohama Tire to provide a custom wheel-and-tire package for the Firebird, plus four Tire & Wheel Storage Totes for the original set—ensuring this classic rides as smooth as it looks. Supporting Families in the Aftermarket To sweeten the prize, AACF includes $5,000 in cash to help with taxes and title fees. Winners who prefer cash only may select a $25,000 cash prize instead. All proceeds benefit AACF, a nonprofit organization that provides emergency financial assistance to individuals and families in the automotive aftermarket facing crises such as illness, injury, or natural disaster. “Hunter is proud to support AACF’s Classic Car Sweepstakes, a meaningful initiative led by one of the most impactful charities in our industry,” said John Zentz, senior vice president–global sales, Hunter Engineering Company. “We participate with deep respect and admiration for AACF’s mission, and we’re honored to help carry forward Bob Schoeberl’s inspiring vision of giving back to those in need.” Continuing a Legacy of Giving Back “This sweepstakes has quickly become one of our most exciting fundraising traditions,” said John Kairys, executive director of AACF. “Last year’s winner drove away in a beautiful Mustang, and this year’s Firebird continues that legacy of classic cars, generous partners, and an even greater opportunity to help aftermarket families in crisis.” AACF thanks its partners and sponsors, including Advance Auto Parts, Hunter Engineering, Lucas Oil, Yokohama Tire and PJ’s Auto World, which it said helped secure and store the vehicle. The winner will be drawn on June 2, 2026. Donate and enter today at https://bit.ly/4qa1isp. For more information, contact Misty Walker at [email protected]. The post AACF Relaunches Classic Car Sweepstakes with ’69 Pontiac Firebird appeared first on Counterman Magazine. View the full article