Counterman

PRT announced the launch of 59 new complete strut assemblies for the North American market. The launch includes application coverage for Nissan Frontier, Toyota Highlander and Mercedes E-Class models, in addition to brand-new applications, such as the Dodge Durango 2022, the Ram ProMaster City 2022, and the Mazda CX-9 2022, among others, according to PRT. “As an OE supplier, our company is always committed to premium quality, top performance and innovation, so we are continually launching new applications for the Aftermarket. These new items are in stock and ready to ship!” said Bruno Bello, director of global marketing. For more information, call 1-770-238-1611, visit www.prtautoparts.com or follow @prtautoparts. The post PRT Launches 59 New Complete Strut Assemblies appeared first on Counterman Magazine. View the full article

Standard Motor Products, Inc. (SMP) announced the release of its 2023 Corporate Sustainability Report that it said highlights SMP’s commitment to being a good corporate citizen with a focus on increasing its sustainability profile. The report provides insight into SMP’s initiatives, future goals and achievements in relation to its business, employees, communities and other stakeholders, according to the latest press information. Eric Sills, Chairman and CEO of SMP, commented, “On behalf of our entire SMP family, I am pleased to share with you our 2023 Sustainability Report. SMP continues to enhance our sustainability efforts, and we remain committed to our initiatives to ensure positive sustainability change within our organization and all the communities in which we operate.” Highlights of this report include: The development of additional powertrain-neutral safety and electrical products for the vehicles of today and tomorrow, including battery electric and hybrid electric vehicles Enhancement to its social programs including an additional focus on employee training and development initiatives Alignment of SMP’s commitment to standardized sustainability reporting with global applicable laws and regulations Reductions in Scope 1 and Scope 2 greenhouse gas (“GHG”) emissions working towards SMP’s stated goal of achieving carbon neutrality by 2050 The post SMP Releases 2023 Corporate Sustainability Report appeared first on Counterman Magazine. View the full article

Westar Distribution LLC, a leading aftermarket supplier of engine & transmission mounts and air suspension components announces the release of 40 new Air Suspension Components, Engine & Transmission Mounts, Torque Strut Mounts, and Center Support Bushings servicing in excess of 35,000,000 vehicles in operation today in the US & Canada covering Acura, BMW, Dodge Truck, Ford Sport Utility, GMC Trucks, Honda, Hyundai, Jeep, Lexus, and Toyota vehicles. These newly released items are all in stock and ready for immediate shipment. For more information contact [email protected] or visit the company online. The post Westar Releases New Mounts, Suspension Components appeared first on Counterman Magazine. View the full article

Mevotech announced the addition of 188 new part numbers, expanding its TTX, Supreme and Original Grade product catalogues. Extending up to the 2023 vehicle model year, this release covers domestic and import passenger vehicles, pickup trucks, vans, SUVs and EVs. The new part numbers include control arms for newer 2023-2021 Ford F-150 and F-150 Lightning models from Mevotech’s flagship TTX and Supreme lines. “These components are designed with exclusive features for improved part service life and increased overall durability,” Mevotech said. The company also announced the introduction of TTX steering idler and pitman arms, featuring three new part numbers applicable to a wide range of popular 2023-1999 GM light- and medium-duty pickup trucks, vans and SUVs. “These parts are engineered with patented technology and designed as enhanced alternatives for vehicles often used in a working role,” added Mevotech. The post Mevotech Expands Coverage with 188 New Part Numbers appeared first on Counterman Magazine. View the full article

In the case of cordless lights, there is a lot more, starting with more light! The light comes from Light Emitting Diode, or LED, technology. When they were first invented, LEDs were a revolutionary development of electrical science, affecting virtually every aspect of our lives. Now LED lights are everywhere, and we’re all familiar with them, even in our homes, but the automotive industry has reaped the benefits as much as, if not more than, any other industry. Just like a diode, LEDs allow current flow in only one direction. When current, or electron flow occurs, photons are released. Photons are tiny particles of electromagnetic radiation that are released as the electrons jump between atoms, and they’re emitted in the form of electromagnetic waves. This is where the visible light comes from. Certain wavelengths are visible to the human eye, which we perceive as light. Specifically, these wavelengths are those between 400 and 700 nanometers, and it’s in this range that LEDs emit photons. Different wavelengths are seen by us as different colors. To control and obtain the different wavelengths that appear to us as different colors, LED output is controlled by altering the semiconductor material inside, which controls the energy of electron flow, the wavelength, and, ultimately, the color. Early on, LEDs in automobiles were a type of LED called a through-hole LED, referring to the fact that their connectors went through holes in a circuit board for mounting. These were primarily used for warning indicators, such as an oil warning light or alarm indicator since they weren’t powerful enough for anything else. Over time, as technology was able to produce brighter white light, they began to see use in cordless lights. Through-hole LED were used for many years in lights, and worked well, but the most significant advance was the development of surface mount devices (SMDs) and chip on board (COB) technology. SMDs were smaller with a much thinner profile, had as many as three LEDs on one chip and could be soldered directly to a circuit board. These made compact designs possible with multiple LEDs for extremely bright work lights. Then came COB technology which could fit nine or more LEDs on one chip, offering the highest light-to-energy ratio. Both types are very effective with light output, and both still commonly used. For an auto technician, cordless lights have replaced the traditional “trouble” light, and in addition to the advantages of an LED light, there are many other technology-based features we can take advantage of. If headlamps are your game, there’s a new technology of adaptive light beams that automatically adjusts intensity and focus to provide the necessary light output for the job at hand. Who thought that word was just for cruise control? White light is what we use the most, but since LED technology produces different colors, there’s a couple that are useful to us and are included in many lights. Ultraviolet light is used for leak detection, so it’s a useful option to have. Ultraviolet is unique because it’s a photon wave that’s just outside the visible light spectrum, but it’s easy to think of it as a color because it does give off a visible purple hue. Red is the second color that’s becoming more popular, especially in headlamps. Why? Red has always been known to preserve night vision, and we all know there are never enough hours in the day! Here’s a feature I really like: The device finder. It’s just like when you lose your TV remote, only better. Nobody likes to lose tools, but especially not a light. You’ve got extra 10mm sockets and you expect those to disappear in the occasional black hole, but losing your light can ruin your day. I’d rather hit a button before pulling a car out, just to know my light is under a pile of tools versus under the hood. Have you ever heard of CRI? It stands for Color Rendering Index, and it’s a measurement of the ability of a light source to reveal the color of objects in contrast to natural light. In other words, do they appear the same as they would under natural sunlight? Light sources have a huge effect on how we perceive colors, and while we don’t care so much what color brake pads really are, it’s a unique feature for body and paint technicians. CRI is measured from 0-100, and anything under 80 is considered poor; over 90 is considered good. So, a high CRI in a shop light is valuable when comparing colors. A common use is for comparing paint chips to a body panel, but it’s very much a “thing” in home refinishing, too. If you’re trying to decide on that perfect color for your addition or match one when you can’t remember the color, a high CRI light will show you the true colors. Here’s another term that may strike you as unusual: Ingress Protection. If you’ve never heard of it, you’ve seen it for sure. It’s the IP rating that’s called out on most lights. The IP code is an international code which classifies the degree of protection against dust and liquids for electrical equipment. The rating consists of two numbers, e.g., IP65 (a common rating.) The first number indicates ingress protection against solid objects, ranging from 0-6, and is basically related to the physical object size, including things like hands, all the way to small dust particles. Zero is no protection, six is the highest level available meaning it is dust tight. The second number indicates resistance to liquids and includes classifications from dripping water all the way up to immersion and high-pressure jets. This ranges from 0-9, nine being the highest rating. This is an important rating to look for when shopping for a light, since we all know when you’re under a car, dripping liquid automatically seeks out the most inconvenient places to drip, such as your eyes, your mouth or your work light. Cordless lights are the way to go. Cordless lights plus today’s technology equals some of the most useful tools you’ll own. The post Less Is More With Cordless Work Lights appeared first on Counterman Magazine. View the full article

AAPEX Education Online is back for another year. This time it’s been expanded to provide attendees with even more critical information that directly affects them and the entire global automotive aftermarket, AAPEX said. Join AAPEX every month from May until October for this free series. This month, attendees hear from a panel of shop owners on what they want from their suppliers and how the industry can offer support. Plus, you can participate in the live Q&A. What the Automotive Aftermarket Supply Chain Can Learn From Shops, and How the Industry Can Provide Shops what they Need to Succeed Thursday, May The post AAPEX Web Training Series Set to Begin This Month appeared first on Counterman Magazine. View the full article

Bumper to Bumper member Crow-Burlingame announces the appointment of Richard Webster as vice president of company stores. With a journey spanning nearly three decades within the company, Webster’s advancement from a dedicated store manager to district manager, then regional manager, and now vice president is a testament to Crow-Burlingame’s commitment to fostering internal talent and promoting professional growth, the company said. “I am pleased to announce that Richard Webster is stepping into the Vice President of Company Stores role,” said Fletcher Lord III, Crow-Burlingame’s CEO. “Webster’s wealth of experience in automotive industry and store operations will be a tremendous asset to Crow-Burlingame.” In his new capacity, Webster will be at the helm of overseeing all facets of Crow-Burlingame’s company-owned stores, “ensuring operational efficiency, and steering the stores through evolving market challenges, while upholding the company’s core values and customer-centric approach,” the company said. Webster’s promotion comes at a time of strategic realignment with Crow-Burlingame, as Tom Singleton, the vice president of store operations, transitions to vice president of strategic initiatives. Singleton’s wealth of knowledge and guidance will continue to be invaluable, further leading the charge on strategic initiatives for the company, Crow-Burlingame said. “We are extremely fortunate to have Tom Singleton remain with us as he takes on the VP of Strategic Initiatives role,” Lord added. “His depth of experience and insights will be instrumental in driving strategic vision with our company-owned stores.” Singleton expressed excitement about the transition and his allegiance to Crow-Burlingame’s 100-plus years of success. “While my role may change, my dedication to Crow-Burlingame remains in my heart, I look forward to working closely with Richard and the team to drive our stores forward.” Webster echoed Singleton’s statements, expressing his gratitude for the opportunity and excitement for the future. “I am honored to take on this new role and lead our company stores into the next chapter,” Webster said. “With Tom’s guidance and the support of our dedicated team, I am confident that we will continue to care for our customers’ everyday needs.” The post Crow-Burlingame Names Richard Webster VP of Company Stores appeared first on Counterman Magazine. View the full article

HELLA has introduced the all-new HELLA BLADE LED 6” Series Auxiliary Lights, now available exclusively to the US and Canadian markets. Designed to meet the toughest demands of the most challenging off-road conditions, the HELLA BLADE Series combines powerful illumination with innovative features for the ultimate driving experience. HELLA BLADE’s innovative LED position light produces an intense 8,500 lumens driven by six powerful, 6000k LED modules ensuring exceptional visibility and off-road performance. The unique design and versatility of the LED position light, equipped with white and amber option modes and razor-sharp contours, elevates the HELLA BLADE Series to a whole, new level above the competition. Key Features and Benefits: High-quality, robust construction: featuring an aluminum housing and robust, fiberglass fastening brackets to ensure durability and reliability after install. Multi-voltage compatibility: 12 V and 24 V makes the HELLA BLADE suitable for a wide range of vehicles. Electromagnetic compatibility (ECE R10 EMC): Ensures seamless integration and operation. Flexible installation options: The 19.6-inch-long cable facilitates easy mounting on various vehicle locations, including bodywork, roof, roof bars, radiator grille, or bumper. HELLA BLADE Stone Shield Caps: designed specifically for use with HELLA BLADE 6” driving lamps, emit a translucent light pattern highlighting the HELLA logo, adding a touch of elegance to your vehicle. Winner of the AAPEX New Product Showcase 2023: Reaffirming HELLA’s status as a legendary innovator in automotive lighting and design. Learn more about the HELLA Blade 6” Series or other products available from HELLA. The post Hella Blade 6˝ Series Illuminates Off-Road Adventures appeared first on Counterman Magazine. View the full article

In the U.S. we call them wrenches – in England they’re spanners. Yet regardless of their name, the tool that uses a closed socket format, rather than a typical open head to turn a nut or bolt is indispensable to most vehicle repair procedures. A ratchet incorporates a reversible ratcheting mechanism which allows the user to pivot the tool back and forth to turn its socket instead of removing and repositioning a wrench to do so. Although there’s evidence of earlier claims, the invention of the ratchet is credited to J.J. Richardson in 1863. It was one of the most significant tool advancements of all time with the speed and efficiency it added to a mechanics job. Other common methods of driving sockets include pneumatic impact wrenches, hydraulic torque wrenches, torque multipliers and breaker bars. View Downloadable Diagram The post Ratchet Basics appeared first on Counterman Magazine. View the full article

MEMA’s Brake Manufacturers Council (BMC) will host its 2024 Summer Meeting at Brake Weekend in Naples, Florida, on May 31, 2024. The event, sponsored by Link Engineering, promises engaging discussions on industry trends, regulatory updates related to brake materials and emissions, and the future of maintaining and repairing braking systems, MEMA Aftermarket Suppliers said. Agenda highlights include: Regulatory Updates: Dive into discussions on brake materials and emissions, including the BMC Brake Wear Emissions sub-committee’s CARB discussions and updates on the Euro 7 standards. Innovations in Braking: Explore insights on braking system maintenance and repair for electric and hybrid electric vehicles. Supply Chain Strategies: A session dedicated to understanding and mitigating global supply chain risks. The meeting is open exclusively to MEMA BMC member companies, allowing multiple employees from a member company to participate. It’s a unique opportunity to learn from and network with leaders in the braking industry, MEMA Aftermarket Suppliers said. Eligibility to join the BMC is extended to established North American firms of good repute and sound financial condition, as well as members of MEMA Aftermarket Suppliers and/or MEMA Original Equipment Suppliers. For more information about the meeting, joining the BMC or to apply, visit mema.org/bmc, or contact Susan Pase at [email protected]. The post MEMA Aftermarket Suppliers’ BMC to Host Summer Meeting appeared first on Counterman Magazine. View the full article

The Automotive Aftermarket Charitable Foundation (AACF), a 501c3 supporting people in the automotive aftermarket industry and their families during the hardest moments of their lives, announced the first-ever AACF Humanitarian Award, generously sponsored by NEXUS North America. This prestigious award aims to “recognize and honor outstanding individuals, companies, associations or groups within the automotive aftermarket industry who have demonstrated exceptional dedication to improving the lives of others through humanitarian efforts,” according to AACF. The AACF Humanitarian Award seeks to highlight those who embody compassion, selflessness and a profound sense of social responsibility. Nominees should have significantly contributed to positive change within their communities, whether locally, nationally, or globally. Nominations for the AACF Humanitarian Award will open mid-June, providing an opportunity for industry members to nominate deserving candidates who have made an impact. The deadline for nominations is February 1, 2025. “We are thrilled to introduce the AACF Humanitarian Award in partnership with NEXUS North America,” said Jon Owens, national sales manager for Epicor Software and president of the board of AACF. “This award represents a meaningful way to celebrate those in our industry who go above and beyond to make a difference in the lives of others. We encourage everyone to nominate individuals or organizations who exemplify the spirit of humanitarianism.” The selection process for the AACF Humanitarian Award will be rigorous, AACF said, with nominees evaluated based on their demonstrated impact and commitment to humanitarian causes. The award recipient will be announced at a special ceremony during Connect 2025, bringing well-deserved recognition to their exceptional contributions. “On behalf of NEXUS North America and NEXUS Automotive International, I want to share our excitement to have this opportunity to support the AACF organization for this new, outstanding Humanitarian Award. We are honored to play a role in this initiative,” said Robert Roos, president Pronto Network & NEXUS North America. To submit a nomination or learn more about the AACF Humanitarian Award criteria, visit https://www.aftermarketcharity.org/humanitarianhero starting mid-June 2024. The post AACF Announces Inaugural AACF Humanitarian Award appeared first on Counterman Magazine. View the full article

The inaugural High Performance Expo (HPX), the business and consumer show of the North Carolina Motorsports Association (NCMA), will be held from June 3-5, 2025, at the Charlotte Convention Center, followed by area-wide enthusiast activities. The event will bring together all segments of the racing and performance community for the first time in the heart of the auto racing industry. This first-of-its-kind event is focused on the automotive aftermarket and is meant for professional race teams, manufacturers of new cars and high-performance parts, retail performance shops, industry experts and enthusiasts. HPX 2025 is the gateway to the next level in the world of high-octane racing and automotive performance. “The High Performance Expo will be a car-centric playground showcasing the best of auto racing and the automotive aftermarket like no other,” said Greg Walter, NCMA chairman of the Board, and executive vice president and general manager of the Charlotte Motor Speedway. “There is no better place to hold this annual event than Charlotte, North Carolina, home of auto racing and a community rich in history and passion for modifying and racing the automobile.” “The North Carolina racing industry has long wanted to design an experience like HPX to more easily connect our industry and our passionate fans,” said Scott Lampe, vice chairman of NCMA and CFO of Hendrick Motorsports. “HPX 2025 will celebrate this great industry through the lens of our unique community, bringing a level of authenticity featuring VIPs, drivers, celebrities and experts, which can only be done in one place – Charlotte.” Additional details including speakers, sponsors, seminars, displays and enthusiast activities will be released in the coming months. The post High Performance Expo to Debut in Charlotte appeared first on Counterman Magazine. View the full article

Advance Auto Parts and Worldpac, a wholly-owned subsidiary of Advance, concluded its 2024 Supplier & Training Expo (STX) with record-breaking participation from repair shop owners, auto technicians, supplier partners and other attendees. Nearly 3,400 registrants attended STX, which was hosted in Nashville, April 24-28, at the Gaylord Opryland Resort & Convention Center. Attendees participated in three days of automotive training totaling 24 hours of class time, a supplier expo, keynote speakers and networking, before a celebratory event at the Country Music Hall of Fame and Walk of Fame Park in downtown Nashville, featuring a concert by multiple-time award-winning country music group, Little Big Town. Snapshot of STX 2024: 2,390 repair shop owners, service writers, technicians and students attended training courses, including 138 students from Lincoln Tech in Nashville and multiple schools from the Metro Nashville Public School system (attendance sponsored by Worldpac); 392 training classes (from beginner to master-tech level) performed on topics such as EV high-voltage and hybrid systems, ADAS technologies and diagnostics, plus business and financial management for repair shops; 80 business management classes52 hands-on classes with full vehicles or portions of vehicles in class 203 classes focused on emerging technologies Sessions were led by nearly 180 instructors from Worldpac Training Institute, Carquest Technical Institute, global supplier partners and OEs, with instructors hailing from the United States, Canada, England, Germany and Denmark; and More than 160 global supplier partners participated in the expo, including premier-level supporters: Denso, Bosch, AC Delco, AP Exhaust Products, LIQUI MOLY and Motorcraft “It’s an 18-month effort to make STX happen, so first, a big thank you to everyone at Advance, Worldpac and our incredible supplier partners who worked tirelessly to make it happen,” said Bob Cushing, Advance’s executive vice president, professional and president of Worldpac. “This is a critical event for our industry – our seventh STX – as we bring together shop owners and their team members from across North America for quality training. Shop owners who invest in the future of their teams to attend STX are ahead of their peers. We’re all energized after this week thanks to the high energy our customers and suppliers bring to each STX event and we’re already looking forward to STX 2026.” The post Advance Auto Parts, Worldpac Wrap Up STX 2024 appeared first on Counterman Magazine. View the full article

The HDA Truck Pride community recently united in Grapevine, TX, for its Annual Meeting to celebrate a successful year, marked by substantial member expansion and engagement with the addition of over 130 new locations across North America. It also served as a platform for collaboration and fostering positive change for the rest of the year ahead, according to HDA Truck Pride. The week commenced with a charitable “Toss Up For Love and Hope” Cornhole Tournament to raise funds for Kids Matter International, an organization committed to empowering children in the Grapevine area by providing essential items like clothing, shoes, books, and backpacks, along with educational initiatives, fostering hope for a brighter tomorrow. Tina Hubbard, president & CEO of HDA Truck Pride, set the tone for the meeting with an inspiring anecdote, “The Story of the Baby Elephant and the Rope.” The narrative illustrates how past experiences or perceived limitations can sometimes hinder progress, emphasizing the importance of breaking free from self-imposed constraints to achieve greater success, Hubbard emphasized. “Together, we can ‘Be The Change’ needed to help each other break the ropes that are holding us back. And that is why HDA Truck Pride is committed to transforming the commercial vehicle aftermarket into a community that inspires people and businesses to realize their full potential,” Hubbard said. HDA Truck Pride said it “remains at the forefront, launching new resources and programs that not only bolster the network’s competitiveness and expansion within the market but also enhance accessibility and prominence among national fleets. Additionally, this plays a pivotal role in the recruitment and retention of talent across all facets of the business.” As the week progressed, enthusiasm for the “Be The Change” mantra prompted action and collaboration between members and suppliers throughout engagement sessions that “delved into critical issues vital to our industry fostering valuable exchange on challenges such as supply chain disruptions, regulatory shifts, the evolving dynamics of talent acquisition and retention, the expansion of online sales channels and effective strategies for digital commerce,” HDA Truck Pride said. “With the generous backing of HDA Truck Pride supplier partners, notably platinum supporters – Grote, Bendix, and DriV – alongside the unwavering commitment of the entire HDA Truck Pride member network and industry attendees,” HDA Truck Pride said they rallied together for several philanthropic opportunities over the course of the week. As a result, the HDA Truck Pride community raised $35,000 in support of Kids Matter International, protecting future generations to come. “2023 was a pivotal year for our community, full of new engagement opportunities and growth,” said Hubbard, “As we gaze ahead at the evolving landscape of the trucking industry and its challenges, the HDA Truck Pride network stands poised, ready to ‘Be The Change.’ What barriers will we break next?!” The post HDA Truck Pride Recaps 2024 Annual Meeting appeared first on Counterman Magazine. View the full article

Schaeffler was recently recognized as a top global supplier of 2023 by General Motors during the automaker’s annual Supplier of the Year event in Miami, Florida. This is the fourth time Schaeffler has been honored with this award. Emphasizing shared values between GM and global suppliers, the rigorous selection process distinguishes those who align closely with GM’s principles. These values, rooted in performance, innovation, cultural alignment, and commitment to GM’s ambitious goals, serve as the foundation of the selection criteria. “Receiving this prestigious award from General Motors is a testament to our relentless dedication to delivering outstanding quality and performance,” said Klaus Rosenfeld, CEO of Schaeffler AG. “We are honored to be recognized as a top global supplier and look forward to further advancing our partnership with GM in the pursuit of automotive excellence.” Photo from left: Pratik Shah, Schaeffler Key Account Manager; Klaus Rosenfeld, Schaeffler CEO; Peter Layer, GM Purchasing, Executive Director of Chassis Propulsion Structures; Jon Jameson, Schaeffler Sr. Vice President Global Key Account Manager; Allen Pervo, Schaeffler Key Account Manager Jon Jameson, Senior Vice President and GM Global Key Account Manager, Schaeffler added “At Schaeffler, we are immensely proud of our continued partnership with General Motors. This recognition underscores our commitment to innovation and excellence, driving us to exceed expectations in every aspect of our collaboration.” The selection process is guided by the GPSC Priority Wheel, which prioritizes the customer in every aspect of supply chain decision-making. The framework’s core values of safety, inclusion and relationships serve as the foundation for other priorities such as sustainability, innovation, execution, resilience, and profitability. “We’re honored to partner with these top suppliers who have made notable contributions to our transformation. Together, we’re pushing boundaries, pioneering new technologies and redefining what’s possible,” said Jeff Morrison, vice president, Global Purchasing and Supply Chain, General Motors. “Their innovation and support are critical to helping us deliver the world-class vehicles our customers have to come expect.” The post Schaeffler Recognized as General Motors 2023 Top Global Supplier appeared first on Counterman Magazine. View the full article

In business, as in life, mistakes WILL happen. How you respond will make the difference in whether your customer will remain loyal and continue to do business with your store. Customer relations are easy as long as things go well – when they don’t, you and your team have the opportunity to shine or look like the proverbial pile of…well, you know. Let me underscore this with a recent experience I had at a global coffee chain. I love heading out to the coffee house with my wife, Marlene, to grab a cold brew or blended beverage. While we are hanging out there, we’ll plan trips, discuss an upcoming event – this has been our “date night” routine for many years. You see, this chain had pioneered the “third place” experience, where customers and non-customers alike are welcomed to their stores. People could experience some great tunes, meet with friends or business associates, work on homework, read a book, and sip on a tasty beverage. In the post-Covid world though, I worry that the customer experience has suffered. We recently endured a visit to our nearby location that gave me pause. From that experience I began to consider our clients’ and your store’s interactions with your customers and the fragile nature of the relationship. I began to recognize the creep of “Customer Experience Decline” (let’s call it CED) that can occur if you take your eyes off the ball, like this coffee chain has. Back to the coffee house: we ordered two blended beverages and a water, three drinks total. Marlene’s drink and the water came up first, then several minutes went by. After waiting patiently, I decided to head back to the counter, where the staff found creative ways to ignore my presence with world-class ease. Drinks zipped through the blender and were handed off to the drive-through attendant. I wondered when I would see mine. Perhaps the drink label they affixed to the cup didn’t print, so I bided my time and waited. Finally, my drink was delivered to the counter, where its maker hollered my name. Keep in mind, I was standing right in front of her. Before she scampered away, I asked, “Could you help me to understand the reason my drink took five minutes longer than my wife’s?” The look on her face was priceless, as though I had asked a question worthy of a Mensa exam! Pausing a moment, she responded, “We are shorthanded,” an answer you hear far too often today. Still, I thought, why did I see eight other drinks processed before mine was delivered? I pursued the first question again, with the same answer, this time delivered without a smile. Again, trying to understand, I asked the question a different way. Her next response absolutely floored me: she glared at me as though I’d fallen off a turnip truck, raised her hands to the side of her head, palms up and then just shrugged. Essentially, she communicated nonverbally, “I really don’t care! Here’s your drink, now go away!!” For a coffee chain that had built its reputation of being a welcoming location, outstanding interactions with their guests and building a sense of community had fallen to a simple act of indifference to a loyal customer’s request. Handling Customer Challenges How are challenges handled at your store? Does your staff have the same passion to care for your clients that you do? Have you kept an eye on things, one of the many things a parts professional is responsible for on a daily basis? Are you aware that, according to a study commissioned by the White House Office of Consumer Affairs, 75% of customers leave a business due to apathy, also known as indifference? The good news of that staggering figure is that if we can control our behavior and our team, we can eliminate 75% of the reason a customer would stop buying from us! All we need to do is to provide exceptional customer service and experience! Let’s look at five simple ways you, your counter pros and anyone who interacts with a customer can meet and exceed your customers’ expectations. Listen You’d be surprised how often we miss the mark. The counter is busy, the phone is ringing, parts drivers need your signature, the computer is slow and the customer is standing in front of you. With all the distractions, how do you make sure things don’t fall through the cracks with the customer? Stay engaged, keep your eyes on them, focus and ask questions. Write or type the information down and, most importantly, review the requests with them before the leave the store. Don’t rush! I am sure you and they alike would rather wait an extra minute or two so you can make sure all their requests are noted and handled, rather than them showing up to pick the car up and learning that your team missed the oil change or state inspection they needed! Be Present Being present is pretty simple – tune into the customer, whether you’re in-person or on the phone. It’s really off-putting when a person (often the advisor) disengages from a conversation to answer a question coming from the background, or worse, laughs at something that might be out earshot of your customer. Ask Questions This one is even easier. By listening (highlighted in the first bullet point), your team will be armed with the information needed to ask the right follow-up questions. Your customer, your techs and you, as the owner, are all relying on the advisor who is at the tip of the spear to get it right. When we listen, ask the right questions and write the answers down, everyone in the process can participate in ensuring the job is done completely and accurately every time. Don’t Make Excuses! Mistakes will happen. If it really is your fault, don’t try to hide behind an excuse or try to give a complicated reason for the issue. Just say, “We made a mistake and we’ll make it right.” Remember to choose your words wisely though, so as not to give away the farm. In most cases, the customer understands that everyone is human, and won’t put the screws to you. Say I’m Sorry Remember my coffee shop story? I was literally blown off and figuratively given the middle finger. The likelihood that I’ll grace that store’s doors again is slim at best. To be honest, a simple apology for the wait would have sufficed and disarmed my frustration, along with letting me know how valuable my business is. A well placed “I’m sorry” goes a long way. Conclusion You have many roles as a counter professional, but it all starts with setting the tone as a leader, training your team on what you expect. Occasionally inspecting their work and consistent review of your store’s culture will go a long way toward ensuring your customers KNOW that YOU care about them, their cars and the experience they receive each time they head to your shop. Don’t let something as controllable as indifference alienate loyal clientele. The post Do You Suffer From CED? Good News – It’s Curable appeared first on Counterman Magazine. View the full article

B’laster Holdings announced the B’laster brand will be expanding into the refrigerants category with a lineup of products created to service and maintain both R-134a and R-1234yf automotive A/C systems. The B’laster A/C line is now available in retailers across the U.S., the company said. Features and benefits of the B’laster Refrigerants, according to B’laster Holdings, include: Smart Clips allow users to charge by temperature and provide an easier, more accurate way to determine when an AC recharge is complete. Charging an automotive AC system using temperature helps the user avoid overcharging the system. The Safe-Seal formulation permanently repairs micro leaks in both metal and rubber components found in an AC system. The stop leak technology is not reactive with oxygen or humidity because it is not a polymer-based stop leak so it won’t clog your AC system and is safe for use with RRR service machines. Safe-Seal circulates along with the refrigerant in the vehicle’s AC system, sealing micro leaks proactively before they become larger leaks over time. B’laster works with real mechanics to design its product offerings, so users get the perfect pairing of a professional-grade product with DIY package technology. “B’laster has created some of the best automotive care products in the market since 1957,” said Marketing & Product Manager, Morgan Pollen. “With decades of experience to build on, we’re excited about the new technology we’ve developed and incorporated into the B’laster A/C product line. We pride ourselves on being innovative and offering products that both professionals and DIYers can use.” The post B’laster Holdings Launches B’laster Refrigerants Line appeared first on Counterman Magazine. View the full article

Genuine Parts Company (GPC), global distributor of automotive and industrial replacement parts, announced it acquired Motor Parts & Equipment Corporation (MPEC), effective April 30, 2024, for its U.S. Automotive business. MPEC, founded in 1938 and based in Rockford, Illinois, is the largest independent owner of NAPA Auto Parts stores in the U.S., operating 181 locations across Illinois, Indiana, Iowa, Michigan, Minnesota and Wisconsin, according to GPC. “We are pleased to announce the completion of this strategic acquisition, which aligns with our initiative to own more NAPA stores in priority markets,” said Will Stengel, president & CEO-elect of GPC. “We appreciate our long-standing partnership with MPEC’s Executive Chairman, Joseph Hansberry, and welcome our new MPEC teammates to GPC and NAPA. We are excited to work together to deliver solutions and value to our customers.” The post GPC Acquires Largest US NAPA Independent Store Owner appeared first on Counterman Magazine. View the full article

Schaeffler Group USA has expanded its parts offerings for vehicles in the United States and Canada, adding over 70 new parts to the INA, LuK and Schaeffler Bearings portfolios in the first quarter of 2024. These additions expand application coverage to an additional 30 million vehicles in operation, the company said. New LuK products include 9 different Clutch Kits, including traditional LuK RepSets and RepSet DMFs. The newly released Clutch Kits provide coverage to many common vehicle applications, including various Toyota, BMW and Volkswagen models, accounting for 4.3 million vehicles in operation, the company said. Specifically, LuK 16-126, for Toyota Tacoma 2016-2021 applications, provides coverage for over 1.3 million vehicles in operation, the company said. The Schaeffler Bearings product portfolio has expanded its offering to include 36 new part numbers, including Hub Assembly and Hub Assembly Kits, providing coverage for over 30 million vehicles in operation. With this expansion, Schaeffler said it provides a broader selection of single bearing components, as well as WheelSets for a more comprehensive repair solution. The Schaeffler Bearings product expansion includes various EV applications for Tesla and Polestar, showing Schaeffler’s “unwavering commitment to innovation and enhanced engineering capabilities,” the company said. WH13371, for Polestar, Polestar 2 2021-2023, and various Volvo applications, provides coverage for over 400K+ vehicles in operation, according to Schaeffler. The product line expansions of Schaeffler’s three brands in 2024 builds upon those released in 2023. The new products support many types of vehicles, including internal combustion, hybrid and fully electric vehicles under the LuK, INA and Schaeffler Bearings & Seals brands. For information, visit Schaeffler Group USA. The post Schaeffler Group USA Expands Product Portfolio appeared first on Counterman Magazine. View the full article

he Automotive Communications Council announced speakers for its upcoming conference, May 21-23, in Cleveland, OH. While the complete agenda will be released soon, ACC provided this sneak peek at some of the thought leaders who will share their knowledge on the latest trends, strategies and innovations in automotive communications. While the complete agenda will be released soon, ACC provided this sneak peek at some of the thought leaders who will share their knowledge on the latest trends, strategies and innovations in automotive communications. · Matt Buckholtz, CEO, MotoRad · Peter Bulmer, Founder and CEO, Turnkey Media · Kathleen Long, Chief Revenue Officer, RepairPal · Jacki Lutz, Content Director, Auto Care Association · Steffanie Martin, Executive VP, MBE Group · Lauren McCulough, Founder & CEO Tromml · Chris Messer, VP/Group Publisher, Endeavor Business Media · Stacy Miller, VP, Communication, Auto Care Association · Catherine Wasner, Founder & Lead Consultant, The Next Page Themed “Backstage Pass,” this event “promises to take you behind the scenes of the automotive aftermarket industry, showcasing the latest innovations, strategies, and insights from leading experts in the field,” ACC said. The post ACC Provides Sneak Peek into Conference Speakers appeared first on Counterman Magazine. View the full article

TechShop’s Tool Time Podcast Series highlights tool and equipment trends, combined with an educational focus on technology that brings solutions to shop owners and techs as they address the growing complexity of vehicle repair. In this episode, Nadine Battah and Eric Garbe sit down with CTA Tools’ Alex Borghard and Alberto Roldan to discuss the specialty tools their company offers. It’s important to stay current, or even ahead of demand in the industry, and Alex Borghard tells the hosts about the challenges of doing so. “As anyone who works in the automotive industry knows, it’s constantly changing,” explains Borghard, VP of marketing and business development for CTA Tools. “Whatever products we might sell today, there is a very strong chance that in 10-15 years from know, those products will no longer be in demand because the vehicles may no longer be on the road. That gives us the challenge to really stay on top of things and know what is in demand today and might be down the road. Click for more Tool Time Podcasts The post Tool Time Podcast: CTA Tools appeared first on Counterman Magazine. View the full article

Registration for AAPEX 2024 is officially open. The event will take place November 5–7, at The Venetian Expo and Caesar’s Forum in Las Vegas, Nevada. Recapping the 2023 AAPEX Show, 130 countries were represented and more than 500,000 square foot of expo space was available for attendee exploration. There were more than 100 training opportunities offered as well as 2,500 exhibiting manufacturers. “Elevate your expertise through hands-on training, empowering your business to embrace the latest best practices. Stay at the forefront of ever-evolving vehicle technology with captivating live demos and product exhibits. AAPEX isn’t just some flashy Las Vegas car show; it’s where the industry takes on challenges, builds relationships, and propels businesses toward a greener future,” the website said. “AAPEX is the only event that combines live, interactive demos and training; expert-led business education; and in-person connection with the global automotive aftermarket community. Spend three days in Las Vegas packed with everything you need to keep vehicles on the road and your business on the right track,” according to AAPEX. Stay in the know with AAPEX-TV 360: explore highlights from 2023, watch in-depth videos on industry topics, and see photos and videos from the 2023 event. The post Registration for AAPEX 2024 Now Open appeared first on Counterman Magazine. View the full article

During HDA Truck Pride’s recent Annual Meeting, attendees raised $35,000 for Kids Matter International. Kicking off its 2024 Annual Meeting, HDA Truck Pride hosted a Cornhole Tournament & Welcome Dinner, where teams competed in a friendly yet spirited competition, with all proceeds being donated to Kids Matter International. Throughout the week there were additional opportunities for attendees to contribute to the charity partner and make an impact. “We are honored to partner with Kids Matter International and incredibly proud of our network for their passionate efforts in being able to raise $35,000 for kids in need. The Kids Matter commitment to the Grapevine community deeply resonates with the values we hold within our HDA Truck Pride network. We’re all about communities coming together to help each other and protect future generations. What better way to do that than through some friendly competition?” said HDA Truck Pride President & CEO, Tina Hubbard. Founded in 2006, Kids Matter International has been instrumental in providing essential resources and educational opportunities to children in need in the Grapevine, Texas, area. From providing new clothing, shoes, books, and backpacks, to offering educational programs, Kids Matter International empowers children and instills hope for a brighter future, HDA Truck Pride explained. For a child who lives in poverty, wearing tattered, worn-out clothes and shoes can negatively impact their self-esteem and confidence. It can also negatively impact their ability to learn when not appropriately dressed for weather conditions. With a donation of $100, Kids Matter International provides up to $350 worth of new clothes and shoes to a child in need, the organization said. “This donation will enable us to provide clothing to an additional 350 kids in 2024, resulting in a total value of $122,500 in new merchandise,” expressed Marti Conner, president & CEO of Kids Matter International. “On behalf of the children we serve, we extend our heartfelt gratitude to HDA Truck Pride and the attendees for making a significant difference in the lives of these children.” The post HDA Truck Pride Raises $35,000 for Kids Matter International appeared first on Counterman Magazine. View the full article

Paul Donahue (at left) will transition from chairman and CEO to executive chairman. William Stengel, II, currently president and COO, will succeed Donahue as president and CEO of GPC and will serve as a member of the board of directors. Genuine Parts Company announced that Paul D. Donahue will transition from chairman and CEO to executive chairman, effective June 3, 2024. At that time, William P. Stengel, II, currently president and COO, will succeed Donahue as president and CEO of GPC and will serve as a member of the board of directors. “The board is confident that Will is the right person to lead GPC into the future and that the company is positioned to continue delivering value to our customers and shareholders,” said John D. Johns, lead independent director of GPC’s board of directors. “During his tenure at GPC, he’s worked closely with Paul to shape the company’s strategic priorities and with the global leadership teams to evolve the business and deliver outstanding performance.” Stengel joined the company in 2019 as executive vice president and chief transformation officer with nearly two decades of leadership and professional experience. In 2021, he was promoted to serve as only the eighth president in the company’s history. His role expanded to president and chief operating officer in 2023. Prior to joining GPC, he served in various executive leadership roles at HD Supply, including as president and CEO of HD Supply Facilities Maintenance, as well as at The Home Depot and in various investment banking roles. “I am humbled and honored for the opportunity to lead Genuine Parts Company and especially grateful for my GPC teammates and the support of Paul and the board of directors,” said Stengel. “We will continue to build on the strong foundation laid over many years as we work to deliver solutions for our customers, invest in talent and capabilities and create value for our shareholders.” “On behalf of the board of directors, I want to extend our heartfelt appreciation to Paul for his remarkable leadership spanning over two decades, culminating as chairman and CEO,” said Johns. “Under his leadership, the company simplified its business mix, expanded its global footprint and delivered significant shareholder value. Paul’s positive impact on GPC has been remarkable, and we look forward to his continued guidance as he transitions to his new role as executive chairman.” “I am incredibly proud of all we have accomplished as One GPC team, and equally grateful for the 20+ years I have been privileged to work for this amazing company. As I transition from the CEO role, I am pleased to welcome Will as only the sixth CEO in our company’s 96-year history,” said Donahue. “I have every confidence in Will, our global leadership teams and our board of directors to deliver on our vision to be the leading global automotive and industrial parts distributor and solutions provider.” The post Genuine Parts Company Announces CEO Leadership Transition appeared first on Counterman Magazine. View the full article

PRT, an ADD Group brand, announced the launch of 30 new complete strut assemblies for light vehicles, SUVs and pickups, which it said represent more than 10 million vehicles in new coverage. The launches covers a range of vehicle applications, including the Hyundai Tucson, Kia Sorento and Acura RDX, in addition to brand-new applications, such as the GMC Acadia 2021, Chevrolet Blazer 2021, and Subaru Outback 2021, among others. “These new items come to expand our coverage for the US aftermarket. As an OE supplier, we continually invest in research and development, delivering innovative solutions from OE to our clients in the aftermarket. The new products are in stock and ready to ship,” said Bruno Bello, director of global marketing. For more information, call 1-770-238-1611, visit www.prtautoparts.com, or follow @prtautoparts. The post PRT Launches 30 New Complete Strut Assemblies appeared first on Counterman Magazine. View the full article