Counterman

AmeriBRAKES announced it released eight new AmeriPLATINUM Brake Pad numbers and four new AmeriPRO Brake Pad numbers with a wide range of coverage ranging from Buick Encore to Ford Transit applications. The new SKUs cover over 6mm VIO. Also just released in the AmeriBRAKES product line: 1 new AmeriPRO Brake Shoe, 2 new AmeriPRO Wear Sensors, 74 new AmeriPRO Coated and Coated R90 Euro Rotor numbers, and 20 VGX Brake Pad numbers with VIO coverage over 44+mm VIO. The post AmeriBRAKES Announces May New Part Numbers appeared first on Counterman Magazine. View the full article

Transtar introduces a new line of Transtar Brand 100% all New Components Torque Converters which it said are engineered specifically for 2011-up Ford Trucks and Vans equipped with 6R140 transmissions. Designed to meet the demands of modern gas and diesel powertrains, these converters deliver consistent, dependable performance for today’s rebuilders and come with a 12-month/unlimited mileage warranty. Developed by an engineering team with decades of experience supporting global automotive programs, all converters are manufactured to OE specifications and designed to meet or exceed factory performance standards, Transtar said. Applications & Coverage 2011-Up Ford F250, F350 and F450 with 6r140 transmission. 2016-Up Ford E350 and E450 with 6R140 transmission. Available Part Numbers TS-FM1261 (6.2L; 6.8L Gas Engines) TS-FM1262 (6.7L Diesel Engine, 6 Mounting Studs) TS-FM1265 (7.3L Gas Engine) For optimal performance, pair with Transtar Low Viscosity Fluid. Part # M465MVLV. The post Transtar Releases 100% New Transtar Brand Torque Converters appeared first on Counterman Magazine. View the full article

Auto Value and Bumper to Bumper are gearing up for another season of excitement with the launch of the 2026 Perfect Stop® Powersports Summer Sweepstakes, kicking off this June and running through the end of July. This exclusive MyPlace4Parts promotion gives professional technicians opportunities to win big all summer long with every qualifying Perfect Stop® purchase. Throughout the promotion period, technicians will earn automatic entries with every qualifying purchase of Perfect Stop® products placed through MyPlace4Parts, including brake pads, rotors, calipers, sensors, shoes, brake cleaner, and brake fluid. Participants will have the chance to be one of six Grand Prize winners, each of whom will get to select a powersports vehicle of their choice. In addition, a total of $25,000 in gift cards will be awarded to 150 lucky winners, keeping the momentum going all summer long. “Perfect Stop® is more than just individual components—it’s a complete brake job lineup built to deliver confidence from start to finish,” said Justin Hebert, vice president of category management for the Aftermarket Auto Parts Alliance, Inc. “From pads and rotors to calipers, fluids, and even sensors, it’s a full-system solution that allows shops to perform complete, reliable, OEM-quality brake service every time. When technicians choose Perfect Stop®, they’re picking perfect—every time.” Built for reliability, coverage, and performance, the Perfect Stop® product line supports light, medium, and heavy-duty applications, giving professional technicians a trusted solution for comprehensive brake jobs across a wide range of vehicles. Like previous years, this promotion will run exclusively on MyPlace4Parts, the industry’s most robust B2B eCommerce solution designed specifically for professional service and repair shops. “Combining the strength of the Perfect Stop® brand with the speed and simplicity of MyPlace4Parts makes this promotion especially impactful for professional shops,” added Hebert. “It’s about delivering a complete brake solution backed by a seamless ordering experience that helps technicians save time, stay focused on the job, and continue to service their customers with confidence.” Professional technicians, don’t miss your chance to win big while stocking up on a complete brake solution built for performance and reliability. Get your entries in by the end of July and make this summer a Perfect Stop® summer. For full promotion details and official rules, visit PerfectStopSummerPromo.com. The post Auto Value and Bumper to Bumper Launch 2026 Perfect Stop Powersports Summer Sweepstakes appeared first on Counterman Magazine. View the full article

To be successful in aftermarket parts sales requires a very broad knowledge base. It means having the ability to address customer parts requests for dozens of different vehicle manufacturers spanning more than 75 years of production, including multiple vehicle systems. Much like our inventory mix, our employees’ knowledge needs to be “spread out” to accommodate these varied requests. Sure, we all have our strengths and specialties, but imagine the bottlenecks at the counter if Heather was the only staff member familiar with reading the paper catalogs covering vintage applications, or that Larry couldn’t catalog anything unless it was for a domestic vehicle. While we would never hire a counterperson with such gaping blind spots concerning vehicle knowledge, when it comes to store operations, these kinds of scenarios happen every day. Cross-training staff eases the burden for everyone in the organization, from the top down. Becoming an “expert” in your own particular role doesn’t need to prevent you from being a versatile member of the team. For obvious reasons, not every employee will be responsible for making management-level decisions. But when it comes to daily operations, each member of your staff needs to be given not only the tools to succeed, but also the skills and authority to use those tools effectively. We’ve all worked in locations with extended business hours or short-staffing situations, and felt the pinch when a key member of the team was absent. Picking up the slack in these situations has become a harsh reality in today’s business environment, and without cross-training for the remaining employees, everyone on both sides of the counter suffers for it. Depending on your individual role within the organization, you may have very little exposure to some of the other roles being performed around you, or you may already have experienced each role along the way to your current position. The hierarchy of roles in this industry tends to follow a natural progression, from delivery and stocking associates to counter and sales positions, and eventually to various management roles. Along the way, there is often considerable overlap in skills and responsibilities at each stage. At any level of the hierarchy, the most destructive employee attitude is the “not my job” attitude. Traditional workforce roles generally fall into either “labor” or “management” categories. Many organizations even reinforce this idea through uniform choices. Unfortunately, this also may create a division among employees, who feel that titles are designed to separate them rather than to complement each other. Even worse than those employees who claim that something is “above their pay grade” are those members of the team who believe that performing a particular task is beneath them. Having a delivery driver who is comfortable with helping with simple customer service tasks is no less important than the keyholding manager who makes a hot-shot delivery to help maintain a commercial customer’s workflow. Cross-training works in both directions! There may not be an “I” in “team,” but there are two of them in “idiot.” Building a team that can move effortlessly between roles requires all parties to be invested in the overall success of the business, not just their own individual interests. We need to identify those members of our team who are most capable of (and interested in) growth beyond just a narrowly defined job description. We need to encourage them to acquire new skills, and to remind employees who already possess those skills that having others trained in their role is a benefit, not a threat. The post Jack and Jill of All Trades: Cross-Training for Success appeared first on Counterman Magazine. View the full article

Scheduling of delivery drivers can be one of the more difficult personnel-related tasks for any manager. Often at the lower end of your pay scale and frequently staffed by part-time employees, these positions can be difficult to screen, fill and maintain. They are a critical link to commercial success, yet their value is easily overlooked when weekly schedules are created. In many retail environments, analysis of prior hour-by-hour sales figures often shapes the forecast for staffing future shifts. Adequate staffing at the front counter is critical to assisting customers and moving merchandise efficiently, but in order to accurately forecast demand for delivery drivers, we must ignore the majority of retail sales, which occur in-store or, increasingly, as online purchases. Unless your business model includes “home delivery” to retail customers, staffing your delivery needs will revolve exclusively around your commercial accounts. Having adequate delivery capability to maintain (or strengthen) your commercial relationships can look different for each location. Vehicle and personnel numbers will vary based primarily on that individual store’s customer mix and the type of market served. Wholesale jobbers generally serve a broader geographic area than retailers, due in part to their smaller store network. A chain retailer is more likely to have a greater concentration of individual stores per square mile, each serving a smaller area, while the jobber maintains a larger commercial customer base spread across a larger geographic area. As a result, jobbers tend to make better use of scheduled route delivery, in contrast to focusing on frequent short “on-demand” deliveries in the immediate area. These schedules are much easier to forecast, as they are somewhat consistent throughout the business day. When scheduling for the “hot-shot” portion of your delivery needs, however, the natural ebb and flow of your store’s daily routine become an important factor. There are key points throughout each day that require additional delivery staffing. Many stores enjoy some form of overnight warehouse delivery, and those daily orders will be expected at shops across your territory as soon as possible the following morning. Between those “first thing in the morning” deliveries and the daily ritual of vehicle pre-checks, the first hour of the workday can be a beehive of activity for your delivery staff. By the time your trucks are returning from their early rounds, orders generated from those 8 a.m. diagnostic appointments at shops across your market have begun to filter in, resulting in another rush. Customer calls ramp up again before and during the traditional lunch hour, as shops try to arrange deliveries to arrive before technicians return from their breaks. Another flurry of dispatches will be in response to the afternoon’s diagnostics, with shops hoping to wrap up repairs before end of day, and to beat the overnight order deadlines for the next day’s business. In addition to customer-driven rushes, we may also see a spike in driver demand centered around our own incoming deliveries. Stores with midday warehouse deliveries will see a surge in demand around these times, as well as those created by UPS or FedEx drop-offs. Most of our best customers already know what time to expect such special orders, and the volume of “where’s my stuff?” calls will add to the sense of immediacy felt by everyone on staff! Delivery scheduling can also be adversely affected by seasonality and holidays. Freezing or snowy weather not only creates delays in parts deliveries from the warehouse and at store levels, but it can also limit an individual driver’s ability to report for duty as scheduled, creating a gap in coverage. Coupled with the longer delivery times required for the remaining staff to complete routes safely, it can create temporary bottlenecks. Holidays also create personnel issues, as we attempt to find coverage for those days that everyone wants to spend with family and friends. Travel-intensive holidays like Memorial Day, Independence Day and Labor Day also create an increased demand from shops prepping vehicles for extended trips, with added pressure for everyone to complete repairs, often at the last minute. The post Delivery on Demand: Your Driving Force appeared first on Counterman Magazine. View the full article

Automotive Parts Associates (APA) is pleased to announce that Midwest Parts Hub, a division of Kelley Automotive Group based in Fort Wayne, Indiana, has joined the group as a shareholder. Founded in 1952 by Jim Kelley, Kelley Automotive Group is a family-owned dealership group representing multiple vehicle brands and serving customers throughout northeastern Indiana and beyond. Midwest Parts Hub opened in 2025 and services customers throughout the surrounding region through its extensive inventory of genuine General Motors OEM, ACDelco and aftermarket parts, along with daily delivery routes and advanced technology systems. The company emphasizes inventory availability, experienced staff, technology integration and reliable service as key drivers of its continued success. “In today’s market, if you want to stay competitive, you need to be part of a program group,” said Mike Smith, parts director for Kelley Automotive Group. “Operating completely on your own is no longer effective. After evaluating our options, we knew APA was the right choice.” “We are excited to welcome Midwest Parts Hub to APA,” said Steve Tucker, president of APA/TruStar. “Their long-standing commitment to service, innovation, and operational excellence makes them a tremendous addition to our shareholder family.” For more information about Kelley Automotive Group, visit drivekelley.com. The post Midwest Parts Hub Joins APA as New Shareholder appeared first on Counterman Magazine. View the full article

The Aftermarket Auto Parts Alliance, Inc. announced Christen Vasquez has been promoted to Events and Hospitality Manager, effective May 2026. In her expanded role, Vasquez will lead the planning and execution of Alliance events and hospitality initiatives, enhancing shareholder engagement and customer experiences while supporting industry partnerships. “Christen has made an immediate impact on our organization through her professionalism, creativity and ability to execute exceptional events,” said John C. Washbish, president and CEO of the Alliance. “She has demonstrated outstanding leadership and brought a level of experience and strategic thinking that elevates every event and interaction. We are excited to see her continue to grow in this new role.” Vasquez joined the Alliance in May, 2025 as events and marketing specialist, bringing more than 20 years of experience in event planning, hospitality, marketing strategy and brand development. Throughout her career, she has successfully planned and executed high-impact corporate events, conferences, trade shows, experiential activations and customer engagement programs ranging from intimate executive gatherings to large-scale events hosting thousands of attendees. Since joining the Alliance, Vasquez has played a key role in managing event strategy and execution, including logistics, hospitality experiences, vendor partnerships, and branded marketing initiatives. She will collaborate in hosting Alliance meetings and shareholder events, customer experiences and other large-scale meetings like the upcoming Automotive Parts Services Group National Conference. “I’m incredibly grateful for the opportunity to continue growing with the Alliance,” said Vasquez. “Over the past year, I’ve had the privilege of working alongside an amazing team and supporting events that deliver tremendous value to our members and partners. I look forward to continuing to create meaningful experiences and building on the momentum we’ve established.” Vasquez will continue working closely with Alliance leadership, members, and industry partners to support the organization’s event and hospitality initiatives. The post Alliance Promotes Vasquez to Events and Hospitality Manager appeared first on Counterman Magazine. View the full article

NTN, the parent company of BCA Bearings, announced the addition of 11 new wheel bearing and wheel hub assembly part numbers to the BCA aftermarket product line. This latest new number announcement delivers expanded OE‑quality coverage for key Lexus, Toyota, and Mazda applications, representing more than 800,000 vehicles in operation across North America. “These new part numbers reinforce BCA’s commitment to coverage and OE‑quality performance in high‑value segments of the market,” said Matt Gorski, manager of product development, automotive aftermarket. “As import platforms continue to evolve, we remain focused on providing dependable solutions that help our customers capture replacement demand with confidence.” The new additions strengthen BCA’s late‑model import coverage across key Lexus, Toyota, and Mazda platforms, including a growing mix of luxury, hybrid, and electric vehicles. By addressing both emerging electrified applications and sustained service demand in premium internal‑combustion models, this release further reinforces BCA’s ability to deliver durable, OE‑quality solutions for a broad and evolving segment of the aftermarket, the company said. The post BCA Bearings Expands Late-Model Import Coverage appeared first on Counterman Magazine. View the full article

NTN, the parent company of BCA Bearings, announced the addition of 11 new wheel bearing and wheel hub assembly part numbers to the BCA aftermarket product line. This latest new number announcement delivers expanded OE‑quality coverage for key Lexus, Toyota, and Mazda applications, representing more than 800,000 vehicles in operation across North America. “These new part numbers reinforce BCA’s commitment to coverage and OE‑quality performance in high‑value segments of the market,” said Matt Gorski, manager of product development, automotive aftermarket. “As import platforms continue to evolve, we remain focused on providing dependable solutions that help our customers capture replacement demand with confidence.” The new additions strengthen BCA’s late‑model import coverage across key Lexus, Toyota, and Mazda platforms, including a growing mix of luxury, hybrid, and electric vehicles. By addressing both emerging electrified applications and sustained service demand in premium internal‑combustion models, this release further reinforces BCA’s ability to deliver durable, OE‑quality solutions for a broad and evolving segment of the aftermarket, the company said. The post BCA Bearings Expands Late-Model Import Coverage appeared first on Counterman Magazine. View the full article

Robert Bosch LLC announced the addition of 172 new automotive aftermarket part numbers across multiple product categories in the first quarter of 2026, expanding coverage for millions of vehicles in operation. New part numbers were introduced across Bosch engine components, pumps, injectors, rotating machines, sensors, batteries, braking components and spark plugs. Bosch Engine Components Bosch has added 13 new part numbers to its engine components lineup, including canister purge valves, ignition coils, throttle bodies and an EVO Spark Plug. Designed to meet or exceed OEM specifications, these components are intended to support engine performance and reliable operation across a wide range of vehicles, the company said. The new EVO Spark Plug part number covers 453,000 Asian vehicles in operation across the U.S. and Canada. EVO Spark Plugs from Bosch utilize iridium alloys for long service life and wear resistance, as well as improved insulation, reduced risk of damage during installation and increased thermomechanical, mechanical and electrical strength to withstand extreme pressure during knocking. Bosch Braking Bosch released 17 new braking component part numbers in the first quarter, including 14 new part numbers for Bosch Parking Brake Shoes, covering more than 8 million vehicles in operation. These shoes offer bonded and riveted coverage matching OE attachment methods on most domestic and commercial applications, and the coated shoe plate helps prevent rust and corrosion. Bosch Rotating Machines Bosch introduced 75 new rotating machine part numbers in the first quarter, including new and remanufactured starters, alternators and A/C compressors. This includes four new part numbers in the Bosch A/C compressor lineup, covering 601,000 vehicles in operation. Bosch introduced 28 starter part numbers across new and remanufactured offerings, with 28 new starter part numbers covering 25.4 million vehicles in operation and three remanufactured starters covering 13.6 million vehicles. Thirty-one part numbers were introduced on the alternator front, with 25 new alternator part numbers covering more than 10 million vehicles in operation and six remanufactured alternator part numbers covering an additional 7.96 million vehicles, according to Bosch. Bosch Pumps Bosch added eight new part numbers in pumps – including five fuel pumps, two GDI high-pressure pumps and one electric fuel pump. These pumps cover 40,400 vehicles in operation and are designed to support fuel delivery and engine performance across domestic, Asian and European vehicles. The Bosch GDI high-pressure pumps debuted two new part numbers covering 537,000 vehicles in operation, featuring an integrated pressure limiter valve, an integrated pressure damper and a compact, lightweight design. Bosch Injectors Bosch added 20 new part numbers to its injector lineup in the first quarter, including five gasoline injectors, 12 fuel injectors and three GDI fuel injectors. These injectors are designed to meet or exceed OEM specifications by delivering precise fuel atomization to support combustion, smooth engine operation and drivability across a wide range of vehicles. Bosch Fuel Injectors debuted 12 part numbers and are engineered for OE fit, form and function. Manufactured from quality materials, they provide precision flow and original spray patterns while maintaining smoothness and drivability. Bosch Sensors Bosch added 34 new sensor part numbers, including mass air flow (MAF), pressure, particulate matter, oxygen, camshaft, crankshaft, temperature, knock, throttle position and NOx sensors. Seven new Bosch oxygen sensor part numbers expanded coverage to 6.17 million vehicles in operation, supporting reduced emissions, fuel efficiency and engine performance. Bosch Batteries Bosch added five new part numbers to its Powersport Lithium (Gen II) battery lineup. These batteries offer a lifespan four to five times longer than lead-acid batteries, are 65% lighter and provide faster recharge times. They are engineered to meet or exceed OEM specifications, delivering lightweight power and reliable starts across a range of powersport applications, the company said. The post Bosch Adds 172 Part Numbers in Q1 2026 appeared first on Counterman Magazine. View the full article

Robert Bosch LLC announced the addition of 172 new automotive aftermarket part numbers across multiple product categories in the first quarter of 2026, expanding coverage for millions of vehicles in operation. New part numbers were introduced across Bosch engine components, pumps, injectors, rotating machines, sensors, batteries, braking components and spark plugs. Bosch Engine Components Bosch has added 13 new part numbers to its engine components lineup, including canister purge valves, ignition coils, throttle bodies and an EVO Spark Plug. Designed to meet or exceed OEM specifications, these components are intended to support engine performance and reliable operation across a wide range of vehicles, the company said. The new EVO Spark Plug part number covers 453,000 Asian vehicles in operation across the U.S. and Canada. EVO Spark Plugs from Bosch utilize iridium alloys for long service life and wear resistance, as well as improved insulation, reduced risk of damage during installation and increased thermomechanical, mechanical and electrical strength to withstand extreme pressure during knocking. Bosch Braking Bosch released 17 new braking component part numbers in the first quarter, including 14 new part numbers for Bosch Parking Brake Shoes, covering more than 8 million vehicles in operation. These shoes offer bonded and riveted coverage matching OE attachment methods on most domestic and commercial applications, and the coated shoe plate helps prevent rust and corrosion. Bosch Rotating Machines Bosch introduced 75 new rotating machine part numbers in the first quarter, including new and remanufactured starters, alternators and A/C compressors. This includes four new part numbers in the Bosch A/C compressor lineup, covering 601,000 vehicles in operation. Bosch introduced 28 starter part numbers across new and remanufactured offerings, with 28 new starter part numbers covering 25.4 million vehicles in operation and three remanufactured starters covering 13.6 million vehicles. Thirty-one part numbers were introduced on the alternator front, with 25 new alternator part numbers covering more than 10 million vehicles in operation and six remanufactured alternator part numbers covering an additional 7.96 million vehicles, according to Bosch. Bosch Pumps Bosch added eight new part numbers in pumps – including five fuel pumps, two GDI high-pressure pumps and one electric fuel pump. These pumps cover 40,400 vehicles in operation and are designed to support fuel delivery and engine performance across domestic, Asian and European vehicles. The Bosch GDI high-pressure pumps debuted two new part numbers covering 537,000 vehicles in operation, featuring an integrated pressure limiter valve, an integrated pressure damper and a compact, lightweight design. Bosch Injectors Bosch added 20 new part numbers to its injector lineup in the first quarter, including five gasoline injectors, 12 fuel injectors and three GDI fuel injectors. These injectors are designed to meet or exceed OEM specifications by delivering precise fuel atomization to support combustion, smooth engine operation and drivability across a wide range of vehicles. Bosch Fuel Injectors debuted 12 part numbers and are engineered for OE fit, form and function. Manufactured from quality materials, they provide precision flow and original spray patterns while maintaining smoothness and drivability. Bosch Sensors Bosch added 34 new sensor part numbers, including mass air flow (MAF), pressure, particulate matter, oxygen, camshaft, crankshaft, temperature, knock, throttle position and NOx sensors. Seven new Bosch oxygen sensor part numbers expanded coverage to 6.17 million vehicles in operation, supporting reduced emissions, fuel efficiency and engine performance. Bosch Batteries Bosch added five new part numbers to its Powersport Lithium (Gen II) battery lineup. These batteries offer a lifespan four to five times longer than lead-acid batteries, are 65% lighter and provide faster recharge times. They are engineered to meet or exceed OEM specifications, delivering lightweight power and reliable starts across a range of powersport applications, the company said. The post Bosch Adds 172 Part Numbers in Q1 2026 appeared first on Counterman Magazine. View the full article

Transtar announces the release of new premium 68RFE pump assemblies, Part #: T72500C, with the following applications: 2007-2018 Chrysler/Dodge/Ram, 68RFE Transmission The T72500C is a high-quality transmission solution designed for professional rebuilders and installers who demand consistent performance, precise fitment, and long-term durability, according to Transtar. The T72500C goes beyond basic replacement parts, Transtar said, with improved materials and tighter tolerances- delivering: Longer service life Greater resistance to wear and heat Consistent, dependable performance in demanding conditions The post Transtar Announces New Transtar-Branded 68RFE Pump Assemblies appeared first on Counterman Magazine. View the full article

Transtar announces the release of new premium 68RFE pump assemblies, Part #: T72500C, with the following applications: 2007-2018 Chrysler/Dodge/Ram, 68RFE Transmission The T72500C is a high-quality transmission solution designed for professional rebuilders and installers who demand consistent performance, precise fitment, and long-term durability, according to Transtar. The T72500C goes beyond basic replacement parts, Transtar said, with improved materials and tighter tolerances- delivering: Longer service life Greater resistance to wear and heat Consistent, dependable performance in demanding conditions The post Transtar Announces New Transtar-Branded 68RFE Pump Assemblies appeared first on Counterman Magazine. View the full article

The Aftermarket Auto Parts Alliance Inc. proudly presented Global Parts Distributors (GPD) with the 2026 Receiver’s Choice Award at the Auto Care Association’s Automotive Content Professionals Network (ACPN) Knowledge Exchange Conference, held May 11–14 in Atlanta. The award recognizes GPD’s commitment to delivering high-quality, accurate and complete product content, along with its dedication to continuous improvement and industry best practices. The Receiver’s Choice Award honors organizations that provide exceptional content, including ACES, PIES, digital assets, and customer-specific formats. Recipients are selected by content receivers who support ACPN and are evaluated based on accuracy, timeliness, completeness, consistency, and overall data integrity. The 2026 award was presented by Lance Brierley, director of technology solutions, and Jimmy Golden, director of eCommerce solutions at Alliance Headquarters. “GPD’s commitment to maintaining clean, accurate, and timely content has made a measurable impact across our data ecosystem,” said Jimmy Golden. “Their team consistently demonstrates a strong understanding of the standards and responsiveness required to support our distribution and sales efforts.” “What set GPD apart is not only the quality of their data, but also their proactive approach to collaboration and continuous improvement,” added Lance Brierley. “They’ve shown a clear dedication to advancing content excellence in a way that benefits the entire network.” Global Parts Distributors was recognized for its outstanding performance in content delivery and for playing a key role in strengthening the digital foundation of product representation across the Alliance network. The Alliance congratulates Global Parts Distributors on this well-deserved recognition and looks forward to continued collaboration and success. Pictured from Left to Right: Lance Brierley, John Johnson, Kassandra Dore, Natalie Houseman and Jimmy Golden. The post The Alliance Recognizes GPD with Receiver’s Choice Award for Excellence appeared first on Counterman Magazine. View the full article

WIX Filters announced that the company was honored with the 2025 Parts Warehouse Inc. (PWI) Marketing Support Award at PWI’s annual Red, White and Revved Up conference. The conference took place in April in Rogers, Arkansas, celebrating store wins, providing technical training to attendees and promoting the various vendors that contribute to PWI’s success. Marketing Support and Annual Meetings Honored over 40 other contenders, WIX Filters was recognized for its overall engagement and investment in promoting PWI. WIX Filters opened a direct line for sharing assets to support both organizations’ success in 2025. The company developed marketing campaigns that boosted sales and customer awareness and actively participated in PWI’s annual marketing meetings. “PWI is defined by their commitment to providing unparalleled service alongside high-quality auto parts,” said Carmina Lopez, brand manager at WIX Filters. “WIX Filters has been a prominent partner with PWI for over 35 years, and this award recognizes our commitment to developing and enhancing customer relationships while aligning our sales and marketing efforts with PWI.” Light- and Heavy-Duty Filters for PWI Customers Equipping PWI with both heavy- and light-duty products, WIX Filters supplies its customers with oil, cabin and air filters. These filters support both light-duty passenger vehicles and heavy-duty agricultural and construction machinery. The post WIX Filters Earns PWI Marketing Award appeared first on Counterman Magazine. View the full article