Counterman

The Aftermarket Warehouse Distributors Association (AWDA), a community of the Auto Care Association, presented its 2024 Outstanding Leadership Award to Cliff Hovis, president of Hovis Auto & Truck Supply in Mercer, Pennsylvania. The award was presented on Nov. 3 at AWDA’s 2024 Annual Conference in Las Vegas. Each year, AWDA bestows this prestigious award, formerly known as the “Leader of the Year,” on an aftermarket professional who has contributed to the industry in a unique and significant way. The award is named in honor of former AWDA President Jack Creamer. Presenting the award this year was 2023 recipient Mauro Cifelli, president of Vast-Auto in Quebec. The business was started in 1952 and has served Northwestern Pennsylvania ever since with 17 locations that focus on customer service, quality parts and experienced personnel. Hovis Auto and Truck Supply consistently provide training seminars in their dedicated facility that was opened in 2012 featuring the latest technology in both automotive and heavy duty. This creates an indelible bond with their customers and serves the industry by ensuring technicians can meet the demands of the latest technology. Hovis has been a tremendous advocate for Right to Repair by engaging his customers through in-person events, in fact his customer base generated over 1,000 letters to congress alone, adding in the social media side, and they have proven to be among the leaders in this effort. He has participated in both national and local advocacy efforts on this issue and is a tremendous spokesperson for the industry. Hovis has also been a loyal supporter of YANG, and his daughter Grace is showing her strength in industry service by recently completing her term as YANG chairperson. Hovis has also been an active member of the Auto Care board of directors, voicing his support of the AWDA community and association initiatives. His expansion into the HD and PBE markets has given the association a unique perspective to meet the needs of these critical segments of the industry. Hovis and his entire family operate their business with a foundation of integrity, which has allowed them to gain the trust of their customers, suppliers and the industry as a whole. The post Cliff Hovis Named AWDA’s 2024 Outstanding Leader appeared first on Counterman Magazine. View the full article

NexaMotion Group (NMG) announced the acquisition of City Auto Supply, NexaMotion’s third acquisition of the year. The company has a total of three wholesale distributor locations: two in San Francisco, CA, and one in Honolulu, HI. City Auto Supply was represented by Schwartz Advisors, and the terms were not disclosed. City Auto Supply is a U.S. veteran-owned corporation founded in the San Francisco Bay Area in 1986. The company carries over 100,000 individual parts and is a leading distributor of automotive parts and supplies to the auto repair industry, the company said. “An organization like NexaMotion Group is a great partner for City Auto Supply customers and team members. Our business is strategically aligned with NexaMotion Group and its leaders, and most importantly, we share the same values,” City Auto Supply Owner Larry Chew said. “NexaMotion Group and its subsidiaries are known for providing top-quality parts and exceptional service in the aftermarket industry.” “This marks our fifth acquisition in the general repair space over the past 18 months, and we’re just getting started,” Neil Sethi, president and CEO of NexaMotion Group, said. “Our mission has always been to simplify complex vehicle repair, and with each acquisition, we strengthen our ability to serve customers more effectively. We’re eager for what the future holds as we continue to expand and innovate.” The post NexaMotion Group Acquires City Auto Supply appeared first on Counterman Magazine. View the full article

Standard Motor Products, Inc. announced the completion of the previously announced acquisition of AX V Nissens III APS (“Nissens”), European manufacturer and distributor of aftermarket engine cooling and air conditioning products with a growing array of vehicle control technologies. Under the terms of the agreement, SMP has acquired all the issued and outstanding shares of Nissens for approximately $390 million (€360 million), net of cash and assumed debt and subject to post-closing adjustments, from Nordic private equity firm Axcel and the Nissen family, according to a news release announcing the acquisition. “We are very pleased to announce the closing of the Nissens acquisition. With this combination, we create an aftermarket leader in North America and Europe across our key product categories. The strength of Nissens’ leadership team and overall cultural fit will allow for immediate collaboration on opportunities for growth through cross-selling as well as bi-directional synergies with significant savings potential. We welcome Nissens and its employees to the SMP family,” said Eric Sills, Standard Motor Products‘ chairman and CEO. The post Standard Motor Products Completes Acquisition of Nissens Automotive appeared first on Counterman Magazine. View the full article

Plews & Edelmann will showcase its Edelmann Electric Power Steering (EPS) repair program through live demonstrations at the Automotive Aftermarket Products Expo (AAPEX), Nov. 5–7 in Las Vegas, at the Live Product Demo Area, Level 1 – Booth J8233. The company said the demonstrations will feature a complete belt replacement on an EPS rack and pinion unit using the Edelmann drive belt replacement kits and proprietary chamfer ring removal tools. Each 40-minute demonstration will highlight how shops can save over 50% compared to full rack replacement costs while eliminating the need for specialized equipment, the company added. “We are excited to demonstrate how our EPS repair solutions are transforming the automotive aftermarket,” said Dennis Mullen, ASE-certified automobile technician and parts specialist and regional sales manager at Plews & Edelmann. “These demonstrations will show service repair professionals firsthand how they can offer cost-effective EPS repairs without the need for expensive programming or alignment, especially crucial now when replacement racks are increasingly scarce or unavailable.” Demonstration Schedule: Tuesday, Nov. 5: 11 a.m., 12 p.m., and 3 p.m. Wednesday, Nov. 6: 11 a.m., 12 p.m., and 3 p.m. Thursday, Nov. 7: 11 a.m., 12 p.m., and 3 p.m. To add additional value to the demonstrations, Plews & Edelmann said it will give away one Chamfer Ring Spanner Wrench kit each day of the show to lucky attendees who have their badges scanned at the demo booth. After viewing the demonstrations, the company encourages attendees to visit the main Plews & Edelmann booth (A4245) to learn more about the complete EPS repair program, including belt replacement kits, couplings and specialized tools, as well as discuss distribution opportunities. “This comprehensive EPS repair program represents a significant advancement in steering system repair,” added Mullen. “We’re providing the automotive aftermarket with solutions that make previously unavailable repairs both accessible and profitable.” The post Plews & Edelmann to Showcase Electric Power Steering Repair at AAPEX appeared first on Counterman Magazine. View the full article

Mevotech announced the release of 239 new part numbers, featuring TTX front lower forward control arms for police vehicles. The company said the parts are engineered for late-model Ford Explorer and Ford Police Interceptor Utility vehicles. A news release from Mevotech explained the parts come with three exclusive patented technologies to withstand severe conditions, including high heat and heavy loads. A full replacement kit of Repel-TEK coated hardware—including the frame bolts—is supplied to speed up installation, the company said. Mevotech added that it is releasing 40 additional products, including parts for late-model Ford pickups and SUVs, such as ball joints from the Supreme and TTX lines, as well as TTX inner tie rod ends. Key release highlights, according to Mevotech, include: 2024-2020 FORD EXPLORER 2023-2020 FORD POLICE INTERCEPTOR UTILITY CTXMS401286/CTXMS401287 Front L/R Lower Forward Control Arm Patented greaseable and self-lubricating sintered Dynamic Control Bearing optimizes service life and increases durability. Exclusive patented Bi-Metallic technology allows sintered bearings to be used in unitized aluminum control arms. Patented locking multi-lipped dust boot design seals out contaminants and protects internals. Added knurling to the bushing sleeve improves retention to the vehicle frame. Repel-TEK anti-corrosion coated hardware, including vehicle frame bolt, makes installation quick and easy. 2024-2021 FORD F-150 TXMS40554 Front Upper Ball Joint Patented greaseable and self-lubricating sintered Dynamic Control Bearing and Directional Bearing optimize part life and durability. Patented locking multi-lipped dust boot seals out contaminants. Entire part is protected by Repel-TEK anti-corrosion formula. Repel-TEK anti-corrosion coated hardware included makes installation a snap. 2023-2021 FORD BRONCO TXMS40560 Front Upper Ball Joint Patented greaseable and self-lubricating sintered Dynamic Control Bearing optimizes part service life for vehicles often used as working trucks. Patented locking multi-lipped dust boot prevents contaminant ingress. Thicker housing flange improves part strength. Repel-TEK anti-corrosion formula protects entire part and hardware. 2024-2021 FORD F-150 2024-2022 FORD EXPEDITION TXMS40785 Front Inner Tie Rod End Enhanced bearing material improves part strength and longevity. Included jam nut, dust boot and dust boot clamps ensure a complete install. “Zip-tie” style rack end clamp enables a quicker fitting. Repel-TEK anti-corrosion coating on entire assembly makes future alignments easier. Pre-applied thread locking compound reduces assembly time Additional application: 2024-2022 Lincoln Navigator. 2023-2020 FORD RANGER MS40564 Front Lower Ball Joint Greaseable and self-lubricating sintered bearings replace OE-style plastic for increased durability. Upgraded multi-lip boot design wicks away contaminants and protects internals. Bootstaller tool enables precise and secure fitting in three easy steps. Entire part, hardware and bootstaller are anti-corrosion coated to extend service life. The post Mevotech Increases Coverage with 239 New Parts appeared first on Counterman Magazine. View the full article

The Automotive Aftermarket Charitable Foundation is hosting a sweepstakes where you can help raise money for the organization and have a chance to win a 1965 Ford Mustang Convertible. Below is the organization’s description of the sweepstakes, as well as a link to enter: “Get ready to own a piece of American automotive history! In celebration of our milestone 65th Anniversary, we’re giving you the chance to win a spectacular, fully restored 1965 Ford Mustang Convertible—an iconic classic pony car that’s sure to turn heads wherever you go. This incredible Mustang has been lovingly brought back to its original glory, featuring a sleek, timeless design and powerful performance that defined an era. Imagine cruising down the open road with the top down, feeling the wind in your hair and the roar of the engine beneath you. Whether you’re a classic car enthusiast or just someone who loves the thrill of a true American muscle car, this 1965 Mustang offers an unforgettable driving experience. By entering, you’re not only putting yourself in the running to win this amazing car—you’re also supporting a worthy cause. The sweepstakes benefits the Automotive Aftermarket Charitable Foundation (AACF), helping families in the automotive aftermarket industry when they need it most. Don’t miss out on this once-in-a-lifetime opportunity! Enter the sweepstakes today and take a step closer to making this legendary Mustang yours.” The post The AACF Hosting Mustang Convertible Sweepstakes appeared first on Counterman Magazine. View the full article

Sue Godschalk has been named Chief Executive Officer of Federated Auto Parts. Following a vote by the Federated executive committee on October 23, it was decided that Godschalk, Federated’s president, will assume the role of CEO on January 1, 2025, replacing retiring CEO Larry Pavey. During her 39-year career at Federated Auto Parts, Godschalk has held several management and financial roles of increasing responsibility, including office manager, assistant general manager, treasurer and vice president, before being named president in 2020. Early in her career, she worked as a jobber store manager, learning the business from the ground up before joining Federated soon after it was formed. “Federated has been on a path of sustained growth, and my goal is to continue the successful strategies that have led us in such a positive direction,” said Godschalk. “I am proud to lead a team of so many talented professionals at Federated who are dedicated to enhancing value for our members, strengthening relationships with our supplier partners, and collaborating with our APSG partners at The Alliance and The Pronto Network. I look forward to the great things we will accomplish together.” The Automotive Parts Services Group (APSG) is a joint partnership between the Federated Alliance and The Pronto Network, and is made up of 300 member companies with over 5,000 locations and 80,000 employees primarily in North America. The post Federated Auto Parts Names Sue Godschalk CEO appeared first on Counterman Magazine. View the full article

Automotive Parts Headquarters (APH), in collaboration with its supplier partners and the Bartlett family, announced the success of its annual fundraiser dedicated to supporting adults with disabilities. All donations were matched by both APH and the Bartlett family. The collaborative effort resulted in a 2024 contribution of $454,000, bringing the 12-year total to $2.7 million, according to APH. The funds raised will directly benefit WACOSA and its day programs, which provide meaningful work opportunities for over 650 adults with disabilities in central Minnesota. A highlight of this year’s event was the participation of WACOSA’s resident artist, Dan Mondloch, who led a hands-on art experience. Participants from APH and its suppliers worked together to create collage pieces that Mondloch will incorporate into a final artwork commemorating the day and honoring all contributors. “Dan Mondloch’s time and talent were invaluable to this year’s fundraiser,” said Kevin Mack, VP of merchandising at APH. “We are deeply grateful for his contributions. It was truly inspiring to see our suppliers and APH staff come together to create beautiful pieces of artwork. This collaborative spirit enriches our event and reinforces our shared commitment to supporting adults with disabilities in our community.” Following the art experience, John and Nancy Bartlett hosted a cocktail reception and lobster-themed dinner at their home to express their appreciation for this year’s support. During the celebration, a check was presented to Nancy Betts, the executive director of WACOSA. “The profound impact of this annual contribution, spearheaded by the Bartlett family and APH, transforms countless lives in central Minnesota,” said Betts. “Despite the barriers these adults face, the financial support extended to WACOSA ensures that each individual receives the customized assistance necessary to reach their full potential.” “We are deeply thankful for the kindness of our supporters,” said Corey Bartlett, CEO of APH. “Each dollar raised plays a crucial role in furthering WACOSA’s mission to empower individuals with disabilities to succeed and thrive in their communities. We are incredibly proud and grateful for the ongoing support from our supplier partners.” The annual fundraiser is organized by a team, including Jay Knopick and Brad Johnson from N.A. Williams, Mark Hoffman from East Penn Manufacturing, John Oster from Tall Sales, and Pat Ryan and Kyle Shroyer from NorthPro Representatives. The post APH Raises $454,000 for Adults with Disabilities appeared first on Counterman Magazine. View the full article

One of the most effective ways for counter professionals to differentiate themselves is by obtaining the ASE P2 Automobile Parts Specialist certification. This esteemed credential not only showcases your expertise and dedication, but also positions you as a true professional in the eyes of employers and customers alike. The ASE P2 certification, administered by the National Institute for Automotive Service Excellence (ASE), serves as a benchmark for technical knowledge and customer service skills in the parts industry. Since its inception in 1972, ASE has been committed to enhancing the quality of automotive service and repair through a robust certification program. Earning the ASE P2 certification signals a high level of competence and professionalism. It demonstrates not just a commitment to your career, but also a proactive approach to continuous learning and improvement. In an industry where technology and customer expectations are constantly changing, having a recognized certification can set you apart from your peers. For employers, a certified parts specialist is a valuable asset, as it reflects a commitment to quality service and expertise that benefits both the business and its customers. The ASE P2 exam consists of 75 multiple-choice questions, plus an additional 10 “research” questions that do not affect your score. The breadth of topics covered is extensive, making it one of the most comprehensive tests offered by ASE. To successfully obtain your certification, you must achieve a passing score and provide proof of at least two years of work experience in the parts field. This ensures that certified professionals not only have theoretical knowledge, but also practical experience that can be applied in real-world scenarios. The topics assessed in the ASE P2 exam include: • Vehicle Systems: With 40 questions dedicated to various vehicle systems, a deep understanding of components such as engines, transmissions and electrical systems is crucial. This knowledge allows parts specialists to recommend the right products and solutions to customers. • Customer Relations and Sales Skills: This section, comprising 11 questions, highlights the importance of excellent customer service in driving sales and building long-term relationships. Being able to communicate effectively and understand customers’ needs is vital in today’s competitive landscape. • General Operations: Covering 10 questions, this segment assesses your understanding of the day-to-day functions of a parts department, including workflow and inventory management. • Additional Areas: The exam also addresses vehicle identification, catalog and information systems, inventory management and merchandising, ensuring that you have a well-rounded skill set. Your ASE P2 certification remains valid for five years. To keep it, you’ll need to retake the exam. The good news is that the recertification test is approximately half the length of the original. For additional sample questions and categories, visit counterman.com and search ASE P2 test primer. For those interested in learning more about the ASE P2 test or the certification process, the ASE website at www.ASE.com is a valuable resource. Chassis Car chassis without engine on white background. 3D illustration Parts Specialist A says that when replacing a CV axle, the mounts should be inspected. Parts Specialist B Says that when replacing the CV axle, the opposite side should be removed at the same time. 1.) Who is right? A. A only B. B only C. Both A and B D. Neither A nor B 2.) A ball joint application would be found in which of these catalog sections? A. Steering B. Suspension C. Ride control D. Alignment aids 3.) A “unitized” control-arm assembl refers to what? A. A control arm with an integral tie-rod end B. A control arm with integral bushings C. A control arm with an integral ball joint D. All of the above 4.) An aftermarket “adjustable” ball joint allows what? A. Adjustments to ride height B. Adjustments to wheel alignment C. Adjustments to steering play D. Adjustments to ride stiffness 5.) What needs to be replaced if a vehicle’s ride height is sagging? A. Springs B. Ball joints C. Control-arm bushings D. Shock absorbers 6.) Parts Specialist A says sealed “low friction” ball joints with polymer bushings and polished ball studs are used in most late-model vehicles to reduce friction and steering effort. Parts Specialist B says if the “wear indicator” on a ball joint is flush with the housing, it means the joint is new. Who is right? A. Parts Specialist A only B. Parts Specialist B only C. Both Parts Specialists A and B D. Neither one 7.) Which component is responsible for controlling lateral movement of the wheel? A. Shock absorber B. Ball joint C. Control arm D. Sway bar 8.) A customer complains of a clunking noise coming from the front suspension when driving over bumps. Which component is most likely to be the cause of this noise? A. Worn shock absorbers B. Loose ball joint C. Worn control arm bushings D. Leaky strut mount ANSWERS: 1-A, 2-B, 3-C, 4-B, 5-A, 6-A, 7-D, 8-B Cooling Systems Engine cooling radiators. Water pump and thermostat, two elements of the engine cooling system 1.) Which of these types of refrigerant oil should be sold to a customer for a vehicle that is originally equipped with R-134a refrigerant? A. PAG B. Mineral C. Ester D. Vacuum 2.) All of these could be related sales when servicing and A/C compressor clutch, EXCEPT: A. Drive belt B. Front shaft seal C. Cycling clutch switch D. Condenser 3.) Symptoms of a water pump that needs to be replaced include all of these, EXCEPT: A. Coolant leaks around the pump shaft or vent hole B. A worn or broken drive belt C. A wobble or play in the pump shaft D. Pump noise 4.) A replacement radiator cap should: A. Have a lower pressure rating than the original cap B. Have a higher pressure rating than the original cap C. Have the same pressure rating as the original cap D. Be replaced once a year ANSWERS: 1-A, 2-D, 3-B, 4-C Emissions-Control Systems 1.) The function of the manifold absolute pressure (MAP) sensor is to measure: A. Exhaust gas oxygen (O2) content B. Exhaust backpressure changes C. Engine load changes D. Coolant temperature changes 2.) Which of the following is not a true statement about oxygen sensors? A.Oil consumption has no effect on O2-sensor life or performance B.“Upstream” O2 sensors monitor the engine’s air/fuel ratio C. “Downstream” O2 sensors monitor the catalytic converter D. A fouled or sluggish O2 sensor can set a fault code and turn on the “Check Engine” light 3.) Which of these routes exhaust back into the intake manifold to reduce NOX emissions? A. EGR valve B. PCV valve C. EVAP canister D. Catalytic converter 4.) Which of the following would be used on a late-model diesel to reduce soot in the exhaust? A. EGR system B. Particulate filter C. Catalytic converter D. All of the above ANSWERS: 1-C, 2-A, 3-A, 4-B Engine Mechanical Engine mechanism V6. Crankshaft and pistons. Object isolated on white background 3d 1.) Parts specialist A says that a timing chain set for a late-model overhead-cam engine often includes new guides for the timing chain tensioner. Parts Specialist B says that a timing chain set for a late-model overhead cam includes new idler pulleys. Who is right? A. A only B. B only C. Both A and B D. Neither A nor B 2.) Which type of piston compression rings are used in many late-model import engines? A. Moly-faced ductile-iron or steel rings B. Nitrided ductile-iron or steel rings C. Chrome-plated iron rings D. Plain cast-iron rings D. A bent pushrod 3.) A late-model pushrod engine uses which of these valvetrain components? A. Cam followers B. Flat tappet cams C. Roller lifters D. Stamped-steel rocker arms 4.) A bent valve can be caused by which of the following? A. Timing chain failure on a free-wheeling engine B. A collapsed hydraulic valve lifter C. Timing belt failure on an interference engine D. A bent pushrod 5.) Which of these is a true statement about hydraulic lifters? A. They are filled with assembly lube B. They increase valvetrain wear C. They require periodic adjustments D. They reduce valvetrain noise 6.) Parts Specialist A says that high oil consumption can be caused by worn valve seats. Parts Specialist B says that high oil consumption can be caused by worn engine bearings. Who is right? A. Parts Specialist A only B. Parts Specialist B only C. Both A and B D. Neither A nor B 7.) A “rotating assembly” for an engine includes what parts? A. Camshaft, sprockets, and timing chain or timing belt B. Crankshaft, bearings, connecting rods, pistons and rings C. Harmonic balancer and flywheel D. All of the above 8.) When looking for specific service information, what vehicle information is typically needed to locate that information? A. Make, model and year. B. Vehicle build date C. Model year D. Vehicle VIN ANSWERS: 1-A, 2-B, 3-C, 4-C 5-D, 6-D, 7-B, 8-A Suspension, Steering & Wheels Car suspension and brake disk and steering. 3d illustration 1.) Parts Specialist A says that weak suspension springs can affect ride height. Parts Specialist B says that worn shock absorbers can affect ride height. Who is right? A. A only B. B only C. C Both A and B D. Neither A nor B 2.) A typical SLA (short-long-arm) suspension has two upper and two lower ball joins.True or False? A. True B. False 3.) Worn control arm bushings can adversely affect: A. Ride height B. Steering return C. Shocks or struts D. Wheel alignment and tire wear 4.) Parts Specialist A says that replacing a unitized ball joint requires replacing the complete control-arm assembly. Parts Specialist B says that a special press tool may be required for some ball-joint replacements. Who is right? A. A only B. B only C. Both A and B D. Neither A nor B ANSWERS: 1-A, 2-A, 3-D, 4-C Transmission gearbox isolated under the white background 1.) A transaxle is a combination of the transmission and the: A. Driveshaft B. Drive axle C. Clutch D. Differential 2.) A “clunk” when selecting a gear may be caused by any one of these, EXCEPT: A. Failed inner CV joint B. Failed universal joint in the driveshaft C. Loose or broken engine or transmission mount D. Worn brake pads 3.) Which of these components may have to be resurfaced when a clutch is replaced? A. Pressure plate B. Flywheel C. Release bearing D. Clutch disc 4.) Which of the following components is the most likely cause of clutch noise when the clutch pedal is depressed? A. Worn pilot bearing B. Worn pressure plate C. Worn release bearing D. Worn clutch disc 5.) The recommended service interval for automatic transmission fluid (ATF) is: A. 30,000 miles B. 60,000 miles C. 90,000 miles D. Dependent on the application, usage and OEM service schedule 6.) Parts Specialist A says that diaphragm-style clutches have more springs than a finger-style clutch. Parts Specialist B says that finger-style clutches require less pedal effort. Who is right? A. A only B. B only C. Both A and B D. Neither A nor B 7.) What may happen if the wrong type of ATF is used in a transmission? A. The transmission may not shift properly, or it may fail B. The fluid may overheat and burn C. The fluid may overflow from the fill tube D. The transmission may make noise 8.) Which of the following is Ford’s current ATF specification? A. ATF+4 B. Dexron VI C. Mercon V D. Type F ANSWERS: 1-D, 2-D, 3-B, 4-C 5-D, 6-B, 7-A, 8-C The post 2024 ASE P2 Test Primer appeared first on Counterman Magazine. View the full article

This episode of the Road to AAPEX takes us to Grand Rapids, Mich., for a trip to Auto-Wares, where host Joe Keene learns about the company’s history, operations and distribution of auto parts. Auto-Wares works closely with manufacturers like BCA Bearings, a division of NTN, to ensure high-quality OE replacement parts are delivered to where they’re needed most. That leads us to our next stop—NTN’s Mt. Prospect, Ill., location. There, we take a close look at the company’s focus on manufacturing high-quality products. NTN also discusses the importance of AAPEX as a platform to showcase new products and to connect with customers. Then, it’s back to Michigan, and Tamrox Automotive in Jackson, Mich., for an NTN wheel bearing replacement. Watch the video for a demonstration of the process and for insights on customer service and technician retention. The post Road to AAPEX S3, Ep10: Getting Our Bearings appeared first on Counterman Magazine. View the full article

Motorcar Parts of America, Inc. announced the company has expanded product coverage for its starter and alternator, brake caliper, brake pad, brake shoe, power brake booster and brake rotor programs, with 505 new part numbers covering 302 million vehicles in operation. The new part numbers are offered through QB, Quality-Built, Quality-Built Black Series and Pure Energy brands powered by MPA, which serve the professional installer market. A select list of late-model part number introductions can be found here. A complete list is available by contacting a Motorcar Parts of America sales representative. “In addition to our private label offerings, our Quality-Built and Pure Energy products are steadily gaining momentum in the professional market, and the introduction of new part numbers underscores our proactive approach to developing, cataloging, and distributing products to meet evolving demand,” said Jamie Cook, senior vice president of sales and marketing. The post MPA Expands Rotating Electrical and Brake-Product Coverage appeared first on Counterman Magazine. View the full article

The parts industry is a very diverse marketplace. While the landscape is mostly dominated by retail chains and jobber stores serving the general automotive and light truck segment, there are several other specialized parts vendors catering to imports, collision and refinish, powersports, ag and turf, and OEM vehicle brands. Each requires its own unique set of skills, including the heavy truck market. For many of us behind the counter, our only experiences with heavy trucks are when stock orders are delivered to our stores. Heavy-duty parts specialists work in a very different setting than the “year, make, model” format of retail parts, or the VIN-driven world of a dealership parts department. On those occasions when even a veteran P2-certified parts specialist is presented with a request for heavy-duty parts, we are required to think a little differently and be prepared to dig a little deeper to find solutions. Trucks are classified by their gross vehicle weight rating (GVWR), with light trucks like Tacoma, Silverado 1500, F-250, and Ram 3500 representing classes 1-3, up to 14,000 pounds. Medium duty (14,001 to 26,000 pounds) covers class 4, 5, and 6, including models like the Ram 4500, F550, and Kodiak 6500. These medium-duty trucks all feature hydraulic brake systems, and are sometimes catalogued alongside their light-duty counterparts. Heavy-duty vehicles, on the other hand, are catalogued primarily by the major components used to build the vehicle. Heavy duty generally describes class 7 and 8 trucks, with a GVWR over 26,000 pounds. Some class 7 trucks feature hydraulic or air-over-hydraulic brake systems, but the majority of trucks in these two classes rely on air brakes to stop these heavily loaded vehicles. Air brakes operate much like hydraulic brakes, using air pressure instead of hydraulic fluid to apply brake force when the pedal is depressed. Air pressure is created by an on-board compressor, and distributed through a series of valves and tubing to the foundation brakes (disc or drum brake components). Semi-trailers, when coupled to the tractor’s air supply, operate the same way. In case of a drop in air pressure, spring-loaded parking brakes serve as an automatic emergency brake. Cataloguing foundation brake parts often requires a combination of measurements, identification of manufacturer-specific design elements, and even axle model numbers. Air components require the understanding and identification of thread pitch and sizing, cross-referencing numbers from multiple vendor information sources, and a solid understanding of what each type of valve does within the system. Engine, drivetrain and suspension components are similarly dependent on how an individual truck was spec’d from the factory. A cement mixer or tri-axle dump truck requires a considerably heavier suspension design than an over-the-road tractor regularly hauling van body trailers full of potato chips. Even within the same model range, a truck manufacturer might offer engines from Cummins, Caterpillar or Detroit, each one mated to one of several manual or automatic transmission options from Eaton, Fuller or Allison. Throw in Rockwell, Eaton or Dana axle packages in one of a dozen different gear ratios, and the combinations become nearly unmanageable. In our automotive cataloguing, those drivetrain options (and most other parts requests) would generally be found through a simple year/make/model search, but with HD parts, that’s only the beginning. At the dealership level, VIN entry yields a copy of the build sheet or bill of materials (BOM) with the relevant options identified, and OE part numbers called out in the electronic catalog. For aftermarket professionals, its off to various manufacturer catalogs, searching individual component or assembly model numbers and/or serial numbers to collect part information. With more focus on identification of standalone parts that are not necessarily exclusive to one vehicle manufacturer, it simply requires a different approach than what many parts specialists are used to. There are instances when traditional aftermarket catalog skills come into play, and many of your existing light vehicle vendors also offer HD parts solutions. Your WD or DC might not stock a full line of heavy-duty parts, but many basics like filtration, lighting, belts, rotating electrical and batteries are often only a daily order away. For slower-moving HD-specific parts, special ordering from existing vendors is often a realistic possibility, assuming your customer can absorb the downtime. Most heavy-duty customers are commercial operators, and time spent waiting on parts is money lost for their businesses and yours. Quick turnaround times for these orders are an everyday expectation in the HD world, so last-moment requests and expedited shipping charges are common. For a parts specialist who enjoys a challenge, the occasional HD parts lookup represents a chance to flex their interchange and cross-reference muscles, and maybe even learn new ways of problem-solving that can be applied to their “regular” daily tasks! The post HD Headaches: Understanding Heavy-Duty Parts appeared first on Counterman Magazine. View the full article

HCI Equity Partners announced the launch of Driven Distribution Group, a new automotive aftermarket distribution platform. The launch coincides with Driven Distribution Group’s acquisition of the auto parts and accessories distribution business of Chicago Parts & Sound, following the recapitalization of Tri-State Enterprises, Inc. in November 2023. Financial terms of the transaction were not disclosed. By bringing together CPS and Tri-State under the Driven Distribution Group umbrella, HCI said it “aims to establish a leading platform in the automotive aftermarket industry by equipping its brands with shared resources, strategic vision, investment and advanced technology to enable its companies to deliver best-in-class customer service.” Both CPS and Tri-State will continue to operate under their respective brands, while benefiting from the shared resources of the Driven Distribution Group platform. “We are thrilled to welcome the CPS team to the Driven Distribution platform. Consistent with our original platform thesis, CPS represents a geographically strategic beachhead in the Midwest and is a great complement to Tri-State’s existing product categories. We look forward to working together to achieve our shared vision for growth,” said Scott Gibaratz, partner at HCI. Chicago Parts & Sound, based in Elk Grove Village, IL, with additional locations in Illinois and Wisconsin, is a warehouse distributor focused on automotive aftermarket parts, batteries, consumables, and accessories. The company serves auto dealerships, independent repair shops, municipalities/governments and company fleets. Bob Lederer, co-owner of CPS, said, “the growth of Tri-State Enterprises parallels that of CPS – just in a different part of the country. Opportunities to combine businesses of such similar backgrounds, culture, and customer focus make tremendous sense for all stakeholders in each company.” “We are extremely impressed with the stellar business and established market reputation Bob and Jackie Lederer have built over the past 22 years. The combination of CPS and Tri-State as part of the Driven Distribution Group platform will enable us to expand our resources and capabilities to better serve our employees and customers,” said Tristan Taylor, CEO of Tri-State. The post HCI Equity Partners Launches Driven Distribution Group appeared first on Counterman Magazine. View the full article

The three “F”s may sound like a report card we wanted to hide from our parents, but in our industry, they refer to form, fit and function. They are the cornerstones of quality in the aftermarket, and heavily referenced when describing your product offerings. From an engineering standpoint, they are critical considerations when producing an aftermarket component designed to duplicate (or upgrade) an OEM design. Form refers to dimensional and material specifications, and affects the look, feel and even weight of a component. In some enthusiast circles, finish may also be an important consideration. Form is critical for identification, as well as perception of quality. Fit allows a part to be attached to other components or work in harmony with other parts in a subassembly or system. Fine tolerances are often critical to proper fitment between two or more parts, and fit often follows form from a design and engineering standpoint. Function is the ability of the product to perform the intended duties of the original design, and may also include considerations of durability and longevity. In most cases, function is the ultimate goal of a replacement part, with fit and form contributing to this functionality. In many cases, the form, fit and function of an aftermarket part is an exact duplicate of its OEM counterpart. For some components, patent or licensing considerations may prevent an aftermarket provider from creating exact replicas of certain components. When these legal limitations prevent a reputable company from reproducing a design, modifications to the form (which do not affect fit and function) can often allow a manufacturer to produce a suitable replacement. This is not to say that “knockoff” parts are suitable replacements for aftermarket or OEM offerings. The vague or intentionally deceptive origins of gray market and counterfeit parts are a problem for everyone from the supplier to the end user, and undermines the intellectual property rights of both OEM and aftermarket manufacturers. Beauty is only skin deep, and it’s often what you can’t see that makes the difference between a great part and a potential failure. This is most obvious with counterfeit parts, where the form is often the only aspect of the product that matches the original. The use of inferior materials or other cost-cutting measures make reliability and durability a gamble when compared to the genuine article. When it comes to labor-intensive repair parts like a rear main seal, or safety items like brake parts, the fit, form and function are all critical aspects of the manufacturing process. For others, fit and function are enough to get the job done, especially if the form represents an enhancement to the original design, or an upgrade in performance and durability. I recently replaced a window motor on my personal vehicle, using a national aftermarket brand. In addition to the new motor were a half-dozen plug-and-play jumper wire adapters, allowing this single SKU to fit multiple applications. While the form was slightly different than the OEM or another brand’s reman offering, the fit and function were excellent, and that single SKU replaces five other units on my store’s shelving. It was a win for me both professionally and personally! Sometimes, the OEM doesn’t get a design quite right, and the aftermarket sees an opportunity to upgrade a flawed or poorly-conceived part. The increased use of plastics in parts design has led to a few notorious failures. In the late 1990s, we began to see repeated failures of sway bar links on the Ford Taurus. We collectively shook our heads at the OEM plastic design, and replaced them with aftermarket steel links. As these vehicles aged out of the market, it became one of those “remember when?” stories passed to new counterpeople…. until Chrysler inexplicably duplicated the design for its Jeep Renegade and Compass models! The aftermarket came to the rescue once again, and now, even the OEM has upgraded its original plastic links to a steel design. One of the greatest advantages we have over the OEM is our diversity. With hundreds of aftermarket manufacturers creating (or re-creating) replacement parts, the potential for innovation and the sheer number of resources at our disposal gives us more options than those offered by the OEM. Our adaptability and willingness to work outside the confines of an OEM catalog also give us the freedom to find creative or unorthodox solutions to our customers’ problems. The post Counterview: Form, Fit and Function appeared first on Counterman Magazine. View the full article

The highly anticipated Race to Charlotte Sweepstakes, hosted by Auto Value and Bumper to Bumper, came to a spectacular finish this October 10-14, as 20 lucky grand prize winners and their guests were treated to an unforgettable VIP racing weekend in Charlotte, North Carolina. This spring promotion, which began in March 2024, awarded professional technicians and shop owners across the country with the chance to win an exclusive NASCAR racing experience. Forty guests kicked off their weekend with an exclusive behind-the-scenes look at a performance racing team. The tour offered an insider’s glimpse into the high-octane world of professional racing. The evening continued with an exclusive dinner at the NASCAR Hall of Fame, where winners dined among the legends and history of the sport and participated in a collection of interactive racing simulations. The highlight of the weekend was a VIP race day experience at the Charlotte Motor Speedway during the race this past Sunday, according to Auto Value and Bumper to Bumper. Winners enjoyed a heart-pounding day at the track, viewing the race from a unique vantage point that brought them closer to the action than ever before. Pit and garage tours, customized swag, and autographed driver memorabilia helped to make the race day experience even more rewarding. Reflecting on the experience, Kevin Benton from The Merrill Co., Benton Auto Repair in Fort Dodge, Iowa, shared, “It was an awesome trip! I would do it again in a heartbeat. Everything was fantastic; the Auto Value and Bumper to Bumper staff were so hospitable and made it the trip of a lifetime. Everywhere we visited was great, but the race itself was something else—an amazing experience from top to bottom. I know we all appreciated the team from Valvoline being with us and hosting us on race day; such a great group of people.” In addition to the grand prize, 150 other winners received cash prizes, contributing to a total of $25,000 in additional cash prizes, which added even more excitement to the sweepstakes. Entries were earned with every qualifying $150 invoice from Auto Value or Bumper to Bumper parts suppliers, with bonus entries awarded to MyPlace4Parts users for purchases made through the platform. “The partnership with the entire Auto Value and Bumper to Bumper family is incredibly important to the team at Valvoline Global,” said Scott Street, sales director at Valvoline. “Having this collection of professional shop owners and technicians with us here in Charlotte has been remarkable, and we were delighted to host them this week. Celebrating and spending time together like this is invaluable and only cements our lasting partnership.” As the checkered flag drops on this year’s Race to Charlotte Sweepstakes, Auto Value and Bumper to Bumper said they are already gearing up for their next big promotion, promising more opportunities for professional technicians to win big. The post Auto Value, Bumper to Bumper Recap Race to Charlotte Sweepstakes appeared first on Counterman Magazine. View the full article

PRT, a brand of ADD USA group, announced it will be exhibiting various product lines and new applications at AAPEX 2024 in the Venetian Expo, booth A4871. Some of the highlights to be presented at the show are new, recently released complete strut assemblies that are designed for the 2023 Chrysler Pacifica and the 2023 Kia Forte GT, the company said. In addition, PRT is featuring popular SUV and pickup truck applications, including the Jeep Compass, Audi Q5, Ford F-150, Chevrolet Silverado and Dodge Ram 1500, among others. PRT said it also will be presenting other lines, including air shocks, motor and strut mounts and an extensive portfolio of HD applications with over 5,000 OEM references with 100% gas-charged shocks for trucks, trailers, buses, commercial vehicles, cement mixers, motor homes and many more. “We are more than happy to present our product lines and these numerous launches at the show! As an OE supplier, our company continually invests in research and development of new products, allowing us to bring the latest innovations to the aftermarket!” said Bruno Bello, director of marketing at PRT. For more information, call 1-770-238-1611, visit www.prtautoparts.com, also follow us in our social networks @prtautoparts. The post PRT Highlights Range of Product Lines appeared first on Counterman Magazine. View the full article

PRT announced the launch of 20 new products in North America. The new part numbers include complete strut assemblies and shock absorbers, representing nearly 8 million vehicles in new coverage. The launch includes coverage for light vehicles like the Hyundai Sonata, Mercedes-Benz C-Class and Subaru WRX, in addition to popular pickup truck applications, including the Ford F-150, Chevrolet Silverado and the Dodge Ram 1500, among others, according to PRT. “We are continually launching aftermarket products using the same high-quality components as our original equipment offerings,” said Bruno Bello, director of global marketing at PRT. “These new items not only expand our portfolio but also strengthen our presence in North America. The new products are in stock and ready to ship!” For more information, call 1-770-238-1611, visit www.prtautoparts.com, or follow @prtautoparts. The post PRT Launches 20 New Products in North America appeared first on Counterman Magazine. View the full article

Rislone announced its new Rislone® Hy-per Lube® High Mileage Treatment Engine Supplement (p/n 4400), which it said improves oil performance to eliminate dry starts, reduce friction and wear, prevent oil breakdown and extend engine life. “Its concentrated formula delivers legendary Rislone Hy-per Lube performance in a compact, easy-to-use, and shelf-friendly bottle,” the company added. Hy-per Lube Engine Supplement is a premium additive blend formulated to work with all motor oils, including conventional, high-mileage, and synthetic, to make older, high-mileage, and high-performance engines run better and last longer than they would with oil alone, according to Rislone. It’s also suitable for use in manual transmissions, differentials and axles. Rislone said it previously offered the supplement in a one-quart bottle, making it easy to swap a quart of oil for a quart of Hy-per Lube at every oil change. Now that most consumers buy oil in larger jugs, Rislone added it took the opportunity to reduce the package size — and the price. Concentrating the formula enabled Rislone to package it in a 16.9 oz. bottle without diluting performance. The smaller bottle also reduces packaging waste and storage space. “Adding Hy-per Lube Engine Supplement to petroleum or synthetic oils turns them into hyper-performance lubricants that deliver heavy-duty protection for all driving demands across a wide range of engine and vehicle types,” said Clay Parks, Rislone vice president of development. “In these days of high prices, we’re proud to have found a way to lower ours. Our concentrated formula saves consumers money at the counter and in years to come by helping their engines last longer.” The post Rislone Introduces Hy-per Lube Engine Supplement appeared first on Counterman Magazine. View the full article

Automotive Parts Associates announced Parts Universe is the newest member of TruStar. Established in 2011, Parts Universe offers parts for internal combustion engines (ICE), electric vehicles (EVs), and marine applications, including connectors, fuses, cables, batteries, motor oils, and other components, a news release from APA explained. “After considering our options, TruStar seemed to offer more product lines and opportunities for sales growth,” said Mike Zhu, president of Parts Universe, who added that joining a buying group was recommended by sales representatives for better deals. “We are excited to have Parts Universe join TruStar and are eager to see how our network and purchasing power will contribute to their expansion,” added APA President Steve Tucker. The post Parts Universe Becomes New TruStar Member appeared first on Counterman Magazine. View the full article

Babcox Media announces the promotion of Mike Maleski and Brandi Gangel to co-presidents, as well as the addition of Sam Littman as director of finance & operations. These strategic leadership changes underscore the company’s commitment to growth, innovation and operational excellence, while continuing its long-standing tradition of delivering impactful media solutions to the transportation industry. Babcox Media CEO, Bill Babcox, emphasized that Maleski’s and Gangel’s leadership, along with Littman’s financial and operational expertise, will be key to running effective and efficient operations while staying focused on creativity and growth. “In today’s complex and ever-changing media landscape, having co-presidents allows us to maximize the unique strengths that both Mike and Brandi bring to the company,” Babcox said. “Their combined expertise in digital product development, data and marketing creates a winning combination for us. Additionally, we’re excited to welcome Sam Littman, whose fresh perspective and strategic consulting experience will support our ongoing evolution as we grow our business.” Maleski joined Babcox Media in 2016 after a successful career in media and sports, including leadership roles at The Cleveland Plain Dealer and the Cleveland Cavaliers. With 30 years of experience in sales, digital marketing and media innovation, he has led Babcox Media’s digital transformation, developing ROI-driven strategies for advertisers and sponsors. As co-president, he will continue to build on these successes and lead the company’s sales and business development efforts. “I am excited to step into this role alongside Brandi. Together, we’ll deliver forward-thinking media solutions for the markets we serve,” Maleski said. “Our focus on innovation, paired with the incredible talent across the company, positions Babcox Media as a leader in this space.” Gangel, who joined Babcox Media in 2014, has been instrumental in the company’s audience data and marketing initiatives. With more than two decades of experience across the hospitality, retail and media industries, Gangel has proven expertise in data acquisition, development and integrated multimedia strategies. As co-president, she will spearhead the company’s audience-driven and customer-success strategies, leveraging data to implement informed and creative solutions. “I’m honored to partner with Mike,” Gangel said. “Our industry is at an exciting crossroads, and I look forward to further developing our audience intelligence, content creation and marketing capabilities to drive results for our clients. I’m excited to tap into the strengths of our team and build upon our success.” As director of finance & operations, Littman brings experience from Ernst & Young, where he worked as a management consultant. With a strong financial acumen and expertise in business process optimization and operational efficiency, he will play a critical role in supporting Babcox Media’s continued success. “I’m thrilled to return to Northeast Ohio and join Babcox Media,” Littman said. “I look forward to working with the team to strengthen our operations and support the company’s ambitious growth plans.” Babcox Media remains committed to evolving with the needs of its audience while staying true to its roots as a leading provider of innovative content and data solutions for the transportation industry. For more information, visit babcox.com or contact Bill Babcox at 330.670.1234 x217 or [email protected]. The post Babcox Media Announces Leadership Evolution with New Executive Appointments appeared first on Counterman Magazine. View the full article

Eaton announced it is now offering Advantage automated series clutch and Cummins flywheel kits for the Eaton-Cummins Endurant automated manual transmission (AMT). The two will be sold in the same kit for the first time, according to Eaton. An Eaton news release announcing the product launch explained that a flywheel, which is the interface between the engine and clutch, is bolted to the engine and spins when in operation. The clutch cover, which is bolted to the flywheel, also spins, and the driven disc of the clutch engages against the flywheel, which over time can cause wear. “Today’s manufacturers recommend that flywheels should be replaced, rather than the previous practice of resurfacing worn flywheels,” said Leandro Girardi, director, aftermarket, Eaton’s Mobility Group. “This ensures the flywheel fits correctly to engage with the clutch, and prevents fault codes, excessive wear and vibrations.” Eaton said its Advantage Automated clutch is the original equipment clutch used in the Endurant transmission. The post Eaton Introduces New Manual Transmission Clutch and Flywheel Kits appeared first on Counterman Magazine. View the full article

Cloyes announced the release of an expanded range of timing chain kits and components for Q3 2024. The company said this latest product launch provides aftermarket solutions for a broad selection of popular vehicle makes and models. Cloyes said this quarter’s new offerings include comprehensive timing chain kits for Ford and Subaru vehicles. They’re designed to support Ford models such as the F-150, Mustang, Expedition and Transit, with engine sizes ranging from 2.7L to 3.7L. Subaru models, including the Forester, Impreza, Outback, and BRZ, are also covered, with kits tailored for 2.0L and 2.5L engines. Cloyes further expanded its product line with new timing chain kits for Mercedes-Benz and Mazda vehicles. Mercedes-Benz kits are designed for the 2.1L and 2.7L engines found in models such as the E250, GLE300d, and Sprinter vans. For Mazda, owners of vehicles such as the Mazda 3, CX-5, and MX-5 Miata can benefit from Cloyes’ new timing and oil pump chain kits, the company said. In addition, Cloyes now offers expanded coverage for Hyundai, Kia, and General Motors vehicles. The new kits support popular Hyundai and Kia models like the Sonata, Optima, Santa Fe and Sorento, with engine sizes ranging from 2.0L to 2.4L. For GM, Cloyes has introduced timing chain kits for 1.4L and 1.5L engines in models such as the Chevrolet Spark, Malibu, and GMC Terrain. Cloyes said each kit is engineered for optimal engine performance and includes a variety of essential components such as timing chains, accessory drive belts, variable valve timing (VVT) components and water pumps, where applicable. The company added that the kits “provide all necessary timing and oil pump chain system components to ensure long-lasting, efficient engine performance, meeting or exceeding OEM standards.” The post Cloyes Expands Product Line with New Timing Chain Kits appeared first on Counterman Magazine. View the full article

NexaMotion Group’s (NMG) recently acquired PPi Automotive has announced a new store opening in Pittsburgh, located at 3251 Babcock Blvd. The company said the 11,000-sq-ft facility opened on October 1 with four times the amount of inventory and double the number of delivery drivers for faster service than its previous facility located nearby. “We have added new product lines from trusted industry brands,” said Rich Johnston, Jr., VP of sales and operations for PPi. “We are conducting an entire relaunch of the location to meet the growing demands of our customer base here in Pittsburgh.” Neil Sethi, CEO of NexaMotion Group, said that the new location reflects the investments NexaMotion has made in the product lines and increased store inventories to support the Pittsburgh market. “When we finalized the acquisition of PPi Automotive, we wanted to make strategic investments in this market to expand the availability of the high-quality parts our customers need,” said Sethi. “This new location is a great example of that investment.” The post NexaMotion Announces New, Expanded PPi Location in Pittsburgh appeared first on Counterman Magazine. View the full article

Advanced low-voltage battery solutions provider Clarios, announced a strategic investment in Altris, a pioneer in sustainable sodium-ion battery technology, with the aim of manufacturing low-voltage, sodium-ion (Na-ion) batteries for the automotive sector. Clarios expects its investment to initially enable Altris to finalize and start pilot production of Na-ion automotive batteries, followed by commercial production beginning in 2026. This equity stake builds on a joint development agreement (JDA) between Clarios, producer of one in three of the world’s low-voltage car batteries, and Altris, a leader in sodium-ion cathode material and battery cell technology, focused on low-voltage Na-ion batteries, according to a news release announcing the strategic investment. Clarios said it will leverage its expertise in Battery Management Systems (BMS), software and system integration to design the Na-ion low-voltage automotive battery system to optimize battery performance. Altris, on the other hand, will focus on developing the sodium-ion cell technology for this low-voltage application. Every vehicle, including hybrid electric and fully electric vehicles, requires a low-voltage energy source to power an increased number of software-based functions such as steer-by-wire, break-by-wire, autonomous functions, and enhanced in cabin experiences. The Clarios low-voltage system architecture, comprising multiple networks and battery power sources, is essential for powering critical safety features and ensuring redundancy in vehicle electrical systems, the company said. Sodium-ion batteries are well suited to meet these increased power demands. At the same time, they are inherently sustainable and easy to recycle. “A sodium-ion battery solution perfectly complements our chemistry-agnostic portfolio, neatly dovetailing with lithium-ion and lead-acid options to capture the best attributes of both: high performance and lower cost,” said Federico Morales-Zimmermann vice president and general manager, global OEM customers and technology at Clarios. “A sodium-ion battery system provides agility for automakers seeking options in meeting intensifying low-voltage demands created by advanced vehicle technologies.” The materials used to produce sodium-ion cells – salt, wood, iron and those found in air – are abundant globally and are free from harmful chemicals or minerals mined in conflict zones. Developing Na-ion batteries for vehicles would represent an important advancement in automotive battery technology, while advancing the auto industry’s circularity goals, Clarios said. The post Clarios, Altris Partner on Low-Voltage Sodium-Ion Batteries appeared first on Counterman Magazine. View the full article

“Humans think AI is going to replace them,” says Mike Mohler, executive vice president and chief purchasing officer with the Automotive Parts Service Group. “It won’t. Somebody using AI to be better than you will replace you.” The integration of artificial intelligence in the aftermarket is more advanced than many people might realize, according to Mohler. It’s already yielding impressive results for those who are using it effectively. The primary challenge is not just the availability of data, but the effective use of that data to drive actionable insights and decisions. Mohler cites a report from Accenture showing that AI-driven price optimization can result in a 5% increase in gross margin and a 15% boost in revenue. “You look at some of our competitors, and they’re able to post comparatively outrageous profit margins,” says Mohler. “They’re using AI for logistical prowess. They’re using it for customer service. They’re using it to get the right pricing in play.” The ability to make informed decisions based on comprehensive data analysis is a major advantage of AI. Data scientists in the aftermarket industry are increasingly using the technology to turn large sets of data into actionable insights. This includes identifying market trends, customer preferences and operational inefficiencies. The application of AI in this area can lead to better strategic planning and improved business outcomes. Mohler says those applications can have a significant impact on profitability. “Let’s say the average WD would have a 25-45% gross profit margin, given their business model. Some competitors are posting 58%. AI is going to be the tool to help them catch up. We’ve got to get to 53% minimum, I think. That’s a rarefied position, but it’s been tested by some of the smartest people that I know, and it should be achievable when we’re planning and we’re hoping that it is,” Mohler explains. A Customer Experience Revolution AI’s application extends to customer service as well. Chatbots and virtual assistants are now commonplace, offering customers quick and efficient service. These AI-driven tools have evolved to the point where they can engage in conversations that are increasingly indistinguishable from human interaction. “I wonder how many people know that they’re talking to a chatbot when they’re talking to a chatbot?,” asks Mohler. Navigating the Risks Despite its advantages, AI’s integration into the aftermarket raises several concerns. Cybersecurity is one of them, as increased reliance on data systems introduces new vulnerabilities. “We have employees with access to the internet at a thumb’s notice, and if we’re not careful, they can mistakenly click on something that could disrupt our business for months,” Mohler explains. Mohler also expresses concerns about protecting intellectual property. Misuse of data or inadequate protection against competitive eavesdropping could undermine trust and impact the industry’s integrity. “Once the data hits the public domain, how do we protect it and how do we make sure that it’s not being used against us? How do we know that we’re not enabling our competitor who’s able to electronically eavesdrop on one another like never before?,” asks Mohler. Envisioning AI’s Next Steps Mohler stresses that AI’s influence on the aftermarket is only in its infancy. Over the next 5-10 years, he envisions an advancement from a basic understanding of AI as an algorithmic tool to more specialized applications tailored to industry-specific needs. “So my thought would be that companies would have their own internalized GPTs and industries would have their own internalized GPTs. My hope is also that we will become as skilled at selling to disembodied customers via e-commerce as we are at selling to them when they’re across the counter from us or in our stores,” Mohler says. Mohler references the seven stages of AI when looking ahead to the technology’s impact on the aftermarket. “When it comes to supply chain, when it comes to logistically moving products around, when it comes to optimizing sale price, optimizing customer service, my hope is that we will be a little closer to stage seven. Right now, we’re really at stage one and a half, maybe two,” says Mohler. As the technology evolves, moving beyond its current capabilities, AI’s exact impact on the aftermarket, and countless other industries, will be even more profound. Companies that invest in AI and adapt to its changes will be well-positioned to thrive in the future of the automotive aftermarket. “It’s incumbent upon us to understand AI and to become data scientists ourselves, because everybody’s got access to the data. Whoever can use the most disparate sources for the best outcomes is going to win in my overall view of it,” says Mohler. The post The Aftermarket’s AI Revolution: Opportunities & Challenges appeared first on Counterman Magazine. View the full article