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Replacement Intervals For Oil And Air Filters In Today’s Vehicles
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Why You Should Recommend High-Quality Oil Filters - Video
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By Counterman
Purolator announced the launch of its 20K Premium Oil Filter. Designed for high-performance driving conditions, the 20K Premium Oil Filter provides superior engine protection for up to 20,000 miles and is geared toward drivers who demand reliability and durability alongside affordability, Purolator said.
A news release announcing the product explained that the
link hidden, please login to view is engineered with high-density, synthetic blend media that captures more than 99% of dirt and contaminants. Purolator added that it is optimized for vehicles that experience frequent towing, off-roading, and stop-and-go traffic. Additional features include a silicone anti-drainback valve to prevent dry starts, a PuroSEAL gasket for superior leak protection, and a PuroSTEEL casing that withstands extreme pressure. “We are thrilled to introduce the Purolator 20K Premium Oil Filter exclusively at Walmart,” said Daryl Benton, vice president of sales and marketing for the automotive aftermarket with MANN+HUMMEL. “The Purolator 20K represents the next level of filtration technology, delivering long-lasting performance and durability for today’s most demanding drivers.”
Customers can find the Purolator 20K Premium Oil Filter exclusively on Walmart.com, or in select Walmart stores nationwide.
A Dynamic Kickoff
The Purolator 20K Premium Oil Filter was officially unveiled at Purolator’s state-of-the-art manufacturing facility in Fayetteville, North Carolina. Attendees, including automotive media, influencers and industry professionals, witnessed firsthand how the Purolator 20K Premium Oil Filter (and all Purolator filters) is tested and manufactured to the highest standards,
link hidden, please login to view said. Interactive experiences allowed guests to explore the technology behind the Purolator 20K. Education and perspective came in the form of a panel discussion and production tour led by industry experts who played crucial roles in developing and bringing to market the Purolator 20K. Subject matter experts included Purolator’s lead product engineer and Walmart automotive merchants. “Purolator’s commitment to innovation and quality aligns perfectly with Walmart’s mission to provide customers with great products at an incredible value,” said Scott Bayles, vice president of merchandise – automotive, Walmart US. “The Purolator 20K Premium Oil Filter is a game-changer for drivers looking for long-lasting performance, and we’re proud to offer it only at Walmart.”
Purolator added that the Purolator 20K and Purolator air filtration will be used on more than 1,000 horsepower Formula Drift cars driven by Odi Bakchis, Dan Burkett, Rome Charpentier and Ryan Tureck for the 2025 season. Those drivers also attended the launch event and challenged guests to a special drift driving experience.
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By Clifford Auto Parts
Your car’s control module is one of the most important components in ensuring a smooth and efficient ride. Whether it’s an Engine Control Module (ECM), Powertrain Control Module (PCM), or Transmission Control Module (TCM), these electronic units play a crucial role in regulating engine performance, fuel efficiency, and transmission behavior.
At Clifford Auto Parts, we specialize in providing OEM control modules that guarantee compatibility, reliability, and long-term performance. But how do you know when it’s time to replace your control module? Let’s break it down!
✅ What Is a Control Module and What Does It Do?
A control module is an onboard computer that processes data from various sensors in your car and makes real-time adjustments to optimize performance. Some of the most common control modules include:
✔️ Engine Control Module (ECM) – Controls ignition timing, fuel injection, and emissions.
✔️ Powertrain Control Module (PCM) – Manages both engine and transmission functions.
✔️ Transmission Control Module (TCM) – Regulates gear shifting and transmission efficiency.
✔️ Body Control Module (BCM) – Handles electrical functions such as lighting, locks, and windows.
When these modules start to fail, your car may experience serious performance issues that could lead to costly repairs.
✅ Signs of a Failing Control Module
If your control module is going bad, your car will usually give you warning signs. Here are the top indicators that it may be time for a replacement:
🚨 Check Engine Light Stays On
If your Check Engine Light won’t turn off even after repairs, it could be due to a failing ECM or PCM.
🚨 Poor Fuel Efficiency
A malfunctioning control module may send incorrect signals, leading to excess fuel consumption and reduced mileage.
🚨 Difficulty Starting the Car
If your car struggles to start, the ECM might not be properly managing the fuel and ignition system.
🚨 Transmission Issues
A faulty PCM or TCM can cause hard shifting, gear slipping, or delayed acceleration.
🚨 Engine Stalling or Misfiring
A failing ECM can result in irregular combustion cycles, leading to stalling, misfires, and sluggish performance.
🚨 Electrical Malfunctions
The BCM controls many electronic functions, so if your power windows, locks, or headlights start acting up, it may be time for a replacement.
✅ What Causes Control Modules to Fail?
Several factors can lead to a control module failure, including:
🔥 Water or Moisture Damage – Exposure to moisture can corrode internal circuits.
⚡ Voltage Surges – A faulty alternator or battery can overload the control module.
🔧 Worn-Out Components – Over time, electronic components degrade, leading to failure.
💥 Physical Damage – Accidents or engine overheating can cause module failure.
If you’re experiencing any of these issues, replacing your control module can prevent further damage and restore your vehicle’s performance.
✅ Why Choose an OEM Control Module Over Aftermarket?
When replacing a control module, you have two options: OEM (Original Equipment Manufacturer) or Aftermarket. Here’s why OEM control modules are the best choice:
✔️ Guaranteed Compatibility – Designed specifically for your vehicle’s make and model.
✔️ Pre-Programmed for Plug-and-Play Use – No extra programming needed.
✔️ Factory-Tested for Reliability – OEM parts undergo rigorous quality checks.
✔️ Maintains Vehicle Warranty – Aftermarket parts may void manufacturer warranties.
✔️ Longer Lifespan – OEM modules are built to last, unlike some aftermarket options.
✅ Why Buy OEM Control Modules from Clifford Auto Parts?
At Clifford Auto Parts, we provide high-quality OEM control modules at unbeatable prices. Here’s why thousands of vehicle owners trust us:
✔️ OEM-Grade Control Modules for Ford, Dodge, Jeep, and More
✔️ Pre-Programmed & Ready to Install – No Dealership Required
✔️ Lifetime Warranty on ECM, PCM, and TCM Replacements
✔️ Fast & Free Nationwide Shipping – Receive Your Part in 3 Business Days
✔️ Expert Customer Support to Help You Find the Right Module
🚗 Looking for a replacement control module? Shop now at link hidden, please login to view and get back on the road with confidence!
✅ How to Install Your New Control Module
1️⃣ Disconnect the Battery – Prevents electrical damage.
2️⃣ Locate the Module – Found under the hood, near the firewall, or in the cabin.
3️⃣ Remove the Old Module – Carefully disconnect all wiring and mounting bolts.
4️⃣ Install the New OEM Module – Secure it and reconnect wiring.
5️⃣ Test Your Vehicle – Start your car and check for warning lights or error codes.
📌 Need help finding the right part? Call (516) 494-7838 for expert assistance!
✅ Final Thoughts: Get the Right Control Module for Your Car
A failing control module can cause engine trouble, transmission problems, and electrical failures—but replacing it with an OEM module ensures long-term reliability, compatibility, and optimal performance.
🔧 Don’t let a bad control module ruin your driving experience! Get a high-quality replacement today at link hidden, please login to view 🔧
📞 Have questions? Call (516) 494-7838 for expert support.
🚀 Fast Shipping – Lifetime Warranty – 100% Customer Satisfaction! 🚀
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By Counterman
Lucas Oil has announced the latest addition to its vehicle performance product lineup: Lucas Emissions Clear. The company said this fuel and exhaust system cleaner addresses the need for effective solutions to reduce vehicle emissions and improve catalytic converter performance, helping vehicle owners meet strict emissions regulations.
In a news release announcing the product, the company explained that Lucas Emissions Clear Fuel and Exhaust System Cleaner targets the entire fuel delivery system, removing harmful deposits that contribute to excessive exhaust emissions. By reducing particulate matter before it reaches the catalytic converter, the product helps extend its lifespan, optimizes combustion and improves emissions catalyst effectiveness. Formulated for easy integration into routine vehicle maintenance or pre-emissions testing, Lucas Emissions Clear is a one-tank treatment that provides emissions control, promotes cleaner air quality and is compatible with any gasoline engine, the company said.
“A cleaner engine means a more efficient, more reliable car, and Lucas Emissions Clear delivers exactly that for drivers,” said
link hidden, please login to view CEO Morgan Lucas. “We take pride in helping our customers save money on repairs and maintenance. Cleaner emissions not only contribute to a healthier environment, but also extend the lifespan of exhaust systems, providing long-term financial benefits for drivers and helping to meet more stringent regulations. With this product, we are making it easier and more affordable to maintain optimal performance and compliance with emissions standards.” Designed for environmentally conscious vehicle owners, fleet managers, automotive enthusiasts and drivers seeking improved fuel efficiency and performance, Lucas Oil said its Emissions Clear can cut harmful pollutants by up to 90% while delivering up to 5% improvement in fuel economy.
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By Counterman
As winter rolls in and the temperature drops below freezing, it’s important for vehicle owners to choose the right motor oil for such conditions. A synthetic oil with the right viscosity can improve engine protection and performance in the cold winter months. Sean Nguyen, Pennzoil’s technical scientist and automotive lubricant specialist, told Counterman that it’s important to consider an oil’s ability to flow effectively in cold temperatures.
“In the winter, that’s when the oil is the slowest or the densest, and it takes time for the oil to get from the reservoir, from the oil pan to get up to the cylinder heads,” explained Nguyen. “Those times are precious. 90% of wear happens in the first 90 seconds of an engine start.”
When your customer is looking for motor oil in winter, you’ll want to suggest high-performance synthetic multi-weight oils such as Pennzoil Platinum. These oils, with a SAE 0W-xx or 5W-xx rating, are specifically formulated to remain fluid at low temperatures. That ensures quick lubrication during the cold start, which comes in handy for vehicles exposed to the elements without the protection of a heated garage.
Conventional oils, especially those designed for warm temperatures, often contain impurities and waxy substances that can make them less effective in winter weather. Nguyen said synthetic oils are more homogeneous and better refined, allowing them to flow more efficiently in extremely cold temperatures. That cuts down on the time an engine spends running without proper lubrication.
A common misconception among customers is that thicker oil performs better in winter. They assume using a higher-viscosity oil, like 5W-30 or 10W-40, will help their engine perform better because it seems logical that thicker oil would be more durable in extreme conditions. Nguyen says this is not the case.
“Make sure that second number (the oil’s viscosity at normal engine temperature) is correct. Don’t go to a thicker number because you think it is going to make the oil in your engine work harder.
For example, I recommend that you use a SAE 0W-20 all year round for engines that call for a 5W-20. The 20 gives you the protection that you have all year, winter or summer, because the engine is going to see whatever temperature it sees based on the thermostat, while the 0W will flow much better in those cold morning starts.”
link hidden, please login to viewSean Nguyen, Pennzoil technical scientist and automotive lubricant specialist Nguyen adds that it is vital for drivers to let the engine idle for 30 seconds to a minute before driving, especially in cold temperatures. This warm-up time ensures the oil flows effectively, protecting the engine from wear and tear during those dry starts. That, along with thinner oil weight, will provide faster oil flow to critical areas of the engine.
The challenge for counter professionals: How to effectively communicate the benefits of low-weight synthetic oils for winter? Nguyen says simplifying the technical language and connecting it to a customer’s needs can go a long way. He suggests highlighting the long-term savings and benefits of synthetic oils, like an improvement in fuel efficiency, maximized engine protection and excellent performance offered by oil like Pennzoil Platinum. It also doesn’t hurt to explain how the composition of synthetic oil keeps it stable in cold conditions, improving overall longevity and performance.
“Do you want to keep your car longer?” Nguyen recommends asking the customer. “Do you want it to perform when you want it to? High quality synthetic oils will do that.”
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