Counterman

VIPAR Heavy Duty announced that Diesel USA Group Inc. has joined its distributor network, bringing seven additional U.S. locations to the network. The company provides a portfolio of diesel engine products, including turbochargers, fuel systems, exhaust and emission components, electrical parts, filtration products, and charged air products. The company also offers high value technical services, such as machining, diagnostics, DPF cleaning, component repair, remanufacturing, and full service parts distribution, VIPAR Heavy Duty said. Founded in 1950 by World War II veteran Lloyd A. Bailey, Diesel USA Group began as Diesel Injection Service Company in Louisville, Kentucky. Bailey’s technical expertise and early involvement in the postwar diesel service industry — including his participation in the first meeting of the Association of Diesel Specialists (ADS) in 1956 — helped shape the company’s trajectory and the industry at large. In 2019, Diesel USA Group was acquired by JASPER Holdings Inc., parent company of Jasper Engines & Transmissions. The company continues to operate as an independent brand within JASPER’s ESOP structure while retaining the leadership team that has guided its long-term growth. Joining VIPAR Heavy Duty Jerry Mabis, corporate liaison at JASPER Holdings Inc., said Diesel USA joined VIPAR Heavy Duty to leverage its long-standing position as a central distributor of fuel-injection, turbocharger, and engine-related fuel-system component product lines. “In evaluating the opportunity, we recognized the value-added benefits of aligning with VIPAR Heavy Duty’s established network and expanding access to complementary product lines. As we looked at our existing relationships with leading suppliers within the VIPAR Heavy Duty family, it became clear that joining as a stockholder would deliver significant mutual benefit,” said Mabis. Customer Base and U.S. Locations Diesel USA Group serves a diverse customer base across industries that rely on gas and diesel engine systems. Its market reach extends nationwide through locations in Louisville, Kentucky; Cincinnati and Columbus, Ohio; Indianapolis, Fort Wayne and Crown Point, Indiana; and Fontana, California. These facilities enable the company to deliver products and technical expertise to commercial fleets, consumer diesel drivers and equipment owners. “Diesel USA Group’s decades long commitment to technical excellence, deep industry expertise, and strategically located facilities significantly strengthen our network’s ability to support customers nationwide. By adding their proven capabilities in diesel engine products, diagnostics, and remanufacturing, we are expanding both the depth and reach of the solutions we can offer to end-users,” said Joe Meyer, vice president of business development for VIPAR Heavy Duty. The post Diesel USA Group Joins VIPAR Heavy Duty Network appeared first on Counterman Magazine. View the full article

Several Federated Auto Parts members enjoyed a weekend of bass fishing and World of Outlaws racing as the winners in the Grote-Federated Co-Man “Bass ‘N’ Outlaws” promotion. The Federated members spent a day on a guided bass fishing trip on beautiful Lake Tohopekaliga near Orlando, Florida, and watched a night of World of Outlaws racing at the Federated DIRTcar Nationals at the Volusia Speedway Park in De Leon Springs, Florida. The promotion winners also received lodging on the St. John’s River with all meals included during the trip. “Our members had a great day of fishing, a night of exciting racing and we even saw some alligators,” said John Marcum, director of marketing for Federated. “We want to thank our partners at Grote for an incredible trip and a highly successful promotion that rewarded Federated members for their continued growth and commitment to Grote. The winners enjoyed a once-in-a-lifetime experience thanks to our friends at Grote.” To be eligible for the promotion, Federated members were rewarded for their purchases of Grote Industries products for a three-month period through the Federated Co-Man warehouse. The winners were chosen based on the highest percentage of growth and highest dollar growth in Co-Man Grote purchases. In addition, members were al The post Federated Recaps ‘Bass ‘N’ Outlaws’ Winners Trip appeared first on Counterman Magazine. View the full article

NexaMotion Group (NMG) is announcing the appointment of Tim Cox as NMG executive vice president of supply chain, effective Feb. 9. In this role, Cox will lead NMG’s end-to-end supply chain strategy and operations, reporting directly to President Scott Weinstein. Cox brings more than 35 years of experience across retail and wholesale merchandising, inventory management and operations. He has a strong record of building scalable, high-performing supply chain organizations in complex and fast-growing environments, NMG said. Most recently, Cox served as vice president of supply chain & inventory management at M&D Distributors. He oversaw purchasing, inventory, category management, vendor strategy, and acquisition integrations across a multi-hub distribution network. XL Parts / The Parts House Leadership Roles Prior to M&D, he spent more than a decade with XL Parts / The Parts House in progressively senior leadership roles, including vice president of supply chain and vice president of inventory management. During his tenure, Cox played a key role in doubling the size of the business through acquisitions, building category management capabilities, improving service levels, driving margin expansion, and professionalizing purchasing and inventory processes across hundreds of locations. “Tim is a proven supply chain leader with deep operational expertise and a thoughtful, people-first leadership style,” said Scott Weinstein, president of NMG. “His experience building scalable organizations and strengthening complex networks will be invaluable as we continue to invest in our supply chain capabilities and support NMG’s long-term growth.” Focus on Continuous Improvement and Talent Development Cox is widely recognized for his focus on continuous improvement, talent development, and building positive, performance-driven cultures—values that align closely with NMG’s mission and operating philosophy. The post NexaMotion Group Appoints Tim Cox as EVP of Supply Chain appeared first on Counterman Magazine. View the full article

Pennzoil is rolling out a nationwide incentive program for the busy spring and summer driving season. Through Pennzoil Ultra Platinum and other qualifying products, customers who purchase 10 quarts of eligible motor oil at participating locations can receive up to a $30 virtual prepaid Mastercard. The program runs from Feb. 1 through Aug. 31, 2026. Highlighting the synthetic lineup Pennzoil said the campaign is designed to spotlight its full synthetic portfolio. That includes flagship products such as Pennzoil Ultra Platinum. Drivers can find complete promotion details, eligible products and redemption instructions on the company’s website. The post Pennzoil Launches DIY National Promotion appeared first on Counterman Magazine. View the full article

Epicor presented its Automotive Champion Awards for 2026 during the Epicor Insights for Automotive 2026 conference, Feb. 9-11, at the Tradewinds Resort, St. Pete Beach, FL. “Each award celebrates a customer who not only excels in their business but who consistently demonstrates what true partnership looks like: vision, innovation and a shared commitment to moving the industry forward,” explains Suellyn Sprague, Epicor’s VP/GM Auto. Automotive Champion Award for Vision: Prostock Prostock’s journey with Epicor began long before 2008, when they were early adopters of the Epicor Eclipse for Auto platform. When it came time to evolve, Prostock became one of the earliest Vision customers – embracing the solution in 2008. For nearly two decades, they’ve continued to lean in, innovate and help shape what our automotive solutions can be, Epicor said. Matt Franc accepted the award for Prostock. From left: Rich Murr, chief customer and information officer, Matt Franc, Suellyn Sprague, Epicor VP/GM Auto. Automotive Champion Award for Eagle: Sutherland Sutherland went live with Epicor’s Eagle for the Aftermarket in 2011, quickly embracing the system and proving themselves true innovators from day one. They were among the earliest adopters of Vision Pricing from MSC, helping validate and refine pricing methodologies that now benefit customers across the industry. Their strong integration with Uni‑Select and use of connected price updating exemplifies how to fully leverage the power of the Epicor ecosystem, the company said. Accepting the award for Sutherland were Brett Cozens, Brandon Knogler and Ryan Knogler. “Insights is renowned for its comprehensive training sessions, hands-on experiences and opportunities for networking and learning from industry peers,” explains Sprague. “Attendees receive numerous opportunities to learn how business trends are driving transformation and gain inspiration to work smarter, engage better and decide faster.” • Training Benefits: The conference offers a diverse range of training sessions tailored to various skill levels and job roles. Attendees can enhance their proficiency in Epicor solutions and gain insights into best practices for maximizing efficiency and productivity in shop workflows. • Hands-on Experience: One of the most valuable aspects of the conference is the hands-on workshops and demonstrations. These interactive sessions provide attendees with practical experience in applying the latest tools, techniques and features of Epicor software. Such experiential learning opportunities can significantly accelerate a team’s ability to leverage the full potential of the platform, according to Epicor. • Learning from Peers: Insights brings together professionals from diverse industries and backgrounds, creating a rich environment for knowledge sharing and collaboration. By attending sessions, engaging in discussions and networking with fellow attendees, attendees gain valuable insights, learn from real-world use cases and discover innovative solutions to common challenges. Featured image (from left): Rich Murr, chief customer and information officer, Brett Cozens, Brandon Knogler, Ryan Knogler, Suellyn Sprague. The post Epicor Presents Automotive Champion Awards at Insights Conference appeared first on Counterman Magazine. View the full article

Automotive Parts Associates (APA) announced it welcomed Prime Auto Parts as the newest member of TruStar. Founded in 2022, Prime Auto Parts operates two locations serving Los Angeles County and the surrounding area. Owner Jose Quintanilla brings more than 30 years of experience in the automotive aftermarket. His career began in 1993 as a delivery driver and progressed through parts, counter, and management roles before founding Prime Auto Parts. “I was already familiar with the discounts, rebates and overall benefits TruStar offers to small businesses,” said Quintanilla. “I’ve been trying to connect with TruStar for a while, and now that I’m a member, I’m excited about the opportunities ahead and working with the group.” “Supporting independent warehouse distributors like Prime Auto Parts is exactly what APA and TruStar are built to do,” said Steve Tucker, president of APA. “By joining TruStar, Prime gains access to supplier programs, marketing resources, and group support designed to help members stay competitive and profitable in today’s automotive aftermarket.” The post APA Welcomes Prime Auto Parts as New TruStar Member appeared first on Counterman Magazine. View the full article

HELLA announced it is expanding its thermal management portfolio in the independent aftermarket by an additional 1,500 items. Following the introduction of an initial range of around 900 replacement parts last year, HELLA now offers a lineup for passenger cars, light commercial vehicles and commercial vehicles, comprising a total of 2,400 items. In addition to expanding existing product groups, HELLA is launching 11 new product categories, including fan clutches for engine cooling, oil coolers, coolant expansion tanks and expansion valves. “With the expansion of our thermal management range, we are reaching another milestone on our path to becoming one of the leading providers in thermal management once again. Our goal is to offer our customers a first-class range with the highest market coverage, distinguished by quality, innovation and high availability by the end of 2027. Therefore, we plan to more than double our thermal portfolio to around 6,000 parts by then,” said Dr. Marcel Wiedmann, head of aftermarket at HELLA. Know-how from original equipment for the independent aftermarket HELLA said it draws on its many years of OE expertise in thermal management to gradually transfer solutions—such as the Coolant Control Hub (CCH)—from the automotive business into the independent aftermarket. The new thermal management product range is reinforced by the Electrical & Electronic portfolio in thermal management, which includes coolant thermostats, temperature sensors and air quality sensors. “Thanks to this combination, independent workshops and parts wholesalers benefit from extensive and in-depth system understanding that already anticipates the technologies of tomorrow,” Wiedmann said. Quality standards, Easy2Fit, and delivery options HELLA said its Easy2Fit concept ensures that necessary accessory parts are always included to ensure fit and easy installation. In addition, the company said it offers flexible delivery options such as in-night, overnight and next-day delivery, ensuring quick response times and stable product availability. Technical support and training programs With HELLA Tech World, the company provides an online platform that supports workshops with expert knowledge about modern cooling systems. Complemented by the diagnostic expertise of Hella Gutmann Solutions, this offering enables targeted fault analysis. Starting in 2026, HELLA plans training programs tailored specifically to the needs of workshops and wholesalers to improve efficiency in repairing complex cooling systems and to prepare professionals for the challenges of modern thermal management technologies. The post HELLA Expands Thermal Management Range appeared first on Counterman Magazine. View the full article

The Aftermarket Auto Parts Alliance, Inc. Commercial Vehicle and Heavy Duty (CVHD) Program celebrated Tectran, the 2025 Alliance CVHD Heavy Duty Hauler Award winner, at the recent Heavy Duty Aftermarket Week (HDAW) 2026, January 19-22 at the Gaylord Texan Resort & Convention Center in Grapevine, TX. As the largest North American gathering of heavy-duty aftermarket professionals, HDAW 2026 brought together thousands of executives, managers and industry leaders for four days of networking, collaboration and strategic discussion. “HDAW continues to be one of the most valuable events of the year for our Alliance CVHD Program,” said Mario Gonzalez, CVHD program manager for the Alliance. “It gave us the opportunity to bring our members together in one place, strengthen relationships with our partners, and have meaningful conversations about where the industry is headed. Each year, participation continues to grow, reinforcing the momentum and long-term value of the Alliance CVHD Program. And it was nice to share some hardware with one of our partners, Tectran.” HDAW 2026 During the HDAW 2026 gathering, the Alliance CVHD Program recognized Tectran for its outstanding contributions and partnership throughout 2025 and shared the 2025 Alliance CVHD Heavy Duty Hauler Award at the booth. This annual award recognizes a channel partner that demonstrates exceptional support in the field, commitment to training and collaboration, and a shared vision for advancing the Alliance CVHD Program. “We are honored to be recognized by the Alliance as the 2025 Heavy Duty Hauler Award winner,” said M. Jarod Scherer, president and CEO at Tectran. “The Alliance CVHD Program has been a strong partner for us, and we value the collaboration, trust, and shared commitment to supporting distributors and customers across the heavy-duty aftermarket. We look forward to continuing to grow together in the years ahead.” The Alliance CVHD Program includes Auto Value Truck Parts, Bumper to Bumper Truck Parts, and All-Pro Truck Parts member brands and continues to deliver value through innovative technology solutions, industry expertise, and comprehensive marketing support. With a strong focus on IT driven tools for inventory optimization, distribution efficiencies, and eCommerce capabilities, the program remains well positioned to help members succeed in an evolving and competitive marketplace. Included at the Alliance CVHD booth was a demonstration of MyPlace4Parts, the Alliance CVHD program’s B2B eCommerce platform. For more information, visit https://info.myplace4parts.com/. The post Alliance CVHD Names Tectran H-D Hauler Award Winner appeared first on Counterman Magazine. View the full article

Parts Distribution Xpress (PDX), provider of nationwide auto parts and tire delivery logistics, announced that Ben Yelowitz has joined the company as director of North America group sales. In his new role, Yelowitz will focus on building customer relationship and new business development with the automotive aftermarket program buying groups and working with their member WDs, helping strengthen PDX’s continued mission of delivering fast, dependable delivery service for automotive parts distribution across the U.S., the company said. Yelowitz brings 52 years of experience in the automotive aftermarket parts distribution business to his new role, and is well versed in delivery logistics and transportation, PDX said. He has a strong background in the automotive aftermarket, supporting jobbers and WDs as well as dealer networks, OEM partners and aftermarket supply chain operations. Most recently, he was new business development manager at GPC/NAPA Auto Parts. He also was CFO of POJA Warehouse LP, and president and CEO of Crest Auto Stores in Philadelphia, where he was known for his commitment to service, reliability and operational and financial excellence, PDX said. Yelowitz was also a prior long-term board member of APA/Automotive Parts Associates, where he served as chairman, vice chairman and treasurer. “Ben’s experience and industry knowledge will be a strong addition to our team,” said Fred Frankel, PDX president. “We’re excited to welcome him to PDX and look forward to the impact he’ll make as we continue to grow and support our customers nationwide.” “I’m looking forward to bringing my experience to PDX and contributing to the company’s continued success,” Yelowitz said. The post PDX Names Director of North America Group Sales appeared first on Counterman Magazine. View the full article

The ASE Education Foundation launched an updated website designed to improve access to education and workforce resources for students, schools and industry partners across the transportation sector. The new site focuses on usability and clearer navigation, with content organized to support development, accreditation and collaboration. According to the foundation, the redesigned site focuses on usability and clearer navigation. The content is organized to support career development, program accreditation and industry collaboration. “The new Foundation website was designed to provide a wealth of resources that help develop, connect and create opportunities for students, schools and local businesses,” said Mike Coley, president of the ASE Education Foundation. Industry Partner Engagement For industry partners, the site provides guidance on how businesses can work with schools, students and the ASE Education Foundation. It also includes a directory of organizations that currently support the foundation’s mission. “The ASE Education Foundation impacts more than 100,000 students across more than 1,800 ASE-accredited programs,” Coley said. “In developing this website, we wanted to provide a greater depth of information for all stakeholders in an easy-to-find format.” Resources for Students Exploring Automotive Careers One section of the site is dedicated to students, with information on accredited programs, career pathways and the role of ASE certification in professional development. The site also includes: Clearly listed scholarship opportunities Career planning resources Student success stories An option for students to share their own experiences Coley said the site was developed with the ongoing technician shortage in mind, emphasizing visibility into education and certification pathways. Tools for Schools and Instructors A separate section is focused on schools and instructors, outlining the accreditation process and benefits of participating in ASE-accredited programs. The site also includes information about the annual ASE Instructor Conference and contact details for ASE field managers. A new interactive field manager map allows users to click on a state to identify the ASE field managers assigned to that region. The post ASE Education Foundation Launches Redesigned Website appeared first on Counterman Magazine. View the full article

The ASE Education Foundation launched an updated website designed to improve access to education and workforce resources for students, schools and industry partners across the transportation sector. The new site focuses on usability and clearer navigation, with content organized to support development, accreditation and collaboration. According to the foundation, the redesigned site focuses on usability and clearer navigation. The content is organized to support career development, program accreditation and industry collaboration. “The new Foundation website was designed to provide a wealth of resources that help develop, connect and create opportunities for students, schools and local businesses,” said Mike Coley, president of the ASE Education Foundation. Industry Partner Engagement For industry partners, the site provides guidance on how businesses can work with schools, students and the ASE Education Foundation. It also includes a directory of organizations that currently support the foundation’s mission. “The ASE Education Foundation impacts more than 100,000 students across more than 1,800 ASE-accredited programs,” Coley said. “In developing this website, we wanted to provide a greater depth of information for all stakeholders in an easy-to-find format.” Resources for Students Exploring Automotive Careers One section of the site is dedicated to students, with information on accredited programs, career pathways and the role of ASE certification in professional development. The site also includes: Clearly listed scholarship opportunities Career planning resources Student success stories An option for students to share their own experiences Coley said the site was developed with the ongoing technician shortage in mind, emphasizing visibility into education and certification pathways. Tools for Schools and Instructors A separate section is focused on schools and instructors, outlining the accreditation process and benefits of participating in ASE-accredited programs. The site also includes information about the annual ASE Instructor Conference and contact details for ASE field managers. A new interactive field manager map allows users to click on a state to identify the ASE field managers assigned to that region. The post ASE Education Foundation Launches Redesigned Website appeared first on Counterman Magazine. View the full article

Tri-State Enterprises has joined the Diesel Pro Network, the AAM Group’s newest specialty marketing program designed for diesel-focused jobbers. Diesel Pro Network support The Diesel Pro Network provides diesel shops and retailers with professional marketing tools, sales support and connections to AAM’s network of suppliers. Access for Jobbers Jobbers throughout Tri-State’s distribution footprint will gain access to: Diesel-focused aftermarket websites. Ready-to-use social media content. In-store product videos via N-Store TV. Participation in the Keys to Ride sweepstakes. Network Expansion This move marks an expansion for the Diesel Pro Network and strengthens AAM’s ability to support diesel businesses across the country, the organization said. The post Tri-State Enterprises Joins AAM Group’s Diesel Pro Network appeared first on Counterman Magazine. View the full article

Tommy Rorex has joined VMAC sales team as national sales representative for Arkansas, Kansas, Louisiana, Mississippi, Missouri, New Mexico, Oklahoma and Texas. Rorex has more than 25 years of sales and management experience across the transportation, heavy equipment and waste industries, supporting mobile air compressor and multi-power system customers. In his new role, Rorex will help fleet managers, upfitters, dealers and service professionals identify the right VMAC systems for their operations. His deep industry experience, combined with VMAC’s products, positions Rorex to drive sales growth and deepen customer relationships. “Having a seasoned sales professional like Tommy on our team reflects VMAC’s forward momentum and dedication to the markets that matter most to our customers,” said Jim Raymond, VMAC sales manager. Rorex’s Background Rorex’s background spans decades of sales leadership and customer engagement, and he’s known for connecting with customers by listening first and delivering what they need to get the job done effectively and profitably, according to VMAC. Southern US region “I’m thrilled to join VMAC and support customers in the southern US region with industry-leading air compressor technology,” said Rorex. “VMAC’s products stand out for their durability, and I look forward to helping dealers and operators leverage these systems to build stronger, more efficient fleets.” VMAC designs, engineers and manufactures its products in-house, serving industries including construction, transportation, municipal services, mining, oil and gas, and equipment repair. The post VMAC Names Tommy Rorex as National Sales Representative appeared first on Counterman Magazine. View the full article

Dennis K. Burke, Inc., a Northeast fuel and lubricant distributor, announced its new role as the regional distributor for Valvoline Global Operations. This partnership expands Valvoline Global’s distribution network and strengthens Burke’s position as a supplier of lubricants across the Northeast U.S. Full Line of Lubricants Across the Region Dennis K. Burke, Inc. will supply Valvoline’s full line of lubricants—including passenger car motor oils, heavy-duty engine oils, industrial lubricants and advanced fluids—to customers throughout Massachusetts, Rhode Island, Connecticut, Maine, New Hampshire, Vermont and parts of New York. “We’re honored to partner with Valvoline Global, one of the most trusted names in lubrication,” said Ted Burke, president of Dennis K. Burke, Inc. “This collaboration allows us to bring even more value to our customers by combining Valvoline’s product innovation with our distribution expertise and commitment to service.” Distribution Network and Technical Support Founded in 1961, Dennis K. Burke, Inc. said its extensive distribution network and technical support team will ensure timely delivery, product availability and comprehensive support for Valvoline Global’s customers throughout the region. “This partnership reinforces our shared dedication to quality, performance and helping businesses run smoothly,” added Burke. “Together, Valvoline Global and Dennis K. Burke will continue to set the standard for excellence in the Northeast.” Expanding Market Share in the Region “We’re proud to work with D.K. Burke, a company that shares Valvoline Global’s commitment to excellence,” said Michelle Allen, Valvoline Global vice president of North America sales – installer channel. “D.K. Burke’s legacy of exceptional customer service and first-class sales organization make them an ideal partner. Together, we’re combining our strengths to expand market share and deliver even greater value to customers across this key region.” The post Valvoline Global Appoints Dennis K. Burke Inc. as NE Distributor appeared first on Counterman Magazine. View the full article

Applications are now open for the Federated Car Care Scholarship Program. Applicants can apply at AutomotiveScholarships.com. The application deadline is March 31. Qualified candidates must select “Federated” on the online application. Federated Car Care Scholarship Program Details Fisher Auto Parts funds the Federated Car Care scholarships in memory of Art Fisher. Art Fisher founded Federated Auto Parts and the Federated Car Care program. The program offers scholarships to active Federated Car Care Centers. Eligible centers must purchase from a Federated member. “We are very pleased to continue offering scholarships to the children and employees of Car Care Center members, supporting their pursuit of higher education,” said Bo Fisher, chairman and CEO of Fisher Auto Parts. “The University of the Aftermarket Foundation makes the application process easy and efficient, and we urge interested students to submit their applications as soon as possible. We are excited to recognize a new class of deserving Federated Car Care scholarship recipients for the 2026-27 academic year.” Eligibility and Award Administration The University of the Aftermarket Foundation administers the scholarships. The foundation will award several scholarships to eligible applicants. Eligible applicants include employees and children of active Federated Car Care Center members. Applicants must attend accredited two- or four-year colleges. Eligible programs include ASE/NATEF certified automotive, heavy-duty, or collision training programs. Licensed and accredited vocational schools also qualify. High school students graduating in 2026 may also apply. Application Process and Consideration Federated participates along with more than 30 scholarship organizations. These organizations award scholarships through the foundation’s central website. Each completed application receives consideration for every matching scholarship. Applicants only need one application at AutomotiveScholarships.com. The post Federated Car Care Scholarships Open for 2026-27 appeared first on Counterman Magazine. View the full article

Automotive Parts Associates (APA) successfully hosted SunSplash 2026, welcoming 600 attendees, including shareholders, members, customers, supplier sponsors and APA/TruStar staff, to the Dominican Republic from Jan. 23-27 for the organization’s biennial incentive trip. SunSplash is a long-standing APA/TruStar tradition designed to reward customers of shareholders and members for their performance and engagement. Participating companies determine how many trips they would like and then extend those invitations to valued customers, including shop owners and service technicians, as they see fit. This year’s event took place at the Dreams Onyx and Breathless Punta Cana resorts, providing attendees with a shared experience that balanced relaxation, networking and celebration. Originally scheduled to be held in Jamaica, SunSplash 2026 required a last-minute change in destination due to Hurricane Melissa. Thanks to the swift efforts and leadership of Jan Larson, APA/TruStar’s director of marketing, the event was successfully relocated to the Dominican Republic in a short timeframe, ensuring minimal disruption for attendees, APA said. The trip concluded with SunSplash’s signature final-night group dinner and cash giveaway celebration. During the event, 20 randomly selected winners each received $500, a highlight that has become a staple of the SunSplash experience. “SunSplash is about more than travel. It’s about recognizing the relationships that drive our industry forward and creating meaningful opportunities for our shareholders, members, and their customers to connect outside of the day-to-day business environment,” said Steve Tucker, president of APA. APA/TruStar will host the next SunSplash incentive trip in 2028, with plans currently set for Cancun, Mexico. The post APA Recaps SunSplash 2026 Incentive Trip appeared first on Counterman Magazine. View the full article

WAI Global released a fourth quarter new part introduction that expands late model coverage across applications. The release strengthens late model coverage for vehicles currently in service. During Q4 2025, WAI introduced 130 new part numbers. The new releases expand coverage for more than 23 million vehicles across North America, the company said. Key product categories include alternators, starters, wiper motors, window regulators and mass air flow sensors. These additions reflect ongoing new product development. They also reflect 100 percent new offerings. Late Model Coverage Drives New Product Strategy “Our NPI strategy is driven by the evolving needs of our customers and the preferences of today’s installers of 100% NEW product,” said Ron Bernstein, president, North America, WAI Global. “By expanding late-model coverage and bringing the right 100% NEW products to market, we’re helping the aftermarket keep pace with the vehicles being serviced every day.” According to WAI Global, high impact late model applications released during the quarter include the 16404N starter for Lexus. The quarter also included the MAF20377 mass air flow sensor for Volvo. WAI also released the WPM5034 wiper motor for Nissan. All fit vehicles through the 2025 model year. NPI Program Expands Coverage Across Multiple Markets In 2025, WAI launched 354 new part numbers. These parts covered more than 110 million vehicles. WAI said the latest NPI releases strengthened automotive coverage. The post WAI Expands Late Model Coverage with 130 New Part Numbers appeared first on Counterman Magazine. View the full article

Advance Auto Parts announced the launch of Advance Rewards, a modernized loyalty program for heavy and light DIY customers. The program replaces Speed Perks and is rolling out at all Advance locations and online. Advance Rewards Introduces Tiered Program Structure According to the company, Advance Rewards maintains a familiar tiered structure with meaningful improvements. The program makes earning and redeeming rewards easier and offers more ways to save. The revised three-tier system includes 1st Gear, 2nd Gear and Top Gear. The structure rewards frequent shoppers with higher rewards rates. It also provides greater coupon flexibility. Customers can combine coupons for up to $100 in savings. Reward tiers include: 1st Gear – free to join, earn 5 points per dollar spent, stack up to $100 in coupons 2nd Gear – spend $500 in a calendar year, earn 8 points per dollar spent, stack up to $100 in coupons Top Gear – spend $1,000 in a calendar year, earn 10 points per dollar spent, stack up to $100 in coupons Loyalty Program Supports Customer Engagement “Advance Rewards delivers the value that our customers are asking for in a loyalty program,” said Bruce Starnes, executive vice president, chief merchant at Advance Auto Parts. “At the same time, it gives us more tools to engage with them, in part through personalized experiences. We put the customer first in everything we do at Advance, which is why we’ve added exciting new features that recognize customer engagement while maintaining familiarity embedded in the core structure of the program.” New Features Expand Savings and Access New features include exclusive vendor partnerships with members-only deals. The program also offers bonus points promotions on popular products. Sweepstakes opportunities add another engagement option. Members can view rewards details through the Advance mobile app. Customers can combine coupons through the app and in-store POS integration. The post Advance Auto Parts Launches Advance Rewards Loyalty Program appeared first on Counterman Magazine. View the full article

Bosch has launched a new multimedia advertising campaign to promote 100 years of wiper blade innovations. The campaign is part of its Century of Impressive Innovation initiative. It will run on ESPN, Disney+, Hulu, Amazon Prime, HBO Max and Netflix. Audio placements will appear on Spotify and YouTube. Wiper blades campaign runs across major media platforms The 30-second advertisement is set in a Bosch testing facility. It features three robots interacting with a test vehicle. The spot concludes with the robots taking the vehicle onto public roads. A security officer observes the activity. Campaign message focuses on visibility and replacement needs “Wiper blades aren’t just another car part. When drivers use Bosch Wiper Blades, they are armed with the knowledge, power and innovation developed for 100 years,” said Scott Sullivan, Bosch senior marketing communications specialist, team lead. “Bosch wipers are designed to help drivers get to their destination safely and this campaign ensures that our wipers get into the hands of consumers who need them.” Wiper blade lines sold through national retailers Bosch offers multiple product lines through major retailers. PrimeACTIVE and ENVISION blades are available at AutoZone. FOCUS wiper blades are sold at Advance Auto Parts and O’Reilly Auto Parts. ICON wiper blades are available at all three retailers. Inspection intervals vary by climate and driving conditions Bosch recommends inspecting or replacing wiper blades every six months to one year. Drivers should replace blades sooner if visibility declines. Vehicles operated in harsher climates may require more frequent replacement. The post Bosch’s New Ad Campaign Celebrates a Century of Innovation appeared first on Counterman Magazine. View the full article

Anchor Industries announced the release of additional Jeep coverage. Eight new part numbers are in stock and available for immediate delivery, the company said. The new Jeep part numbers provide coverage for over 2,461,750 applications and model years 2019-2025. These part numbers represent “excellent sales opportunities,” according to Anchor. All application data is available electronically on anchor-online.com, Epicor and WHI Solutions. For more details on Anchor’s complete program availability, contact your local sales representative or call Anchor’s customer service department direct at 1-888-444-4616. The post Anchor Industries Expands Jeep Coverage appeared first on Counterman Magazine. View the full article

Dayco is releasing the newest addition to its Ela serpentine belt lineup in North America. Part No. 6PK1742EE was developed specifically for a number of full-size pickup trucks and SUVs with an advantage over the OE design, according to Dayco. Performance and Tension Decay Based on SAE laboratory testing, the Dayco Ela belt is engineered for less tension decay than OEM counterparts. Results show it kept the belt tighter and more efficient for longer periods — a factor in maintaining accessory drive system performance over time. Executive Perspective “We’re excited to bring this latest advancement in belt technology to the aftermarket,” said Jerry Reeves, head of product management, Dayco North America. “This isn’t just a new part number — It’s the longest ela belt on the market. And because of its length and complexity, it took significant development from our engineering team to create a new construction that would outperform the OEM belt.” Application and Coverage With coverage for over 2.8 million vehicles in operation (VIO), it represents a high-volume opportunity for distributors and repair shops. Ela belts, also known as “stretch” belts, are designed for systems that do not utilize a tensioner, making belt elasticity and tension retention critical to maintaining accessory function, reducing slip and avoiding premature failure. Features of Dayco ela belt Part No. 6PK1742EE Design — Built for GM trucks with 5.3-liter and 6.2-liter engines, this Ela stretch belt is a main drive belt, which means it drives more than one accessory. It is the first Ela belt to drive more than a single accessory. Durability and stretch — A wear-resistant EPDM rib material, along with a highly elastic EPDM cushion rubber, surrounds a polyamide tensile cord, which allows for the proper tension maintenance properties needed to transmit the exact accessory load demanded for the drive. Tension decay performance — Engineered to stay taut longer, the belt delivers consistent performance and reduced noise. Exceeds OE specifications — Designed to perform better and last longer than the original belt. In Stock Through Dayco’s Distribution Network Part No. 6PK1742EE is now in stock through Dayco’s distribution network. With growing demand for Ela belt replacements and a performance advantage over OEM, this belt enables channel partners to meet rising technician demand for alternatives. For more information about Dayco’s line of serpentine belts and other aftermarket products, technicians and distributors should log on to na.daycoaftermarket.com. The post Dayco Releases Ela Serpentine Belt for GM Trucks, SUVs appeared first on Counterman Magazine. View the full article

For the fourth straight year, Federated Auto Parts will sponsor the World of Outlaws DIRTcar Nationals in February along with select World of Outlaws races throughout the 2026 season. Federated will also continue its sponsorship of the World of Outlaws work area and be a prominent associate sponsor on Shark Racing’s No. 1 sprint car, driven by Logan Schuchart. “The first three years of our partnership with World of Outlaws have surpassed expectations. Feedback from members and customers has been overwhelmingly positive regarding our involvement in the nation’s premier dirt track racing series,” said J.R. Bishop, director of event marketing and member services for Federated. “We are excited to continue the Federated partnership with Logan Schuchart for the upcoming year. Logan is an outstanding representative of Federated both on and off the track and we are looking forward to what promises to be another standout season.” In 2025, Schuchart finished fourth in the World of Outlaws season points standings, recording two victories and 32 top five finishes. The Federated logo will appear on the nose wing of Schuchart’s sprint car for most of the 2026 season with Federated also serving as the primary sponsor of select races. The season kicks off with the 55th Federated Auto Parts DIRTcar Nationals held Jan. 29-Feb. 14, at Volusia Speedway Park in Barberville, Florida. The World of Outlaws sprint car races, featuring Schuchart, will take place Feb. 4-7 as part of the DIRTcar Nationals. Additionally, at every World of Outlaws sprint car race in 2026, the work area at each track will be branded as the Federated Car Care work zone. The post Federated Renews Sponsorship of DIRTcar Nationals, World of Outlaws appeared first on Counterman Magazine. View the full article

The VIPAR Heavy Duty Family of Companies announced Bill Nolan’s induction into the Heavy Duty Aftermarket Hall of Fame. Nolan serves as president and CEO of PBS Truck Parts and chairman of the board at VIPAR Heavy Duty. He received the honor on Jan. 20 during the Heavy Duty Aftermarket Week General Session in Grapevine, Texas. From Family Business to Industry Leader at VIPAR The company began in 1952 as the Power Brake and Spring Company. Nolan’s family acquired the business in 1973. Nolan joined immediately, working part time in labor, delivery and counter sales roles. He became financial controller in 1984. He assumed the role of president in 1989, succeeding his father. Under his leadership, the company became PBS Truck Parts. The business modernized operations and expanded to seven locations in Indiana and Michigan. It also strengthened its reputation as a family-owned distributor. VIPAR Heavy Duty Growth and Network Expansion Nolan has served on the VIPAR Heavy Duty Board of Directors since 1994. He has held the chairman role since 2011. During his tenure, VIPAR Heavy Duty experienced significant growth and transformation. The organization acquired Power Heavy Duty. It launched the Global Parts Network. It also developed a digital ecosystem to support members. The network expanded to more than 1,000 locations. It extended its footprint into Central and South America. Remarks at HDAW General Session Nolan opened his remarks by thanking his wife, daughters and sons-in-law. He also recognized peers and mentors who supported his career. “I would like to thank my family and friends at VIPAR. I’ve benefited from the cohesive teamwork that has made VIPAR Heavy Duty a success over the years,” he said, mentioning David Rex, Elmer Bower, Harvey Peterson, Steve Crowley, and current VIPAR Heavy Duty President and CEO Chris Baer. “VIPAR is the backstop that helped keep our company independent. It has kept us in the game, and made us more competitive. The future looks bright.” “Bill’s leadership has been instrumental not only to PBS Truck Parts, but to the entire VIPAR Heavy Duty network,” said Baer. “His deep industry knowledge, unwavering integrity and passion for supporting independent distributors have helped strengthen and elevate the heavy-duty aftermarket. Bill embodies the values of our organization, and his induction into the Hall of Fame is a well deserved recognition of his decades of dedication and impact to the industry.” A Message for the Next Generation Nolan credited the PBS Truck Parts staff for meeting every challenge. He closed with remarks aimed at future industry leaders. “For all of you young people, it’s up to you. It’s up to you to keep networking with your peers, to develop long-lasting relationships, to become leaders of your organizations. Give it all you’ve got. The time will pass in the blink of an eye, but the friendships will last a lifetime. To distributors, keep getting better. Work on your succession plans. Do everything you can to remain independent. After all, we are the foundation of the aftermarket.” About the Heavy Duty Aftermarket Hall of Fame The Heavy Duty Aftermarket Hall of Fame honors leaders who advanced the heavy-duty aftermarket industry. The annual ceremony takes place during the HDAW Conference. The Auto Care Association, CVSN and MEMA Aftermarket Suppliers own and operate the event. The post VIPAR’s Bill Nolan Inducted Into Heavy Duty Hall of Fame appeared first on Counterman Magazine. View the full article

Federated’s “Free Fuel Fridays” promotion is returning to Facebook this winter. Each Friday through March 13, Federated will announce four randomly selected winners on its Federated Auto Parts and Federated Car Care Facebook pages. A $50 gift card will be sent to each of the winners. Winners will be announced each Friday starting Jan. 23 with the final four winners announced March 13, 2026. Marketing Comment “The ‘Federated Free Fuel Fridays’ promotion continues to be very popular with our Facebook community,” said John Marcum, director of marketing for Federated Auto Parts. “The contest is simple to enter and offers a fun and rewarding experience. We invite all Federated Facebook fans to join in take advantage of the chance to win some free fuel.” To Enter on Facebook To enter, visit Federated on Facebook or click on the special Federated Auto Parts or Federated Car Care contest links and fill in the entry form. Extra entries can be earned by sharing the contest with Facebook friends. The post Federated Auto Parts Resumes Facebook Free Fuel Fridays appeared first on Counterman Magazine. View the full article

The HDA Truck Pride Network announced the relocation of its St. Louis Office and CVL Warehouse, effective April 1, 2026, to a new facility within the greater St. Louis area. The move marks a significant milestone in the company’s continued growth and expanding network, according to HDA Truck Pride. As the HDA Truck Pride Network continues to scale its operations and strengthen its membership network, the new location provides the space, infrastructure and efficiencies needed to support that momentum, the company said. The relocation reflects the organization’s ongoing investment in growth, innovation and long-term operational excellence. “This move is a direct result of our continued expansion,” said Tina Hubbard, president and CEO of HDA Truck Pride. “As our network grows, it’s essential that our facilities grow with it. This new location allows us to better support our members, enhance operational efficiency and position the organization for the future.” The post HDA Truck Pride Announces Office, Warehouse Relocation appeared first on Counterman Magazine. View the full article