Counterman

The Automotive Aftermarket Charitable Foundation (AACF) announced that Hollis Black of Prescott Valley, Arizona, is the winner of its First Classic Car Sweepstakes, driving a fully restored 1965 Mustang convertible. “I’ve wanted a Mustang convertible since I was a teenager,” said Black. “I’m so happy—I actually get up in the middle of the night just to go sit in the car. It still doesn’t feel real!” The sweepstakes raised more than $100,000 to benefit AACF and its mission to provide emergency support for members of the automotive aftermarket industry and their families during times of unexpected crisis. From financial assistance for medical emergencies or natural disasters, AACF steps in when families need it most. Celebrating Industry Spirit with the 1965 Mustang Convertible “This sweepstakes was more than just a giveaway—it was a celebration of the heart and generosity that defines our industry,” said John Kairys, executive director of AACF. “We launched this project during our 65th anniversary year, and we intentionally chose a 1965 Mustang as a tribute to that milestone. It represents both the enduring spirit of the automotive world and our commitment to standing by families in their most difficult times.” Sweepstakes Supporters Help Bring Vision to Life “The stunning Mustang was made possible thanks to Primo Classics International LLC, who secured and safely stored the vehicle throughout the sweepstakes. We’re incredibly grateful to our official sweepstakes sponsors: Hunter Engineering, Lucas Oil, PowerStop, TechNet and Yokohama, whose commitment to our cause helped bring this vision to life,” Kairys said. Looking Ahead to Next Year’s Classic Car Sweepstakes “This was our first Classic Car Sweepstakes, and we could not be prouder of the outcome,” added Kairys. “From our donors and sponsors to every person who entered—thank you. Your support directly helps the hard-working families who keep our industry running.” With this momentum, AACF plans to bring the sweepstakes back for a second year, offering another chance to win big while making an even bigger impact. The post AACF Classic Car Sweepstakes Awards 1965 Mustang appeared first on Counterman Magazine. View the full article

Nearly 200 Federated Suite-Stakes winners, members, vendors and guests recently began the Federated Alaskan Cruise for an unforgettable adventure. Longtime Federated spokesperson and NASCAR legend Kenny Schrader joined the group aboard the Norwegian Bliss to greet the winners. “The Federated Alaskan Expedition Cruise was an incredible experience made extra special with Kenny and his wife Ann along for the ride,” said J.R. Bishop, director of event marketing and member services for Federated. “The freestyle nature of the cruise let our guests relax, enjoy the ports and live it up at their own pace, while the Federated group activities, like an exclusive ‘Deal or No Deal’ event, gave us a chance to enjoy time together.” Scenic Ports and On-Board Activities The cruise featured scenic stops in Juneau, Ketchikan and Sitka during the Alaskan voyage. Guests also enjoyed a variety of on-board activities throughout the journey. Federated organized exclusive events, including unique dining options and entertaining performances, for their guests. Trip highlights included wildlife treks, whale watching and sailing to Dawes Glacier at Endicott Arm Fjord’s head. Federated Alaskan Cruise Celebrates Program Success “Since we started the Federated Suite-Stakes program, we have awarded over 17,000 prizes, and the Alaskan Expedition Cruise is one of the best yet. We thank Federated customers, members and vendor partners for making the Suite-Stakes program an ongoing success,” said Bishop. “The 2025 Suite-Stakes program begins August 1 and will feature exciting trips and prizes. We encourage all interested shops to contact a Federated representative to get in on the action.” The post Federated Suite-Stakes Winners Enjoy Alaskan Voyage appeared first on Counterman Magazine. View the full article

GSP North America announced the launch of 21 new part numbers. These additions significantly expand wheel end coverage for key North American makes and models. The latest release delivers parts coverage for 19,520,928 vehicles in the United States, Canada and Mexico. Wheel End Coverage Includes Audi and Ford The release includes two pre-pressed hub and bearing assemblies for late-model Audi vehicles. These factory-assembled units eliminate on-site pressing. GSP said they reduce installation time for technicians and shops. Part Numbers: 230030HA, 230031HA. GSP also introduced a complete rear bearing assembly for the Ford Transit 150, 250 and 350 platforms. The assembly includes both inner and outer bearings already installed. According to the company, it simplifies fleet maintenance and offers plug-and-play serviceability. Part Number: 113600HA. Expanded Access to Rare Hub Applications Three new hub part numbers provide reliable options for Infiniti, Audi and Mitsubishi vehicles. GSP said these SKUs help distributors and technicians source components that were previously hard to find. Part Numbers: 534202WH, 510007B, 510008B. Precision Manufacturing for OE-Level Performance GSP engineers and manufactures all 21 part numbers in Malaysia and China. The company develops them to meet OE-level tolerances and material standards. Each part offers proper fit, form and function for demanding vehicle applications, according to GSP. The post GSP North America Expands Wheel End Coverage appeared first on Counterman Magazine. View the full article

GSP North America announced the launch of 21 new part numbers. These additions significantly expand wheel end coverage for key North American makes and models. The latest release delivers parts coverage for 19,520,928 vehicles in the United States, Canada and Mexico. Wheel End Coverage Includes Audi and Ford The release includes two pre-pressed hub and bearing assemblies for late-model Audi vehicles. These factory-assembled units eliminate on-site pressing. GSP said they reduce installation time for technicians and shops. Part Numbers: 230030HA, 230031HA. GSP also introduced a complete rear bearing assembly for the Ford Transit 150, 250 and 350 platforms. The assembly includes both inner and outer bearings already installed. According to the company, it simplifies fleet maintenance and offers plug-and-play serviceability. Part Number: 113600HA. Expanded Access to Rare Hub Applications Three new hub part numbers provide reliable options for Infiniti, Audi and Mitsubishi vehicles. GSP said these SKUs help distributors and technicians source components that were previously hard to find. Part Numbers: 534202WH, 510007B, 510008B. Precision Manufacturing for OE-Level Performance GSP engineers and manufactures all 21 part numbers in Malaysia and China. The company develops them to meet OE-level tolerances and material standards. Each part offers proper fit, form and function for demanding vehicle applications, according to GSP. The post GSP North America Expands Wheel End Coverage appeared first on Counterman Magazine. View the full article

It’s that time of year again. We’re seeking nominations for the 2025 Counter Professional of the Year. Counterman has proudly honored the winner of this award every year since 1986. Once again, WIX Filters is sponsoring the award. The winner receives an all-expenses paid trip to Las Vegas, where he or she will be honored in-person at AAPEX 2025, in November. The Counter Professional of the Year also will enjoy a VIP experience at the Babcox Media/WIX Filters’ recognition program. The winner also will be featured in the cover story in the December 2025 issue of AMN/Counterman. The Counter Professional of the Year award recognizes America’s most trusted “go-to” men and women behind the parts counter. The 2024 winner was Moe Ali, the vice president of sales at Arch Auto Parts in New York. Ali’s approach to customer service reflects the qualities the award was created to honor. “They trust you to give them the right part,” said Ali. “Ultimately, you need to have a good relationship with your customers. If you do that, they’re always going to keep coming back.” If you know a counter professional with the dedication and knowledge similar to Ali’s, visit our nomination page and fill out the form. We will continue to accept nominations through September 1. The post Nominations Open for Counter Professional of the Year appeared first on Counterman Magazine. View the full article

The ASE Education Foundation is celebrating Automotive Service Professionals Month in June. It encourages students to consider automotive repair as a meaningful career path. It also strengthens industry partnerships to address the technician shortage. “Expanding opportunities for students in automotive technology to explore fulfilling careers and gain essential skills helps develop a stronger pipeline of motivated entry-level technicians and service staff,” said Mike Coley, president of the ASE Education Foundation. “There are so many career opportunities available today in the automotive service industry and Automotive Service Professionals Month is the perfect time to highlight these rewarding professions.” ASE Education Foundation Expands Work-Based Opportunities The ASE Education Foundation evaluates and accredits entry-level automotive technology education programs. It also develops career-readiness education for students. These programs combine local partnerships, standards-based education, workplace experience and mentorship. The Foundation introduces students to automotive repair through internships and apprenticeships in service and repair facilities. Work-based opportunities expose students to the industry. These experiences keep young technicians engaged and improve retention rates. Partnerships Strengthen Career Pathways The Foundation has formed several industry partnerships to help students prepare for careers. It works closely with WrenchWay and uses its School Assist program. This program connects schools and vocational programs with shops, dealerships and original equipment manufacturers. The Foundation also partners with Goodguys Rod and Custom Association. Together, they conduct educational awareness seminars at Goodguys events throughout the year. ASE Education Foundation Supports Training and Resources “The Foundation is working to increase the number of ASE accredited high school and college programs,” said Coley. “It ensures that training programs have the resources needed for student success.” He added, “In addition to addressing the technician shortage through collaboration and creative solutions, the Foundation plays a critical role in connecting dedicated students with employers seeking career-ready talent.” The post ASE Education Foundation Tackles Technician Shortage appeared first on Counterman Magazine. View the full article

Standard Motor Products, Inc. announced it opened the new Shawnee Distribution Center in Shawnee, Kansas. The state-of-the-art facility spans 575,000 square feet. The company held a ribbon-cutting ceremony on Tuesday, June 17, to officially mark its opening. Members of the Shawnee Chamber of Congress, city leaders and SMP leadership attended the event. Strategic Expansion to Enhance U.S. Coverage The new facility adds over 200,000 net square feet to SMP’s existing distribution footprint. This location provides a centralized point to improve coverage across the United States. It reduces transportation lead times and helps improve overall service levels, SMP said. The company equipped the center with advanced logistics technology to improve distribution operations. This technology enables prompt and reliable product deliveries to meet growing fulfillment demands and better serving customers. The new facility supports a multi-point distribution strategy for high-volume, fast-moving SKUs. Shawnee is located less than five miles from SMP’s Edwardsville distribution center. This close proximity helps SMP retain its current associates and management team. SMP plans to exit the Edwardsville distribution center by the end of the year. Leadership Remarks and Community Impact SMP Chairman of the Board and Chief Executive Officer Eric Sills, stated, “We are excited to fully open our new Shawnee distribution center that will expand our capacity, improve turnaround times and provide automation efficiencies for our customers, ensuring our supply chain efforts keep pace with their growing demand. We thank all those involved in helping to get this new, state-of-the-art distribution center launched on time, and look forward to the benefits Shawnee will bring to Standard, our customers, our employees and the community.” The post SMP Opens National Distribution Center in Kansas appeared first on Counterman Magazine. View the full article

ZF Aftermarket has introduced a comprehensive range of Sachs air struts to the independent aftermarket. The company manufactures these components to original equipment (OE) standards. According to ZF, these air struts deliver the original driving behavior. Technicians can install them easily thanks to a “plug-and-play” design that includes all required mounting parts. About 10 million vehicles with air suspension currently operate in the EU and 25 million globally. This technology includes many components that require regular replacement. These include the air spring or, when combined with a damper, the complete air strut. Air Struts Demand Grows with Rising Air Suspension Use ZF Aftermarket continues expanding the Sachs portfolio to help workshops service air suspension vehicles. The company now offers a wide range of air strut applications to the independent aftermarket. ZF manufactures Sachs air struts according to OE specifications. These components meet the burst pressure requirements set by vehicle manufacturers. Each unit features a plug-and-play design and comes with all accessories, including the top mount. The air struts also work with the electronic control systems of each vehicle. This ensures seamless operation of automatic levelling and adaptive damping features. Applications Cover Popular Luxury Vehicle Models ZF Aftermarket currently offers 22 Sachs air strut part numbers. These cover models such as the Audi Q7, Porsche Cayenne, and VW Touareg. ZF plans to expand the range soon to include Mercedes-Benz and Land Rover applications. The company aims to meet growing demand in both European and global markets. Advanced Design Optimizes Function and Ride Quality The Sachs air strut combines the air spring and shock absorber into one integrated component. This design improves space efficiency and performance. Sensors monitor road conditions, load, and vehicle movement continuously. A control unit processes the data and adjusts damping forces every two milliseconds. A proportional valve makes these rapid adjustments possible. This technology helps maintain control, stability, and ride comfort during all driving conditions. The post ZF Aftermarket Launches Sachs Air Struts appeared first on Counterman Magazine. View the full article

Federated announced that John Jones of Federated member Canusa Automotive received the Art Fisher Memorial Award. Federated considers the memorial award its most esteemed recognition. Honoring Dedication to Federated and the Aftermarket “The Art Fisher Memorial Award represents the highest honor we can bestow upon a member of our organization. This year, we are very pleased to recognize John Jones for his exceptional commitment to the mission and values of Federated,” said Bo Fisher, chairman of Federated Auto Parts. “This annual award embodies a legacy of active involvement and dedication to the success of the Federated membership. I know my father would take great pride in honoring John’s loyal support and the vital role he plays in advancing Federated and the greater aftermarket community.” Leading Canusa and Serving the Industry Jones serves as the chief executive officer of Canusa Automotive and Auto Parts Centers (APC), located in Ontario, Canada. Canusa Automotive, a Canadian warehouse distributor, operates over 65 locations throughout the province. The company specializes in aftermarket light-duty, medium-duty and performance products. A Lifelong Commitment to the Aftermarket The automotive aftermarket has shaped Jones’ life since his early years. He started working part-time at Canusa/APC before heading to college. There, he studied business and marketing. After graduation, he returned to Canusa full-time and worked in warehousing, IT and management. He eventually rose to the position of CEO. Throughout his career, Jones has supported the industry by volunteering on Federated committees and aftermarket organizations. A Legacy Reflected in the Memorial Award The Art Fisher Memorial Award honors a member of the Federated group each year. It recognizes unwavering dedication to the success of Federated Auto Parts, its members and its initiatives. Award recipients have a history of sharing their time and expertise for the benefit of all members. They have also held industry roles that represent the interests of the Federated membership. The post Federated’s Art Fisher Memorial Award Presented to John Jones appeared first on Counterman Magazine. View the full article

We all make mistakes. Nobody’s perfect, and despite our best efforts, things can (and will) go sideways when we least expect them to. Some mistakes are just minor errors that can easily be corrected, or situations that are resolved without too much fuss. Others are much more damaging to your brand and your reputation. These are the mistakes that cost you profitability, as well as customers. These “big picture” mistakes go far beyond choosing the wrong year and model while cataloguing a customer’s parts request, or misquoting a price. Although some customers may be less than understanding when we make the little errors, most reasonable people are willing to overlook the occasional screw-up if their overall experience remains positive. Experience-killing mistakes tend to be more problematic because they are deeply rooted in poor customer service. If you’re assuming that the woman at your counter isn’t knowledgeable about her vehicle, or that the scruffy-looking guy driving a 20-year old pickup doesn’t care about premium quality, you risk offending both of these potentially valuable customers. Appreciation is important to all of us, customers and staff included. Overworked or overstressed employees may not feel as though management appreciates their contributions, or that their customers appreciate the assistance they are attempting to give them. For a customer, feeling unappreciated leads to an unfulfilling experience at your counter, and might make them think twice about future business with your company. Remember that your front-line workers may be juggling multiple tasks at any given moment, from restocking and housekeeping duties to fielding telephone calls or internet orders. When a real live customer needs assistance, they don’t want to be made to feel like an interruption, or that their requests are less important than any other task at hand. Assumptions can come in many forms, and are rarely useful to providing good customer service. From the customer’s appearance or language skills, to the type of vehicle they’re servicing, we might make assumptions about their needs, or even about their purchasing power. Profiling or otherwise stereotyping a person based on these cues shortchanges both the customer and ourselves. If you’re assuming that the woman at your counter isn’t knowledgeable about her vehicle, or that the scruffy-looking guy driving a 20-year old pickup doesn’t care about premium quality, you risk offending both of these potentially valuable customers. Listening to what the customer has to say is even more important than telling them what you think. It’s why we have two ears and only one mouth! Too often, people spend half of a conversation planning what they intend to say next rather than trying to understand what they are hearing. This not only leads to potentially misunderstanding the customer’s needs, but also leaves us open to making those smaller mistakes related to vehicle and parts identification. When we believe that we know exactly what a customer wants before they’ve even had a chance to tell us, we’re probably already halfway down the wrong path. That only means everyone must regroup and start from scratch, wasting the customer’s time and yours. Responding effectively to your customer’s questions or concerns requires a wide range of skills, depending on the situation. It is often said that there is no such thing as a “dumb question,” but I’ve certainly heard some dumb answers. Giving vague or indifferent replies only shows your customer that either you don’t know or don’t care enough to help them solve the problem at hand. Conversely, using jargon or unnecessarily technical terminology may make the customer feel like you’re talking down to them or judging their abilities. When it comes to resolving a problem or addressing a complaint, it is important that the customer feels both heard and understood before any progress can be made. Many of the most common practical mistakes made at the counter can be prevented by providing your staff with proper technical training and a strong emphasis on attention to detail as a customer service skill. Avoiding those mistakes which affect a customer’s overall experience (and their opinion of your organization) requires an even greater degree of dedication to getting it right the first time. The post OOPS! The Costliest Mistakes You’re Making at the Counter appeared first on Counterman Magazine. View the full article

We all make mistakes. Nobody’s perfect, and despite our best efforts, things can (and will) go sideways when we least expect them to. Some mistakes are just minor errors that can easily be corrected, or situations that are resolved without too much fuss. Others are much more damaging to your brand and your reputation. These are the mistakes that cost you profitability, as well as customers. These “big picture” mistakes go far beyond choosing the wrong year and model while cataloguing a customer’s parts request, or misquoting a price. Although some customers may be less than understanding when we make the little errors, most reasonable people are willing to overlook the occasional screw-up if their overall experience remains positive. Experience-killing mistakes tend to be more problematic because they are deeply rooted in poor customer service. If you’re assuming that the woman at your counter isn’t knowledgeable about her vehicle, or that the scruffy-looking guy driving a 20-year old pickup doesn’t care about premium quality, you risk offending both of these potentially valuable customers. Appreciation is important to all of us, customers and staff included. Overworked or overstressed employees may not feel as though management appreciates their contributions, or that their customers appreciate the assistance they are attempting to give them. For a customer, feeling unappreciated leads to an unfulfilling experience at your counter, and might make them think twice about future business with your company. Remember that your front-line workers may be juggling multiple tasks at any given moment, from restocking and housekeeping duties to fielding telephone calls or internet orders. When a real live customer needs assistance, they don’t want to be made to feel like an interruption, or that their requests are less important than any other task at hand. Assumptions can come in many forms, and are rarely useful to providing good customer service. From the customer’s appearance or language skills, to the type of vehicle they’re servicing, we might make assumptions about their needs, or even about their purchasing power. Profiling or otherwise stereotyping a person based on these cues shortchanges both the customer and ourselves. If you’re assuming that the woman at your counter isn’t knowledgeable about her vehicle, or that the scruffy-looking guy driving a 20-year old pickup doesn’t care about premium quality, you risk offending both of these potentially valuable customers. Listening to what the customer has to say is even more important than telling them what you think. It’s why we have two ears and only one mouth! Too often, people spend half of a conversation planning what they intend to say next rather than trying to understand what they are hearing. This not only leads to potentially misunderstanding the customer’s needs, but also leaves us open to making those smaller mistakes related to vehicle and parts identification. When we believe that we know exactly what a customer wants before they’ve even had a chance to tell us, we’re probably already halfway down the wrong path. That only means everyone must regroup and start from scratch, wasting the customer’s time and yours. Responding effectively to your customer’s questions or concerns requires a wide range of skills, depending on the situation. It is often said that there is no such thing as a “dumb question,” but I’ve certainly heard some dumb answers. Giving vague or indifferent replies only shows your customer that either you don’t know or don’t care enough to help them solve the problem at hand. Conversely, using jargon or unnecessarily technical terminology may make the customer feel like you’re talking down to them or judging their abilities. When it comes to resolving a problem or addressing a complaint, it is important that the customer feels both heard and understood before any progress can be made. Many of the most common practical mistakes made at the counter can be prevented by providing your staff with proper technical training and a strong emphasis on attention to detail as a customer service skill. Avoiding those mistakes which affect a customer’s overall experience (and their opinion of your organization) requires an even greater degree of dedication to getting it right the first time. The post OOPS! The Costliest Mistakes You’re Making at the Counter appeared first on Counterman Magazine. View the full article

Rick Wood, president and owner of Automotive Supply Company, announced that he sold the business to Automotive Parts Headquarters Inc. (APH), on June 16. APH is a third-generation, family-owned auto parts distributor based in St. Cloud, Minnesota. It currently operates 280 store locations across nine states. The acquisition represents a significant Auto Parts Headquarters Expansion into new regional markets. APH will rebrand Automotive Supply Company’s 10 locations as ASC Auto Value after the acquisition. Automotive Supply Company’s Longstanding History Wood joined Automotive Supply Company in 1979. He later succeeded Case Wewerka as the company’s owner. The company, founded in 1928, has served auto repair professionals and serious DIYers for generations. It also supports auto body shops throughout the region. Nearly a century later, the company still delivers exceptional customer service. Wood Cites APH as a Cultural Fit “As I looked at our company’s future, I recognized APH as a natural fit to continue our family culture and growth,” Wood said. “The APH team has a strong culture, and we share the same values and focus on taking care of customers and employees. Additionally, the APH team has the experience and resources to provide great opportunities for our team and great solutions for our customers.” Auto Parts Headquarters Expansion Strengthens Market Reach Corey Bartlett, CEO of APH, said the acquisition supports the company’s values and overall growth strategy. “We are honored and delighted Rick chose to sell his business to APH so we can continue their strong tradition of quality products, knowledgeable employees and superior service,” Bartlett said. “We are excited to enter these new markets and fortunate to add the Automotive Supply Company team to the APH family.” The post APH and Automotive Supply Company Join Forces appeared first on Counterman Magazine. View the full article

US Motor Works announced the release of new USMW Professional Series fuel pump modules in June, 2025. Fuel pump assembly application coverage includes several Subaru, Cadillac, Chevrolet, GMC, Hyundai and Kia models. The US Motor Works product flyer provides full details. The post US Motor Works Announces Fuel Pump Module June Release appeared first on Counterman Magazine. View the full article

US Motor Works announced the release of new USMW Professional Series fuel pump modules in June, 2025. Fuel pump assembly application coverage includes several Subaru, Cadillac, Chevrolet, GMC, Hyundai and Kia models. The US Motor Works product flyer provides full details. The post US Motor Works Announces Fuel Pump Module June Release appeared first on Counterman Magazine. View the full article

The Aftermarket Warehouse Distributors Association (AWDA), a community of the Auto Care Association, announced registration is open for the 78th annual AWDA Business Conference. The event will take place Nov. 2-3, 2025, in Las Vegas. The AWDA Conference is a yearly business conference that brings together premier companies in the industry for one-on-one business meetings. This year, the one-on-one meetings will occur in the newly renovated Venetian guest tower of the resort. A Longstanding Business Tradition in the Industry AWDA, founded in 1947, is the oldest organized group of warehouse distributors and their suppliers of parts, accessories and supplies for the motor vehicle aftermarket. Celebrating the 78th AWDA Conference marks a significant milestone. Everyone involved with AWDA feels honored to continue this tradition within the industry. Business Conference One-on-One Meetings Drive Real Results “Coming off the best AWDA Conference in recent memory, we are so excited to continue that momentum because this is the most meaningful engagement in the industry,” said Ted Hughes, executive director, AWDA. “These meetings are more productive than ever, giving distributors and suppliers unmatched access to high-level conversations that drive real business results. If you’ve never experienced it—or it’s been a while—this is the year to be part of it.” Registration Deadline Set for August 15, 2025 All companies must register by Aug. 15, 2025, to participate in the AWDA one-on-one meetings. For further details, including company eligibility, hotel and registration information, visit the Auto Care Association’s website. The post Registration Open for 2025 AWDA Business Conference appeared first on Counterman Magazine. View the full article

Where have all the small vehicles gone? In the past decade, the average American car has grown in size by approximately 15%, increasing by a foot in width, and nearly two feet in length. You may have noticed lately that it is more difficult to park at the local shopping center, or especially when surrounded by outsized pickup trucks at home-improvement stores. Parking spaces are, on average, 9×18 feet, leaving precious little room to open doors, much less slip in and out of your car. While the shift to ever-larger vehicles is primarily a reflection of American consumer tastes, the disappearance of compact vehicles from dealer lots has a few other hidden causes. For the manufacturer, these larger vehicles with their luxurious and technological features are simply more profitable. While these vehicles initially cost more to produce, the added value of these features allow for a higher margin, when compared to the compact tin-cans we tend to think of as “economy cars.” We don’t expect as much flavor from a fast-food hamburger as we do from a fancy filet at an expensive steakhouse, and we aren’t generally willing to pay top-shelf prices for a basic burger. The traditional “small car” buyer tends to be younger and less affluent, limiting the amount of money they are willing to spend on acquiring such basic transportation, and often more likely to purchased a used car (with more desirable features) at a similar price point. Compact, fuel-efficient cars were born of a need for economy at a time when fuel prices soared, and emissions regulations restricted manufacturers’ ability to offer the gas-guzzling land yachts which had dominated the highways since the 1950s. For manufacturers to meet Corporate Average Fuel Economy (CAFE) standards, they needed these cheap little cars to offset the pollution and inefficiency inherent in their more popular vehicles. Sold at razor-thin margins (or even at a loss), these were never centers of profit, but they allowed manufacturers a way to boost their average fuel economy numbers without sacrificing sales of those bigger, more well-appointed vehicles which bring in the bigger dollars. While the shift to ever-larger vehicles is primarily a reflection of American consumer tastes, the disappearance of compact vehicles from dealer lots has a few other hidden causes. As hybrid and EV technologies have improved (and been more widely accepted), manufacturers have discovered that meeting updated CAFE standards can be achieved through increasing sales of larger, feature-packed electrified vehicles, rather than giving away econo-boxes at or below cost. Customers still receive the “biggest and the best” as part of their driving experience, while the manufacturer enjoys increased profitability. Rather than selling vehicles at two extreme ends of the spectrum, there has been a shift toward more (mostly larger) vehicles landing in the middle of the “miles-per” range, pleasing buyers, manufacturers and the government regulators. From a distance, this seems to be a “win-win” scenario, but there are a few consumer groups left out of this “bigger is better” equation. Smaller vehicles, in more ways than one, are still a better “fit” for many urban commuters. Crowded streets and limited parking make compact vehicles more inviting for city-dwellers. And, for supercommuters (driving 50 or more miles daily), these small vehicles still offer desirable fuel economy. Additionally, the “super-sizing” of the American-market pickup has left many casual truck owners behind. While the car market has moved toward the middle ground in terms of size and efficiency, pickups have become more polarized. Full-sized trucks have grown in both dimensions and pricing in the past few decades, trending toward luxury and comfort and away from utility. Mid-sized trucks have assumed the same overall dimensions as the full-sized trucks of yesteryear, but sacrifice cargo bed length for additional seating and cab comfort. As regulations and efficiencies allow manufacturers to continue this shift back toward larger, heavier (and more expensive) vehicles across the board, those drivers left behind will be increasingly reliant on the secondary market for their next vehicle. The aftermarket is already well-suited to the reconditioning, upkeep and service of these vehicles, so no matter how big (or small) our customers’ preferences, we’re ready to help! The post Growing Pains: Why Bigger Isn’t Always Better appeared first on Counterman Magazine. View the full article

PRT, a brand of the ADD Group, continues to expand its suspension portfolio in the North American Aftermarket. PRT announces the launch of 35 new applications covering popular and strategic vehicle models in the North American market. The new lineup includes aftermarket Strut Assemblies, Shock Absorbers, and Air Springs for a variety of light vehicles, according to PRT. These models include the BMW 5 Series, Audi Quattro, Ford Mustang, Porsche Cayenne and Mercedes-Benz E-Class. New applications also include the 2023 Honda Ridgeline and van models like the Ford Transit 350, among others. PRT Expands Aftermarket Strut Assemblies Coverage Across Key Vehicle Segments PRT said it builds its products using OE-level quality standards required by major global automakers. It aims to meet rising demand for reliable, high-performance aftermarket suspension solutions in the region. PRT supports fast availability by keeping new parts in stock and ready for immediate distribution in the United States. Commitment to Innovation and Aftermarket Growth “We are committed to both the OE and aftermarket sectors, driving innovation through targeted R&D initiatives. With these strategic product additions, we expand our product range and strengthen vehicle coverage across the North American aftermarket. The new items are in stock in the U.S. and ready for shipment!” explains Bruno Bello, director of global marketing at PRT. For more information, call PRT’s customer relationship service at 1-770-238-1611, visit www.prtautoparts.com, or follow @prtautoparts. The post PRT Launches 35 New Products for the North American Market appeared first on Counterman Magazine. View the full article

The Auto Care Association and MEMA Aftermarket Suppliers released the 2025 Joint Channel Market Size and Forecast 2025-2028. This report offers a detailed review of the U.S. aftermarket and forecasts industry growth through 2028. It also analyzes industry trends that are shaping this projected growth. S&P Global Market Intelligence prepared the Joint Channel Market Size and Forecast report. The forecast model examines the U.S. automotive aftermarket in detail and identifies key influences on industry growth. It provides insights into market trends driving changes in the industry’s size and composition. The model draws on extensive research and delivers valuable projections for aftermarket stakeholders. These projections help businesses make informed decisions and develop effective strategic plans. Key Insights from the Automotive Aftermarket Forecast 2025 The Joint Channel Forecast reviews aftermarket performance in 2024 and outlines forecasts for 2025 and beyond. It projects the light-duty aftermarket to reach $435 billion in 2025. The Auto Care Association and MEMA Aftermarket Suppliers expect growth to exceed pre-pandemic rates and continue through 2028. They forecast the aftermarket to surpass $500 billion by 2028. That milestone comes just four years after it topped $400 billion. The service channel retained a 0.6 percentage point gain from the dealer channel in 2024. Since 2017, the dealer channel has lost 1.4 percentage points of market share. Expert Commentary on Industry Growth and Automotive Aftermarket Forecast 2025 “The automotive aftermarket continues to demonstrate remarkable resilience and growth,” said Paul McCarthy, president of MEMA Aftermarket Suppliers. “The 2025 Joint Channel Forecast predicts consumers will spend $435 billion to repair and maintain their vehicles this year, while future years will surpass pre-pandemic growth rates in dollar terms. Consumers and our country need the aftermarket. This study provides our members with valuable insights into market trends and emerging opportunities to support their business decisions.” “The U.S. automotive aftermarket is poised for significant growth, and this report highlights the industry’s strength and resilience in the face of evolving challenges,” said Bill Hanvey, president and CEO, Auto Care Association. “The Joint Channel Forecast gives our members the insights needed to navigate this dynamic landscape. We are proud to provide this valuable resource each year to empower our members in making their strategic business decisions to drive our industry’s growth through 2028 and beyond.” Report Access and Membership Benefit Auto Care Association and MEMA Aftermarket Suppliers offer the report as a benefit of membership. Members can access the Joint Channel Forecast Model at no additional cost. Auto Care members can access the Joint Channel Forecast report in the 2026 Auto Care Factbook at digital.autocare.org/2026factbook. MEMA Aftermarket Suppliers can access the report at mema.org/JCF. The post Automotive Aftermarket Forecast 2025 Now Available appeared first on Counterman Magazine. View the full article

AutoZone recognized 18 of its top suppliers at its annual Vendor Summit. The awards honor companies that delivered exceptional performance and showed strong commitment to customer satisfaction over the past year. AutoZone Vendor of the Year Clarios earned the top honor for its proactive and collaborative efforts. Clarios revamped its supply chain and production operations, ensuring high product availability and strong service during the winter season. Its performance reflects AutoZone’s expectations for growth and operational excellence, the company said. Extra Miler Awards Highlight Above-and-Beyond Support AutoZone also presented its Extra Miler award to several vendors: Autel, Cloyes, GB Remanufacturing, Horizon Tool, Powerstop, Reach, TYC Americas and Weitron. This award goes to vendors who go above and beyond expectations, deliver extraordinary customer satisfaction, and overcome challenges without hesitation. These vendors embody the essence of reliability and consistency. They continually exceed expectations and reinforce AutoZone’s commitment to quality customer support. Midtronics Recognized for International Leadership Midtronics earned the International Vendor of Excellence Award. The company stood out for breaking down silos and leading change with a 1TEAM mindset. Its work supported AutoZone’s business in Mexico through collaboration, innovation, and shared goals. Their example underscores the importance of global partnership and proactive thinking in AutoZone’s international operations. WITTDTJR Awards Recognize Customer-Focused Innovation AutoZone presented WITTDTJR (“What It Takes to Do the Job Right”) awards to eight vendors: Amalie Motor Oil, DNJ, Gates, Marmon Ride Control (MRC), Rust-Oleum, TrakMotive, White Knight Wheel Accessories, and Winhere. These vendors focused on improving the customer experience both in-store and online. Their efforts included product innovations, catalog and packaging upgrades, and investments in training. AutoZone Praises Vendor Commitment to Core Values “Our 2025 Vendor of the Year, Clarios, and all our Vendor Summit award recipients truly embody our Pledge and Values. They collaborated, developed innovative solutions, and supported AutoZone in reaching our objectives,” said Luke Rauch, senior vice president of merchandising and global sourcing, customer satisfaction. The post AutoZone Vendor of the Year Award Goes to Clarios appeared first on Counterman Magazine. View the full article

Automotive Parts Associates (APA) announced the results of its ‘Tanks For The Memories’ Sweepstakes promotion. From April 1 to May 31, 2025, customers earned entries for every $200 spent at participating APA shareholders and TruStar member locations. Nearly 20,000 entries poured in during the two-month promotion period. An Unforgettable Tank-Driving Adventure Ten winners and their guests will attend a one-of-a-kind military adventure at Drive A Tank in Kasota, Minnesota. The Tanks For The Memories Sweepstakes’ experience includes driving real tanks and firing live machine guns. APA will cover all travel, lodging and meals for the July 25-27 event. APA Celebrates Supplier Support and Customer Engagement “The response to Tanks For The Memories exceeded expectations,” said Jan Larson, APA’s director of marketing. “This promotion is about rewarding our shareholders and members’ customers with an epic experience they’ll never forget, while also spotlighting the incredible support from our participating supplier sponsors.” APA and TruStar extend a heartfelt thank-you to participating shareholders, members, and sponsor suppliers, who it says made the promotion a resounding success. The post APA Recaps ‘Tanks For The Memories’ Sweepstakes appeared first on Counterman Magazine. View the full article

Genuine Parts Co. (GPC), global service provider of automotive and industrial replacement parts and solutions, announces Randy Breaux‘s decision to retire as Group President, GPC North America at the end of 2025. The company also announced Alain Masse’s promotion from President, UAP, Inc., GPC’s Canadian automotive business, to the newly created role of President, North America Automotive, effective August 2025. Breaux will serve in an advisory role until his retirement to assist in an orderly and seamless transition. “It is with great appreciation we share Randy’s decision to retire. He has been an invaluable asset to GPC throughout his 14 years with the company, including his recent years as Group President, GPC North America,” said Will Stengel, President and CEO. “His dedication to people and leadership has been instrumental in building strong, trusted relationships across our industrial and automotive segments. Randy has played a key role in the selection process of his successor, showing true character and commitment to GPC. We are deeply grateful for his remarkable contributions and wish him all the best in this new chapter of his life.” Masse’s Background and New Responsibilities Masse joined GPC in 2011 as Executive Vice President, Heavy Vehicle Parts Division at UAP, Inc. and was promoted two years later to Executive Vice President, NAPA. In 2015, he was named President of UAP. With over 14 years of progressive experience at GPC, Masse is a highly motivated leader with a deep understanding of the automotive aftermarket industry and NAPA business model. In the new role, Masse will oversee the automotive businesses across North America. He will report to Stengel. “We are thrilled to announce Alain’s promotion to President, North America Automotive,” Stengel continued. “This strategic decision helps build on the momentum in our North America automotive business and creates new commercial opportunities given the similar operating strategies. Under Alain’s leadership, UAP has successfully partnered with independent owners, suppliers and customers to drive significant improvements in performance and market share. He is widely respected for his collaborative, leadership style, deep commitment to partnership and proven ability to build high-performing, accountable teams. This transition highlights the strength of our leadership bench and the effectiveness of our succession planning.” The post Genuine Parts Co. Announces Executive Officer Changes appeared first on Counterman Magazine. View the full article

Driving has long been one of America’s favorite pastimes and it’s back in a big way. According to Federal Reserve economic data, vehicle miles traveled have rebounded to pre-pandemic levels. The latest data analysis from Hedges and Company shows that there are more vehicles on the road than ever. More vehicles driving more miles is a recipe for more accidents and more demand for replacement parts. While servicing body shop customers can be very profitable from an opportunity standpoint, keep in mind that today’s collision repairs aren’t what they used to be. Modern vehicles are loaded with computer chips, sensors and other electronic components that control a wide range of critical systems. That has added a lot of complexity to autobody work. The replacement parts you provide don’t just have to fit. They have to function correctly with the vehicle’s high-tech safety systems. New Collision Challenges Require Smart Stocking of Paint and Body Supplies Many of today’s components are especially vulnerable during a collision, especially front end impacts. Active grill shutters are often the first to be damaged. Charge air coolers, ambient air temperature sensors and center high mounted stoplight assemblies are frequently hit or broken. Lighting components are prone to damage as well. HID modules are sensitive to impact. Headlight level actuator arms can bend easily. Door lock actuators, trunk latches, lift gate actuators and hood latches also can be damaged in collisions. Inside the vehicle, driver-operated switches, airbag clock springs and supporting sensors are all vulnerable in a crash. Meanwhile, critical sensors such as TPMS, ABS sensors, wheel speed sensors, ride height sensors, and park assist connectors can fail even in minor accidents. Stock Smart to Meet Unexpected Repair Needs So how can your part store play a role? Even if you don’t carry major body panels or have a dedicated paint and body equipment section, you can support body shop customers in other ways. Focus on stocking mechanical components, electronic sensors, wiring connectors and small parts that shops might need to complete a repair. Don’t forget about the consumables. Sandpaper, saw blades, masking paper, tape, welding wire, cutoff wheels, sanding blocks and small trim tools are easy to stock and frequently requested. Pneumatic tools such as dual action sanders, variable speed buffers and specialty driver bits also tend to be strong sellers. Availability Is Your Advantage Here’s the key: availability. Major body parts are usually pre-ordered before repairs begin, but last-minute add-ons, hidden damage or emergency needs are where your store can shine. As Tom Dayton points out in a Counterman article, that $5 bag of trim clips or that replacement sensor might be the one missing piece holding up a $5,000 repair job. Focus on the products you already carry that can help body shops complete the jobs on time and make sure they know you’re ready to help. This video is sponsored by the Aftermarket Auto Parts Alliance. The post Selling Paint and Body Supplies appeared first on Counterman Magazine. View the full article

In the latest episode of Counter Culture, Philip Austin, manager of technical training at Niterra, joins the show to break down what counter professionals need to know about high-ignitability spark plugs, specifically those made with ruthenium, and how they relate to today’s engine designs. Austin explained that the term “high-ignitability” refers to more than just the spark plug itself. It reflects the complexity of modern engines. These now integrate technologies like turbocharging, gasoline direct injection (GDI), dual fuel systems, and variable valve timing. These engine advancements create new performance demands. “The demands of the engine today have changed while trying to meet the needs of the customer in relationship to the efficiency of the engine without sacrificing power,” said Austin. “So when we do talk about high-ignitability, we are talking about today’s engine designs.” Spark Plugs Must Meet New Engine Demands To meet those demands, many manufacturers now choose ruthenium-based spark plugs. Ruthenium offers superior performance and durability compared to platinum or iridium. Austin provided some background on this trend. “Ruthenium is the most durable metal alloy that may have some platinum or iridium attributes to it. With that formulation, it’s the best choice for manufacturers on today’s high ignitability engine designs.” Ruthenium’s metal composition supports efficient ignition under the stress of modern engine technologies. These include high compression, multiple fuel injection methods, and heat variability. When Customers Should Consider a Ruthenium Upgrade Austin also addressed the customer question: Should you upgrade to ruthenium plugs if the vehicle didn’t originally require them? The answer: sometimes. “There are applications where you do not want to change the metal type and tip configuration,” he noted. “But for others, especially those with over 100,000 miles, a more durable, precious metal plug may be a perfect opportunity.” Counter professionals should reference electronic catalog tools to ensure proper compatibility. These tools confirm whether a ruthenium upgrade fits the specific engine’s design and conditions. Helping Customers Choose the Right Spark Plug Counter professionals shouls start with the OEM recommendation. From there, evaluate whether mileage or performance factors justify an upgrade. Use electronic catalog guides to cross-reference valid options. “High-ignitability” does not always require ruthenium, but many cases benefit from it. Ruthenium spark plugs can deliver long-term value, especially for older engines under stress. Catch the full episode to hear how to discuss these upgrades with confidence and help customers make smarter decisions. The post Counter Culture: High-Ignitability Spark Plugs appeared first on Counterman Magazine. View the full article

Parts Authority announced it was awarded the 2025 ACE Award by the Auto Care Association. The award recognizes a commitment to education and professional development within the automotive aftermarket industry. The Auto Care Association presented the award during the 2025 Auto Care Connect event in Phoenix. Parts Authority Focuses on Employee Education and Growth Parts Authority said it dedicates itself to investing in education to maintain a competitive edge. This focus stems from a belief that training and development are essential for growth and excellence. The company emphasized that employee development remains critical to its overall success. Training Investment Builds a Culture of Learning The company said the impact of this investment has been significant across its organization. Parts Authority believes its efforts cultivate a culture of learning and position it as a leader in educational initiatives and professional development. Team members value the training programs, describing them as empowering and transformative. These initiatives help employees perform better and support company success. Leadership Recognizes Award as Validation of Vision “Winning the 2025 ACE Award is a tremendous honor and a profound recognition of Parts Authority’s dedication to excellence in education and professional development in the automotive aftermarket,” said Clark Hale, CEO of Parts Authority. “This award validates our commitment to fostering a culture of continuous learning and development and highlights the significant positive impact our programs have on our team members’ personal career development and the industry as a whole.” The post Parts Authority Wins ACE Award for Excellence in Education appeared first on Counterman Magazine. View the full article

The American Petroleum Institute (API) has released the latest edition of the API motor oil guide. This edition follows the first licensing of ILSAC GF-7 motor oils. It marks a major step forward in passenger engine oil technology. The guide serves consumers, technicians and other professionals. It remains a trusted resource for choosing oils that meet manufacturer and industry specifications. GF-7A and GF-7B Lead the New Motor Oil Guide Update The updated motor oil guide is available for download. It provides in-depth details on both current and previous oil standards. GF-7A and GF-7B, launched in March 2025, bring several performance improvements. These include better protection against low-speed pre-ignition (LSPI) and higher fuel economy. They also enhance performance at high temperatures and protect against timing chain wear. These upgrades help engines stay cleaner and more efficient, even when using fuels up to E85. API SQ Specification Supports Broader Compatibility API’s SQ specification (without Resource Conserving) outlines new performance requirements. These apply to oils compatible with earlier API S categories. These categories cover a range of viscosity grades. They include heavier oils and ultra-low viscosity grades like SAE 0W-8 and 0W-12. These oils are suitable for modern engines. Certification Marks Identify GF-7 Compliant Oils The motor oil guide explains the two API Certification Marks. These are the “Starburst” and the “Shield.” The “Starburst” appears on oils that meet GF-7A standards. The “Shield” applies only to SAE 0W-16 oils certified under GF-7B. The post API Motor Oil Guide Updated After GF-7 Licensing appeared first on Counterman Magazine. View the full article