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Seeking Opportunities in Cooperation Suzuki and Toyota Deepen Business Alliance in India

袁春凤 (Tiffany)
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袁春凤 (Tiffany)

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Seeking Opportunities in Cooperation Suzuki and Toyota Deepen Business Alliance in India

According to LiveMint, Suzuki Motor Corp., parent company of Toyota Motor Co. and Maruti Suzuki India Ltd., is deepening business cooperation in all areas except equity alliances and competing in the changing car market.

Since Suzuki and Toyota first announced their cooperation in the fields of green energy, security, information technology and mutual supply of products and components, the negotiations between the two sides have lasted for two years.

Suzuki's Indian subsidiary, Maluti Suzuki, is the largest local automaker, while Toyota Kirloskar Motor Pvt. Ltd. ranks sixth in India. Further cooperation between Toyota and Suzuki may help Maluti consolidate its position as a leading automaker in India.

Toyota has noticed that Suzuki's production process is simpler and more efficient than the company's inherent "Toyota Way", especially in a cost-sensitive market like India, where the "Toyota Way" is more organized, but more complex and time-consuming because it is based on the "Kaizen concept".

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