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Battery Maintenance Tips For Driving In Freezing Winter Weather
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By Counterman
new national survey by Atomik Research reveals 91% of American motorists say they’ve experienced a dead battery, but nearly two-thirds (65%) of motorists admit they don’t think about having their car battery checked until it’s too late.
To raise awareness of the importance of having a reliable car battery, Advance Auto Parts is giving away free DieHard batteries on National Battery Day, which is Sunday, Feb. 18.
Advance said it will surprise randomly selected customers with a free DieHard battery, including those getting their current battery tested, at participating stores nationwide.
As part of National Battery Day, Advance is partnering with Tampa Bay Buccaneers quarterback Baker Mayfield to encourage motorists to get their car batteries tested.
“Checking the performance of your car battery can prevent unfortunate and even unsafe events caused by dead batteries,” said Junior Word, Advance’s executive vice president, U.S. stores.
Additional data from the national Atomik survey commissioned by Advance in January underscores the need to remind motorists to get their car batteries checked:
Sixty-five percent of motorists say they’ve missed or been late to something due to a dead car battery; nearly 10% say they missed or were late to an important life event – such as a wedding, funeral or birth of a child. Only 2% of motorists indicate they’ve had their car battery checked before a cross-country road trip. Only 5% of motorists report having ever checked their car battery when there is a drop in temperature. The post
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By Advance Auto Parts
Advance Auto Parts Puts a Charge in American Motorists on National Battery Day With Free DieHard® Auto Batteries Giveaway and Complimentary Battery Testing Nationwide Feb. 18
02/14/2024 New survey reveals 91 percent of motorists have experienced a dead battery, but nearly two-thirds admit they don’t think about having their car battery checked until it’s too late
RALEIGH, N.C.--(BUSINESS WIRE)-- Advance Auto Parts (NYSE: AAP), a leading automotive aftermarket parts provider, is jump-starting motorists’ attention to the safety and reliability of their automobiles by giving away free DieHard® batteries on National Battery Day, Sunday, Feb. 18.
This press release features multimedia. View the full release here:
link hidden, please login to view Customers who visit their local Advance Auto Parts store on National Battery Day, Sunday, February 18, may be randomly selected to receive a free DieHard auto battery. (Photo: Business Wire)
A new national survey by Atomik Research reveals 91 percent of American motorists say they have experienced a dead battery, but nearly two-thirds (65 percent) of motorists admit they don’t think about having their car battery checked until it’s too late.
On National Battery Day, Sunday, Feb. 18, Advance will surprise randomly selected customers with a free DieHard® battery, including those getting their current battery tested, at participating stores nationwide. As part of National Battery Day, Advance is partnering with pro football star quarterback Baker Mayfield to encourage motorists to get their car batteries tested.
“Our team of automotive experts are committed to customer care and advancing the needs of today’s motorists, such as offering complimentary curbside battery testing and installation every day, including on National Battery Day, Sunday Feb. 18,” said Junior Word, Advance’s executive vice president, U.S. stores. “Checking the performance of your car battery can prevent unfortunate and even unsafe events caused by dead batteries.”
Additional data from the national Atomik survey commissioned by Advance in January further validates the need to remind motorists to get their car batteries checked:
65 percent of motorists say they have missed or been late to something due to a dead car battery, including nearly 10 percent say they missed or were late to an important life event – such as a wedding, funeral or birth of a child Only 2 percent of motorists indicate they have had their car battery checked before a cross‑country road trip Only 5 percent of motorists report having ever checked their car battery when there is a drop in temperature To learn more about Advance’s car care offerings, including DieHard®, or find a store location, visit
link hidden, please login to view. DieHard® is America’s most trusted auto battery* and part of Advance’s portfolio of owned brands. About Advance Auto Parts
Advance Auto Parts, Inc. is a leading automotive aftermarket parts provider that serves both professional installer and do-it-yourself customers. As of October 7, 2023, Advance operated 4,785 stores and 320 Worldpac branches primarily within the United States, with additional locations in Canada, Puerto Rico and the U.S. Virgin Islands. The company also served 1,307 independently owned Carquest branded stores across these locations in addition to Mexico and various Caribbean islands. Additional information about Advance, including employment opportunities, customer services, and online shopping for parts, accessories and other offerings can be found at
link hidden, please login to view. Fleishman-Hillard, Inc. and Advance Auto Parts commissioned Atomik Research to conduct an online survey of 1,004 drivers throughout the United States. The sample consists of adults who own or regularly operate a gasoline-powered vehicle — hybrid and EV drivers were excluded from the sample. The margin of error is +/- 3 percentage points with a confidence level of 95 percent. Fieldwork took place between January 9 and January 11, 2024.
* Based on 2021 independent survey of nationally representative sample of 1,200+ drivers.
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By Mighty Auto Parts
The post
link hidden, please login to view appeared first on link hidden, please login to view. Four-Wheel and All-Wheel Drive vehicles have flooded the market. Look around your neighborhood, parking lots, daily traffic routes, etc. They come in the form of trucks and SUVs, many of which will never encounter off-road or inclement weather conditions that would require a four-wheel drive application. With these additional driveline components come some challenges for […]
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By Counterman
Hot Shot’s Secret recently announced new distribution of EDT+ Winter Defense, a seven-in-one anti-gel fuel booster developed to keep diesel-powered vehicles operable and improve cold starts when temps start to drop below freezing.
The 16-ounce measurable squeeze bottle is now available at all locations of O’Reilly Auto Parts stores nationwide.
EDT+ Winter Defense offers all the benefits of Hot Shot’s Secret’s fuel additive, Everyday Diesel Treatment, and adds anti-gel and anti-icing properties to reduce fuel-line freeze-ups to keep diesel engines fully operational as low as minus 40 F, according to the company.
The all-year diesel additive includes a powerful cetane booster, lubricity additive, injector cleaner and fuel-stabilizer chemicals to improve winter performance and protection of the fuel system, the company says.
EDT+ Winter Defense is recommended for all diesel-powered vehicles, including cars, trucks, heavy-duty, semis, vans, buses, heavy-duty and ag equipment, and will not harm after-treatment systems, according to Hot Shot’s Secret, which recommends using before wax starts to form.
“In many parts of the country we have already seen heavy snowfall and cold temperatures,” Hot Shot’s Secret Brand Manager Josh Steinmetz said. “Diesel fuel is prone to wax deposits starting at 30 degrees. This product lowers the fuel-gelling point while improving the fuel combustibility, resulting in easier cold starts, reduced DPF regens and improved fuel economy. We’re very excited to be able to announce expanded distribution with O’Reilly Auto Parts before we face the brunt of the winter season.”
EDT+ Winter Defense is available in multiple sizes: 8, 16 and 32 ounces; 1, 5 and 55 gallons; and 275 gallons bulk at www.hotshotsecret.com.
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