Quantcast
Jump to content
  • Welcome to Auto Parts Forum

    Whether you are a veteran automotive parts guru or just someone looking for some quick auto parts advice, register today and start a new topic in our forum. Registration is free and you can even sign up with social network platforms such as Facebook, Twitter, Google, and LinkedIn. 

     

Advance Auto Parts Announces Purchase of the DieHard Brand from Transformco


Auto News
 Share

Recommended Posts

RALEIGH, N.C. & HOFFMAN ESTATES, Ill.--(BUSINESS WIRE)--Dec. 23, 2019-- Advance Auto Parts, Inc. (NYSE: AAP) has acquired the DieHard brand from Transform Holdco LLC (“Transformco”), for $200 million utilizing cash on hand.

This press release features multimedia. View the full release here: 

link hidden, please login to view

(Photo: Business Wire)

(Photo: Business Wire)

This asset acquisition will give Advance the right to sell DieHard batteries, the most trusted brand in the automotive battery category, and enables Advance to extend the DieHard brand into other automotive and vehicular categories. In addition, the deal allows Transformco to sell DieHard brand batteries through its existing channels pursuant to a supply agreement with Advance. Advance is also granting Transformco an exclusive royalty-free, perpetual license to develop, market, and sell DieHard branded products in non-automotive categories.

“We are excited to acquire global ownership of an iconic American brand. DieHard will help differentiate Advance, drive increased DIY customer traffic and build a unique value proposition for our Professional customers and Independent Carquest partners. DieHard has the highest brand awareness and regard of any automotive battery brand in North America and will enable Advance to build a leadership position within the critical battery category,” said Tom Greco, president and CEO, Advance Auto Parts. “DieHard stands for durability and reliability and we will strengthen and leverage the brand in other battery categories, such as marine and recreational vehicles. We also see opportunities to extend DieHard in other automotive categories. We remain committed to providing our customers with high-quality products and excellent service. The addition of DieHard to our industry leading assortment of national brands, OE parts and owned brands will enable us to differentiate Advance and drive significant long-term shareholder value.”

“DieHard is among the most successful and one of the most widely trusted brands in the auto industry, and we have long believed that the brand has even more potential,” said Peter Boutros, President of Transformco’s Kenmore, Craftsman and DieHard business unit. “DieHard revolutionized the automotive battery category when it launched in 1967, and has continued to be a leader in the category. Advance Auto Parts’ acquisition of this iconic American brand will complement our plans to introduce new DieHard products in non-automotive categories such as sporting goods, lawn and garden, authentic work wear and other exciting new categories.”

About Advance Auto Parts

Advance Auto Parts, Inc. is a leading automotive aftermarket parts provider that serves both professional installer and do-it-yourself customers. As of October 5, 2019, Advance operated 4,891 stores and 152 Worldpac branches in the United States, Canada, Puerto Rico and the U.S. Virgin Islands. The Company also serves 1,260 independently owned Carquest branded stores across these locations in addition to Mexico, the Bahamas, Turks and Caicos and British Virgin Islands. Additional information about Advance, including employment opportunities, customer services, and online shopping for parts, accessories and other offerings can be found at 

link hidden, please login to view
.

About Transformco

Transform Holdco LLC is a leading integrated retailer focused on seamlessly connecting the digital and physical shopping experiences to serve its members – wherever, whenever and however they want to shop. Transformco is home to Shop Your Way®, a social shopping platform offering members rewards for shopping at Sears, Kmart and other retail partners. Transformco operates through its subsidiaries with full-line and specialty retail stores across the United States.

Forward-Looking Statements

Certain statements in this report are “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. All statements, other than statements of historical facts, may be forward-looking statements. Forward-looking statements address future events or developments, and typically use words such as “believe,” “anticipate,” “expect,” “intend,” “plan,” “forecast,” “guidance,” “outlook” or “estimate” or similar expressions. These forward-looking statements include, but are not limited to, statements related to the benefits or other effects of the acquisition, statements regarding expected growth and future performance of the Company, and all other statements that are not statements of historical facts. These statements are based upon assessments and assumptions of management in light of historical results and trends, current conditions and potential future developments that often involve judgment, estimates, assumptions and projections. Forward-looking statements reflect current views about the Company's plans, strategies and prospects, which are based on information currently available as of the date of this release. Except as required by law, the Company undertakes no obligation to update any forward-looking statements to reflect events or circumstances after the date of such statements. Please refer to the risk factors discussed in "Item 1a. Risk Factors" in the Company's most recent Annual Report on Form 10-K, as updated by its Quarterly Reports on Form 10-Q and other filings made by the Company with the Securities and Exchange Commission, for additional factors that could materially affect the Company’s actual results. Forward-looking statements are subject to risks and uncertainties, many of which are outside its control, which could cause actual results to differ materially from these statements. Therefore, you should not place undue reliance on those statements.

CT?id=bwnews&sty=20191223005397r1&sid=ac

link hidden, please login to view

Source: Advance Auto Parts, Inc.

Advance Auto Parts:
Media Relations:
Darryl Carr
T: (984) 389-7207
E: [email protected]

Investor Relations:
Elisabeth Eisleben
T: (919) 227-5466
E: [email protected]

Transformco Media:
Larry Costello
T: (847) 286-9036
E: [email protected]

Source: 

link hidden, please login to view

Link to comment
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

 Share

  • Similar Content

  • Similar Topics

    • By OReilly Auto Parts
      Free Wiper Blade and Bulb Installation | O'Reilly Auto Parts
    • By OReilly Auto Parts
      Free Battery Testing | O'Reilly Auto Parts
    • By Counterman
      ADVICS is rolling out a new packaging design for its products beginning in May.
      The rebranding push for the ADVICS product line follows the branding changes announced by AISIN Group during the third quarter of 2021.
      “ADVICS’ customers have come to know and trust the quality engineering, precision manufacturing and customer satisfaction that goes into all of our products,” said Fumiko Higa-Bales, branding and supply chain manager, ADVICS Aftermarket North America. “The new packaging design is bold and really stands out amongst the competition, just like our brand and its dedication to quality, performance and our customers’ safety. ”
      ADVICS said it will gradually roll out the new packaging and branding as old inventory is phased out.
      “Products under the old brand, logo and packaging will still be on shelves for some period of time as we work through the transition,” said Larrow Kaufman, senior manager, sales and marketing, Aisin Aftermarket North America “Inventory of parts in the old packaging will determine the timing of a full turnover to the new branding.”
      The post
      link hidden, please login to view appeared first on link hidden, please login to view.
      link hidden, please login to view
    • Shop AutoPartsToys.com for all Your Car, Truck and SUV Accessories at Direct Factory Warehouse Pricing
    • By Counterman
      Photo courtesy of the Outagamie County Sheriff’s Office Facebook page
      In April, Advance Auto Parts opened a new store in Grand Chute, Wisconsin. It didn’t take long for the store to make an impact in the local community.
      Last week, the Outagamie County Sheriff’s Office announced a unique program aiming to improve vehicle safety. During the store’s grand opening on May 5, Advance presented $2,500 worth of gift cards to the sheriff’s office,
      link hidden, please login to view. If a sheriff’s deputy stops a driver for an equipment violation such as a broken headlight or taillight, the deputy can give the motorist a gift card to fix the problem, instead of a citation.
      “The program helps increase safety on the roads and gives deputies the opportunity to engage with the community in a positive manner,” the sheriff’s office said
      link hidden, please login to view. A segment on ABC 2 WBAY featured a brief interview with  Darin Green, a district manager for Advance.
      “Taillights, brake lights, turn signals can cause safety issues, and we just want to make sure we are helping that motorist with a little bit of money to help them get that thing fixed so they are safe out on the road,”
      link hidden, please login to view
      The post
      link hidden, please login to view appeared first on link hidden, please login to view.
      link hidden, please login to view
×
  • Create New...