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By Counterman
Purolator announced the launch of its 20K Premium Oil Filter. Designed for high-performance driving conditions, the 20K Premium Oil Filter provides superior engine protection for up to 20,000 miles and is geared toward drivers who demand reliability and durability alongside affordability, Purolator said.
A news release announcing the product explained that the
link hidden, please login to view is engineered with high-density, synthetic blend media that captures more than 99% of dirt and contaminants. Purolator added that it is optimized for vehicles that experience frequent towing, off-roading, and stop-and-go traffic. Additional features include a silicone anti-drainback valve to prevent dry starts, a PuroSEAL gasket for superior leak protection, and a PuroSTEEL casing that withstands extreme pressure. “We are thrilled to introduce the Purolator 20K Premium Oil Filter exclusively at Walmart,” said Daryl Benton, vice president of sales and marketing for the automotive aftermarket with MANN+HUMMEL. “The Purolator 20K represents the next level of filtration technology, delivering long-lasting performance and durability for today’s most demanding drivers.”
Customers can find the Purolator 20K Premium Oil Filter exclusively on Walmart.com, or in select Walmart stores nationwide.
A Dynamic Kickoff
The Purolator 20K Premium Oil Filter was officially unveiled at Purolator’s state-of-the-art manufacturing facility in Fayetteville, North Carolina. Attendees, including automotive media, influencers and industry professionals, witnessed firsthand how the Purolator 20K Premium Oil Filter (and all Purolator filters) is tested and manufactured to the highest standards,
link hidden, please login to view said. Interactive experiences allowed guests to explore the technology behind the Purolator 20K. Education and perspective came in the form of a panel discussion and production tour led by industry experts who played crucial roles in developing and bringing to market the Purolator 20K. Subject matter experts included Purolator’s lead product engineer and Walmart automotive merchants. “Purolator’s commitment to innovation and quality aligns perfectly with Walmart’s mission to provide customers with great products at an incredible value,” said Scott Bayles, vice president of merchandise – automotive, Walmart US. “The Purolator 20K Premium Oil Filter is a game-changer for drivers looking for long-lasting performance, and we’re proud to offer it only at Walmart.”
Purolator added that the Purolator 20K and Purolator air filtration will be used on more than 1,000 horsepower Formula Drift cars driven by Odi Bakchis, Dan Burkett, Rome Charpentier and Ryan Tureck for the 2025 season. Those drivers also attended the launch event and challenged guests to a special drift driving experience.
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By Counterman
link hidden, please login to view announced “The 3 Dragons: Aftermarket Outlook” session returns to the 2025 Vision Conference, April 2 in Chicago. “This annual favorite will set the stage for the conference, enabling attendees to understand where the industry currently stands with a 360-degree view of the economic, financial and industry factors shaping the aftermarket,” MEMA Aftermarket Suppliers said.
link hidden, please login to view for the event is now open. 3 Dragons, 3 Perspectives
Kristin Dziczek, Federal Reserve Bank of Chicago – The macroeconomic forces impacting consumers, manufacturers and the aftermarket Simeon Gutman, Morgan Stanley – Wall Street’s perspective on the health and future prospects of the aftermarket Todd Campau, S&P Global Mobility – The latest data on vehicle population and driving trends that will shape demand Why It Matters
The 3 Dragons session frames everything that follows at the Vision Conference, explained
link hidden, please login to view. Sessions like Talk from the Top, A Landmark Study from McKinsey and Associates, and the O’Reilly keynote—to name a few—will build on insights from our 3 dragons, helping you translate today’s realities into tomorrow’s strategies. The post
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By Counterman
Automotive Parts Headquarters Inc. (APH) recently held its annual conference, convening 500 store owners, managers, sales representatives, suppliers and support staff under the theme “Say Yes.” The event featured an awards banquet that recognized outstanding achievements in supplier performance for 2024, among which was Gates Corporation being named Supplier of the Year.
APH said its annual conference reinforced the collaborative spirit that drives APH’s continued growth and success.
Corey Bartlett, CEO of
link hidden, please login to view, along with key leaders including Kevin Mack, vice president of merchandising; Jim Becker, merchandising manager; Jim Gruber, general manager of BENCO Equipment; Lonnie Kocmick, president of Refinish Supply Co.; and Jason Vogel, president of APH Stores, presented the awards based on evaluations from APH’s store teams and support center staff. “We are delighted to recognize our top suppliers who exemplify the spirit of ‘Say Yes’ through their exceptional support of
link hidden, please login to view,” Bartlett said. “Strong partnerships with companies such as Gates, BBB, PICO, East Penn, Bosch, the Alliance, Standard, Reelcraft, and SATA are essential to our continued growth.” Supplier Awards Presented:
Supplier of the Year: Gates Corporation Spirit of APH: BBB Industries Rising Star: PICO Outstanding Sales Support: East Penn Manufacturing Outstanding Marketing Support: Bosch Outstanding Technology Support: Aftermarket Auto Parts Alliance Outstanding Training Support: Standard Motor Products In addition, the BENCO Equipment Supplier of the Year award was presented to Reelcraft, and SATA was honored with the Refinish Supply Co. Supplier of the Year award, according to APH.
Photo (from left): John Bartlett, chairman emeritus of APH; Colby Florea, vice president of sales at Gates; Colin Foster, zone sales manager at Gates; Angela Raney, director of sales at Gates; Kevin Mack, vice president of merchandising at APH; Mike Brage, territory sales manager at Gates; and Corey Bartlett, CEO of APH.
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By Counterman
link hidden, please login to view link hidden, please login to view link hidden, please login to view announced the release of 181 new numbers for January/February 2025. The company said all units are in stock and ready to ship. The new parts include:
30 Complete Strut Assemblies 11 Shock Absorber Assembly Kits 3 Heavy Duty Shock Absorbers 72 Suspension Struts 40 Shock Absorbers 25 Lift Supports
link hidden, please login to viewsaid these new part numbers cover over 30 million vehicles currently on the road in the U.S. and Canada. They include models like the Audi A4, Chevrolet Cruze, Chevrolet Silverado, Dodge Charger, Ford Explorer, Nissan Pathfinder, Toyota Tacoma and more. The post
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