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Jeep Herdsman's U.S. Inventory, a New Sales Record
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By Counterman
MEMA, the Vehicle Suppliers Association, presented its new brand and business structure at a virtual member town hall.
North America’s leading trade association for manufacturers of motor vehicle components will now operate under one umbrella organization with two groups: MEMA Aftermarket Suppliers and MEMA Original Equipment Suppliers.
Over the decades, MEMA’s influence expanded as the industry evolved, establishing four divisions: the Automotive Aftermarket Suppliers Associations (AASA), Heavy Duty Manufacturers Association (HDMA), Motor Equipment Remanufacturing Association (MERA) and Original Equipment Suppliers Association (OESA).
The new structure will create a stronger, more unified organization that can better serve and represent constituents by convening all members under just two groups, MEMA leaders said.
“Rapid changes are impacting our industry. It was the right time to rethink our strategy to better address member needs,” said Bill Long, MEMA president and CEO. “Our member companies have more in common today than ever before. We will provide more effective programming and agility to react to industry changes by streamlining the organizational structure.”
Working with Gyro Creative, a Detroit branding agency, MEMA leadership went through a months-long review of its branding and value proposition, as well as member surveys and competitive analysis. The new look and color palette is modern, progressive, and bold.
“No other organization can compare with MEMA’s longevity, respect, depth of knowledge, and commitment to the vehicle supplier industry,” said Long, who added that MEMA’s mission, vision and dedication to its members and the automotive and commercial vehicle industry have not changed.
“Members will appreciate this structural simplification as it makes it easier for members to access the value MEMA provides today, and we believe it will create more value long-term,” said Megan Gardner, executive director, marketing and communications. “The new brand better represents our forward movement.”
As part of its rebranding and realignment, MEMA also has announced a number of new leadership changes and appointments. The new MEMA Leadership structure is as follows:
Bill Long, president and CEO, MEMA Ann Wilson, senior vice president, Government Affairs Paul McCarthy, president and CEO, MEMA Aftermarket Suppliers John Chalifoux, chief sustainability officer and COO, MEMA Aftermarket Suppliers Julie Fream, president and CEO, MEMA OE Suppliers Collin Shaw, chief commercial officer and COO, MEMA OE Suppliers In addition, a number of internal promotions and appointments have been announced at MEMA, including:
Megan Gardner as executive director of Marketing and Communications Liz Goad as executive director of Events Mike Jackson executive director of Strategy and Research Other developments include:
The Center for Sustainability – a new platform for all members as they navigate the increasingly complex processes and requirements of a successful sustainability program. A resource for Diversity, Equity and Inclusion where staff and members can engage in meaningful dialogue and share best practices to develop safe and welcoming business environments. Greater access to member councils, programming, events and MEMA’s advocacy staff in Washington, D.C. To learn more about the new MEMA, visit
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By Counterman
FCS Automotive announced the release of 62 new part numbers, including 21 complete strut assemblies and 41 bare shock and strut assemblies.
All of the new units are in stock and ready to ship.
“FCS remains committed to be first to market with new numbers, while providing the most comprehensive market coverage in North America – well beyond our nearest competitor,” the company said in a news release. “Many of these numbers are not available from the competition.”
The new numbers cover some of the most popular applications on the road today, including the Buick Envision, Cadillac CTS, Dodge Durango, Ford Mustang, Honda Ridgeline, Jeep Wrangler, Mazda CX-9, Mercedes Benz GLE Series, Nissan Titan Toyota 4Runner and more.
As a global supplier in more than 40 countries, FCS products are always produced to meet strict OE quality processes backed by extensive in-house testing and IATF16949 and ISO14001 certifications.
For more information about FCS products, call 866-708-4554 or visit the
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By Counterman
With each new season, we’re presented with different challenges and different sales opportunities. It’s up to us to capitalize on these opportunities, and help boost our margins and keep our stores in the green. So, as the temperature starts to drop outside, let’s take a look at what we can do inside our stores to boost add-on sales, and what trends we can expect to see in the coming months.
‘Tis the season
The first category we’re going to look at is what I call “winter seasonal products.” These are the types of products that only come out to the shelf during this season. Ice scrapers, snow brushes, winter hats and gloves all fall into this category. Many stores will display these types of products on an end cap, or a special cardboard stand or display.
There are lots of opportunities to get add-on sales with this category. If a customer is buying a snow brush or ice scraper, ask them if they’d also like to pick up a pair of winter gloves, or a jug of de-icing windshield-washer fluid. Every little bit will help to boost your margins.
There are some products that fit into this category, but they stay out on the shelf all year long. One example would be fuel and oil additives. While these additives can be found all year long, they’ll likely move off the shelf faster in the winter. Why? Colder temperatures are especially harsh on vehicles that run on diesel fuel. When the temperature drops, diesel fuel can gel. This can lead to clogged fuel lines and filters. That’s why many diesel owners will pick up fuel-system treatments in the winter.
Batteries
Battery sales tend to jump twice a year: when the temperatures climb in the summer, and again when they drop in the winter. Cold weather takes a toll on batteries and electrical systems. Engine oil is thicker when it’s cold, so the engine is harder to start than it would be at warmer temperatures. On top of that, the colder temperatures will sap the cranking power the battery has to offer. There’s a good reason why batteries are rated for cranking amps (CA) and cold-cranking amps (CCA). The temperature outside has a big impact on how much power the battery has to offer.
When it comes to selling batteries, always remember to offer dielectric compound, as well as the fiber insulators that slide over the battery posts and sit underneath the battery cables. I’ve also had good luck selling small, compact battery jump packs to customers in the past. These small battery jumpers aren’t much bigger than a cellphone, but they pack a big power punch when you need it most. They’re relatively inexpensive, but they offer some serious peace of mind.
Wiper Blades
I’ve talked before about how I dreaded two types of days in the parts store: heavy snowfall and heavy rainfall. Why? Because I knew that we would be selling a ton of wiper blades on those days. It also meant that I would be installing all of those wiper blades outside, so I’d either end up soaking wet from the rain, or frozen stiff from the snow and ice. Worst of all, our margin on wiper blades was pretty thin, so our store numbers wouldn’t fare very well that day.
So, what did we do to boost our margins? We would do our best to upsell the better wiper blades, as well as offering washer fluid and other add-ons along with the wipers. For SUVs and wagons, we would always ask them about the rear wiper blade. Experience has taught me that many customers will neglect that small rear wiper blade, so it’s important to ask.
Our final tip in this category is to tell your customers about the benefits of using a washer fluid with a de-icing formula. Many customers aren’t aware of how this type of washer fluid can help them day-to-day, and it’s an easy add-on sale.
Belts & Hoses
This final category will only represent a small percentage of your winter sales, but it’s important to be aware of what you can expect. Belts and hoses can become brittle, crack or break altogether when the temperature drops. Modern modular hoses usually will have plastic connectors or tees that are especially susceptible to the cold, and if they break, the customer will need to buy the entire hose. It’s important for your customers to check belts and hoses for signs of wear or damage before the winter weather hits. It’s much better to catch this sort of issue early, rather than wait until the vehicle breaks down on the side of the road.
I had a few customers who would stock up on detailing supplies once the weather started to turn. They told me that they would wax their car before the snow came so the paint would be better-protected from the elements. These days, ceramic coatings are available that do an even better job of protecting the paint from the hazards seen during the winter.
So, take a walk around your store and think about what you expect to see selling this winter. Come up with a game plan for how you can maximize your sales numbers heading into the winter season, and what types of add-on sales opportunities you can find.
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By Counterman
Delphi Technologies announced the addition of 142 parts to its main line and an additional 21 parts to its specialty Sparta line of fuel pumps.
As a manufacturer of fuel delivery parts for more than 80 years with 95% market coverage, Delphi Technologies has added 35 new parts to expand its fuel portfolio. These parts include fuel pump strainer sets, fuel pump hanger and module assemblies and fuel transfer units, all of which undergo OE-quality testing for reliability and durability.
The new parts represent repair-coverage opportunity for more than 6.4 million vehicles in operation (VIO) in the United States, as well as 600,000 VIO in Canada on applications such as Chrysler, GM, Honda, Hyundai and Mercedes-Benz.
“We’re committed to continuous range growth to always be the aftermarket supplier of choice for application coverage,” said Malcolm Sissmore, vice president, sales and marketing of Delphi Technologies. “As our portfolio grows and offers exciting opportunities for customers, they can be assured that quality and reliability will always be central to the development of our products.”
Sparta, Delphi Technologies’ range specifically designed for older and high-mileage vehicles, recently made its formal debut at AAPEX earlier this year and is already expanding. The Sparta line added 21 new parts to its fuel pump line, covering 4.9 million VIO in the United States and nearly 347,000 VIO in Canada. The added products include fuel pump module assemblies, fuel tank sending units, fuel pump strainers, mechanical and electric fuel pumps, and fuel pump check valves.
Delphi Technologies also announced the addition of 21 new part numbers to its steering and suspension line, which already boasts 98% sales coverage. This includes control arm and ball joint assemblies, control arm bushings, tie rod ends and more. All Delphi Technologies chassis products are engineered to perform to OE standards, are tested extensively and come with accessories to ensure safety and reduce fitting time, according to the company. Top applications for these parts include Chrysler, GM, Honda, Lexus and Toyota, covering 16.2 million VIO in the United States and 1.6 million VIO in Canada.
Additionally, the company’s engine management category announced 86 new parts, mainly consisting of sensors and ignition coils. The parts cover more than 141 million VIO for the United States, 11 million VIO for Canada, with top applications for Chrysler, GM and Toyota. Some parts announced include ABS wheel speed sensors, engine camshaft position sensors, engine coolant temperature sensors, coil-on-plug for ignition coils and vehicle speed sensors. For more information about recently released Delphi Technologies parts, visit
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By AutoZone
MEMPHIS, Tenn. , Dec. 06, 2022 (GLOBE NEWSWIRE) -- AutoZone, Inc. (NYSE: AZO) today reported net sales of $4.0 billion for its first quarter (12 weeks) ended November 19, 2022 , an increase of 8.6% from the first quarter of fiscal 2022 (12 weeks). Domestic same store sales, or sales for stores open
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