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By Counterman
After a three-year hiatus due to the pandemic, Automotive Parts Headquarters (APH) recently hosted its 2022 Independent Store Meeting.
The two-day business event opened at Target Field, where Corey Bartlett, APH president and CEO, led off with a report on the company’s growth, personnel additions, aftermarket industry trends and Auto Care Association/Right to Repair legislative efforts. A special virtual appearance from John and JC Washbish, Aftermarket Auto Parts Alliance, got everyone excited about the upcoming Aftermarket Jackpot Convention in Las Vegas.
Business training was conducted by APH staff members Tim Feddema and Jim Pascale in the areas of online reputation and search engine optimization, as well as employee retention and recruitment. Jim Becker and Kevin Mack, also from APH, discussed future merchandising opportunities and updated attendees on current supply chain challenges.
Channel-partner representatives from MacPherson struts (FCS Automotive), MacPherson hubs (MPA), Parts Master filters (First Brands Group), Prestone and Milwaukee Tools wrapped up the first day with product information and selling seminars.
All guests and their families then enjoyed an evening of food, fun and camaraderie while watching the Minnesota Twins battle the Los Angeles Angels from the comfort of their Skyline Suite seats. Recent Twins Hall of Fame inductee, Dan Gladden, entertained the group with fun stories from his 1987 and 1991 World Series Championship playing years, and also joined everyone for a group photo.
link hidden, please login to view independents, APH staff and channel partners spent the final day of the meeting at APH’s store support center in St. Cloud, Minnesota, for a vendor brunch show followed by tours of the distribution center, BENCO Equipment, and flagship store, Auto Value St. Cloud. The post
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By Counterman
Federated Car Care will be the presenting sponsor of the Superstar Racing Experience (SRX) race on July 16 at the Federated Auto Parts Raceway in Pevely, Missouri.
The race is scheduled to start at 7 p.m. Central time and will be televised nationally on CBS-TV.
“We are excited for Federated Car Care to be a part of the SRX series, which has quickly become one of the most fun and popular racing series in the country,” said J.R. Bishop, motorsports and event marketing director for Federated Auto Parts. “We are also thrilled that Federated’s great friend, Kenny Schrader, will be one of the competitors. We know our members and Federated Car Care customers across the country will be cheering on Kenny.”
Announced in July 2020, the SRX series was founded by NASCAR Hall of Fame driver Tony Stewart, NASCAR Hall of Fame crew chief Ray Evernham, George Pyne and Sandy Montag. The series made its debut last summer and is presenting six races this summer, all airing nationally on CBS.
For the Federated Car Care race in Pevely, Schrader was chosen to drive a special all-star car designated for the driver who represents the local track. Schrader, the longtime Federated spokesperson, has co-owned the Federated Auto Parts Raceway for almost 20 years.
A NASCAR veteran, Schrader joins previously announced full-time drivers Paul Tracy, Ryan Hunter-Reay, Bobby Labonte, Ryan Newman, Marco Andretti, Michael Waltrip, Greg Biffle and Stewart in the July 16 SRX race.
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By Counterman
FRAM congratulates NASCAR driver and FRAM partner Daniel Suárez on winning the Toyota/Save Mart 350 at Sonoma Raceway on Sunday, June 12.
FRAM is sponsoring Suárez, driver of the No. 99 Trackhouse Racing Chevrolet for the 2022 NASCAR Cup Series season.
“FRAM is proud to partner with Daniel Suárez. His history working with our filters in his dad’s car-restoration shop made this partnership a natural fit,” said Patrick Reyes, marketing manager for FRAM. “We congratulate Daniel and his team on this great win, and we look forward to his continued success on the NASCAR Cup Series circuit.”
With a legacy that goes back to 1934, FRAM provides a full line of reliable engine oil, air and cabin air filtration products to keep contaminants under control in critical spaces.
Follow Daniel Suárez on Facebook, Instagram and Twitter, and stay up-to-date with FRAM on
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By Counterman
FRAM and TRICO – part of First Brands Group family of companies – have donated $40,000 to the CAL FIRE Benevolent Foundation to benefit the families of firefighters who are supported by the charitable organization.
The donation was made at the No One Left Behind Spring Tribute Golf Tournament.
First Brands Group Senior Director of Sales Nathan Giles and Director of Sales Erick Esparza were onsite to present CAL FIRE Benevolent Foundation President/CEO Kevin O’Meara with the check on behalf of FRAM and TRICO during the post-tournament reception.
“We are proud to partner with such a remarkable organization,” said Giles. “The impact that the CAL FIRE Benevolent Foundation has on area firefighters and their families cannot be overstated, and we are truly honored to be able to support its lifechanging mission.”
During the presentation of the donation check, O’Meara voiced his gratitude on behalf of the CAL FIRE Benevolent Foundation.
“This generous donation will go a long way in helping our firefighters and their families in their time of need,” he said.
More than 140 golfers participated in the team tournament on May 16 at Half Moon Bay Golf Links. The event was held to benefit firefighters and their families who have suffered a debilitating injury, loss of life, were burned on duty, have an illness or need financial assistance.
The tournament began with a post-registration breakfast before a shotgun start accompanied by CAL FIRE Local 2881’s Honor Guard & Pipes and Drums. The event concluded with a silent auction, awards ceremony, check presentation and reception dinner.
Firefighters from CAL FIRE Local 2881 formed the CAL FIRE Benevolent Foundation to engage in charitable and educational activities in support of the families of firefighters facing financial need. The 501(c)(3) nonprofit also assists burn victims while funding critical research around the occupational hazards facing firefighters.
Learn more about the CAL FIRE Benevolent Foundation at
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By Counterman
FRAM announced that it has finalized a sponsorship agreement with Superstar Racing Experience (SRX) for the 2022 season.
This is the second year that FRAM will participate in SRX as a sponsor.
“We are excited to continue our relationship with FRAM in the 2022 season,” said Reid Mobley, chief revenue officer of SRX. “FRAM was an integral part of our season one success, and we look forward to seeing them in victory lane this season.”
SRX kicks off its schedule June 18 in Pensacola, Florida. The 2022 season will feature six races at tracks across the United States:
June 18 – Five Flags Speedway, Pensacola, Florida June 25 – South Boston Speedway, South Boston, Virginia July 2 – Stafford Motor Speedway, Stafford Springs, Connecticut July 9 – Nashville Fairgrounds, Nashville July 16 – I-55 Raceway, Pevely, Missouri July 23 – Sharon Speedway, Hartford, Ohio The FRAM logo will be prominantly featured on Marco Andretti’s car as he competes against a star-studded lineup that includes: Tony Stewart, Tony Kanaan, Ryan Newman, Matt Kenseth, Hailie Deegan, Paul Tracy, Helio Castroneves, Bobby Labonte, Ernie Francis Jr. and Michael Waltrip.
“It is very special to have FRAM on board with me this season for all six SRX races,” said Andretti, driver of the No. 98 car in SRX. “I am honored to carry their colors and hope to get them some wins.”
“FRAM is excited to once again partner with SRX Racing,” said Patrick Reyes, marketing manager for FRAM. “Last year’s relationship was a great platform to relaunch the FRAM brand and we hope to see continued success for SRX and victories for FRAM on the track.”
FRAM provides a full set of filtration products to keep contaminants under control in critical spaces. Oil flow, engine air filtration and clean cabin air can all be protected with FRAM filters.
Stay up-to-date with FRAM on
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