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By Advance Auto Parts
ONLINE ONLY: Save 15% OFF on your Order! Use Code SAVE15
link hidden, please login to view Valid through May 1st, 2022 at 11:59pm ET.
link hidden, please login to view Promo Codes At Your One-Stop Automotive Parts Store
Keeping a car up and running can be expensive, even when you’re buying and installing the new parts yourself. But, with an Advance Auto Parts coupon code, you’ll be able to save more on the parts you need to keep your car on the road. Advance Auto Parts is the leader in automotive parts and we offer some of the best prices on everything from lawn and garden batteries to brakes. And, with our exclusive Advance Auto Parts coupons and discount codes, your savings will be even more substantial. Just browse our latest Advance Auto Parts promo codes above to find the discount or offer that you can use. Then, just apply your promo code when prompted during checkout to see just how much you’ll save. Take advantage of Advance Auto Parts discounts today so you can keep your engine purring for less.
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By Counterman
Online ordering is a great way of marketing your products to both commercial and retail customers. It’s a convenient way for them to engage with your store and your merchandise on their own terms.
For the customer, there are many advantages to using your online portals over calling or visiting your location. They don’t need to leave their shop or home, they don’t have to wait on hold and they don’t need to rely on your personnel to guide them to the correct parts, pricing and availability information.
Convenience, Speed, Availability
Online ordering attracts the sort of consumer who is in search of convenience, speed and availability. These are the people who don’t necessarily want to spend a lot of time in-store or on the telephone. This could be a commercial account that wants minimal interruptions to their workflow and needs parts found, quoted and delivered quickly. It also could be a retail DIY customer with very well-defined needs, shopping for a specific brand or price point, or simply researching a future purchase.
For the store itself, online ordering may reduce the number of incoming calls or “drop-in” visits, and it may expose your store to new clientele who might not have otherwise purchased from you. You may consider fewer calls and visits as a negative outcome, but in reality, both of these outcomes can actually improve profitability.
Existing customers who have embraced your online resources are still buying – they’re just buying differently. By placing their own orders remotely, they’re also giving your parts specialists an added opportunity to serve another customer (on the phone or in person), and to perform daily storekeeping tasks. A reduction in commercial phone traffic also allows your in-store personnel to spend additional time working on more complex parts requests, and helping close sales with those customers who require additional attention.
There are drawbacks to online sales. Online shoppers don’t get your closely managed “in-store” experience, and they may receive less exposure to your other products, services and marketing. This has more impact on the retail trade, as commercial customers are most likely contacting you to fulfill immediate and specific needs, and are less interested in impulse items or the attractiveness of your plan-o-grams.
For both types of customers, their “relationship” with your store might be put at risk if they don’t feel connected in a meaningful way. It’s important to use these online purchases as a gateway to building confidence and recognition for your store as a partner in vehicle repair and maintenance.
Implied Commitment
Offering your inventory online also represents an implied “commitment” to the customer. Online pricing and inventory availability must accurately reflect what’s actually on your shelves. Accurate inventory counts are crucial to any store operation, but some online sales also require an added element of scheduling. When an online platform allows for the customer to order non-stocked parts to be delivered from your DC or another store location, it creates an expectation of arriving at your store on schedule. The online portal has made the customer a promise that your store now must fulfill.
Acknowledging or accepting any incoming order must be done promptly, and final processing or delivery of that order must be completed as promised. Keeping the customer informed in the event of any delay is even more crucial to online success, because of the “remote” nature of the transaction.
It can be extremely frustrating to get a quote or place an order and then discover that the part is out of stock when you arrive to pick up the merchandise. This becomes even more of an inconvenience if the part has been ordered and pre-paid online. Many online-purchase platforms place a preauthorization hold on the purchaser’s credit/debit card. Depending on the card issuer’s policies, this “hold” may not drop from the account immediately. For some customers, this may prevent them from having enough money in their account to purchase the same part elsewhere until those funds are released. The repair can be delayed, and often, blame for the situation is assigned to you for “holding their money.”
High-Maintenance Customers
The final consideration when choosing to steer customers toward your online offerings is the customers themselves. We all have that customer who never seems to give us the correct application information, or even worse, insists that you send “both options” when a choice exists between two parts. This sort of customer is not the ideal audience for online ordering or “self-checkout,” as you may find yourself processing a large number of returns for unwanted or incorrectly ordered parts. It also will increase the number of “second deliveries” required to complete the job, and overstock for parts that are returned to the store.
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By Counterman
In celebration of its 50th anniversary, the National Institute for Automotive Service Excellence (ASE) has made available free downloadable communications materials and creative assets to help industry organizations take part in ASE’s yearlong celebration.
Designed as a one-stop web portal, the online ASE toolkit gives repair shops, parts suppliers and industry organizations access to ASE marketing assets for use in their own communications.
The web-based toolkit features a special 50th-anniversary
link hidden, please login to view that includes logos, email and press-release templates, social media and infographics, plus posters, handouts and other digital assets. To view the ASE 50th-anniversary toolkit, visit
link hidden, please login to view. For questions or additional information, email [email protected] The post
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By Teho
I'm looking for the black and chrome door trim for a 2001 chevy silverado 1500 LT. I've searched everywhere but can't seem to find it.
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