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By RockAuto
Get up to $2 per filter with purchase of select ACDelco Cabin, Engine, Fuel and Oil Filters!View on RockAuto.com
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By Counterman
Filters trap contaminants and protect vital components downstream. Replacing filters on a regular basis is one of the most important things your customers can do to prolong the life of their vehicles.
Oil filters trap dirt and other particles that could lead to premature wear on the bearings, rings and other internal engine surfaces. Air filters trap dirt and debris to protect the piston rings and cylinders. Cabin air filters help to prevent dust, pollen and other odor-causing contaminants from entering the vehicle cabin. Finally, the transmission filter prevents debris from jamming control valves and hydraulic passageways, and helps to prevent premature wear inside the transmission.
Fuel filters also have an important job, but they’ve grown more and more uncommon in recent years. It’s not that fuel filters have gone away. They’ve simply been phased out in favor of better filtration at the fuel-pump module inside the fuel tank (also known as the “sock”).
There’s one more filter that only recently has come into the market: the battery-compartment filter. This filter can be found in many hybrid and electric vehicles on the road today. It’s responsible for filtering the air that’s flowing into the battery compartment for cooling purposes. It has a replacement interval just like any other filter.
Modern Media
Filters use all sorts of different media inside to trap contaminants. This may be resin-impregnated cellulose fibers, synthetic fibers (glass and polyester) or more commonly, a composite mixture of natural and synthetic fibers. The bottom line is that there’s a lot of clever engineering that goes into finding just the right balance between efficient filtering, dirt-holding capacity and overall flow.
Standard air filters use pleats to trap airborne contaminants as they pass through the element. The deeper the pleats are, the more surface area the filter use to trap those contaminants. Once light is unable to pass through the air filter, it’s probably time to replace it. This method may not work well with certain filter media, so it’s still best to always follow the OE maintenance schedule for the particular application.
Some customers may be interested in engine air filters that offer improved air flow and performance. This type of filter element is typically a cotton weave that’s held in place by some sort of mesh material. The weave is looser than a traditional air-filter media, allowing a greater volume of air to pass through. Since this type of media wouldn’t be able to filter out smaller particles like a standard air filter could, it’s coated with a light oil that will aid in trapping those particles. That oil coating will contain a coloring dye, and they will need to be cleaned and re-oiled periodically. I would suggest warning your customers to be careful to not over-oil the filter during that process.
Selling the Right Filter
When you’re selling an oil filter, consider the price point, service life and ease of installation. Extended-life oil filters are a great option for vehicles with long oil-change intervals. My 2019 VW Golf Alltrack has an interval of 12 months or 10,000 miles. It’s very important to only use oil filters that are rated to go for that long before being replaced.
Some oil filters may contain a gel or wafer that slowly dissolves over time. This process releases chemicals that help to maintain oil viscosity and neutralize sludge-forming acids. Some premium spin-on oil filters utilize an internally lubricated seal. This simple addition makes a big difference when it comes time to remove the filter during the next oil change. If you’ve ever tried to remove an oil filter that felt like it had been welded into place by “the last guy,” you know why this is a big deal.
Premium cabin air filters may use activated carbon to aid in trapping odors and smaller airborne contaminants. Your customer may be interested in a premium cabin air filter if they, or someone in their family, have a severe allergy, asthma, bronchitis or another respiratory concern. Some premium filters include an antimicrobial coating that helps to prevent the growth of bacteria and mold, as well as trap airborne virus aerosols. So, how small are we talking? Pollen is easy to filter, ranging from 10 to 100 microns in diameter. Mold and spores can range from 3 to 80 microns in diameter. Viruses are much smaller and can only be seen with a high-power microscope. They can range in size from .005 to .3 microns. However, it’s unlikely for viruses to “fly solo.” They’re usually carried through the air in liquid aerosol droplets, typically around 3 microns in diameter. All of these contaminants can be trapped using the right filter.
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By Counterman
The KBS Coatings Ultimate Frame Coater Kit provides everything needed for ultimate inside-out rust protection for auto frames, auto bodies and more.
The easy-to-use DIY kit employs the KBS 3-Step System combined with KBS Cavity Coater to prepare and coat up to 50 square feet of metal, according to the company.
KBS Klean, a nontoxic and biodegradable super cleaner, removes dirt, grease, grime and other contaminants. Next, water based and biodegradable RustBlast effectively dissolves rust and corrosion while etching metal for best adhesion of KBS RustSeal. RustBlast also leaves a zinc phosphate coating to stop flash rust from forming.
The third step is RustSeal, a rust-inhibitive and preventative paint that’s applied by brush, roller or spray gun. RustSeal chemically bonds to metal, including rusted metal, to isolate it from moisture and oxygen. Without those present, metal can’t rust.
RustSeal comes in 11 colors and flows out to provide a beautiful, smooth finish that resembles a powder coat. RustSeal provides a flexible, yet rock-hard barrier that’s extremely resistant to abrasion and impact – so it won’t crack chip, or peel, according to the company.
For ultimate protection, KBS Cavity Coater Aerosol provides rust protection in hard-to-reach areas such as inside frame rails, rocker panels, doors, tailgates and more. Cavity Coater, a self-healing corrosion-inhibiting coating (CIC), provides long-term protection and wicks into welds and seams that primers and top coats can’t reach.
For especially hard to-reach-areas, the KBS Cavity Wand is provided to extend the reach of aerosol Cavity Coater with a reusable 48-inch hose featuring a 360-degree spray tip.
For more information, visit
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By Counterman
Purolator Filters, a division of MANN+HUMMEL, announced that the company has launched PurolatorDIY, a new mobile catalog app for iOS and Android.
The app assists DIYers with automotive-filter lookup and interchange guide.
It’s a one-stop shop for consumers to access the newest cataloging information for all Purolator filers. Users can search by vehicle identification number (VIN), part number or vehicle make and model to find the exact match in the Purolator filter family of premium products.
The PurolatorDIY app has a tool available for cross-referencing and comparing part numbers from other filter brands. It also includes easy-to-use PDFs, along with product descriptions and part-number specifications to expedite purchase and installation. Users can search for Purolator filters for passenger cars and light trucks, motorcycles, UTVs and ATVs. Commonly used vehicles can be added to a customized favorites list.
“PurolatorDIY was created with the intent of providing consumers with the most up-to-date tools to find and purchase a Purolator filter,” said Tina Davis, senior marketing manager of brand and communication at MANN+HUMMEL Purolator Filters. “The introduction of this app provides an easy way to access information a DIYer may need to maintain their vehicles quickly and efficiently, improving the customer experience and saving retailers time.”
The PurolatorDIY mobile app is the latest digital tool developed to make it easier for consumers to to buy and maintain filters. The PurolatorPRO app that launched in September 2021 was created for professional installers, technicians, service writers and shop managers to access key information on Purolator filters.
The PurolatorDIY app is available for iPhone and Android mobile users and can be downloaded in the Apple App Store or Google Play.
To download the PurolatorDIY app, visit
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By Counterman
WIX Filters, a division of MANN+HUMMEL, has launched WIX VarioPleat technology, allowing the company to provide air-filter technology to meet the needs of heavy-duty and industrial customers.
Available early next year in North America, the advancement allows WIX to provide exact-fit replacement parts for buyers that have varying-sized applications. The innovative technology will cover many applications, for both on- and off-road machines, according to the company. Containing variable and deep pleats, the advancement offers a high filtration capacity that comes in several different shapes to meet aftermarket standards.
Additionally, the rugged containment molded frame contains built-in handles, allowing for easy filter removal. The technology is highly efficient and offers a robust design for a wide range of customers that have specialty filtration needs, according to WIX.
“At WIX, we understand the need for various-shaped materials and products to fit the wide range of applications that are available,” said Donald Chilton, director of product management at MANN+HUMMEL. “The development of this new line gives heavy-duty and industrial machine owners the option to get all of their parts from one place.”
WIX has 11 facilities in eight different countries and manufactures more than 210 million filters annually. Focusing on innovation and quality, WIX meets or exceeds OEM standards for fit, form and function and has partnered with companies across the country to also offer price-competitive products, according to the company.
To learn more about WIX filters, buyers can contact their local sales representative or visit
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