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By Counterman
ADD Group announced that the company has been honored with two awards: the Best Marketing Excellence from Advance Auto Parts and the APC Overdrive from ACDelco.
The Best Marketing Excellence award highlights the company’s exceptional marketing services and support that have significantly contributed to Advance’s growth and success in 2023.
The APC Overdrive recognizes ADD Group’s outstanding achievement across global supply chain, sustainability, innovation and product launch among others, the company stated.
“We are deeply honored to receive these prestigious awards,” said Bruno Bello, director of global marketing at ADD. “They reflect our ongoing commitment to OE quality, product development, sales support, marketing excellence and logistic services. At ADD group we have a continuous improvement culture, so we are driving excellence and innovation for global OES and aftermarket.”
The ADD Group is one of the world’s largest manufacturers of shocks, struts and complete strut assemblies. For more information about ADD products, call +86 576-8721-0118 or visit
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By Counterman
WIX Filters announced the winners of the 2023 “Win with WIX” installer promotion, which took place from June 27 through Aug. 25.
Installer customers who switched to WIX-branded filters and placed a qualifying opening order received a complete in-shop POS kit, and were automatically entered into the sweepstakes.
The installer winners received this year’s grand prize for them and a guest, which included VIP WIX private-suite seating at the Bank of America ROVAL 400 NASCAR Series Cup race at Charlotte Motor Speedway on Oct. 8. In addition, they were given an exclusive tour of the Hendrick Motorsports museum and the WIX manufacturing facility in Gastonia, North Carolina.
The 2023 winners were Alan Starkey, owner of Starkey Auto Care in Omaha, Nebraska; and Corey Cusack, owner of Corey’s Tyhee Automotive in Pocatello, Idaho.
In addition to the installer winners, the WD sales representative and WIX sales representative that were responsible for the new WIX business earned the right to also attend the VIP race weekend along with a guest. The WD winners were Tyler Schott of Arnold Motor Supply in Omaha, Nebraska; and Hoss Prestwich of National Performance Warehouse (NPW) of Idaho Falls, Idaho.
The WIX sales team winners were Robin Saunders of Omaha, Nebraska; and Tony Liston of Salt Lake City.
“This promotional and sweepstakes program was an opportunity for us to cultivate new customers in a fun and engaging way,” said Tina Davis, senior WIX marketing & brand manager. “We got to show our appreciation to new WIX installers who are on the front line of the auto industry. It was a great pleasure to spend time with our customers and show them some southern hospitality in Charlotte for the weekend. We look forward to more fun and engaging promotions in the year ahead.”
To learn more about WIX filters, please contact a local sales representative or visit
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By RockAuto
See what's new at RockAuto in the August Newsletter!
Headlines at RockAuto: Calorstat Cooling System Parts New RockAuto Commercial VW Golf Trivia "The Obvious Problem" Blunder CV Axle Lock Rings Denny's 1969 Pontiac Firebird And More...
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By RockAuto
See what's new at RockAuto in the Early Edition of the August Newsletter!
Headlines at RockAuto: Power Stop Brake Kit Instant Rebate Fashion Week at RockAuto! Porsche Model Name Trivia "The Same Connector?!" Blunder Inexpensive Wiring Problem Prevention Luke's 2001 Toyota MR2 And More...
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