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WIX Filters Launches ‘Win with WIX’ Campaign
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By Counterman
Premium Guard Inc. (PGI) has launched three redesigned websites.
Each of the refreshed designs features “a clean and intuitive user interface and are a clear reflection of the company’s commitment to innovation and customer satisfaction,” the company said.
“PGI is leaning into the future of the automotive aftermarket industry,” explained Anan Bishara, CEO of PGI. “Our emphasis is on putting customers first while providing accurate and comprehensive data, in a fresh, user-friendly design to ensure an end-to-end experience that helps the professional installer get the job right in a timely manner.”
The revamped PGI corporate site, found at
link hidden, please login to view, features comprehensive information about PGI’s products, programs, solutions and family of premium brands. Through streamlined navigation and a responsive, mobile-friendly layout, site visitors can quickly find the information they’re searching for; learn about PGI’s latest innovations; access valuable resources; and stay up to date on company news, according to PGI.
Designed in tandem, the new and improved
link hidden, please login to view and link hidden, please login to view sites “deliver modernized, user-centric interfaces and enhanced e-catalogs with cutting-edge product and application search functionality,” PGI noted. Built with service professionals in mind, the new sites showcase innovative features such as dynamic search; push-to-talk; application-specific fluid and capacity data; and other digital tools aimed at improving service bay and parts-counter efficiency.
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By Counterman
WIX Filters announced the winners of the 2023 “Win with WIX” installer promotion, which took place from June 27 through Aug. 25.
Installer customers who switched to WIX-branded filters and placed a qualifying opening order received a complete in-shop POS kit, and were automatically entered into the sweepstakes.
The installer winners received this year’s grand prize for them and a guest, which included VIP WIX private-suite seating at the Bank of America ROVAL 400 NASCAR Series Cup race at Charlotte Motor Speedway on Oct. 8. In addition, they were given an exclusive tour of the Hendrick Motorsports museum and the WIX manufacturing facility in Gastonia, North Carolina.
The 2023 winners were Alan Starkey, owner of Starkey Auto Care in Omaha, Nebraska; and Corey Cusack, owner of Corey’s Tyhee Automotive in Pocatello, Idaho.
In addition to the installer winners, the WD sales representative and WIX sales representative that were responsible for the new WIX business earned the right to also attend the VIP race weekend along with a guest. The WD winners were Tyler Schott of Arnold Motor Supply in Omaha, Nebraska; and Hoss Prestwich of National Performance Warehouse (NPW) of Idaho Falls, Idaho.
The WIX sales team winners were Robin Saunders of Omaha, Nebraska; and Tony Liston of Salt Lake City.
“This promotional and sweepstakes program was an opportunity for us to cultivate new customers in a fun and engaging way,” said Tina Davis, senior WIX marketing & brand manager. “We got to show our appreciation to new WIX installers who are on the front line of the auto industry. It was a great pleasure to spend time with our customers and show them some southern hospitality in Charlotte for the weekend. We look forward to more fun and engaging promotions in the year ahead.”
To learn more about WIX filters, please contact a local sales representative or visit
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By Counterman
Raybestos recently launched a brand-new website featuring an enhanced user experience.
The website is designed for easier navigation with updated content and an overall sleek new design, First Brands Group noted.
Raybestos products now are organized by type to easily navigate between friction; drums and rotors; calipers; hydraulics; hardware; hub assemblies; and racing & performance parts.
link hidden, please login to view also features an entirely new parts-finder function to help users search and filter parts for their vehicle in a matter of seconds. Other resources include technical service bulletins and how-to-videos to provide continuous educational content about Raybestos brakes.
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By Counterman
Litens Aftermarket introduced its new “System Reset” campaign, aiming to bring awareness to the importance of proper drive-belt system maintenance.
In an effort to educate professional vehicle service technicians, Litens details what a system reset entails, its significance and the potential repercussions of neglecting this essential maintenance step when replacing a drive belt.
For a belt-drive system to perform optimally, the system’s components must be properly maintained and in tune with each other throughout the lifespan of the vehicle. When it’s time to replace the drive belt, it’s also time to replace the drive-belt system’s tensioners and pulleys. The system is properly reset when all components of the belt-drive system, including the tensioner, idler pulley(s) and the belt, are all replaced at the same time.
“As vehicle belt-drive systems become more complex, we’re aiming to equip technicians with both education and solutions,” said Scott Howat, national sales manager, Litens Aftermarket. “Properly resetting the belt-drive system enables the technician to reset the vehicle to its optimal OE level of performance.”
Benefits of a system reset – replacing the tensioner and idler pulley(s) along with the belt – include enhancing the system’s reliability and longevity, as well as reducing the risk of component failure and subsequent breakdowns. Resetting all of the belt-drive system components together promotes optimal power transmission, minimizing slippage and improving overall efficiency, which can contribute to enhanced fuel economy and performance.
Failing to fully reset the system can lead to imbalanced stress distribution, reduced overall system efficiency and premature wear of both the newly replaced parts and the remaining older components. This could result in increased friction, potential belt slippage and an elevated risk of component failure, ultimately compromising the entire belt-drive system’s reliability and performance.
Litens designs OE belt-drive systems and components to last for a designated period of time. While that number also depends on miles driven and the number of vehicle starts/stops, the belt-drive system typically runs for 100,000 miles before needing maintenance. As all of the system’s components are designed to work together, when the belt is due for replacement, it’s highly likely that the rest of the components in the system are also due.
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By Counterman
Litens Aftermarket recently introduced its “Reset to OE” campaign messaging, as the market share for OAD pulleys continues to grow, and the need to educate technicians about this component increases.
With virtually one-third of registered vehicles now equipped with
link hidden, please login to view, and as those vehicles enter the aftermarket “sweet spot” for replacement, bringing awareness about how an OAD impacts a belt-drive system is imperative. Advancements to improve the performance and efficiency of alternators have lead Litens to the development of innovative technologies such as the OAD pulley. An OAD helps synchronize the belt-drive system via two design elements that mechanically separate it from a traditional solid pulley:
An internal torsion spring that provides rotational flexibility, absorbing engine vibrations prior to reaching the alternator rotor, which could damage or negatively impact the performance of the accessory drive. A one-way clutch mechanism that allows the pulley to rotate freely in one direction (overrunning), while preventing reverse rotation when the engine decelerates or shuts down. When replacing an OE alternator that came equipped with a OAD, it’s critical to replace with an OAD equipped alternator in order to reduce stress on the alternator and other components, according to Litens.
“As more vehicles come equipped with a Litens OAD on the alternator, rather than a traditional pulley, it becomes increasingly more important for technicans to understand what an OAD does, and how critical it is to the longevity of a vehicle’s belt drive system components,” said Scott Howat, national sales manager, Litens. “As our campaign says, OEMs use a Litens OAD for a reason, and substitution could cause damage to other drive components.”
Technicians never should substitute an OAD with a solid pulley or a one-way clutch on vehicles that were built with an OAD, because OE belt-drive systems are specifically engineered to accommodate the functionality of an OAD.
The OAD provides additional functionality from a simple one-way clutch pulley, and they‘re not interchangeable. An OAD contributes to the optimal performance of the alternator system by providing vibration damping, stable belt tension and protection against reverse rotation. Substituting an OAD with any other pulley compromises these critical functions and can lead to several adverse effects including increased friction, potential belt slippage and an elevated risk of component failure, ultimately compromising the entire belt-drive system’s reliability and performance, according to Litens.
Litens’ OAD coverage for 2023 OE-equipped vehicles includes but is not limited to the Chrysler Pacifica; Ford F-250, F-650 and F-750; Toyota Tacoma, 4 Runner and Highlander; and Lexus.
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