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By Counterman
link hidden, please login to view has recognized Truck-Lite and ECCO as its latest suppliers to earn the VIPAR Heavy Duty Strategic Partner (VSP) designation. The two companies, both part of Clarience Technologies, join a group of suppliers that demonstrate a strong commitment to supporting the organization’s distributors, fleets and strategic initiatives across the heavy-duty aftermarket. “Truck-Lite and ECCO bring exceptional value to our distributor network through their commitment to innovation, safety, and service,” said Larry Griffin, vice president of program management for VIPAR Heavy Duty. “Their strong support of fleets, investment in data quality, and product offerings that extend across key international markets align closely with our strategic priorities. We are pleased to welcome them as Strategic Partners.”
Designation Criteria and Program Support
Truck-Lite and ECCO earned the designation by meeting key criteria established by
link hidden, please login to view, including active support of fleets through the organization’s National Accounts Program. The companies also contributed product content to PARTSPHERE PIM®, VIPAR Heavy Duty’s product information management system, and delivered comprehensive product programs that serve both VIPAR Heavy Duty and Power Heavy Duty distributors. “We are honored that Truck-Lite and ECCO have been recognized as VIPAR Heavy Duty Strategic Partners,” said Brian Olsen, executive vice president and president, Visibility Solutions, at Clarience Technologies. “This designation reflects our shared commitment to supporting distributors and fleets with innovative, high-quality solutions. We value our partnership and look forward to continued collaboration to deliver value across the heavy-duty aftermarket.”
Benefits of VSP Designation
Suppliers that earn the VSP designation benefit from enhanced visibility and engagement opportunities, including special recognition and priority positioning at the IMPACT Conference. They also receive expanded branding across distributor touchpoints and increased networking and collaboration with the VIPAR Heavy Duty Family of Companies team and distributor members.
Truck-Lite and ECCO join the VSP group alongside Baldwin Filters, Donaldson Company, East Penn, Grote, Prestone, Tectran and Tramec.
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By Counterman
link hidden, please login to view’s 2026 Annual Meeting and Giving Rally brought together more than 850 distributor members, suppliers, and industry partners for a week of connection, collaboration, and industry advancement, while raising $70,000 for the Automotive Aftermarket Charitable Foundation (AACF). “The generosity and engagement we saw this week was truly inspiring,” said Tina Hubbard, president and CEO of HDA Truck Pride. “Raising $70,000 for AACF reflects the powerful heart of this network—coming together to support our own when it matters most.”
Tina Hubbard, president and CEO, HDA Truck Pride. The event kicked off with a welcome reception, live auction, and the annual Giving Rally Cornhole Tournament, setting the tone for a week centered on purpose and community. Proceeds from activities throughout the week directly benefit AACF, which provides critical support to families within the aftermarket industry facing hardship.
“Spending time with the
link hidden, please login to view Truck Pride community at their Annual Meeting was incredibly meaningful,” shared John Kairys, executive director of The Automotive Aftermarket Charitable Foundation (AACF). “The conversations, the willingness to help, and the genuine care for others in our industry really stood out. That kind of support allows AACF to step in quickly and make a real difference for families facing difficult moments.” Trade Show And Breakout Sessions
Monday’s agenda featured a trade show where attendees connected on new product innovations to drive business forward. A series of breakout sessions delivered actionable insights on key topics including artificial intelligence adoption, cybersecurity preparedness, digital visibility, operational efficiency and workforce development.
USS Midway And Cornhole Tournament Finals
An evening aboard the historic USS Midway brought attendees together for laughter, friendship, patriotism, and a tribute to veterans. The cornhole tournament finals were held onboard, with Joe Brooks and Dan Harbut of Acme Truck Brake & Supply taking home the championship title.
Network Growth, CVL Warehouse, And Right-To-Repair
Tuesday’s general session highlighted the continued strength and growth of the HDA Truck Pride network, which now includes more than 220 member companies, more than 1,000 distributor locations, and more than 550 service affiliates across North America. Leadership emphasized ongoing investments in the new HDA Truck Pride CVL Warehouse with expanded product access, digital transformation, and workforce development.
Advocacy efforts included Right-to-Repair initiatives and building future talent pipelines.
HDA Truck Pride EDDY Awards
The meeting recognized excellence across the network through several HDA Truck Pride EDDY Awards, celebrating outstanding contributions to education, leadership, and professional development.
“HDA Truck Pride is a great place to be—because of our people,” Hubbard said. “Every member who chose to invest in us. Every supplier who chose to partner with us. Every staff member who chooses to show up every day. We built this. And we are only getting started. We’re especially grateful to our supplier partners, including our Annual Meeting Valor sponsors — Gates, Milwaukee, Old World Industries, Valvoline, and Bendix, without whose support we wouldn’t be where we are today.”
Pictured above (from left): Jon Owens, president, AACF Board of Trustees; Tina Hubbard, president & CEO, HDA Truck Pride; John Kairys, executive director, AACF.
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By liangyanyang
When maintaining heavy-duty trucks and diesel engines, choosing the right filter is crucial for engine performance and operating costs. Many fleet owners and dealers typically compare original equipment manufacturer (OEM) truck filters with aftermarket truck filters before making a purchase.
So, what's the difference between original equipment manufacturer (OEM) filters and aftermarket filters?
What is an original equipment truck filter?
Original equipment (OEM) filters are manufactured to the specifications of the original vehicle or engine manufacturer. These filters are designed to meet the requirements of the original equipment system in terms of filtration efficiency, airflow, and durability.
Original equipment manufacturer (OEM) filters are typically used for:
Heavy trucks Commercial vehicles construction machinery diesel engine The advantages of original equipment manufacturer (OEM) filters include:
Stable quality Reliable compatibility Stable performance Longer engine protection time What are aftermarket truck filters?
Aftermarket filters are replacement products manufactured by independent filter manufacturers. High-quality aftermarket truck filters offer similar performance to original equipment manufacturer (OEM) products at a more competitive price.
Professional aftermarket filter manufacturers typically offer:
Original replacement filter Custom Brands Provide bulk supply to distributors Flexible production solutions Original equipment manufacturer (OEM) filters vs. aftermarket filters: key differences
feature Original filter Aftermarket Filters compatibility Fully compliant with original factory standards Depends on the manufacturer price higher More cost-effective Brand promotion Original brand Custom/OEM branding services are available. Supply flexibility Limited Flexible Bulk Production custom made low High How to choose a suitable truck filter supplier
Whether choosing original equipment manufacturer (OEM) filters or aftermarket filters, the quality of the supplier is the most important factor.
A reliable truck filter manufacturer should provide:
Stable filtration performance High-quality materials OEM Replacement Support Strict quality control Rapid delivery capability Why do many dealers choose aftermarket filters?
Today, many global dealers prefer aftermarket truck filters because they offer the following advantages:
Higher profit margins Original factory quality and performance Flexible Packaging Solutions Reduce procurement costs High-quality aftermarket filters can effectively protect diesel engines while reducing maintenance costs.
in conclusion
Original equipment (OEM) and aftermarket truck filters each have their advantages. The key is to choose a trustworthy filter manufacturer that ensures reliable quality and long-term supply support.
If you are looking for OEM replacement filters, custom filter solutions, or bulk truck filter supplies, partnering with an experienced manufacturer can help your business grow faster.
website：www.ixinfilter.com
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By Counterman
TalkRev launched PartsNow.ai, an AI-assisted platform designed to help fleets, owner-operators and repair shops find and purchase heavy-duty truck parts more efficiently. The company said the system uses AI-driven chat, voice interaction and visual recognition to identify parts and connect users with a network of distributors.
AI Tools Streamline Parts Identification
According to TalkRev, the platform allows users to search for parts in multiple ways:
Describing the issue or component Uploading a photo of the part or vehicle VIN Speaking directly with an AI agent The system then identifies the part and provides availability and pricing from its distributor network.
“Too many mechanics spend their day on the phone calling suppliers just to buy a brake disc or a turbocharger,” said Manna Justin, CEO of TalkRev. “You tell us what you need—type it, say it, or upload a photo of the broken part or the truck’s VIN—and our AI identifies the exact component and sources it from our network of distributors.”
Integrated Purchasing and Distributor Network
link hidden, please login to view said it aggregates inventory from a network of distributors, with a catalog of more than 50,000 parts. Users can complete purchases through a single checkout process, with PartsNow handling the transaction. The company said this approach allows distributors to reach customers without building their own e-commerce systems. Voice and Mobile Interaction
The platform also supports phone-based interaction, where users can describe an issue and receive follow-up questions from the AI agent. TalkRev said the system then sends a text message with product details, pricing and a link to complete the purchase.
Steve Fultz, president of PartsNow.ai, said the platform is designed to reduce time spent searching for parts and improve access to inventory.
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By Counterman
link hidden, please login to view announced that American Truck Parts LLC, a full-service heavy-duty truck and trailer service and parts provider based in Porterville, California, has joined the Power Heavy Duty network. American Truck Parts offers in-house service capabilities, including a full-service truck and trailer service department, flywheel resurfacing, driveline services, hydraulic hose fabrication, mobile truck repair and machine shop services. Located near major freeways in California’s Central Valley, the company supports a diverse customer base across on-highway, off-highway, industrial and agricultural applications, serving fleets and owner-operators in one of the nation’s most active agricultural regions.
Leadership and staff
Owner and president Brandon Tharp leads a staff of 12 including four technicians, two counter staff and one outside sales representative.
“Our vision is to continue building a strong, reliable parts and service operation that our customers can depend on day in and day out,” said Tharp. “We’re focused on expanding our parts inventory, growing our service capabilities, and strengthening our presence throughout the Central Valley. At the same time, we want to stay true to our roots providing honest service, building long-term relationships, and continuing the legacy our family has built in this industry.”
Roots in Central Valley trucking
Tharp purchased the business in 2025, but is no stranger to the trucking and heavy-duty parts industry.
The roots of American Truck Parts are closely tied to a long-standing Central Valley trucking and heavy-duty tradition. The Tharp family’s involvement in trucking dates back to 1935, when E.M. “Gene” Tharp began his career in commercial hauling. Over the decades, the family’s operations expanded into truck sales, service and parts, ultimately leading to the formation of American Truck Parts in 1979. From there, after a series of acquisitions, American Truck Parts became available as an independent business opportunity.
Today, American Truck Parts continues that legacy as an independent operation focused exclusively on parts and service, while remaining connected to generations of industry experience.
Network perspective
“American Truck Parts and their broad service capabilities, strong regional presence, and commitment to supporting mixed-vocation customers make them an excellent fit for our growing network,” said Joe Meyer, vice president of business development for the VIPAR Heavy Duty Family of Companies. “The Tharp family legacy provides a strong foundation, and Brandon’s leadership brings fresh perspective and momentum that position the business well for long-term success.”
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