HDA Truck Pride Annual Meeting Raises $70K for AACF
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By Counterman
link hidden, please login to view has recognized Truck-Lite and ECCO as its latest suppliers to earn the VIPAR Heavy Duty Strategic Partner (VSP) designation. The two companies, both part of Clarience Technologies, join a group of suppliers that demonstrate a strong commitment to supporting the organization’s distributors, fleets and strategic initiatives across the heavy-duty aftermarket. “Truck-Lite and ECCO bring exceptional value to our distributor network through their commitment to innovation, safety, and service,” said Larry Griffin, vice president of program management for VIPAR Heavy Duty. “Their strong support of fleets, investment in data quality, and product offerings that extend across key international markets align closely with our strategic priorities. We are pleased to welcome them as Strategic Partners.”
Designation Criteria and Program Support
Truck-Lite and ECCO earned the designation by meeting key criteria established by
link hidden, please login to view, including active support of fleets through the organization’s National Accounts Program. The companies also contributed product content to PARTSPHERE PIM®, VIPAR Heavy Duty’s product information management system, and delivered comprehensive product programs that serve both VIPAR Heavy Duty and Power Heavy Duty distributors. “We are honored that Truck-Lite and ECCO have been recognized as VIPAR Heavy Duty Strategic Partners,” said Brian Olsen, executive vice president and president, Visibility Solutions, at Clarience Technologies. “This designation reflects our shared commitment to supporting distributors and fleets with innovative, high-quality solutions. We value our partnership and look forward to continued collaboration to deliver value across the heavy-duty aftermarket.”
Benefits of VSP Designation
Suppliers that earn the VSP designation benefit from enhanced visibility and engagement opportunities, including special recognition and priority positioning at the IMPACT Conference. They also receive expanded branding across distributor touchpoints and increased networking and collaboration with the VIPAR Heavy Duty Family of Companies team and distributor members.
Truck-Lite and ECCO join the VSP group alongside Baldwin Filters, Donaldson Company, East Penn, Grote, Prestone, Tectran and Tramec.
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By liangyanyang
When maintaining heavy-duty trucks and diesel engines, choosing the right filter is crucial for engine performance and operating costs. Many fleet owners and dealers typically compare original equipment manufacturer (OEM) truck filters with aftermarket truck filters before making a purchase.
So, what's the difference between original equipment manufacturer (OEM) filters and aftermarket filters?
What is an original equipment truck filter?
Original equipment (OEM) filters are manufactured to the specifications of the original vehicle or engine manufacturer. These filters are designed to meet the requirements of the original equipment system in terms of filtration efficiency, airflow, and durability.
Original equipment manufacturer (OEM) filters are typically used for:
Heavy trucks Commercial vehicles construction machinery diesel engine The advantages of original equipment manufacturer (OEM) filters include:
Stable quality Reliable compatibility Stable performance Longer engine protection time What are aftermarket truck filters?
Aftermarket filters are replacement products manufactured by independent filter manufacturers. High-quality aftermarket truck filters offer similar performance to original equipment manufacturer (OEM) products at a more competitive price.
Professional aftermarket filter manufacturers typically offer:
Original replacement filter Custom Brands Provide bulk supply to distributors Flexible production solutions Original equipment manufacturer (OEM) filters vs. aftermarket filters: key differences
feature Original filter Aftermarket Filters compatibility Fully compliant with original factory standards Depends on the manufacturer price higher More cost-effective Brand promotion Original brand Custom/OEM branding services are available. Supply flexibility Limited Flexible Bulk Production custom made low High How to choose a suitable truck filter supplier
Whether choosing original equipment manufacturer (OEM) filters or aftermarket filters, the quality of the supplier is the most important factor.
A reliable truck filter manufacturer should provide:
Stable filtration performance High-quality materials OEM Replacement Support Strict quality control Rapid delivery capability Why do many dealers choose aftermarket filters?
Today, many global dealers prefer aftermarket truck filters because they offer the following advantages:
Higher profit margins Original factory quality and performance Flexible Packaging Solutions Reduce procurement costs High-quality aftermarket filters can effectively protect diesel engines while reducing maintenance costs.
in conclusion
Original equipment (OEM) and aftermarket truck filters each have their advantages. The key is to choose a trustworthy filter manufacturer that ensures reliable quality and long-term supply support.
If you are looking for OEM replacement filters, custom filter solutions, or bulk truck filter supplies, partnering with an experienced manufacturer can help your business grow faster.
website：www.ixinfilter.com
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By Counterman
The
link hidden, please login to view (AACF) announced that more than $70,000 was raised during the Independent Midas Dealers Association (IMDA) Convention & Trade Show 2026, held April 19 to 21 in Savannah, Georgia, as Midas celebrated its 70th anniversary. This marked the second consecutive year AACF was the event’s official charity. Support from Midas and IMDA members highlights the commitment within the aftermarket industry to care for its own.
Midas and IMDA Support for AACF
“We are incredibly grateful for the continued support from Midas and the IMDA community in welcoming AACF back for a second year,” said John Kairys, executive director of AACF. “The opportunity to be part of this event and connect directly with franchisees, leadership and partners is invaluable. It speaks volumes about the culture of this organization and the genuine commitment to supporting one another across the industry.”
AACF Booth, Donations and Prize Drawings
Throughout the event, IMDA members, franchisees, suppliers and corporate partners visited the AACF booth to learn more about the foundation’s mission, contribute donations, and participate in prize drawings. The event also provided a platform for AACF leadership to connect directly with those who make up the Midas network.
Kairys joined Jeff Genuario, incoming IMDA president, and Adam Stranik, outgoing IMDA president, on stage to share the foundation’s impact and highlight real stories of individuals and families supported through AACF. “As we celebrate 70 years of Midas, it’s important to recognize the people behind our success,” said Genuario. “Supporting AACF allows us to extend that commitment beyond the shop and into the lives of our teammates and their families when they need it most.”
Stranik added, “The automotive aftermarket is built on strong relationships, and
link hidden, please login to view plays a critical role in supporting those within our industry facing unexpected hardship. We’re proud to continue this partnership and to see the incredible generosity of IMDA members make a real difference.” Funds to Support Aftermarket Professionals and Families
The funds raised during the event will directly support aftermarket professionals and their families facing life-changing challenges such as medical emergencies, natural disasters and catastrophic events.
“The generosity shown throughout this event speaks volumes about the character of this industry, and partnering with AACF allows us to extend that support beyond the shop and into the lives of those who need it most,” said Lenny Valentino Jr., Midas president and COO. “Our commitment doesn’t end here,” he continued. “We’ll continue supporting AACF and the people who depend on it today and always.”
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By Counterman
TalkRev launched PartsNow.ai, an AI-assisted platform designed to help fleets, owner-operators and repair shops find and purchase heavy-duty truck parts more efficiently. The company said the system uses AI-driven chat, voice interaction and visual recognition to identify parts and connect users with a network of distributors.
AI Tools Streamline Parts Identification
According to TalkRev, the platform allows users to search for parts in multiple ways:
Describing the issue or component Uploading a photo of the part or vehicle VIN Speaking directly with an AI agent The system then identifies the part and provides availability and pricing from its distributor network.
“Too many mechanics spend their day on the phone calling suppliers just to buy a brake disc or a turbocharger,” said Manna Justin, CEO of TalkRev. “You tell us what you need—type it, say it, or upload a photo of the broken part or the truck’s VIN—and our AI identifies the exact component and sources it from our network of distributors.”
Integrated Purchasing and Distributor Network
link hidden, please login to view said it aggregates inventory from a network of distributors, with a catalog of more than 50,000 parts. Users can complete purchases through a single checkout process, with PartsNow handling the transaction. The company said this approach allows distributors to reach customers without building their own e-commerce systems. Voice and Mobile Interaction
The platform also supports phone-based interaction, where users can describe an issue and receive follow-up questions from the AI agent. TalkRev said the system then sends a text message with product details, pricing and a link to complete the purchase.
Steve Fultz, president of PartsNow.ai, said the platform is designed to reduce time spent searching for parts and improve access to inventory.
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By Counterman
The
link hidden, please login to view (AACF) announced Automotive Parts Headquarters Inc. (APH) as the recipient of its Humanitarian Award during a presentation at the link hidden, please login to view. Presentation at MEMA Vision Conference
The award recognizes individuals and organizations in the automotive aftermarket who demonstrate outstanding compassion, generosity and service to others.
link hidden, please login to view was selected from a group of nominees representing the industry’s commitment to giving back. The award was presented on stage to Corey Bartlett, president and CEO, on behalf of APH by AACF President Jon Owens, alongside Joe Stephen of NEXUS North America and AACF Executive Director John Kairys. Corey and his brother, Lee, thanked the audience with a
link hidden, please login to view. “
link hidden, please login to view truly represents the heart of the aftermarket,” said Owens. “Their commitment to helping others and bringing people together to make a meaningful impact is an inspiration to us all.” Community Impact and Fundraising for WACOSA
APH was recognized for its longstanding dedication to community impact, including leading an annual fundraiser supporting adults with disabilities. Through its efforts—alongside supplier partners and the Bartlett family—APH has helped raise more than $3.2 million over the past 13 years, with a record $482,000 raised in 2025.
Proceeds from these efforts benefit WACOSA, a Minnesota-based nonprofit that empowers adults with disabilities to gain skills, find meaningful employment and thrive within their communities. APH’s leadership and collaborative approach have helped expand opportunities for hundreds of individuals each year.
“We are honored to receive this award from AACF,” said Bartlett. “It’s fantastic recognition for the entire APH team and our supplier partners, who have been incredibly generous in helping support the communities that we serve. Giving back is important to us, and we’re proud to be part of an industry that cares so deeply about helping others.”
Support From NEXUS North America
The AACF Humanitarian Award is supported by
link hidden, please login to view, whose partnership helps shine a light on the people and organizations making a difference across the aftermarket. “At NEXUS, we believe the strength of our industry lies in how we support one another here in North America and around the globe,” said Stephen. “Automotive Parts Headquarters is a powerful example of that commitment in action, and we’re honored to help recognize their incredible impact through this award.”
AACF also extended its appreciation to all nominees, noting that the selection process reflected the strength, compassion and generosity that define the automotive aftermarket community.
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