What Grille Guard is Better for Cascadia?
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By liangyanyang
When maintaining heavy-duty trucks and diesel engines, choosing the right filter is crucial for engine performance and operating costs. Many fleet owners and dealers typically compare original equipment manufacturer (OEM) truck filters with aftermarket truck filters before making a purchase.
So, what's the difference between original equipment manufacturer (OEM) filters and aftermarket filters?
What is an original equipment truck filter?
Original equipment (OEM) filters are manufactured to the specifications of the original vehicle or engine manufacturer. These filters are designed to meet the requirements of the original equipment system in terms of filtration efficiency, airflow, and durability.
Original equipment manufacturer (OEM) filters are typically used for:
Heavy trucks Commercial vehicles construction machinery diesel engine The advantages of original equipment manufacturer (OEM) filters include:
Stable quality Reliable compatibility Stable performance Longer engine protection time What are aftermarket truck filters?
Aftermarket filters are replacement products manufactured by independent filter manufacturers. High-quality aftermarket truck filters offer similar performance to original equipment manufacturer (OEM) products at a more competitive price.
Professional aftermarket filter manufacturers typically offer:
Original replacement filter Custom Brands Provide bulk supply to distributors Flexible production solutions Original equipment manufacturer (OEM) filters vs. aftermarket filters: key differences
feature Original filter Aftermarket Filters compatibility Fully compliant with original factory standards Depends on the manufacturer price higher More cost-effective Brand promotion Original brand Custom/OEM branding services are available. Supply flexibility Limited Flexible Bulk Production custom made low High How to choose a suitable truck filter supplier
Whether choosing original equipment manufacturer (OEM) filters or aftermarket filters, the quality of the supplier is the most important factor.
A reliable truck filter manufacturer should provide:
Stable filtration performance High-quality materials OEM Replacement Support Strict quality control Rapid delivery capability Why do many dealers choose aftermarket filters?
Today, many global dealers prefer aftermarket truck filters because they offer the following advantages:
Higher profit margins Original factory quality and performance Flexible Packaging Solutions Reduce procurement costs High-quality aftermarket filters can effectively protect diesel engines while reducing maintenance costs.
in conclusion
Original equipment (OEM) and aftermarket truck filters each have their advantages. The key is to choose a trustworthy filter manufacturer that ensures reliable quality and long-term supply support.
If you are looking for OEM replacement filters, custom filter solutions, or bulk truck filter supplies, partnering with an experienced manufacturer can help your business grow faster.
website：www.ixinfilter.com
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By Counterman
Premium Guard Inc. (PGI) announced it has signed an agreement to acquire key intellectual property and related assets from First Brands Group. The transaction is subject to bankruptcy court approval, among other closing conditions, and is expected to close in early April.
Strengthening product offering and development capabilities
PGI said the agreement represents an important step in strengthening its product offering and development capabilities, while maintaining its core focus as a supplier of private label programs.
Over the past three decades,
link hidden, please login to view has built a robust global supply chain, an expansive distribution network, and strong capabilities in product management, engineering and category management. The addition of these intellectual property assets enhances PGI’s ability to further develop its product offering, accelerate innovation and support customers across multiple segments and geographies. Wiper blades, spark plugs and diesel filtration
“This is a meaningful step forward for PGI,” said Anan Bishara, founder and CEO of PGI. “The know-how, patents and engineering capabilities we are acquiring, particularly in wiper blades, spark plugs and diesel filtration, significantly strengthen our platform, enabling us to continue developing advanced, reliable, and complete solutions across multiple tiers. This will allow us to better support our customers with differentiated products in highly competitive categories, while accelerating innovation and speed to market.”
Expansion into ignition and spark plugs
The acquisition also supports PGI’s expansion into additional maintenance categories, including ignition and spark plugs. Combined with PGI’s existing strengths in filtration, wiper blades and related maintenance products such as drain plugs, this creates a more complete maintenance-product portfolio.
This broader offering enhances PGI’s category management capabilities, allowing customers to benefit from a more integrated approach across different categories, improved assortment strategies and stronger attachment opportunities.
Internationally recognized brands and global markets
The addition of internationally recognized brands provides PGI with an enhanced foundation to expand its presence in global markets. This not only supports the company’s long-term strategy to grow beyond North America but also enables PGI to better support and service its customers as they expand their own businesses globally.
By leveraging its global supply chain and distribution capabilities,
link hidden, please login to view will be well positioned to align with customers’ international growth strategies. Commitment to private label programs
PGI emphasized that this transaction does not change its core business model or its commitment to customers. The company said will continue to focus on supporting its partners with “best-in-class private label programs, category management and supply chain excellence.”
According to the company, this investment strengthens PGI’s ability to deliver high-quality products, expanded coverage and advanced technology, while remaining fully aligned with its customers’ brands and growth strategies.
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Advance Auto Parts Launches Advance Rewards Loyalty Program that Delivers Better Value for CustomersBy Advance Auto Parts
Enhanced rewards tiers modernize program and make it easier for millions of DIY loyalty members to earn and redeem rewards.
RALEIGH, N.C.--(BUSINESS WIRE)-- Advance Auto Parts (NYSE: AAP), a leading automotive aftermarket parts provider in North America that serves both professional installers and do-it-yourself customers, today launched Advance Rewards – a new, modernized loyalty program designed to deliver greater value and features that matter to its heavy and light DIY customers. The new program replaces the former Speed Perks program and rolls out today at all Advance locations and online.
Advance Rewards maintains a familiar, tiered structure while introducing meaningful improvements and value that make it easier to earn and redeem rewards and provide customers with more ways to save. The loyalty program’s revised three-tier system – 1st Gear, 2nd Gear, and Top Gear – rewards more frequent shoppers with higher rewards rates and provides greater coupon flexibility, including the ability to combine coupons for up to $100 in savings.
Advance Rewards maintains a familiar, tiered structure while introducing meaningful improvements and value that make it easier to earn and redeem rewards and provide customers with more ways to save. The loyalty program’s revised three-tier system – 1st Gear, 2nd Gear, and Top Gear – rewards more frequent shoppers with higher rewards rates and provides greater coupon flexibility, including the ability to combine coupons for up to $100 in savings.
"Advance Rewards delivers the value that our customers are asking for in a loyalty program,” said Bruce Starnes, executive vice president, chief merchant at Advance Auto Parts. "At the same time, it gives us more tools to engage with them, in part through personalized experiences. We put the customer first in everything we do at Advance, which is why we've added exciting new features that recognize customer engagement while maintaining familiarity embedded in the core structure of the program.”
New Advance Rewards features also include exclusive vendor partnerships that offer members-only deals, bonus points promotions on popular products and sweepstakes opportunities. Members can gain visibility into their rewards and can combine coupons directly in the Advance mobile app and through POS integration in Advance stores.
Reward tiers include:
1 st Gear – free to join, earn 5 points per dollar spent, stack up to $100 in coupons 2 nd Gear – spend $500 in a calendar year, earn 8 points per dollar spent, stack up to $100 in coupons Top Gear – spend $1,000 in a calendar year, earn 10 points per dollar spent, stack up to $100 in coupons Loyalty members represent a large portion of Advance Auto Parts' heavy and light DIY business, and by modernizing the program, the company is providing greater value and flexibility to members.
Customers can join Advance Rewards for free at all Advance Auto Parts locations and online at AdvanceAutoParts.com.
Visit
link hidden, please login to view for more information. About Advance Auto Parts
Advance Auto Parts, Inc. is a leading automotive aftermarket parts provider that serves both professional installers and do-it-yourself customers. As of October 4, 2025, Advance operated 4,297 stores primarily within the United States, with additional locations in Canada, Puerto Rico and the U.S. Virgin Islands. The Company also served 814 independently owned Carquest branded stores across these locations in addition to Mexico and various Caribbean islands. Additional information about Advance, including employment opportunities, customer services and online shopping for parts, accessories and other offerings can be found at
link hidden, please login to view.
Investor Relations Contact:
Lavesh Hemnani
E: [email protected]
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By Counterman
link hidden, please login to view (PGI) announced it earned dual supplier-honors from O’Reilly Auto Parts at the annual O’Reilly Leadership Conference. The awards were presented at the conference awards ceremony on January 14, 2026, in Houston. PGI received the Supplier of the Year Award for the second consecutive year, recognizing exceptional product quality, supply chain reliability and overall execution in support of O’Reilly Auto Parts and its customers. Additionally, PGI earned the Omnichannel Partnership Award, a new honor recognizing suppliers who contribute to effective in-store and online merchandising strategies and initiatives.
Guided by a customer-first mindset,
link hidden, please login to view said it continues to invest in innovation, data accuracy and operational excellence to ensure long-term value and trusted partnerships across the automotive aftermarket. “Being named Supplier of the Year by O’Reilly Auto Parts for the second year in a row, alongside recognition for our omnichannel partnership, is an incredible achievement and a reflection of the consistency, discipline and dedication of our entire team,” said Anan Bishara, founder and CEO of Premium Guard Inc.
“It validates our long-term commitment to putting customers first, drive operational excellence and innovation, while delivering meaningful value to our partners. These awards reinforce the strength of our partnership with O’Reilly Auto Parts and our shared focus on performance, service, and continuous improvement,” Bishara added.
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