Jeep Herdsman's U.S. Inventory, a New Sales Record

[袁春凤 (Tiffany)]

According to foreign media reports, in the past three months, the inventory of Jeep Wrangler, unsold or already on the way by U.S. dealers, has exceeded 100 days'demand. Among them, there were 156 days in early November and 135 days in early December. The total U.S. inventory of the vehicle has risen from 69,579 in October to 85,979 in early December.

With the introduction of both new and old products by Fiat Chrysler (FCA), Jeep Herdsman's stock in the first two months of this year has also exceeded 100 days, while dealers now have almost twice or even triple the stock of the previous JK version of the Herdsman.

But distributors say another reason for the larger impact of inventory on sales may be price, which seems to be "more troublesome". A dealer in the Midwest of the United States said, "Our stock of horsemen has reached its highest level in history. Over the past three years, the price of horse herders has risen by $12,000, and now it has reached $55,000. Vehicles are price-sensitive products, and I think the price is a little too high, a little radical.