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Mechanix Wear Durahide Commercial


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    • By Counterman
      Continental has introduced a new floor display as a part of its ClearContact commercial-duty wiper-blades program.
      The display can accommodate an assortment of up to 70 wiper blades that can be selected by the retailer or service facility. Continental will help customize a product mix that best fits the customer’s sales and applications needs.
      The ClearContact commercial-duty line includes 43 part numbers in lengths from 10 to 40 inches. The blades are specially engineered for commercial trucks, RVs, transit buses, school buses, motorcoaches and off-highway vehicles.
      “This high-impact display is an excellent sales tool for service centers, truck stops and parts retailers for commercial-duty vehicles and RVs,” said Laura Huerst, Continental product manager. “It features a very small footprint of 18 inches long by 18 inches wide by 63.5 inches high and the display header card includes a QR code that links directly to an application guide, allowing customers to find the exact blades they need. This gives retailers the ability to stock the wiper blades they sell most often, maximizing coverage with minimal inventory.”
      Continental’s ClearContact commercial-duty wiper blades are designed for a simple and fast installation and come with all the necessary hardware required to install. They feature a reinforced steel frame and precision-cut natural rubber wiper blade to ensure clear vision, edge-to-edge wiping and reliability in all weather conditions. ClearContact commercial-duty blades are available in four designs including flat, five bar, wide saddle and hook. They provide coverage for a wide range of vehicle applications on Class 1 through Class 8 trucks, buses, motorcoaches and Class A, B and C motorhomes.
      For more information, visit
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    • By Counterman
      Let’s face it: Competition is fierce in the automotive aftermarket.
      In major metropolitan areas, it’s not uncommon to see an AutoZone across the street from an O’Reilly Auto Parts that’s next door to an Advance Auto Parts or NAPA Auto Parts store (or some combination of these four chains in close proximity to each other).
      The Big Four retailers spend large sums of money trying to differentiate themselves through marketing – and they’re pretty darn good at it. Anyone who has listened to a baseball game on the radio likely has at least three jingles committed to memory:
      “O-O-O-O-Reilly!” “NAPA Know How”   “Get in the Zone – AutoZone!” Advance might not have an indelible jingle (yet), but the retailer hit a home run with its “DieHard Is Back” mini-movie/commercial, which aired Oct. 18, 2020, during a FOX NFL telecast.
      Recently, I stumbled upon an absolute gem of a commercial on YouTube. Posted in 2011, it’s a 30-second spot for NAPA, featuring an expressive counter pro who knows what he’s good at – and what he isn’t good at. You can watch it here:
      My favorite aspect of the commercial is the counter pro’s facial expressions – he really sells it. And the customer goes from lying on a hospital gurney to grooving in the store in a heartbeat.
      If you have a favorite parts-related TV commercial or marketing campaign, let us know at [email protected]
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    • By Counterman
      Philips MasterDuty headlight bulbs, from Lumileds, are the latest innovation in forward lighting for commercial vehicles.
      “Built to deliver exceptional and long-lasting lighting performance on Class 2 through 8 commercial vehicles, Philips MasterDuty lamps are designed to provide the ultimate protection against mechanical shock and easily handle the extreme stress and vibration of rough terrain and damaged roadways,” the company said in a news release. “Philips MasterDuty lamps are the toughest available for the medium- and heavy-duty truck market.”
      Built to resist up to 13G, the bulbs’ key benefit is their exceptional vibration resistance, according to the company. Philips MasterDuty bulbs have been engineered to withstand a wide range of vibration frequencies and feature a high-performance glass construction that easily handles extreme temperature and pressure changes.
      “Our MasterDuty line gives commercial-fleet operations an excellent advantage with extremely durable and long-lasting bulbs that not only helps save on maintenance costs, but also helps protect drivers by keep them in compliance,” said Aubry Baugh, Lumileds product marketing manager.
      The Philips MasterDuty headlight range includes seven new SKUs for exceptional coverage on medium- and heavy-duty applications: H1MDC1, H7MDC1, H11MDC1, 9003MDC1, 9005MDC1, 9006MDC1 and 9008MDC1 forward lighting applications.
      For more information, contact [email protected] or call 866-254-6989.
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    • By APF
      In 2020, Advance Auto Parts helped relaunch the DieHard car battery brand with an action-packed two-minute film starring Bruce Willis, which reignited interest in the brand.
      While the latest DieHard campaign might not have the star power or nostalgia of that ad, Advance Auto Parts is launching the next phase in its ongoing support of the DieHard brand with a spot meant to capture the energy of the battery. The new work, which will debut during CBS’ coverage of the NFL Playoffs on January 22, evolves the messaging by focusing on the brand’s core attributes of reliability, durability and power.
      The message will be brought to life in a series of videos that showcase the people who choose DieHard batteries and the connection between them. The first spot shows a man bringing a DieHard battery to the Advance Auto Parts counter, then cuts to a stadium tunnel, where a pair of football shoulder pads are being charged by the battery. A player dons the pads and is energized to blast a tackling dummy across the field. As the voice over states, “Imagine if everything had the reliability, durability and power of DieHard.”
      “Our new ‘Diehards Choose DieHard’ campaign celebrates what it means to be a diehard, and through creative storytelling, the campaign will connect those who have a diehard spirit with the core brand equities of DieHard batteries. The campaign will continue building DieHard brand awareness and preference and will reinforce Advance Auto Parts as the home of DieHard,” Allison Bubar, Advance Auto Parts svp, marketing and DIY strategy said in a statement.
      The videos will run both online and off, supported by digital banners and social media. The campaign was created by The Marketing Arm, the creative agency partner for Advance Auto Parts.
      “Since DieHards are hidden under the hood when in use, we wanted to find a compelling way to pull the battery out of the engine block and see it in action. ‘Diehards Choose DieHard’ takes a metaphorical approach, but once the ‘charged’ object is in hand, the demonstration of a DieHard battery’s reliability, durability and power is as literal as it gets,” Harris Wilkinson, The Marketing Arm’s chief creative officer said in a statement.
      Source: 
      link hidden, please login to view CREDITS:
      Client: Advance Auto Parts/DieHard Battery
      EVP, Chief Marketing Officer: Jason McDonell
      SVP, Marketing & DIY Strategy: Allison Bubar
      Director, DieHard Marketing: Katie Clark
      Director, Corporate Brand Marketing: Heidi Flippen
      Senior Marketing Manager, Brand Marketing: Regina Exum
      Senior Marketing Manager: Carlos Monreal-Orla

    • DIY like a pro! Shop from over 1,000,000 Repair Manuals at eManualOnline.com! As low as $14.99 per manual. Shop now.


      DIY like a pro! Shop from over 1,000,000 Repair Manuals at eManualOnline.com! As low as $14.99 per manual. Shop now.


      DIY like a pro! Shop from over 1,000,000 Repair Manuals at eManualOnline.com! As low as $14.99 per manual. Shop now.

    • By springtech
      Springtech "Maxi-Load" helper spring is an efficient solution to enhance factory leaf spring suspensions. 
      Detailed information: 
      link hidden, please login to view You contact us here: 
      link hidden, please login to view Why Maxi Load?
      gives extra load support
      stabilises swag and sway
      reduces body roll
      improves overall ride comfort
      adjustable spring rate
      self dumping property
      reduces vibration
      works like an air spring but without airlines or compressor, does not leak air
      needs less installation space and less accessories than air spring
      easy installation
      progressive spring rate
      silent functioning
      maintenance free
      prolongs factory leaf spring's life time









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