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Mechanix Wear Durahide Commercial
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By NAPA
Your engine’s
link hidden, please login to view is probably not something you check on very often. If it is working then your vehicle will run, the battery will charge, the power steering works, and the engine stays cool. But if that belt were to break you will likely be stuck on the side of the road waiting for a tow truck. That’s why it is important to learn the signs of a bad serpentine belt before it fails. Cracking
One of the common signs of bad serpentine belt condition is cracking. With the engine turned off, pop the hood and grab a flashlight to inspect the serpentine belt. If you see more than three cracks in the belt along the same three inch section, it is time for replacement. Be aware though that some modern serpentine belts are made from materials like EPDM (ethylene propylene diene monomer). These materials are highly resistant to cracking, so a belt that is well past its prime may still look good with no cracking, so it is best to keep checking for other wear indicators if you suspect a worn belt.
Squealing
A belt that is no longer able to grip the engine pulleys may begin to squeal as it slides over them rather than spinning them. This leans to even more accelerated wear of the belt as well as putting heat into the belt via friction. Even if the squealing goes away, don’t ignore it. Normal serpentine belt operation should be nearly silent.
A
link hidden, please login to view can also cause the serpentine belt to slip so be sure to check it or else your new serpentine belt may have a short service life. If the belt is chirping like a bird the problem might be one or more accessory pulleys are out of alignment. Not only is this annoying but it will also cause the serpentine belt to wear out faster or even cause the belt to come off.
Worn Out
Modern serpentine belts are actually pretty well engineered to resist physical damage. But just because a belt isn’t cracked or falling apart doesn’t mean it is still good. Just like a car tire the surface material on a belt can wear down. When this happens the ribs on the belt lose their original tight tolerances, and therefore their grip on the engine pulleys. The belt may still fit fine on the pulleys, but it won’t be fully contacting the pulley. The belt may actually end up riding on just the pulley ridges which makes for a tiny contact patch.
Mileage
Even the best serpentine belt doesn’t last forever. If you have been inspecting your serpentine belt regularly and it still looks fine, you should still replace it every 90,000 regardless. Even without any of the signs of worn serpentine belt life racking up that much mileage means it is time for the belt to move on. If you can’t remember when you change your serpentine belt, it is probably time.
Electrical Gremlins
One of the lesser known signs of bad serpentine belt condition is an electrical system that starts to act up. Modern vehicles are chock full of computers, modules, sensors and more components that rely on certain conditions to remain constant, like voltage. If the serpentine belt is worn to the point where it no longer spins the alternator consistently there could be variation in alternator output. You may even get a check engine light for random systems issues. If you are pulling your hair out chasing electrical issues, check the alternator output for consistency. If it is jumping all over the place a worn serpentine belt may be the issue.
Not So Cold AC
Another one of the not so common signs of a worn serpentine belt can be a weak AC system. Your air conditioning compressor takes a bit of engine power to turn. You’ve probably noticed that in a car with a small engine turning off the AC feels like it gives you a bit of a power boost. If the serpentine belt can’t grip the AC compressor clutch, it also can spin it to compress the refrigerant back into a liquid to cool you off. You might hear a squealing sound when the AC compressor cycles on, but don’t rely on sound as the only symptom. If your AC isn’t blowing as cold as you remember and you can’t remember when you changed the serpentine belt, it is probably time for a belt replacement.
Diagnosing a worn out serpentine belt isn’t as easy as it used to be, but the signs are all there if you are paying attention. Luckily serpentine belts are usually affordable and
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By Counterman
Continental has introduced a new floor display as a part of its ClearContact commercial-duty wiper-blades program.
The display can accommodate an assortment of up to 70 wiper blades that can be selected by the retailer or service facility. Continental will help customize a product mix that best fits the customer’s sales and applications needs.
The ClearContact commercial-duty line includes 43 part numbers in lengths from 10 to 40 inches. The blades are specially engineered for commercial trucks, RVs, transit buses, school buses, motorcoaches and off-highway vehicles.
“This high-impact display is an excellent sales tool for service centers, truck stops and parts retailers for commercial-duty vehicles and RVs,” said Laura Huerst, Continental product manager. “It features a very small footprint of 18 inches long by 18 inches wide by 63.5 inches high and the display header card includes a QR code that links directly to an application guide, allowing customers to find the exact blades they need. This gives retailers the ability to stock the wiper blades they sell most often, maximizing coverage with minimal inventory.”
Continental’s ClearContact commercial-duty wiper blades are designed for a simple and fast installation and come with all the necessary hardware required to install. They feature a reinforced steel frame and precision-cut natural rubber wiper blade to ensure clear vision, edge-to-edge wiping and reliability in all weather conditions. ClearContact commercial-duty blades are available in four designs including flat, five bar, wide saddle and hook. They provide coverage for a wide range of vehicle applications on Class 1 through Class 8 trucks, buses, motorcoaches and Class A, B and C motorhomes.
For more information, visit
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By Counterman
Let’s face it: Competition is fierce in the automotive aftermarket.
In major metropolitan areas, it’s not uncommon to see an AutoZone across the street from an O’Reilly Auto Parts that’s next door to an Advance Auto Parts or NAPA Auto Parts store (or some combination of these four chains in close proximity to each other).
The Big Four retailers spend large sums of money trying to differentiate themselves through marketing – and they’re pretty darn good at it. Anyone who has listened to a baseball game on the radio likely has at least three jingles committed to memory:
“O-O-O-O-Reilly!” “NAPA Know How” “Get in the Zone – AutoZone!” Advance might not have an indelible jingle (yet), but the retailer hit a home run with its “DieHard Is Back” mini-movie/commercial, which aired Oct. 18, 2020, during a FOX NFL telecast.
Recently, I stumbled upon an absolute gem of a commercial on YouTube. Posted in 2011, it’s a 30-second spot for NAPA, featuring an expressive counter pro who knows what he’s good at – and what he isn’t good at. You can watch it here:
My favorite aspect of the commercial is the counter pro’s facial expressions – he really sells it. And the customer goes from lying on a hospital gurney to grooving in the store in a heartbeat.
If you have a favorite parts-related TV commercial or marketing campaign, let us know at [email protected].
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By Counterman
Philips MasterDuty headlight bulbs, from Lumileds, are the latest innovation in forward lighting for commercial vehicles.
“Built to deliver exceptional and long-lasting lighting performance on Class 2 through 8 commercial vehicles, Philips MasterDuty lamps are designed to provide the ultimate protection against mechanical shock and easily handle the extreme stress and vibration of rough terrain and damaged roadways,” the company said in a news release. “Philips MasterDuty lamps are the toughest available for the medium- and heavy-duty truck market.”
Built to resist up to 13G, the bulbs’ key benefit is their exceptional vibration resistance, according to the company. Philips MasterDuty bulbs have been engineered to withstand a wide range of vibration frequencies and feature a high-performance glass construction that easily handles extreme temperature and pressure changes.
“Our MasterDuty line gives commercial-fleet operations an excellent advantage with extremely durable and long-lasting bulbs that not only helps save on maintenance costs, but also helps protect drivers by keep them in compliance,” said Aubry Baugh, Lumileds product marketing manager.
The Philips MasterDuty headlight range includes seven new SKUs for exceptional coverage on medium- and heavy-duty applications: H1MDC1, H7MDC1, H11MDC1, 9003MDC1, 9005MDC1, 9006MDC1 and 9008MDC1 forward lighting applications.
For more information, contact [email protected] or call 866-254-6989.
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By APF
In 2020, Advance Auto Parts helped relaunch the DieHard car battery brand with an action-packed two-minute film starring Bruce Willis, which reignited interest in the brand.
While the latest DieHard campaign might not have the star power or nostalgia of that ad, Advance Auto Parts is launching the next phase in its ongoing support of the DieHard brand with a spot meant to capture the energy of the battery. The new work, which will debut during CBS’ coverage of the NFL Playoffs on January 22, evolves the messaging by focusing on the brand’s core attributes of reliability, durability and power.
The message will be brought to life in a series of videos that showcase the people who choose DieHard batteries and the connection between them. The first spot shows a man bringing a DieHard battery to the Advance Auto Parts counter, then cuts to a stadium tunnel, where a pair of football shoulder pads are being charged by the battery. A player dons the pads and is energized to blast a tackling dummy across the field. As the voice over states, “Imagine if everything had the reliability, durability and power of DieHard.”
“Our new ‘Diehards Choose DieHard’ campaign celebrates what it means to be a diehard, and through creative storytelling, the campaign will connect those who have a diehard spirit with the core brand equities of DieHard batteries. The campaign will continue building DieHard brand awareness and preference and will reinforce Advance Auto Parts as the home of DieHard,” Allison Bubar, Advance Auto Parts svp, marketing and DIY strategy said in a statement.
The videos will run both online and off, supported by digital banners and social media. The campaign was created by The Marketing Arm, the creative agency partner for Advance Auto Parts.
“Since DieHards are hidden under the hood when in use, we wanted to find a compelling way to pull the battery out of the engine block and see it in action. ‘Diehards Choose DieHard’ takes a metaphorical approach, but once the ‘charged’ object is in hand, the demonstration of a DieHard battery’s reliability, durability and power is as literal as it gets,” Harris Wilkinson, The Marketing Arm’s chief creative officer said in a statement.
Source:
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Client: Advance Auto Parts/DieHard Battery
EVP, Chief Marketing Officer: Jason McDonell
SVP, Marketing & DIY Strategy: Allison Bubar
Director, DieHard Marketing: Katie Clark
Director, Corporate Brand Marketing: Heidi Flippen
Senior Marketing Manager, Brand Marketing: Regina Exum
Senior Marketing Manager: Carlos Monreal-Orla
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