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Tenneco Expands Semi-Active Suspension Techogy To North American SUV Market
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Icahn selling auto parts maker Federal Mogul to Tenneco for $5.4 billion
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By Counterman
link hidden, please login to view announced the launch of 22 new products in North America. The new part numbers include complete strut assemblies and shock absorbers, representing over 5 million vehicles in new coverage. The launches include coverage for important models in the national vehicle car parc, such as Jeep Compass, Toyota Highlander and BMW X-3, in addition to brand new applications including the Chrysler Pacifica 2023, and the Kia Forte GT 2023, among others,
link hidden, please login to view said. “By prioritizing innovation and cutting-edge solutions at our factories, we consistently develop new products for the aftermarket, utilizing the same quality components as we provide to the OE market. These recent additions not only expand our product range but also reinforce our presence in North America. The new items are in stock and ready to ship!” said Bruno Bello, director of global marketing at PRT.
For more information, call 1-770-238-1611 or visit www.prtautoparts.com, or follow @prtautoparts.
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By Counterman
link hidden, please login to view announced the expansion of its SenSen brand with 47 new vehicle applications. This coverage increases SenSen’s total Vehicle In Operation (VIO) coverage by over 8.3 million. link hidden, please login to view said the update includes a 4-corner coverage installation video for the Tesla Model 3, available now on the SenSen YouTube channel. The video offers step-by-step guidance for DIY enthusiasts and professionals, to help them install SenSen’s Speedy Strut CSAs and rear shocks. “We’re excited to bring this significant coverage expansion to the market,” said Jamie Barnes, Director of Traditional Channel Sales at DMA. “With the addition of new vehicle applications, including the Tesla Model 3, and our 4-corner install video, we’re committed to providing high-quality support to an even larger audience.”
The expanded coverage includes the following vehicles:
2018-2023 Tesla Model 3 AWD Long Range 2013-2018 Toyota Avalon Limited 2012-2014 Subaru Impreza Hatchback 2016-2021 Honda Pilot AWD 2014-2020 Mitsubishi Outlander 2010-2016 Mercedes-Benz E350 Sedan AWD
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By GreenGears Auto Limited
The automotive industry is undergoing a seismic transformation driven by technological advancements and changing consumer behavior. One of the most significant shifts is the rapid adoption of digital retailing in both the auto parts and automobile markets. This revolution is changing the way consumers research, shop for, and purchase vehicles and auto parts, presenting both challenges and opportunities for businesses in the industry.
This comprehensive article explores the multifaceted landscape of digital retailing in the automotive sector, encompassing the auto parts and automobile markets. We'll delve into the factors driving this trend, the various technologies and strategies involved, the benefits and challenges it presents, and the future outlook for digital retailing in the automotive world.
The Rise of Digital Retailing in the Automotive Industry
The automotive industry, traditionally reliant on brick-and-mortar dealerships and physical stores, is experiencing a paradigm shift with the increasing prevalence of digital retailing. Several factors have contributed to this transformation:
Changing Consumer Behavior: Today's consumers are more digitally savvy and connected than ever before. They expect convenience, transparency, and personalized experiences when shopping for any product or service, including cars and auto parts.
Technological Advancements: The rapid development of technologies like e-commerce platforms, mobile apps, virtual reality (VR), and augmented reality (AR) has enabled businesses to create immersive and interactive digital shopping experiences.
The COVID-19 Pandemic: The pandemic accelerated the adoption of digital retailing as consumers sought contactless and safe ways to shop for cars and auto parts.
Increased Competition: The automotive industry is becoming increasingly competitive, with new players entering the market and disrupting traditional business models. Digital retailing offers a way for businesses to differentiate themselves and provide a superior customer experience.
Digital Retailing in the Auto Parts Market
The auto parts market has witnessed a significant surge in digital retailing in recent years. Consumers are increasingly turning to online platforms to research, compare prices, and purchase auto parts. This trend is fueled by several factors:
Convenience: Online shopping offers unparalleled convenience, allowing consumers to browse and purchase parts from the comfort of their homes or on the go. Wider Selection: Online retailers typically offer a much wider selection of parts than brick-and-mortar stores, providing access to a vast inventory of both new and used parts. Price Transparency: Online platforms make it easy to compare prices from different sellers, ensuring consumers get the best deals. Detailed Information: Online listings often include detailed product descriptions, specifications, images, and customer reviews, helping consumers make informed decisions. Key Digital Retailing Strategies in the Auto Parts Market
E-commerce Platforms: Auto parts retailers are leveraging e-commerce platforms like Shopify, Magento, and WooCommerce to create online stores where customers can browse and purchase parts. Mobile Apps: Mobile apps provide a convenient way for customers to shop for parts on their smartphones or tablets. Inventory Management Systems: Robust inventory management systems ensure accurate product availability information and efficient order fulfillment. Search Engine Optimization (SEO) and Pay-Per-Click (PPC) Advertising: These digital marketing strategies help auto parts retailers attract more traffic to their online stores and increase sales. Social Media Marketing: Social media platforms provide a valuable channel for engaging with customers, building brand awareness, and promoting products. Customer Relationship Management (CRM) Systems: CRM systems help businesses manage customer interactions and provide personalized experiences. Challenges and Opportunities in Auto Parts Digital Retailing
Competition: The online auto parts market is highly competitive, with numerous players vying for customers' attention. Retailers need to differentiate themselves through superior product selection, pricing, customer service, and user experience. Logistics and Fulfillment: Efficient logistics and fulfillment are critical for success in online auto parts retailing. Businesses need to ensure timely delivery and hassle-free returns to maintain customer satisfaction. Trust and Authenticity: Building trust and ensuring the authenticity of used parts is crucial in the online marketplace. GreenGears Auto Limited addresses this by providing detailed product descriptions, images, and certifications, along with a robust warranty program. Digital Retailing in the Automobile Market
The automobile market is also undergoing a digital transformation, with consumers increasingly relying on online platforms for their car-buying journey. This trend is particularly evident in the used car market, where online platforms like Carvana and Vroom have gained significant popularity.
Key Digital Retailing Strategies in the Automobile Market
Virtual Showrooms: Virtual showrooms allow customers to explore vehicles in 3D, view interior and exterior details, and even take virtual test drives. Online Financing and Trade-Ins: Digital platforms offer streamlined financing and trade-in options, simplifying the car-buying process. Home Delivery: Many online car retailers offer home delivery, allowing customers to purchase a car without ever visiting a dealership. Benefits of Digital Retailing in the Automobile Market
Convenience: Online car buying eliminates the need for time-consuming dealership visits, offering a more convenient and efficient experience. Transparency: Online platforms provide access to detailed vehicle information, pricing, and reviews, empowering consumers to make informed decisions. Competitive Pricing: Online retailers often offer lower prices due to reduced overhead costs. Wider Selection: Online platforms offer a wider selection of vehicles than traditional dealerships, making it easier to find the perfect car. Challenges and Opportunities in Automobile Digital Retailing
Trust and Transparency: Building trust is essential in the online car-buying process. Retailers need to provide transparent information about vehicles, pricing, and warranties. Test Drives: While virtual test drives are becoming more sophisticated, many consumers still prefer to physically test drive a car before purchasing it. Customer Service: Providing excellent customer service is crucial for online car retailers to build loyalty and overcome any hesitation about buying a car online. The Future of Digital Retailing in the Automotive Industry
The future of digital retailing in the automotive industry is bright. As technology continues to advance and consumer behavior evolves, we can expect even greater adoption of digital channels for both auto parts and automobile purchases.
Emerging Trends:
Artificial Intelligence (AI) and Machine Learning: AI and machine learning will play an increasingly important role in personalizing the digital shopping experience, providing recommendations, and automating various aspects of the sales process. Augmented Reality (AR) and Virtual Reality (VR): AR and VR technologies will further enhance the online shopping experience by allowing customers to visualize parts and vehicles in their own environment. Blockchain: Blockchain technology can be used to create secure and transparent transactions, enhancing trust and confidence in the online marketplace. Conclusion
Digital retailing is transforming the auto parts and automobile markets, offering consumers greater convenience, transparency, and choice. While challenges remain, the opportunities for businesses that embrace digital technologies are immense.
GreenGears Auto Limited (
link hidden, please login to view) exemplifies the successful implementation of digital retailing in the used auto parts market. By offering a user-friendly online platform, a vast selection of quality-tested parts, and exceptional customer service, GreenGears Auto Limited has established itself as a leader in the industry. As the automotive industry continues its digital evolution, businesses that adapt and innovate will be well-positioned to thrive in the years to come.
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By Counterman
Standard Motor Products, Inc. announced the continued expansion of its Ignition Coil program. Standard and Blue Streak offer more than 700 Coils, with new numbers added each month. Blue Streak by Standard Ignition Coils are available in multi-packs for a complete coil service, the company said.
In a news release announcing the program expansion,
link hidden, please login to viewexplained that it evaluates the original part, identifies the OE issues, and corrects those problems to deliver improved reliability. For instance, ignition coils on the Ford 4.6L engine generate too much heat, leading to premature failure. To solve this issue, Blue Streak by Standard FD503 Ignition Coils were redesigned with two additional bobbin segments to better distribute the energy, resulting in less heat and a longer service life. Many popular OE coils use a two-piece design requiring an O-ring that breaks down over time, allowing moisture to enter the coil and cause failure. Standard said it created a sealed, one-piece design that doesn’t require an O-ring, eliminating the risk of moisture intrusion. Recently released Standard Coils introduce coverage for the 2023-21 Ford F-150, 2023-20 Subaru Legacy and Outback, and 2022-19 Mercedes-Benz cars and SUVs. Additional new coverage includes popular vehicles like the 2024-22 Volkswagen Jetta and Taos, 2024-23 Ford Super Duty trucks, and the 2020-15 Alfa Romeo 4C. Currently, 15 Blue Streak Ignition Coil Multipacks are available for popular vehicles, with additional applications in development.
“Our Ignition Coil program is the most comprehensive in the industry,” said John Herc, vice president of vehicle control marketing at SMP. “We’re dedicated to continuously expanding our coverage with coils of the highest quality and best performance to meet the demands of professional technicians.”
All new Standard and Blue Streak Ignition components are listed in the catalog found at
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By Counterman
link hidden, please login to view announced an expansion in Canada with an enhanced offering for its Transtar location in Mississauga, Ontario. The expanded product line became available the first week of September. NMG began executing massive expansion plans in 2023 through acquisitions, new product lines for existing Transtar locations and opening stores in additional markets. Mississauga marks the first expanded location for the company in Canada and the eighth expansion for
link hidden, please login to view in 2024. NMG said Transtar has been a trusted partner in Ontario, offering transmission and driveline parts to automotive repair shops for over 50 years. In the expanded Mississauga location, the company said customers will have access to the industry’s top brands, with over 60,000 new parts being added to inventory and ready to serve current and new partners. Customers will have access to both general repair and transmission parts via the company’s
link hidden, please login to view platform. “NexaMotion plans to grow and serve new markets with expanded product lines,” said Neil Sethi, CEO of NexaMotion Group. “Our plans to integrate general repair and transmission parts into one location are working really well for our customers. NMG is strategically positioning itself in the automotive aftermarket industry, consistently embracing new opportunities and customer partnerships.”
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