Counterman

On the surface, the primary role of a parts professional is to help our customers identify and select the parts, supplies and services needed to complete a multitude of repairs. However, there are many other duties beyond simple cataloging exercises which separate a true parts professional from a key-punching cashier at the grocery checkout lane. Too often, the general public sees us as simple clerks, but when is the last time you asked a cashier at the register how to perfectly sear that ribeye you just paid for? Our customer base may vary from store to store, but many of us deal with an eclectic mix of clientele each day. These patrons also come with varying levels of technical knowledge or abilities. For most of our commercial customers, we are already a trusted partner. Technicians have usually diagnosed and estimated the labor for a repair job before requesting our expertise, but still lean on their “go-to” parts specialist to get the correct components quoted correctly and delivered to them quickly. These customers “speak our language,” and we are expected to speak theirs, as well. When it comes to the “decidedly DIY” segment of our business, many of the conversations we have can feel like more of a struggle. Often through no fault of their own, this portion of our population finds themselves tackling unfamiliar repair situations, or attempting to navigate diagnostic recommendations or repair instructions that seem to be written in a completely different language. Our daily interactions with repair professionals and coworkers, as well as our own life experiences, have helped us all to build a knowledge base which serves as one of the main reasons our individual services are in demand to begin with. The average consumer views most auto parts as a commodity, so many of our widgets are “all the same” to them. As “car people,” we already know the differences between our products, which ones to recommend, and what we can reasonably expect from them. Even if we don’t physically install components or repair vehicles, we often have a pretty good sense of what it takes to perform the task required, and what else may need to be removed and replaced along the way to the goal of installing the parts we’re handing across the counter. When dealing with a “less-technical” parts buyer, we must be prepared to spend a little more time at the counter or on the telephone. Drawing out all of the relevant information (and filtering out the irrelevant) is often the first step in determining the customer’s needs and intentions. If they already have a sense of direction, a portion of the conversation might be spent explaining (in layman’s terms) why triggering a particular OBD-II code does not automatically mean that they should buy part “X,” or deciphering what a customer means when they request “that round box with four wires, next to the square plastic piece under the left fender.” Within the context of a popular subreddit (r/explainlikeimfive), we can convey fairly complex technical ideas without anyone feeling lost or talked down to. By avoiding jargon or acronyms, our language becomes more accessible for the uninitiated. Comparisons to everyday situations allow for us to find common ground in a discussion. The use of photos, diagrams, descriptive words and even sounds can make “the big picture” come into focus more sharply for nearly anyone. Once we discover a common language, our common purpose is suddenly much clearer! The post Turning Customer Confusion Into Clear Solutions appeared first on Counterman Magazine. View the full article

The Young Auto Care Network Group (YANG), an under-40 community of the Auto Care Association, announced its 2026 Next Step Program scholarship recipients for YANG programming at Auto Care Connect. The Next Step Program offers young automotive aftermarket professionals an opportunity to establish lasting involvement in the auto care industry. The scholarship recipients will experience and engage in YANG programming at Auto Care Connect and Spring Leadership Days, part of Auto Care Connect week, all taking place May 11-14 at the Hyatt Regency Atlanta. 2026 Next Step Program Scholarship Recipients Tiffany Auyeung, Genuine Parts/NAPA Shelby McLean, CRC Industries Dina Nikocevic, Parts Authority Samantha Schearer-Higdon, Schearer’s Sales & Service Inc. Joseph Pedorenko, TERREPOWER Scholarship Benefits and Networking Opportunities The scholarship covers the entire cost to attend the 2026 Auto Care Connect week and provides access to networking opportunities for each of the scholarship recipients. The Next Step scholarship recipients can participate in up to 25 meetings and network with more than 450 veteran industry leaders during this three-and-a-half-day program. “Next Steppers” will experience up-close how the association and various aspects of the industry work. YANG Programming at Auto Care Connect The YANG programming at Auto Care Connect is tailored to young professionals in the auto care industry to facilitate building connections with peers, learning from industry experts and coming together as one collective industry by sharing the best of ideas and solutions for today’s automotive aftermarket industry challenges. This in-person event provides industry-focused programming opportunities to enhance leadership skills and knowledge of the industry. The post YANG Names 2026 Next Step Scholarship Recipients appeared first on Counterman Magazine. View the full article

The Automotive Aftermarket Charitable Foundation (AACF) is encouraging industry supporters to participate in its promotional campaign, which combines its ongoing 1969 Pontiac Firebird sweepstakes with a limited-time April giveaway. Throughout April, entrants in the Firebird sweepstakes are automatically entered for a chance to win an Advance Professional Solo Stove Bonfire Fire Pit with Stand. April promotion and giveaway details The promotion includes an added incentive: 30% more entries into the Firebird sweepstakes during the campaign period. The flash giveaway winner for the Solo Stove will be selected in early May. 1969 Pontiac Firebird grand-prize specifications The featured grand prize is a restored 1969 Pontiac Firebird finished in Champagne Gold Metallic. It includes a 350-cubic-inch V-8 engine, TH350 automatic transmission, dual exhaust, front power disc brakes, 17-inch Yokohama tires and an updated air conditioning system using R134a refrigerant. Mission and entry information AACF noted that the April promotion is designed to increase engagement while continuing to raise awareness and support for the foundation’s mission. Participants can enter the sweepstakes online, with proceeds supporting AACF’s efforts to provide financial assistance to automotive aftermarket professionals and their families in times of need. For more information or to enter, visit www.aftermarketcharity.org or https://www.tapkat.org/the-automotive-aftermarket-charitable-foundation/R9KbMk?promo=SOLO30. The post AACF Boosts Firebird Sweepstakes Entries with April Giveaway appeared first on Counterman Magazine. View the full article

Some things are just easier than others in this life. When it comes to parts, we all have those lookups that test our patience, leave us shaking our heads, or make us wonder why we even got out of bed this morning. Beginning with the basic identification of the vehicle, we are often reliant on our customer to know what they are ordering parts for. Model year may differ from the actual manufacture date appearing on the door tag, or the door may not even be original to the vehicle, skewing the results of a VIN-based parts search. Many manufacturers offer “carryover” models concurrent with a newly-released platform, creating confusion between models and leaving us to figure out the easiest or most obvious ways to identify each design. Yes, I’m looking at YOU, Silverado, Ram and Wrangler! Other times, it’s the similarities in model names that can lead to confusion. Side by side, no one would ever confuse a Corvette with a Chevette, but click the wrong button in a catalog, and you may be halfway through the lookup before you realize something doesn’t look quite right. Those of us who remember the overlapping Ford Bronco and Bronco II models of the 1980s and ‘90s, or even the Explorer, Explorer Sport and Sport-tracs of the early 2000s can relate to the renewed confusion caused by today’s Bronco and Bronco Sport models. If I never hear the phrase “I dunno, I think it just says Bronco,” it will still be too soon! Once we’ve positively identified the actual vehicle, we must still navigate the minefield of misnamed components and vague descriptions common to a catalog system engineered to accommodate multiple manufacturers who can never seem to agree on naming conventions. Toe links, lateral links, tension struts, and trailing arms might all fall under the broad category of “control arm.” I still have flashbacks about trying to specify Audi/VW multi-link suspension components when they first became popular. What do you mean you want the “left-front-upper-rear” control arm, sir? Occasionally, a customer-induced curveball can really throw off your rhythm, but don’t underestimate the power of your own foolishness, either. I absolutely KNOW my left from my right (its written on my mittens, after all…) but I’ve lost track of the number of times I’ve flubbed this basic request, and I do still get the odd customer who asks “you mean when I’m looking at the car, or sitting in it?” I also learned to specify “left and right” rather than “driver and passenger” after getting burned by a string of right-hand drive Jeeps owned by rural mail carriers. No matter the vehicle and no matter the request, our greatest asset as parts specialists will always be our attention to detail. It begins with listening to our customer rather than just hearing them, and taking notes while we absorb the information they are presenting to us. Our second greatest asset is our curiosity. We all like learning, knowing and understanding things, but when a situation does become confusing or unclear, it is always better to ask questions than to assume you’ll figure it out alone. We are here to solve problems; to find answers and we do that best when applying our unique skillset for the benefit of all. Engaging with the customer is a means of including them in the solution, one you are both equally invested in reaching. The post Small Details, Big Headaches in Parts Identification appeared first on Counterman Magazine. View the full article

Power Heavy Duty announced that American Truck Parts LLC, a full-service heavy-duty truck and trailer service and parts provider based in Porterville, California, has joined the Power Heavy Duty network. American Truck Parts offers in-house service capabilities, including a full-service truck and trailer service department, flywheel resurfacing, driveline services, hydraulic hose fabrication, mobile truck repair and machine shop services. Located near major freeways in California’s Central Valley, the company supports a diverse customer base across on-highway, off-highway, industrial and agricultural applications, serving fleets and owner-operators in one of the nation’s most active agricultural regions. Leadership and staff Owner and president Brandon Tharp leads a staff of 12 including four technicians, two counter staff and one outside sales representative. “Our vision is to continue building a strong, reliable parts and service operation that our customers can depend on day in and day out,” said Tharp. “We’re focused on expanding our parts inventory, growing our service capabilities, and strengthening our presence throughout the Central Valley. At the same time, we want to stay true to our roots providing honest service, building long-term relationships, and continuing the legacy our family has built in this industry.” Roots in Central Valley trucking Tharp purchased the business in 2025, but is no stranger to the trucking and heavy-duty parts industry. The roots of American Truck Parts are closely tied to a long-standing Central Valley trucking and heavy-duty tradition. The Tharp family’s involvement in trucking dates back to 1935, when E.M. “Gene” Tharp began his career in commercial hauling. Over the decades, the family’s operations expanded into truck sales, service and parts, ultimately leading to the formation of American Truck Parts in 1979. From there, after a series of acquisitions, American Truck Parts became available as an independent business opportunity. Today, American Truck Parts continues that legacy as an independent operation focused exclusively on parts and service, while remaining connected to generations of industry experience. Network perspective “American Truck Parts and their broad service capabilities, strong regional presence, and commitment to supporting mixed-vocation customers make them an excellent fit for our growing network,” said Joe Meyer, vice president of business development for the VIPAR Heavy Duty Family of Companies. “The Tharp family legacy provides a strong foundation, and Brandon’s leadership brings fresh perspective and momentum that position the business well for long-term success.” The post Power Heavy Duty Adds American Truck Parts appeared first on Counterman Magazine. View the full article

Don Bickle Jr. and Tim Bickle, owners of Hays, Kansas-based Warehouse Inc. and its network of S&W Supply stores, announced they have partnered with Automotive Parts Headquarters Inc., a third-generation, family-owned auto parts distributor based in St. Cloud, Minnesota. APH supports more than 300 locations across the Midwest. Corporate locations rebranded as S&W Supply Auto Value Warehouse Inc.’s nine corporate locations will be rebranded as S&W Supply Auto Value, as part of the transition. Following the transition, Don Jr. and Tim Bickle will remain involved as senior advisors, and Ryan Bickle, vice president of sales, will continue in a leadership role. Roots date to 1934 S&W Supply’s roots date to 1934, when Claude Sutter and Don Wells founded the company during the Great Depression. What began as a small automotive parts operation grew steadily, with Don and Lyle (Bickle) Wells helping expand the business and relocate it to Hays, where it remains today. In 1966, Warehouse Inc. was established to support wholesale distribution across western Kansas. Today, the company serves customers in automotive, heavy-duty, industrial, agricultural and oilfield markets. Commitment to people, service and long-term growth The decision to partner with APH reflects a shared commitment to people, service and long-term growth. “Family and service have always been at the heart of S&W Supply,” Don Jr. said. “Joining the APH family ensures our employees and customers will continue to be supported while expanding our reach and capabilities for the future.” Tim Bickle said, “Joining APH gives us the opportunity to strengthen our operations and expand the services we offer to our customers. With their resources and support, we can innovate more quickly, streamline processes, and continue building on the foundation our family established more than 90 years ago.” “APH was a natural partner,” Ryan Bickle said. “They share our values and our approach to growth – investing in people, maintaining a strong culture and staying focused on the customer.” Strategic expansion and longstanding relationship For APH, the partnership represents both a strategic expansion and the continuation of a longstanding relationship. “We are honored that Don and Tim chose to join the APH family,” said Corey Bartlett, CEO and owner of APH. “S&W Supply and Warehouse Inc. share our customer-first mindset and commitment to service, making this a strong fit as we grow into new markets. We’re excited to welcome their team and build on the impressive business they’ve created.” The post Automotive Parts Headquarters Welcomes Warehouse Inc., S&W Supply appeared first on Counterman Magazine. View the full article

WIX Filters announced an agreement to expand its retail footprint in Western Canada. The company will supply its full range of passenger car and light truck filters to Lordco Auto Parts, Canada’s largest independent auto parts retailer. WIX Filters are now available at all 86 Lordco retail locations, including oil, fuel, cabin air and air. Additionally, the full catalog of WIX Filters for vehicles, landscaping and off-highway equipment is available online. Partnership with Lordco Auto Parts “Partnering with WIX Filters strengthens our commitment to supporting automotive technicians and DIYers across Western Canada,” said Samantha Coates, president of operations at Lordco Auto Parts. “WIX’s reputation for high-quality filtration reflects the level of quality our customers expect from Lordco, and we’re thrilled to bring their catalogue into our lineup to better support the professionals and consumers we serve.” In-store placement and community programs WIX Filters will be featured in placements in stores. The company will also support Lordco’s community programs, events and sponsorships throughout the year. “Lordco Auto Parts has grown by offering exceptional service to technicians and auto enthusiasts for over 50 years,” said Carmina Lopez, marketing manager at WIX Filters. “WIX Filters shares Lordco’s drive to keep its customers moving by offering an extensive line of reliable filters engineered for any application.” The post WIX Filters Joins Lordco Auto Parts in Western Canada appeared first on Counterman Magazine. View the full article

NEXUS Automotive International’s global event, the NEXUS Business Forum, took place at the SwissTech Convention Center in Lausanne, Switzerland, between March 31 and April 2. The forum gathered 300 companies and more than 700 attendees from 96 countries. It included the fourth edition of NEXUS Climate Day, “The Future is Ours” plenary session, and more than 3,000 speed-dating meetings that created new business opportunities and strengthened relationships within the N! Community. NEXUS CEO Gaël Escribe issued the “Lausanne Appeal,” urging the N! Community to embrace greater collaboration, particularly in unpredictable times, to achieve success and contribute positively to the overall automotive aftermarket industry. “The Future is Ours” plenary session: unprecedented discussion with aftermarket associations During “The Future is Ours” plenary session, NEXUS Automotive International hosted a roundtable bringing together, for the first time, leaders from influential aftermarket associations such as Bill Hanvey from the Auto Care Association and Chris Gardner from MEMA, representing the United States; Frank Schlehuber from Clepa and Sylvia Gotzen from Figiefa, representing Europe; and Wilson Ni of the Chinese Automotive Intelligence Society. During the session, the leaders of these organizations shared their insights into the short- and medium-term challenges that are redefining the industry. Beyond identifying trends, they established a framework for cross-functional collaboration designed to advance the aftermarket ecosystem, turning regional concerns into a collective drive for progress. “The Wise Guys” session: leaders share perspectives on the market’s evolution A major highlight was “The Wise Guys” session including Arnd Franz, CEO of Mahle; Neil Fryer, vice president and general manager, global aftermarket, for PHINIA; Todd Hertzler, regional president, MA North America, Bosch; Cedric Dackam, president and general manager, automotive aftermarket, MANN+HUMMEL; Randy Buller, co-founder and chairman, The Parts Authority; and Gaël Escribe, NEXUS Automotive International’s CEO. This platform featured key industry players who shared perspectives on the market’s evolution. In a display of strategic transparency, these leaders examined short- and medium-term challenges redefining the ecosystem. By establishing a framework for cross-functional collaboration, they turned individual concerns into a collective drive for progress and reinforced the N! Community’s role across the industry. NEXUS Climate Day: from competitive advantage to value creation The fourth NEXUS Climate Day convened more than 300 participants to develop tangible solutions and share best practices. The event brought together sustainability specialists, suppliers and members of the N! Community, representing the entire NEXUS value chain. Panel discussions and proof-of-concept (POC) projects developed by Bosch, MANN+HUMMEL, SKF and TotalEnergies provided concrete guidelines for embedding sustainability within the industry. Escribe appealed for the foundation of an alliance to structure battery repair in Europe and territories where the EV car parc will generate major maintenance soon. While individual efforts within the industry are taking shape, forming alliances across ecosystems can create the only answer to this major challenge: a collaborative approach. Redesigned award ceremony The annual NEXUS award ceremony named DRiV as Supplier of the Year and Goldwagen as Member of the Year. In the heavy-duty category, Europart & Wijlhuizen were both recognized as Members of the Year. Individual honors went to industry leaders: Sukhpal Singh Ahluwalia from GSF was awarded Man of the Year, while Elodie Luce from TotalEnergies and Hasmeet Kaur from MANN+HUMMEL were both awarded Woman of the Year. North American partners Randy Buller from Parts Authority and Robert Roos from The Pronto Network were recognized with a Leadership Excellence Award and NEXUS Commitment Excellence Award. ElringKlinger and MANN+HUMMEL shared Growth Champion in the Strategic Supplier category, while Purflux Group took the award for Preferred Supplier and ZF for Heavy-Duty. The bilstein group was named Customer Experience Champion. NEXUS leadership on value creation and collaboration “This Business Forum reflects the growing maturity of NEXUS and the new stage we are entering,” said Escribe. “We are becoming a group fully structured around high-value creation for our supplier partners, members, and the wider aftermarket ecosystem, in a context defined by transformation, growth, and collaboration. The 2026 NEXUS Business Forum has acted as a catalyst for building a more resilient aftermarket of tomorrow.” The post NEXUS Establishes Collaboration Framework at Business Forum appeared first on Counterman Magazine. View the full article

NexaMotion Group (NMG) announced it has opened a new Arch Auto Parts location in Hartford, Connecticut. The store is at 75 Airport Road, Hartford, Connecticut 06114. The opening marks the continued growth of Arch Auto Parts in the Connecticut market, following the launch of its first location in Bridgeport last year. The company said its performance in Bridgeport reinforced NMG’s commitment to expanding in the region and meeting increasing demand from local repair shops. Scott Weinstein, president of NexaMotion Group “Our expansion in Connecticut reflects both the success we’ve seen in Bridgeport and the strong demand from customers in the region,” said Scott Weinstein, president of NexaMotion Group. “Opening our Hartford location allows us to further invest in our customers’ success by providing the right parts, expertise and support to keep their businesses moving forward.” Arch Auto Parts provides a comprehensive range of automotive aftermarket parts, supporting professional repair facilities with inventory and service. The post NMG Opens Arch Auto Parts Location in Hartford appeared first on Counterman Magazine. View the full article

The Auto Care Association announced the release of ACES 5.0 and PIES 8.0, the latest updates to the industry’s data standards, along with supporting reference database schema updates. The new versions follow a comprehensive, yearlong industry review and introduce enhanced capabilities designed to support more accurate, flexible and scalable data exchange across the automotive aftermarket. Updated schemas in this release include VCdb 2.0, Qdb 2.0, PCdb 2.0, PAdb 5.0 and Brand Table 2.0. Standardized data for evolving global and regulatory needs ACES (Aftermarket Catalog Exchange Standard) and PIES (Product Information Exchange Standard) serve as the industry’s standardized, machine-readable (XML) methods for exchanging product fitment and product information data across the Americas. These standards are used by manufacturers, distributors, retailers, e-commerce platforms and solution providers across multiple sectors. “ACES and PIES are foundational to how the aftermarket communicates product data,” said Jonathan Larsen, vice president, digital products and standards, Auto Care Association. “These updates are focused on helping the industry to deliver richer content, improve data accuracy and adapt to evolving global and regulatory needs.” New in ACES 5.0 Support for vehicle- and part-specific non-diagram digital assets within the App Segment; Multiple descriptions for a single digital asset; and Expanded multilingual capabilities for the “MfrLabel” field. New in PIES 8.0 Extended Producer Responsibility (EPR) packaging data to support regulatory compliance; Multiple package configurations at a single pack level; and Digital asset file hashing and record sequencing to improve data validation and organization. Increased accuracy and efficiency across the supply chain Together, these updates to ACES and PIES make it easier to deliver richer product content, improve data consistency across partners and better support compliance and evolving market demands. The result is more accurate product listings, fewer errors and a more efficient flow of data across the supply chain. Compatible with Catalog Assessment Reporting Tool In addition, the AutoCareVIP.com Catalog Assessment Reporting Tool now supports ACES 5.0 and PIES 8.0 files. This free tool helps users evaluate and improve the quality of their ACES and PIES data. Full details on the ACES and PIES release are provided in the Auto Care Association’s latest “What the Tech?” blog post. To learn more about Auto Care Data Standards and book a complimentary meeting with an Auto Care data expert, click here. The post Auto Care Association Releases ACES 5.0, PIES 8.0 Standards appeared first on Counterman Magazine. View the full article

A customer walks up to the counter and asks for a specific brand. Another wants the lowest price. A third just needs it now. Those demands, all of which must be met, are carefully considered by distributors. What winds up on the shelf is the result of constant evaluation, competing priorities and calculated decisions. As Mike Mohler, executive vice president and chief purchasing officer for the Auto Parts Services Group, puts it, “It’s (something) we grapple with on a daily basis.” The Four Pillars Behind Every Decision At the distributor level, brand selection starts with what Mohler calls “the four pillars.” First comes cost. “I need to have a competitive acquisition cost… but I need to think about total cost.” That includes everything from freight to handling to overall profitability. Next is logistics. A supplier has to deliver product in a way that fits the distributor’s operation, not just offer a good price. Then comes category management. The goal is simple in theory and difficult in practice. Stock the right part, in the right place, at the right time, in the “right brand.” Finally, there is data. Clean cataloging, strong product information and insight into how parts move all factor into the decision. If a brand cannot support all four areas, Mohler says it is unlikely to make the cut. The Customer Is Driving More Than Ever But even if all those pillars are met, the real test is the customer. Today’s shops have numerous suppliers at their disposal; ready and waiting for a chance to deliver the required products via the desired brands. “If they want an oxygen sensor from Bosch, we’ve got to be the guy to get them that. If they want an air fuel ratio sensor from Denso, we’ve got to be the guy to get them that,” said Mohler. “We’re carrying SKUs in multiple brands because our customer demands it.” Distributors also have to account for a wide range of customers. “We’ve got people that want to pay for a $500 brake job. We’ve got people that can’t afford a $500 brake job, and that’s fine.” That drives a tiered strategy. Premium brands, mid-tier lines and opening price point options all have a role. As Mohler points out, “that lower price point necessarily means we have to sell much more to be able to make the same dollars.” Data Is Replacing Guesswork All of these decisions continue to evolve as distributors respond to changing demand, new technologies and ongoing market pressure. “We have a more eclectic and more demanding customer base than we’ve ever had,” explained Mohler. “They now can pick and choose what branding they want. We have to become experts in reading minds, and we use data and all the best thinking to try to figure that out.” The post What Makes the Cut: How Distributors Decide What to Stock appeared first on Counterman Magazine. View the full article

WAI Global announced the release of 131 new part numbers in the first quarter of 2026, expanding coverage for more than 27 million vehicles in operation across North America. The new part numbers span key product categories including rotating electrical and engine management, with coverage across a wide range of late-model domestic and import applications. These additions continue to strengthen WAI’s ability to deliver timely, in-demand solutions to the aftermarket. “Our product development efforts remain focused on identifying opportunities that help our customers service the vehicles they see every day,” said Ron Bernstein, president, North America, WAI Global. “By continuing to introduce new coverage aligned with current vehicle trends, we ensure our partners have access to dependable 100% NEW solutions that keep their businesses moving forward.” High-impact late-model applications released during the first quarter include WPM5013L wiper motor for Chevrolet, 11980N alternator for Hyundai and 31294N starter for BMW, supporting vehicles through the 2025 model year. These launches represent more than expanded coverage, they reflect WAI’s proactive strategy to bring high-VIO, late-model parts to market at the earliest point in the replacement cycle, ensuring customers are prepared before demand peaks, the company said. WAI added it delivers reliable solutions that help reduce comebacks, protect shop reputations and support long-term customer trust. The post WAI Global Releases 131 New Part Numbers in Q1 appeared first on Counterman Magazine. View the full article

DMA Industries continues to expand its ride control offering by growing its Complete Strut Assemblies (CSA) product line, adding coverage and more options for customers across the automotive aftermarket. This expansion adds coverage for an additional 260 million vehicles in operation (VIO) with 97% coverage. Newly added coverage 2013-2019 Ford Police Interceptor Utility 2014-2019 Tesla Model S AWD 2012-2018 Tesla Model S 2019-2020 Hyundai Santa Fe 2011-2016 BMW 528i 2020-2025 Subaru Outback 2020-2025 Toyota Highlander 2016-2022 Jeep Grand Cherokee Complete Strut Assemblies features and components DMA said its Complete Strut Assemblies are designed as a “Better Option” for the aftermarket, saving time, reducing labor and simplifying installation by combining key components into a single, ready-to-install unit. Each assembly includes the strut, coil spring, strut mount, boot and bump stop, eliminating the need for specialized tools or spring compression. Engineered in the U.S. with OE-grade components and warranty All assemblies are engineered in the U.S. for fitment accuracy, supporting consistent performance and reliability. Built with OE-grade coil springs and premium-grade bearing strut mounts, DMA’s CSAs are designed for quality and durability. The company backs the product with a limited lifetime warranty. Product manager comment “With this expansion, we’re continuing to deliver on our commitment to offer our partners broader coverage and dependable solutions they can trust,” said Kate Zelnosky, product manager. “Our goal is to make installation easier while maintaining the high standards our customers expect.” The post DMA Industries Expands Complete Strut Assemblies Coverage appeared first on Counterman Magazine. View the full article

DMA Industries continues to expand its ride control offering by growing its Complete Strut Assemblies (CSA) product line, adding coverage and more options for customers across the automotive aftermarket. This expansion adds coverage for an additional 260 million vehicles in operation (VIO) with 97% coverage. Newly added coverage 2013-2019 Ford Police Interceptor Utility 2014-2019 Tesla Model S AWD 2012-2018 Tesla Model S 2019-2020 Hyundai Santa Fe 2011-2016 BMW 528i 2020-2025 Subaru Outback 2020-2025 Toyota Highlander 2016-2022 Jeep Grand Cherokee Complete Strut Assemblies features and components DMA said its Complete Strut Assemblies are designed as a “Better Option” for the aftermarket, saving time, reducing labor and simplifying installation by combining key components into a single, ready-to-install unit. Each assembly includes the strut, coil spring, strut mount, boot and bump stop, eliminating the need for specialized tools or spring compression. Engineered in the U.S. with OE-grade components and warranty All assemblies are engineered in the U.S. for fitment accuracy, supporting consistent performance and reliability. Built with OE-grade coil springs and premium-grade bearing strut mounts, DMA’s CSAs are designed for quality and durability. The company backs the product with a limited lifetime warranty. Product manager comment “With this expansion, we’re continuing to deliver on our commitment to offer our partners broader coverage and dependable solutions they can trust,” said Kate Zelnosky, product manager. “Our goal is to make installation easier while maintaining the high standards our customers expect.” The post DMA Industries Expands Complete Strut Assemblies Coverage appeared first on Counterman Magazine. View the full article

Premium Guard Inc. (PGI) announced it has signed an agreement to acquire key intellectual property and related assets from First Brands Group. The transaction is subject to bankruptcy court approval, among other closing conditions, and is expected to close in early April. Strengthening product offering and development capabilities PGI said the agreement represents an important step in strengthening its product offering and development capabilities, while maintaining its core focus as a supplier of private label programs. Over the past three decades, PGI has built a robust global supply chain, an expansive distribution network, and strong capabilities in product management, engineering and category management. The addition of these intellectual property assets enhances PGI’s ability to further develop its product offering, accelerate innovation and support customers across multiple segments and geographies. Wiper blades, spark plugs and diesel filtration “This is a meaningful step forward for PGI,” said Anan Bishara, founder and CEO of PGI. “The know-how, patents and engineering capabilities we are acquiring, particularly in wiper blades, spark plugs and diesel filtration, significantly strengthen our platform, enabling us to continue developing advanced, reliable, and complete solutions across multiple tiers. This will allow us to better support our customers with differentiated products in highly competitive categories, while accelerating innovation and speed to market.” Expansion into ignition and spark plugs The acquisition also supports PGI’s expansion into additional maintenance categories, including ignition and spark plugs. Combined with PGI’s existing strengths in filtration, wiper blades and related maintenance products such as drain plugs, this creates a more complete maintenance-product portfolio. This broader offering enhances PGI’s category management capabilities, allowing customers to benefit from a more integrated approach across different categories, improved assortment strategies and stronger attachment opportunities. Internationally recognized brands and global markets The addition of internationally recognized brands provides PGI with an enhanced foundation to expand its presence in global markets. This not only supports the company’s long-term strategy to grow beyond North America but also enables PGI to better support and service its customers as they expand their own businesses globally. By leveraging its global supply chain and distribution capabilities, PGI will be well positioned to align with customers’ international growth strategies. Commitment to private label programs PGI emphasized that this transaction does not change its core business model or its commitment to customers. The company said will continue to focus on supporting its partners with “best-in-class private label programs, category management and supply chain excellence.” According to the company, this investment strengthens PGI’s ability to deliver high-quality products, expanded coverage and advanced technology, while remaining fully aligned with its customers’ brands and growth strategies. The post Premium Guard to Acquire First Brands Intellectual Property Assets appeared first on Counterman Magazine. View the full article

PRT, a brand of the ADD Group, announces the arrival of new applications for light vehicles. The launches include strategic models across North America, such as the Ford Bronco, Volvo V60, Subaru CrossTrek, Volkswagen Jetta, Nissan Rogue and Toyota Corolla Cross Hybrid, among others. The new items include complete strut assemblies and shock absorbers, representing over 25 million vehicles in new coverage. PRT products are produced under the strictest OE quality processes required by the main automakers, according to the company. “PRT continues to strengthen its position in North America, bringing OE quality, premium performance, advanced technology and leading application coverage. The new products are available in the U.S. and ready to ship,” explains Bruno Bello, director of global marketing at PRT. For more information, call 1-770-238-1611, visit www.prtautoparts.com or follow @prtautoparts. The post PRT Releases 40 New Products for North American Market appeared first on Counterman Magazine. View the full article

PRT, a brand of the ADD Group, announces the arrival of new applications for light vehicles. The launches include strategic models across North America, such as the Ford Bronco, Volvo V60, Subaru CrossTrek, Volkswagen Jetta, Nissan Rogue and Toyota Corolla Cross Hybrid, among others. The new items include complete strut assemblies and shock absorbers, representing over 25 million vehicles in new coverage. PRT products are produced under the strictest OE quality processes required by the main automakers, according to the company. “PRT continues to strengthen its position in North America, bringing OE quality, premium performance, advanced technology and leading application coverage. The new products are available in the U.S. and ready to ship,” explains Bruno Bello, director of global marketing at PRT. For more information, call 1-770-238-1611, visit www.prtautoparts.com or follow @prtautoparts. The post PRT Releases 40 New Products for North American Market appeared first on Counterman Magazine. View the full article

The curtain has closed on Automotive Parts Associates’ 2026 Annual General Meeting, which was held March 20-23 at the Renaissance Nashville Hotel in Nashville. The successful event brought together nearly 300 APA shareholders, TruStar members, and supplier partners for several days of collaboration, strategic discussion, relationship building and recognition. The meeting opened with a lively welcome reception that gave attendees the opportunity to reconnect with industry colleagues and set the tone for a productive weekend, APA said. Date Night followed, providing suppliers with the opportunity to host shareholders and members for dinner and continue conversations in a more relaxed setting, helping strengthen relationships across the APA community. Throughout the weekend, attendees also participated in scheduled one-on-one sessions featuring fast-paced, 20-minute meetings between shareholders, members, and supplier partners. This structured format encouraged productive discussions and allowed participants to connect with multiple partners while making the most of their time together. In addition to these networking opportunities, attendees heard valuable updates on the state of the automotive aftermarket from Bill Hanvey, president and CEO of the Auto Care Association and Simeon Gutman, managing director of Morgan Stanley. Jason Popillion of Cyphernova also delivered a presentation exploring the expanding role of artificial intelligence and its growing influence across the automotive aftermarket. APA President Steve Tucker welcomes the almost 300 attendees to the group’s annual conference and awards program. Bill Hanvey, Auto Care Association president and CEO, was a featured speaker at the APA event. The meeting concluded with the annual awards dinner, recognizing outstanding performance and long-standing commitment across the organization. The award winners are as follows: Supplier Awards: APA Supplier Champion Award – Gina Williams of Bosch APA Supplier of the Year Award – FCS Distinguished OE Partner Award – Denso Outstanding Marketing Partner Award – DRiV Cornerstone Award – Mevotech Technology Award – Autologue Content & Catalog Excellence Award – DRiV Shareholder Awards: Ambassador Award – Brown & Sons Milestone Award – 50 Years – JR Auto Parts Milestone Awards – 40 Years – H&H Wholesale Parts, Metric Auto Parts Milestone Award – 30 Years – POJA Warehouse New Member Recognition – Lang’s Auto Parts, Atlantic British, Prime Auto Parts, DEPSI Auto “Bringing nearly 300 attendees together in Nashville created a tremendous environment for collaboration, meaningful conversations, and celebrating the strength of APA and TruStar,” said Steve Tucker, president of APA. “Meetings like this don’t happen without a great deal of planning behind the scenes, and I want to thank our APA staff, especially Jan Larson, our director of marketing, for delivering such a successful and engaging event for our shareholders, members, and supplier partners.” APA extends its sincere thanks to all attendees, presenters, and sponsors who contributed to making the 2026 AGM a resounding success. The organization looks forward to building on the momentum from this event as it continues to support its network throughout the year. APA/TruStar’s 2027 Annual General Meeting is scheduled for March 12-16, in Charlotte, NC. Supplier Partner Awards Evening Reception – Entertainment One-On-One Sessions The post APA Recaps Annual General Meeting and Awards Program appeared first on Counterman Magazine. View the full article

PACCAR uses its Supplier Performance Management Program (SPM) to evaluate supplier achievements in product development, operations, aftermarket support and alignment with PACCAR’s key business objectives. The SPM Program drives collaboration and continuous improvement between PACCAR and its suppliers, which leads to performance enhancements and product innovations. SPM Master, Leader and Achiever status PACCAR recognizes its top-performing suppliers in the SPM Program each year. This honor is given to suppliers that reach the SPM Master, Leader and Achiever status. “PACCAR is proud to honor the 2025 SPM award winners. Their performance in the SPM Program reflects the strength of our relationship and highlights their level of engagement. We greatly value their contributions to PACCAR’s success,” said Brennan Gourdie, vice president of global purchasing. The 2025 SPM Master is: Horton The 2025 SPM Leaders are: Axalta Coating Systems ConMet Cummins Emission Solutions Cummins HORIKIRI / Mitsui Hydro Jost Link Manufacturing Metalsa MSSL Wiring System NIC Global Pana Pacific Paramont Mfg PKC Group North America Superior Trim The 2025 SPM Achievers are: Continental Tire East Penn Manufacturing Flexfab Inteva Products Johnson Welded Products LEONI Wiring Systems Lincoln Industries MAHLE Industries MEC Norma Group Ryerson SAF-Holland Vibracoustic “We appreciate the commitment to quality, continuous performance improvement and investments these suppliers have made in supporting PACCAR,” said Laura Bloch, PACCAR senior vice president. The post PACCAR Recognizes Top Performing Suppliers in North America appeared first on Counterman Magazine. View the full article

International Lubricants, Inc. (ILI), makers of LUBEGARD automotive lubricants, announced the introduction of LUBEGARD Multi-System Friction Modifier Additive #42004 (4-ounce) for differentials, transmissions and transfer cases. ILI said its low-odor formula makes it suitable for workplaces, including confined environments. Compatibility The company added that LUBEGARD Multi-System Friction Modifier eliminates chatter and shudder and is compatible with all OEM friction modifiers, including Ford XL-3, GM 88900330 and Chrysler MS 10111. It is effective in eliminating torque converter shudder in automatic transmissions, including 8- to 10-speed. Formulated for performance and component life LUBEGARD upgrades automatic transmission fluid (ATF), gear oil or transfer case fluid without affecting the viscosity grade. According to ILI, it is formulated with a proprietary ester-based, synthetic, heat-resistant friction modifier and anti-wear additive for long-lasting performance and component life. The post ILI Introduces LUBEGARD Multi-System Friction Modifier Additive appeared first on Counterman Magazine. View the full article

As part of its ongoing commitment to continuous improvement, Anchor Industries has introduced an updated label design for our larger (non-graphic) kraft boxes. The change will be implemented as a running update across production. The new label format features a cleaner, more streamlined layout with enhanced readability. Key product information, especially part numbers, is now more prominent and easier to identify at a glance, Anchor said. These improvements are designed to help simplify product handling and identification for distributors, warehouse teams, and end users alike. In addition to improved functionality, the updated labels provide a more consistent and professional presentation throughout the distribution chain, supporting more efficient inventory management and product visibility on shelves and in storage, added Anchor. During the transition period, customers may receive shipments with either the current or the updated label design as inventory cycles through. The product, part numbers and packaging specifications remain unchanged; only the label design has been updated. The post Anchor Industries Introduces Updated Graphic Labels appeared first on Counterman Magazine. View the full article

Autel U.S. announced that its Autel Academy ADAS Training Program has received accreditation from the National Institute for Automotive Service Excellence (ASE) and the Inter-Industry Conference on Auto Collision Repair (I-CAR). ASE and I-CAR Accreditation The ASE and I-CAR accreditation confirms that Autel’s instructor-led training program meets the requirements for technician training and development as defined by these organizations. ASE and I-CAR are widely recognized as benchmarks in automotive service and education, and their endorsement signals that Autel’s curriculum delivers industry-relevant instruction aligned with current technological demands. Matt Shepanek, vice president of credential testing programs at ASE, emphasized the significance of the accreditation process, noting that it delivers meaningful value for both training providers and the industry. “Accreditation provides training organizations with recognized credibility, ensures their curriculum aligns with current industry standards, and verifies that they are maintaining high-quality instruction, facilities, and resources,” said Shepanek. “Autel successfully met all of these criteria, and we are pleased to recognize them as an ASE-accredited training provider.” ADAS Calibration Training Program Autel launched its ADAS calibration training program in 2023 at its U.S. corporate headquarters in Port Washington, New York. The program combines structured classroom instruction with hands-on experience in a dedicated training bay, allowing technicians to work directly with ADAS calibration equipment and real-world vehicle scenarios. The classroom portion delivers a foundational understanding of ADAS theory, including system architecture, sensor types, OEM calibration requirements, and workflow best practices. Hands-on training reinforces this foundation as technicians perform static and dynamic calibrations on vehicles in a controlled, real-world environment. The program also emphasizes diagnostic strategy and troubleshooting to help technicians identify and resolve common calibration issues encountered in shop settings. Topics include alignment variables, target placement errors, environmental factors, and system fault conditions. Following strong demand, Autel has expanded its training footprint to additional locations, including Michigan, Missouri, California, and Florida, making advanced ADAS education more accessible to technicians across the country. Technician Certification Assessment and Continuing Education Credits To further enhance the program, Autel will introduce a third day of training to its current two-day course. This additional day will include a technician certification assessment, enabling participants to demonstrate mastery of the curriculum. Successful completion will provide technicians with ASE and I-CAR continuing education credits, reinforcing both their technical competency and professional credentials. “We are proud to have our ADAS Training Program recognized by ASE,” said Chris Gutierrez, Product and Training Director – ADAS, Autel North America. “This accreditation validates the depth and quality of our curriculum and our hands-on approach. Our goal is to ensure technicians leave our program well prepared to perform accurate ADAS calibrations with confidence and consistency in real-world shop environments.” Technicians and ADAS Systems For technicians, this training represents an opportunity to build expertise in one of the fastest-growing and most technically demanding areas of automotive service. ADAS systems directly impact vehicle safety, and improper calibration can lead to system malfunctions or compromised performance. Through Autel’s ASE and I-CAR-accredited program, technicians gain the confidence to perform precise calibrations, reduce liability risks, increase shop efficiency, and position themselves as trusted specialists in advanced vehicle technology. With this accreditation, Autel continues to strengthen its role as a trusted partner for repair shops, technicians and industry professionals seeking reliable tools and comprehensive education in ADAS technologies. For more information or to book your class today, click here. The post Autel U.S. ADAS Training Program Earns ASE, I-CAR Accreditation appeared first on Counterman Magazine. View the full article

The Collision Industry Foundation (CIF) announced that Arnold Motor Supply has once again pledged its support to the CIF Annual Donor Program at the Urgent Care level, the second-highest tier of giving. Introduced in 2021, the Annual Donor Program was designed to bring needed recurring resources to the CIF so it can deliver on its mission to “answer the call” when those in the industry have been impacted by catastrophic events such as accidents, flooding, hurricanes, tornados or wildfires. For over two decades, through the generous support of corporations and individuals, CIF has been able to assist hundreds of collision repair professionals in need after disaster. To learn more about the tax-deductible donations for the program, click here. The post Arnold Motor Supply Named Repeat CIF Annual Donor appeared first on Counterman Magazine. View the full article

Six in 10 automotive businesses expect demand for aftermarket parts and services to grow this year. That’s according to findings from a new survey by the Automotive Aftermarket Products Expo (AAPEX). Open-ended commentary points to higher new vehicle prices, which are causing consumers to hang onto their existing vehicles longer, as the driving force for rising demand in the aftermarket. “The price of new cars is high, so people are purchasing, repairing and maintaining older vehicles,” wrote one respondent. “People are keeping their cars for longer periods of time,” noted another. “Price of new cars justifies repairs on older vehicles,” noted a third. One caveat to that finding is that price sensitivity shows up in the aftermarket, too. The majority (53%) have observed more interest in lower-cost parts and services. However, customer motivation appears to be focused on value, rather than pure cost savings. Respondents said quality (34%) was the top influence of buying preference, followed by price (25%) and availability (20%). Perhaps as a consequence, respondents said their business’s sales expectations for this year are flat, compared to sales performance the year prior. This reinforces the aftermarket’s reputation for stability no matter what’s happening with the economy. Uncertainty is the Top Challenge Respondents identified the top challenge as “uncertainty” (45%), which was a recurring theme throughout the findings. Many aftermarket businesses are engrossed in supply chain diversification initiatives, carrying higher inventory levels, and struggling to find skilled labor. Among the other key findings are the following: Customer service is the top AI initiative. About one-fifth (21%) of respondents have implemented enterprise-grade AI tools and another 20% are in the planning stages. Of those implementing enterprise AI, the top areas of AI investment are customer service (60%), inventory management (42%) and product development (36%). Supply chain diversification. 70% of respondents have completed diversifying their suppliers (6%), are in the planning stages (18%), or have plans in progress (46%). Inventories are on the rise. 38% of respondents are managing higher inventories of parts, compared to 20% who say they are managing fewer parts. Electric vehicle (EV) investments. More respondents (26%) said they will invest less in the EV segment, compared to 17% who will invest more. Another 27% said they will invest about the same as last year. Notably, the largest share of respondents (29%) remains uncertain about EV investments. Solving the Skilled Labor Shortage Attracting skilled talent ranked second on the list of the top three challenges. Repair shops struggle with this because automotive technicians are retiring faster than the industry can replace them. The problem is compounded by the fact that demand for repair and maintenance services is rising. When asked about the steps their business is taking to address the shortage, respondents pointed to an array of enticements. These include offering more training (30%), boosting compensation (27%) and improving benefits (22%), among other steps. However, 25% of respondents aren’t taking any of those actions. In open-ended comments, respondents offered a variety of answers ranging from hiring retired people part-time to employing temporary help. One respondent commented [that we] “just stopped looking for help.” It’s important to note that it’s not just repair shops that need skilled labor in the aftermarket. Respondents who work in manufacturing comprised the second largest demographic in this survey, following repair shops. One manufacturing respondent wrote in to offer a solution, calling for “a national apprenticeship program that is deeply integrated into the manufacturing sector.” That person later added that technical institutes should synchronize their curricula with the “real-time needs of the factory floor.” The full report is freely available for download (no registration required) on the AAPEX blog: 2026 State of the Automotive Aftermarket Survey Report. The post AAPEX Survey: Aftermarket Growth Expected Despite Uncertainty appeared first on Counterman Magazine. View the full article

Automotive parts and accessories supplier NPW hosted its 35th Annual Charity Golf Tournament on Sunday, Feb. 1, 2026, continuing a long-standing tradition of bringing the industry together in support of the community. The event took place at Miami Shores Country Club, and once again benefitted First Tee Miami. More than 100 customers, vendor partners and industry friends participated in the scramble-style tournament, enjoying a day of friendly competition and camaraderie. From longest drive and closest-to-the-pin contests to strong team finishes, the format created an engaging experience for golfers of all skill levels while keeping the focus on giving back, according to NPW. Chris Pacey, president & CEO of NPW, reflected on the milestone event, saying, “Reaching our 35th year is a powerful reminder of what this tournament represents. It is not just a day on the course, but a reflection of the relationships we have built and the impact we can make together as an industry. “First Tee Miami continues to be an incredible partner. Their commitment to teaching young people life skills through the game of golf aligns closely with our values, and we are honored to support the important work they do in our community.” NPW also recognized the generous support of its sponsors, who all played a vital role in the event’s success, and extended its sincere appreciation to all sponsors, participants and volunteers for their continued support. Together, their involvement ensures the tournament’s lasting impact and strengthens NPW’s ability to give back to organizations that make a meaningful difference in the lives of others, the company said. The post NPW Hosts 35th Annual Charity Golf Tournament appeared first on Counterman Magazine. View the full article