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Aftermarket Responds To Coronavirus
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By Counterman
ZF Aftermarket expanded its parts offerings in August for vehicles in the United States and Canada, adding 74 new listings to its TRW and SACHS branded portfolios.
The latest additions expand coverage to more than 18.7 million vehicles in operation, according to the company.
New braking products include 22 different part numbers for TRW brake-pad sets for 9.7 million vehicles in operation, including the Cadillac Escalade, Mazda CX-30, Jeep Gladiator, Hyundai Sonata, Ford Bronco and Ford Ranger, among others.
ZF Aftermarket also vastly expanded its offerings for TRW X-Tend powered lift supports, adding 49 new part numbers for more than 9 million more vehicles in operation
This includes a range of vehicle brands, such as BMW, Honda, Hyundai, Land Rover, Mercedes-Benz, Volkswagen, Volvo and others.
Additional products launched in August include SACHS clutch replacement parts for the Audi A4 Ultra Sport 2.0L and a clutch kit for the Smart Fortwo 2016-2017 Turbocharged.
“ZF Aftermarket is picking up the pace of new-product introductions, making it easier for distributors, technicians and vehicle owners to get a broader variety of high-quality OE parts,” said Mark Cali, head of independent aftermarket, USC for ZF Aftermarket. “These products offer best-in-class value with guaranteed performance and durability that comes from a foundation in ZF’s OE product development and validation processes.”
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By Counterman
PRT recently added 15 new products to its portfolio of complete strut assemblies for passenger cars, SUVs and pickup trucks.
The new products, which extend the PRT portfolio in the North American aftermarket, represent more than 5 million vehicles in new coverage.
The product launch covers models such as the Subaru Impreza, Ford Escape and Volvo XC60, in addition to brand-new applications such as the 2021 Lexus NX300, 2022 Chevrolet Malibu and 2022 Honda CR-V, among others.
PRT is a brand of the ADD USA group, one of the largest manufacturers of complete strut assemblies in the world.
“Our company is globally certified and recognized for producing high-performance products,” said Bruno Bello, director of global marketing at PRT. “We are committed to providing innovative solutions to our U.S. clients by launching new items in the aftermarket that feature the same quality components used in the OE market.”
For more information about PRT products, call 770-238-1611 or visit
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By Counterman
In link hidden, please login to view, we gave leaders from the major distribution groups and trade associations an opportunity to reflect on the most critical issues affecting the automotive aftermarket. For the second year in a row, we let distribution leaders “riff” on these topics in their own words.
Here’s what Robert Roos, president/CEO of the Pronto Automotive Distribution Network, had to say on the current state of the aftermarket.
When I stop and take a minute to reflect on the current state of the automotive aftermarket, I am both overwhelmed and amazed at the amount of change and innovation taking place at all levels of distribution today. Never in my nearly 40 years in this industry have I experienced such a fast-paced and significant number of challenges facing our members, customers and supplier partners.
We are faced with emerging technologies; the battle for access to data; unprecedented consolidation at all levels of the supply chain; and the challenge of labor shortages – all while attempting to fight the day-to-day battles to win business against increasing competition from a variety of different fronts. And yet our industry continues to thrive. Resiliency is the word I like to use when talking about the automotive aftermarket. How would anyone predict the kind of results our industry continues to show in the midst of economic challenges, supply chain issues and a variety of other pressures we face?
I believe it is our ability to adapt and change at such a rapid pace that allows us to continue to thrive. We are a close-knit community and while we may compete against one another, we also know when to work together for the betterment of all. We work together to increase involvement in the issues that challenge all of us today, whether it is supporting the Repair Act to ensure our access to the necessary data to maintain everyone’s ability to keep safe vehicles on the road at a reasonable cost; working to increase awareness of our labor shortage within the industry; or creating new ways to make our industry safer for the environment and increase our sustainability footprint.
To continue the success of the past, we must remain alert to these issues and others that may develop as our industry continues its rapid paced transformation. We have a responsibility to keep our entire industry informed of these very important issues. Thankfully, we are better prepared to do this today than ever before. We have our industry associations, program groups, various networking groups and others spreading the word. We have industry events that encourage participation and educate attendees on the important issues of the day. I am confident that the automotive aftermarket of today is ready for what the future holds. I am proud of our industry, what we have accomplished and those things we will accomplish in the future. We are prepared to meet the challenges of today and tomorrow head-on and with a passion unlike any other.
What is the current state of the aftermarket? In a sentence I would say our industry is economically sound, poised for the future and ready to keep consumers on the road no matter what challenges lie ahead. In a word, my answer would be resilient.
The Pronto Network
Founded: Formed from the merger of National Pronto Association and The Automotive Distribution Network in 2021 Headquarters: Grapevine, Texas Number of members/shareholders: 200+ Number of distribution centers: 375+ Number of parts stores: 1,500+ Number of suppliers: 200+ Website: link hidden, please login to view The post
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By Counterman
The Aftermarket Warehouse Distributors Association (AWDA), a community of the Auto Care Association, announced its pledge of support to Northwood University’s University of the Aftermarket by donating four scholarships for industry professionals to participate in the university’s upcoming Leadership 2.0 program.
The Leadership 2.0 program is a cornerstone in the industry’s efforts to foster the development of a new generation of visionary executives who will help drive the aftermarket to new levels.
“The University of the Aftermarket’s Leadership 2.0 program are two of the most valuable weeks an aftermarket professional can participate in to enhance their personal and professional skill set,” said Ashlee Arnold, vice president at Arnold Oil Company of Austin, and chairperson for AWDA. “A big part of what makes the Leadership 2.0 program special is having the perspective from all channels of our industry, including the shop owners. This makes our entire industry stronger.”
AWDA continues its leadership position within the industry by advocating for and supporting events and initiatives that support the entire industry. 2023 marks the continuation of a years-long contribution to the Leadership 2.0 program, a program that is attended by all different segments of our industry from manufacturers to retailers and distributors, technicians, as well as agencies and any other aftermarket professional.
“Northwood University’s University of the Aftermarket is pleased to announce our collaboration with AWDA by promoting professional development within our aftermarket industry,” said Thomas Litzinger, executive director for the University of the Aftermarket. “We recognize AWDA’s tremendous support by acknowledging their willingness to provide scholarships to aftermarket professionals who can personally benefit from our Leadership 2.0 coursework, but also ultimately provide value to their organization and our industry. We appreciate AWDA’s vision for education and their commitment to developing the future leaders of our industry.”
The 2023-2024 AWDA Leadership 2.0 scholarship recipients are:
Brandon Burton, Mastertek Auto Repair Steven Lam, Parts Authority Tony Odom, Parts Authority Blake Pugh, Tri-County Auto & Truck Parts AWDA represents the top distributors and manufacturers of motor vehicle parts nationwide. The 76-year-old organization is a key segment of the Auto Care Association.
Learn more about AWDA at
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By Counterman
In link hidden, please login to view, we gave leaders from the major distribution groups and trade associations an opportunity to reflect on the most critical issues affecting the automotive aftermarket. For the second year in a row, we let distribution leaders “riff” on these topics in their own words.
Here’s what Steve Tucker, president of Automotive Parts Associates, had to say on the topic of consolidation in the aftermarket.
The consolidation of the aftermarket has been a conversation for so many years now that it almost seems unnecessary to discuss further. Far too many see the independent WD as just “hanging on” and perhaps even as a relic of bygone years. Those of us who live in this space every day know different!
There is no question that there are fewer individually owned and independent warehouse distributors out there. There are still hundreds out there, however, that not only continue to survive but are thriving. The strengths of the players in the independent space are often difficult for the big-box guys to replicate. These business owners operate very close to the street and can quickly adjust to changing market conditions, see trends and act accordingly.
Servicing the customer and handling issues quickly continue to be the primary drivers, and our companies excel in those areas without question. Having true professionals with extensive parts knowledge working with our customers is a key differentiator for us. While we all do substantial business online with our customers, there is no substitute for personal attention especially when an issue needs timely resolution.
Additionally, our companies continue to see value in supporting name brands. As vehicle complexity continues to mount, technician customers are looking for brands they trust to ensure the repair is done right, and so the independent aftermarket continues to support our customers with manufacturer brands whenever possible.
Another aspect of the business that has been growing at an ever-increasing rate is the availability of good data and tools to mine and use that data to tailor inventories, maximize space, control deliveries, and improve virtually every aspect of the business models. I feel strongly that this is a key area that all the program groups invested in to provide those tools to our memberships in an easy-to-use concise toolbox. Data is king, and knowing how to take that data and use it to maximize the rest of our capabilities is critical for success and growth.
We can then tie this all together with a strong and responsive industry association that all of us need to support as they look out for us at a national level not only with legislative issues, but also by providing support with environmental initiatives, economic information, and best practices support. Our Auto Care Association is one of the best ways we can all ensure our future and the future of those that follow us in the independent aftermarket. I think for most of us this isn’t just a career, it is truly a lifestyle, and we need to work with Auto Care to leave this business in a great place for the next generation.
I look at other businesses such as pharmacies, retail, hardware, etc., and while the big-box guys have certainly impacted there as well, I still see a big number of independent businesses operating there as well and they do so based on the same “blocking and tackling” mentality we use. Service the customer! As a parting thought, and if you haven’t done so, I recommend you watch the Tom Hanks movie “A Man Called Otto.” In one of the opening scenes, he is attempting to buy a 5-foot length of rope in a hardware store and the cashier cannot sell him rope by the foot because the system only sells in yard increments. Our folks would’ve figured it out!
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