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By Counterman
The ASE Education Foundation engaged noted automotive expert and ASE spokesperson Bogi Lateiner to deliver her presentation, “Revving up the Diversity: Shaping an Inclusive Future in Auto Repair High School and College Shop Programs” at the recent ASE Education Foundation Instructor Training Conference.
Before a standing-room-only crowd, Lateiner gave a compelling speech that focused on how to develop new initiatives to create a culture of inclusiveness in schools and the workplace.
“We want to thank Bogi for providing such an interesting and inspiring presentation,” said Mike Coley, president of the ASE Education Foundation. “Instructors have incredible influence on students. Helping instructors create an inclusive environment for both male and female students attracts more and better students which translates into more entry-level technicians.”
Lateiner’s presentation started with a roleplay featuring two male instructors as an automotive instructor and female student. The female student was trying to talk her way into an automotive course while the instructor was trying to talk her out of it. Although humorous, it hit home on how hard it can be for female students to be accepted into an automotive, collision or truck program.
Some of the key points Lateiner emphasized in working with both male and female students included:
Treat them the same. Have the same expectations of work to be accomplished and knowledge to be gained. Do not “dumb-down” skills for female students because of perceived strength or knowledge differences. A set of brakes doesn’t care what gender is changing them. Do not compare. Don’t tell the male students that the female students are showing them up. Comments like that create more of a distance between male and female students and places unreasonable expectations on the female students. Create an inviting environment for everyone. A large part of Lateiner’s presentation was about the “automotive club.” As Lateiner explained it, “We are the club,” and then explained, “that nobody wants to be a part of it. That needs to change if we want to solve the technician shortage.” “Often viewed as being sensitive, the younger generation is not necessarily sensitive, but asks for what they want and need,” said Lateiner. “In this hiring environment, employees have more power. Asking to be treated with respect, to be trained and provided with a career path while working in a collaborative environment isn’t being sensitive. It’s what every employee should have. Change starts with the instructors. They have the power to create and set the expectation of a good work environment that their students can then take to the workplace.”
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By Counterman
Advance Auto Parts has announced a $25,000 donation to Breathitt County Area Technology Center, a technical school in Jackson, Kentucky, that serves approximately 400 local students in grades 8-12.
The donated funds will assist with rebuilding efforts of the school’s automotive technology program following the devastating flooding that impacted Eastern Kentucky over the summer.
On Wednesday, Sept. 21, team members from Advance presented the donation to Breathitt County Area Technology Center principal Joseph Mayabb and auto tech instructor Darryl Cole at Hazard Community and Technical College, Lees College Campus, in Jackson.
Breathitt County Area Technology Center will hold classes and all operations at Hazard Community and Technical College for the foreseeable future.
“Our friends, neighbors and communities in Kentucky are still hurting,” said Advance district manager and Kentucky resident Matt Belcher. “During this difficult time, our local team is humbled and grateful to help Breathitt’s auto tech program and their students with this donation. We admire Breathitt’s educators and staff for the work they do in training future auto technicians. Together, we can work toward rebuilding communities across Eastern Kentucky.”
Breathitt County Area Technology Center experienced significant damage throughout its campus. Flood waters reached more than 5 feet in some places, destroying most of the automotive training tools and other essential items in the building. Advance’s donation will help replace equipment used by auto tech instructors and students.
“This has been a very difficult time for everyone in our community,” said Breathitt County Area Technology Center’s principal, Joseph Mayabb. “Although we are down, we are not out. With an incredible staff of instructors who are taking care of these students and their needs, and generous partners and businesses such as Advance Auto Parts, we will continue to educate our students and position them for growth and success.”
Breathitt County Area Technology Center offers five career pathways for students: auto tech, business, carpentry, electricity and health sciences. Students enrolling in the auto tech program learn to diagnose, repair and maintain all types of vehicles and vehicle functions, such as brake and electrical systems; engines and transmissions; suspension; steering; and heating and cooling systems.
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By Garage Gurus
Apart of the US Auto Tech National Championships Passion to Performance series, this episode is centered on a trip to the ...
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By Counterman
Founded in 1992, Launch Tech Co. offers a plethora of diagnostic products for the automotive aftermarket.
Over the past three decades, “Launch has established its presence in the marketplace as a manufacturer that consistently offers the most innovative and progressive automotive diagnostic tools and product solutions,” the company said in a news release.
Launch’s core focus and business strategy has been on product innovation and process improvements for automotive technicians and shops. The commitment to the core business includes the operations of two R&D centers that are located in Shenzhen and Shanghai, China. Launch also has established global R&D units in the United States, Germany, Japan, Korea and Latin America.
The focus on research and development has enabled Launch to own the rights to hundreds of patented technologies and the company has received numerous industry accolades and awards by automotive publications and organizations in China, United States and Germany.
Launch Tech USA
In 2002, Launch was listed on the Hong Kong GEM board (Stock Code: 8196), and in 2011, it was listed on the Main Board of Hong Kong Stock Exchange Limited (Stock Code: 2488).
In 2013, Launch diversified into new product segments such as the Internet of Vehicle, anticipating the future of vehicle data and connectivity. Subsequently, Launch has developed a IoV chipset protocol, and a series of IoV smart hardware.
“As 2022 marks the 30-year anniversary, and the operations of Launch have been put in perspective, the drive and emphasis on automotive diagnostic technology has enabled Launch to derive production lines of auto diagnostics, testing, maintenance, lifts, etc.,” the company said. “This diversification of the product portfolio has enabled Launch to be one of the few automotive diagnostics manufacturers that can boast the claim of an all-encompassing product suite that serves automotive technicians and service and repair facilities throughout the globe. Furthermore, the product suite of the Launch X-431 series scan tools has become the most recognized and usable products in the industry due to the extensive features of the newest technologies.”
With the 30-year milestone as a company that has been on the forefront of innovation, service and quality, Launch attributes its success to its shareholders, clients and users of its products. Thirty years in the marketplace has enabled Launch to identify the service needs of its clients and customer and the company has utilized all of its resources to strive to meet these needs via technology and commitment by offering the highest-quality products that are relevant and usable. This ambition is in sync with the company’s motto of “Create-Change,” which focuses on innovation, quality, efficiency and professionalism while empowering the spirit of a work ethic that makes a difference in the world.
To find out more information about Launch, visit
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