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MEMA Aftermarket Tech Conference Boosts Support for AACF


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MEMA Aftermarket Suppliers wrapped up the recent Aftermarket Technology Conference with a fun contest to raise funds in support of the Automotive Aftermarket Charitable Foundation (AACF).

Terence O’Reilly and Jeffrey Marshall of Pricedex Software, the conference’s premier sponsor, once again led closing banquet attendees in the “Toonie Game.” O’Reilly and Marshall each flipped Canadian two-dollar pieces, or “Toonies,” as they are informally referenced in Canada.

Attendees participated by making donations to the

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and guessing how the coins would land. A series of fun and suspenseful elimination rounds resulted in a single remaining individual, Scott Howat of Tendeco Sales, who won a pair of watches, courtesy of Pricedex.

“Beyond being an influential event for our industry, the Aftermarket Technology Conference embodies a collective spirit,” said Terry O’Reilly, president and chief executive officer of Pricedex and AACF corporate secretary. “It’s a chance for us to unite around the objective of advancing the aftermarket and amplify the invaluable assistance AACF provides to families nationwide.”

Between attendees’ contributions and MEMA’s donation-matching pledge, a total of $1,400 was raised to support the vital efforts and initiatives of the AACF.

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