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Valvoline Restore & Protect Ad Runs on Super Bowl Sunday
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By TachMaker
Upgrade your vehicle with link hidden, please login to view designed to enhance convenience and performance. From practical add-ons to innovative accessories, these auto parts are tailored to meet the needs of modern drivers. Improve functionality, ensure ease of use, and enjoy a seamless driving experience with thoughtfully crafted components that prioritize both utility and style. Whether it’s for better organization, improved safety, or enhanced aesthetics, these details make every drive smoother and more enjoyable..
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By Counterman
Valvoline has been recognized as a top franchisor in Entrepreneur’s 46th annual Franchise 500
link hidden, please login to view This is the second year the company ranked as the leading automotive services retailer and 24th overall among the top 500 franchise brands for 2025. Today, more than half of Valvoline’s preventive automotive maintenance service centers are operated by franchisees. Over time, the company said it expects to increase the number of stores it opens each year, targeting 250 store openings annually to reach the company’s goal of more than 3,500 total retail locations. “I am proud that once again
link hidden, please login to view Inc. has been recognized as the leading franchisor of automotive service retailers,” said Lori Flees, Valvoline Inc. president and CEO. “Our franchise partners play a critical role in our success. I value their partnership and look forward to our continued growth together.” The Entrepreneur Franchise 500 ranks companies with a minimum of 10 franchise units that are looking to expand in the United States and Canada. The recognition is based on key evaluation pillars: cost and fees, size and growth, support and brand strength.
“We are committed to maximizing our same store sales growth, as well as accelerating our retail network,” said Adam Worsham,
link hidden, please login to viewInc.’s chief franchising officer. “There is significant opportunity within the preventive automotive services industry and an opportunity to bring the convenient services of Valvoline Instant Oil Change to even more people.” The post
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By Counterman
Valvoline has been recognized for providing excellent customer service and has been ranked by Forbes on its “Best Customer Service 2025” list.
link hidden, please login to view was the top-ranked instant oil change company and placed 18th among the 300 brands on the list. The Forbes customer service list was based on surveys of 181,000 people in the United States who rated their interactions with more than 3,500 brands. Only the top 300-rated companies were included in the list. “Every year we serve millions of guests, and our goal is to deliver the very best customer service with each oil change and preventive automotive maintenance service,” said Laura Carpenter, Valvoline’s chief customer officer. “Our team members and franchise partners are focused and committed to go above and beyond for our guests each and every day. I’m proud of our franchise partners, teams and our retail service center managers who are delivering for our guests.”
A news release from
link hidden, please login to view explained that customers gave the company a 4.7 out of 5-star rating* for its service. That’s based on a survey of more than 1 million Valvoline Instant Oil Change customers. The post
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By Counterman
There is nothing simple about complex engine oil formulations. Effectively explaining to your customer how Valvoline’s Restore & Protect motor oil removes and prevents engine deposits may seem like a tough task.
Dr. Michael Warholic, global technology director for Valvoline Global Operations, emphasizes the importance of visual evidence
“Hey, look how this product performs,” said Warholic. “We have visuals showing that there’s a removal of deposits, that there is a reversing of the aging process in an engine. That’s a great case story to tell.”
Warholic talks with Babcox Content Director Jason Morgan about the formulation process that sets Restore & Protect apart. The process involves a balance of various additives and components, tested rigorously in both laboratory and real-world conditions. It also involves combining base oils, viscosity modifiers, and a unique blend of additives. These additives include detergents to clean deposits, friction modifiers to reduce engine strain, and antioxidants to combat the breakdown of oil components. The goal was to create a motor oil that not only prevents the formation of new deposits but also removes existing ones, effectively rejuvenating the engine.
“We wanted to do something different than everybody else,” said Warholic. “That’s what Restore and Protect does. It differentiates us from our competitors. It does something that no other oil does in the marketplace right now.”
Restore & Protect could be considered a new category of motor oil that bridges the gap between conventional oils and high-mileage formulations. While high-mileage oils are designed for older engines, Restore & Protect is suitable for both new and aging engines. Its dual function of preventing new deposits and reversing existing ones makes it a versatile choice for a wide range of vehicles.
This innovation is particularly valuable for engines operating under severe conditions, such as those used for towing or in high-traffic areas. The oil’s ability to handle these demanding environments while maintaining engine cleanliness offers a significant advantage over standard motor oils.
“There’s always engine oil. Formulating is a little bit about give and take. The engine is a very complex machine. You have different temperatures, different pressures. It is really a very interesting field when you start digging into it.”
“We do tons of data-driven testing. That’s what we live for.”
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By Counterman
Trade associations for the major automakers and parts manufacturers recently
link hidden, please login to view urging lawmakers to pass legislation including the restoration of full first-year deductibility for research-and-development (R&D) expenses. Co-signing the letter were the Alliance for Automotive Innovation; American Automotive Policy Council; Autos Drive America; MEMA, The Vehicle Suppliers Association; and the Truck and Engine Manufacturers Association, which collectively represent millions of workers in the auto industry.
“Congress must restore this tax provision to enhance U.S. competitiveness, job creation and innovation as soon as possible,” said Ann Wilson, MEMA’s executive vice president of government affairs. “As this industry is facing massive transformation, R&D is crucial. Many of our members are smaller, innovation-driven vehicle suppliers and are struggling with the financial burden to remain competitive in the global marketplace. Restoration of yearly deductibility goes a long way in addressing these fundamental challenges.”
For almost 80 years, motor vehicle and component manufacturers relied on the availability of full first-year deductibility of R&D expenses. A new law implemented in 2022 now forces businesses to spread that deduction over five years, making R&D exponentially more expensive, the associations assert.
The trade associations lament that the change has been “particularly burdensome for the auto industry, threatening thousands of jobs.” Of the $538 billion spent on R&D activities in the U.S. in 2020, more than $23 billion (4.3%) was invested by the motor vehicle industry, according to the associations.
“More than 10% of U.S. auto jobs are in the R&D space,” said John Bozzella, president and CEO of the Alliance for Automotive Innovation. “The auto industry invested $23 billion in R&D activities in recent years – the third highest of any manufacturing sector. By restoring the full deductibility of R&D expenses, Congress can ensure that investment keeps moving in the right direction – supporting U.S. jobs, expanding American innovation and boosting global competitiveness.”
As the letter is distributed, the trade associations are mobilizing members and employees to urge members of Congress to immediately pass legislation restoring full first-year tax deductibility for R&D expenses to protect jobs and preserve the motor vehicle industry’s financial health and competitiveness.
“American Automakers Ford Motor Company, General Motors Company and Stellantis invest heavily in R&D,” said Gov. Matt Blunt, president of American Automakers Policy Council. “These critical investments are vital if American automakers are going to lead the transportation revolution and offer customers the most innovative products in the world. The ability to deduct R&D expenses is needed to ensure our domestic auto production continues to be competitive in the global market.”
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