Jump to content

Recommended Posts

Posted

rssImage-ba0b6bef3ab5d154798fe3ea62b6e0ac.jpeg

The University of Aftermarket, through Northwood University announced that registration is open for many upcoming professional-development opportunities.

“Continuous education, or life-long learning as it is referred to by some, is the foundation of employee engagement, retention and life satisfaction,” stated Thomas Litzinger, executive director of the University of the Aftermarket and the aftermarket education industry chair at Northwood University.

Litzinger noted that Northwood’s University of the Aftermarket coursework helps businesses introduce newer employees to the automotive aftermarket; facilitate their tactical leadership development; and assist them on their journey from tactical leadership into strategic visionary.

“Northwood faculty, aftermarket industry executives and thought leaders will deliver our coursework,” Litzinger added. “Our sessions will guide your team on how they can achieve better results and create their competitive advantage. Team projects, mutual collaboration, innovation and robust debate are integral features of our coursework.”

The following University of Aftermarket programming is scheduled through the summer.

Leadership 2.0/Session 2

The Leadership 2.0 experience includes a blend of industry research and market analysis, lively discussion and debate on the challenges confronting the light-vehicle and heavy-duty aftermarket; competitive strategies; interpersonal communication skills; contract negotiations; conflict resolution; organizational culture; cybersecurity best practices; insight into supply chain solutions; and other challenging and evolving industry topics and trends.

This course runs from March 10-14. The deadline to register is Feb. 23, and participants must have previously completed Leadership 2.0 Session 1. 

Consumer Behavior

The Consumer Behavior course will explore the consumer behavior theory, including the introduction of behavioral models to investigate the consumer psychology. This includes application of consumer behavior principles to customer satisfaction, market planning and merchandise-mix decisions.

Ethical, diversity and international issues are also explored.

The course is scheduled for March 18 through May 12.

Selling & Sales Management

The Selling & Sales Management course will develop students’ competencies in professional selling theory and approaches, presentation skills and sales management techniques.

The course focuses on developing and maintaining relationships with customers and management of the process of finding, converting and keeping customers while achieving the organization’s goals. Communication techniques, career planning, selling strategies and tactics as well as sales duties and responsibilities are included.

The course is scheduled for March 18 through May 12.

The Culture of Leadership

The Culture of Leadership course consists of an analysis of organizational factors that influence leadership and management skills. Key aspects include formal and informal groups, norms, sanctions, organizational change, morale, function of committees and teams, role of unilateral decisions, team work, empowerment, and ethical philosophy. It also includes a self-appraisal of leadership and management strengths and areas for development. 

The course is scheduled for March 18 through May 12.

Aftermarket Field Sales Management

The Aftermarket Field Sales Management course examines the field sales manager’s job activities. Subjects include selling skills, expense management, time management, merchandising/advertising plans, sales-report writing/sales-forecast plans, tradeshow management and human resource skills.

The course is scheduled for March 18 through May 12.

The deadline to register for any of the above four courses (Consumer Behavior; Selling & Sales Management; the Culture of Leadership; and Aftermarket Field Sales Management) is March 4.

Aftermarket 101

Aftermarket 101 is an introduction to the motor-vehicle aftermarket.

Students who attend this class will develop a firm knowledge of the breadth, depth and scope of the automotive aftermarket including channels of retail, e-commerce and traditional distribution; sales development skills and opportunities; current and future industry trends; a brief introduction to the heavy-duty segment; and the opportunities and challenges facing our service dealers.

This two-day course will be held May 20-21. The deadline to register for the course is May 6.

Heavy-Duty 101

Through Heavy-Duty 101, students will develop a solid understanding of the scope of the HD/CV motor-vehicle aftermarket.

Students will be able to diagram and illustrate the channels of retail, e-commerce and traditional distribution; differentiate and interpret how key industry players contribute to the industry; discuss key initiatives and market strategies within the heavy-duty market; examine challenges and opportunities facing the professional service dealer; demonstrate an understanding the benefits associated with developing a professional sales network; and learn to distinguish themselves from the competition and dominate the marketplace.

The two-day course is scheduled for May 22-23. The deadline to register is May 8.

INFUSION 2024

INFUSION is a high-level executive development series designed to assist leaders transition into strategic visionaries by formulating strategies to prepare them to become much more efficient and proficient at leading their organization. Participants will discuss how to demonstrate knowledge in creating innovative tactics to achieve better results for their organization. 

The course is constructed to analyze varying approaches to critical topics; design clear outcomes; appraise better results; develop ground-breaking strategic visionary skills; create dynamic organization cultures; measure the adverse impacts of organizational isolation; diagram state-of-the-art cybersecurity stratagems; compare best practices in supply chain management; express knowledge in mergers and acquisitions; evaluate their corporate strategy; and differentiate their competitive advantage from their competition.

The five-day course is scheduled for June 2-6. The deadline to register is May 10.

Aftermarket Data Standards

This program was developed for aftermarket catalog managers and product-information professionals who would like to sharpen their knowledge and management of the industry data standards – ACES and PIES. Learners will become familiar with the Auto Care databases and how to effectively use them in their day-to-day work.

To take this class, attendees must have already taken Introduction to ACES and PIES 101.

This is a two-day class, and the registration deadline is June 4.

Heavy-Duty Leadership 2.0

This five-day course is a cornerstone of the industry’s efforts to foster the development of a new generation of tactical leaders who will help drive the HD/CV aftermarket to new heights of excellence in leadership and performance.  

HD/CV Leadership 2.0 is an intense and intellectually stimulating leadership development program that is specifically designed for the heavy-duty motor-vehicle aftermarket professional.

The course will be facilitated by top heavy-duty industry leaders, coveted thought leaders and Northwood University’s faculty. This unique collaboration allows for an intensive course that is specifically focused on advancing tactical leaders who are motivated to purposely perform at achieving key organizational outcomes and objectives across all levels of the HD/CV motor-vehicle aftermarket.

Heavy Duty Leadership 2.0 is scheduled to take place July 14-18. The deadline to register is June 28.

Leadership 2.0/Session 1

Leadership 2.0 is comprised of two five-day sessions. Session I will be facilitated at Northwood University in Midland, Michigan.

The course consists of robust discussion and learning related to the challenges and opportunities confronting the automotive and heavy-duty aftermarket.

The Leadership 2.0 experience includes a blend of industry research and market analysis; lively discussion and debate on the challenges confronting the light vehicle and heavy-duty aftermarket; competitive strategies; interpersonal communication skills; contract negotiations; conflict resolution; organizational culture; cybersecurity best practices; insight into supply chain solutions; and other challenging and evolving industry topics and trends.

Session 1 is scheduled to take place Aug. 11-15.

Session II will be held March 11-16, 2025, at a location that is still to be determined.

The deadline to register for Session 1 is July 26.

James O’Dell, assistant director of aftermarket education at Northwood University, explained the University of Aftermarket has five pillars: introduction to the motor-vehicle aftermarket; data; tactical leadership development; executive development; and organizational development. 

“The courses being offered this year fit within these pillars to best serve the automotive aftermarket industry,” O’Dell added.

Registration links, as well as full descriptions of all University of Aftermarket courses, are online here: 

link hidden, please login to view
.

The post

link hidden, please login to view
appeared first on
link hidden, please login to view
.

link hidden, please login to view

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

  • Similar Topics

    • By USPartsinc
      OEM vs Aftermarket ECM: Which Engine Control Module Is the Better Choice?
      The Engine Control Module (ECM) is the electronic brain of your vehicle, controlling everything from fuel injection and ignition timing to emissions and engine performance. When an ECM fails, choosing the right replacement becomes one of the most important decisions for maintaining your vehicle's reliability.
      Many drivers find themselves deciding between an OEM ECM and an aftermarket ECM. While both serve the same essential purpose, they differ in manufacturing standards, pricing, compatibility, and overall value.
      This guide from US Parts Inc. explains the key differences to help you select the best option for your vehicle and budget.
      What Is an OEM ECM?
      An Original Equipment Manufacturer (OEM) ECM is built by the same manufacturer that supplied the module for your vehicle when it was first assembled. These units are engineered to match factory specifications and deliver the same performance as the original component.
      Advantages of OEM ECMs
      Factory-level compatibility Precise calibration for your vehicle High manufacturing standards Consistent engine performance Ideal for vehicles under warranty Potential Drawbacks
      Higher purchase price Limited availability for older vehicle models Dealer programming may be required What Is an Aftermarket ECM?
      An aftermarket ECM is produced by a third-party manufacturer and designed to replace the original module. Many modern aftermarket units are thoroughly tested, pre-programmed, and built to meet or exceed OEM performance standards.
      Quality aftermarket ECMs have become increasingly popular because they combine affordability with dependable operation.
      Benefits of Aftermarket ECMs
      Lower replacement cost Broad compatibility across multiple vehicle models Faster availability Many units arrive pre-programmed for installation Excellent option for discontinued OEM parts Things to Consider
      Not every aftermarket manufacturer follows the same quality standards. Choosing a trusted supplier is essential for ensuring long-term reliability.

      Which ECM Offers Better Performance?
      For most daily drivers, a high-quality aftermarket ECM provides performance that is nearly identical to an OEM unit. The biggest factor is purchasing from a reputable supplier that performs comprehensive testing and programming before shipping.
      OEM ECMs remain the preferred choice for vehicles requiring strict factory specifications, while premium aftermarket modules provide exceptional value for many repair situations.
      Factors to Consider Before Buying an ECM
      Before purchasing a replacement Engine Control Module, verify the following information:
      Vehicle Identification Number (VIN) Year, make, and model Engine size Transmission type Part number Emissions configuration Accurate vehicle information helps prevent compatibility issues and ensures smooth installation.
      Common Signs Your ECM Needs Replacement
      A failing ECM can affect nearly every aspect of engine operation. Common warning signs include:
      Persistent Check Engine Light Engine misfires Hard starting or no-start condition Reduced fuel economy Poor acceleration Irregular shifting in automatic transmissions Unexpected engine stalling If these symptoms continue after other repairs, the Engine Control Module should be professionally diagnosed.
      Are Aftermarket ECMs Reliable?
      Modern aftermarket ECMs have advanced significantly in design and quality control. Reputable suppliers test each module for functionality, durability, and compatibility before delivery.
      Many replacement units undergo extensive electronic inspections to ensure dependable communication with your vehicle's sensors and onboard systems.
      Choosing a trusted supplier is far more important than simply selecting OEM or aftermarket.
      How to Choose the Right Replacement ECM
      The best ECM depends on your specific needs.
      Choose an OEM ECM if you:
      Want the original factory component Own a newer vehicle under warranty Prefer manufacturer-approved replacement parts Choose an aftermarket ECM if you:
      Want to reduce repair costs Need a replacement for an older vehicle Prefer faster availability Are looking for a dependable pre-programmed solution Final Thoughts
      When comparing OEM vs aftermarket ECM, there is no one-size-fits-all answer. OEM modules deliver factory-original precision, while high-quality aftermarket ECMs offer excellent reliability, affordability, and convenience for many vehicle owners.
      At US Parts Inc., selecting the right Engine Control Module starts with matching the correct specifications for your vehicle. Whether you're replacing a failed ECM or restoring engine performance, understanding the differences between OEM and aftermarket options helps you make a confident, informed decision.
    • By Counterman
      link hidden, please login to view announced it released eight new AmeriPLATINUM Brake Pad numbers and four new AmeriPRO Brake Pad numbers with a wide range of coverage ranging from Buick Encore to Ford Transit applications. The new SKUs cover over 6mm VIO. Also just released in the
      link hidden, please login to view product line: 1 new AmeriPRO Brake Shoe, 2 new AmeriPRO Wear Sensors, 74 new AmeriPRO Coated and Coated R90 Euro Rotor numbers, and 20 VGX Brake Pad numbers with VIO coverage over 44+mm VIO.
      The post
      link hidden, please login to view appeared first on link hidden, please login to view.
      link hidden, please login to view
    • By GreenGears Auto Limited
      Published by GreenGears Auto  |  8 min read  |  Subframe Buying Guide
      When a subframe or crossmember fails, the temptation is to save money with an aftermarket replacement. The price difference looks compelling — an aftermarket subframe for a Honda Accord might cost $120 vs. $280 for a used OEM unit. But for structural chassis components, that price difference carries consequences that don't show up until 6,000 miles later. This guide explains exactly what those consequences are, and why used OEM is almost always the right call for subframes and engine cradles. What Is a Subframe and Why Does It Matter So Much?
      The subframe — also called an engine cradle, K-frame, or suspension crossmember — is the structural foundation of your vehicle's front or rear suspension. Every suspension mounting point, steering rack, and engine/transmission mount connects to it. When you steer, brake, or accelerate, the forces travel through the tyres and wheels into the suspension and into the subframe. It is not a peripheral component — it is load-bearing structure.
      This matters because subframe quality directly affects three things most drivers care deeply about: alignment stability, handling feel, and long-term reliability. A subframe that doesn't hold its geometry under load — or that holds it differently from the OEM unit — produces alignment drift, steering wander, and tyre wear that no alignment shop can permanently correct, because the underlying structure is wrong.
      The Aftermarket Subframe Problem
      Aftermarket subframes exist primarily for the collision repair market, where insurance companies pressure shops to use lower-cost alternatives to OEM. They are manufactured to be "close enough" — the mounting points are approximately in the right locations, the bolt patterns are approximately correct, and the overall shape is approximately right. In practice, this creates several specific problems.
      1. Dimensional Tolerance Differences
      OEM subframes are manufactured to tolerances measured in tenths of a millimetre. Suspension geometry — caster, camber, and toe — depends on mounting point locations being accurate to within fractions of a degree. Aftermarket subframes are typically manufactured to tolerances of 1–3mm, which sounds small but translates to measurable geometry deviation at the wheel. The result is a vehicle that drifts, wears tyres unevenly, and requires constant alignment correction.
      2. Steel Grade and Wall Thickness
      OEM subframes use high-strength steel alloys — often dual-phase or TRIP steels — with precisely engineered wall thicknesses optimised for both strength and weight. Aftermarket subframes typically use lower-grade mild steel at higher wall thickness to compensate, resulting in a heavier unit that doesn't deform in the same way during a collision. In modern vehicles designed with specific crumple zones and energy absorption paths, this matters for safety.
      3. Corrosion Protection
      Toyota applies its electrodeposition coating to subframes before assembly — the same coating used on the body. Honda uses a similar process. These factory corrosion protections are difficult or impossible to replicate in aftermarket manufacturing. The result is that aftermarket subframes frequently begin surface corrosion within 2–3 years in northern climates, while OEM units from comparable donor vehicles may show minimal surface oxidation after 10+ years.
      4. Mounting Bracket and Weld Quality
      Every bracket on an OEM subframe — engine mount brackets, steering rack mounts, sway bar tabs — is welded under controlled factory conditions with consistent penetration and quality verification. Aftermarket subframe brackets are frequently thinner, attached with fewer welds, and at slightly different positions, causing looseness, vibration, and eventual cracking at the weld points under road loads.
      OEM vs. Aftermarket vs. Used OEM — The Real Comparison
      Factor New OEM Aftermarket Used OEM (GreenGears) Dimensional accuracy ✅ Factory spec ⚠️ Approximate ✅ Factory spec Steel grade ✅ OEM alloy ⚠️ Lower grade ✅ OEM alloy Corrosion protection ✅ Factory coating ❌ Basic primer ✅ Original coating Weld quality ✅ Factory certified ⚠️ Variable ✅ Original factory welds Alignment result ✅ Holds spec ⚠️ Often drifts ✅ Holds spec Typical cost $700–$2,400+ $80–$280 $160–$680 Warranty (GreenGears) Dealer warranty Variable/limited 90 Days The cost gap between aftermarket and used OEM is real — but it's narrower than it appears once you factor in alignment costs ($80–$150 every time the aftermarket unit shifts), repeat repairs when the bracket welds crack, and the labour cost of doing the job twice.
      Real-World Consequences of Aftermarket Subframes
      "My alignment keeps going out"
      This is the most common complaint after an aftermarket subframe installation. The owner gets an alignment after the repair, drives for 3,000 miles, and the steering starts pulling again. They go back for another alignment — same result. The problem isn't the alignment; it's that the aftermarket subframe's mounting point tolerances allow the suspension geometry to shift under load in ways that an OEM unit doesn't. The only fix is replacing the aftermarket subframe with an OEM unit.
      Vibration through the steering wheel
      Aftermarket subframe mounting bushings are frequently a different durometer (hardness) than OEM, and bracket attachment points that are 1–2mm off cause the steering rack to transmit road vibration differently. The result is a steering feel that's subtly but noticeably different from stock — often described as "rough" or "numb" where the original was precise.
      Premature tyre wear
      Toe deviation of even 0.2 degrees — well within the tolerance range of a typical aftermarket subframe — causes measurable inner or outer tyre wear within 15,000 miles. On a vehicle where the alignment appears correct but the subframe geometry is slightly off, the tyres wear in a pattern that no amount of adjustment can prevent because the root cause isn't the alignment — it's the structure the alignment is measured against.
      When Aftermarket Is Acceptable — and When It Isn't
      To be fair: not all aftermarket subframes are equally poor, and not all applications carry equal risk.
      Lower risk: older vehicles, off-road applications, track builds
      For a vehicle being rebuilt for off-road use, a track car that will run non-OEM alignment settings anyway, or an older vehicle where OEM subframes are genuinely unavailable, aftermarket can be a practical choice. The geometry standards that matter for a daily-driven Accord matter less for a Jeep with a lift kit and custom suspension.
      Higher risk: daily drivers, vehicles with ADAS, AWD platforms
      For a daily-driven vehicle — particularly one with lane-keeping assist, automatic emergency braking, or other ADAS systems that depend on precise suspension geometry — aftermarket subframes introduce meaningful risk. ADAS calibration assumes OEM geometry. An aftermarket subframe that's 1.5mm off in a suspension mounting point can cause persistent ADAS warnings that can't be resolved through calibration alone. AWD vehicles are even more sensitive — subframe geometry affects driveshaft angle and AWD balance on platforms like the Honda CR-V and Toyota RAV4.
      ⚠️ Aftermarket Subframes and Insurance Repairs If your vehicle is repaired after a collision through insurance and an aftermarket subframe is used without your explicit consent, you may have grounds to request OEM replacement. Many states have laws requiring insurers to disclose when non-OEM parts are used. A used OEM subframe costs only moderately more than a typical aftermarket unit — it's worth requesting it specifically. Why Used OEM Works for Subframes Specifically
      Subframes are an ideal used OEM purchase for a specific reason: they are among the most durable components on any vehicle. A subframe from a 55,000-mile accident-damaged Toyota Camry has experienced exactly 55,000 miles of normal road load — the same load it was designed to handle for 150,000+ miles. There is no internal wear, no fluid degradation, no moving parts. It is a piece of formed and welded steel that is either dimensionally intact or it isn't.
      At GreenGears Auto, every subframe is inspected for:
      Bending or twisting from impact — a bent subframe from collision damage is rejected regardless of mileage Crack propagation at weld points — stress cracks near mounting brackets disqualify a unit Mounting point thread integrity — stripped or cross-threaded bolt holes are a disqualifier Corrosion depth — surface oxidation is noted; through-rust is a disqualifier Bracket completeness — missing or damaged auxiliary brackets are documented before listing ✅ The Used OEM Subframe Advantage in Practice A used OEM Honda Accord front subframe from GreenGears Auto costs $180–$360. A new OEM dealer unit costs $700–$1,400. An aftermarket unit costs $80–$160. The used OEM unit is the factory unit — same steel, same welds, same geometry — at the same price point as a quality aftermarket alternative. The choice becomes straightforward. Most Popular Used OEM Subframes in Our Inventory
      Our
      link hidden, please login to view covers front and rear subframes and engine cradles for domestic and import vehicles. Top platforms include Honda Accord and CR-V, Toyota Camry and RAV4, Nissan Armada, Ford Fusion and Escape, Chevrolet Equinox, and VW MQB platform vehicles. All carry a 90-day warranty from confirmed delivery. If your specific vehicle isn't listed,
      link hidden, please login to view — we can search our salvage yard network for your application and confirm availability before anything ships. Shop Used OEM Subframes — Factory Fit, 90-Day Warranty
      Free US shipping on every order. VIN fitment confirmed before dispatch.
      Use code below for an extra 10% off:
      GGA10 📧 [email protected]  |  📞 +1 (315) 305-4300
      GreenGears Auto — Drive Green. Drive Smart.
      🛡️ 90-Day Warranty  ·  🚚 Free US Shipping  ·  ↩️ 15-Day Returns

      link hidden, please login to view
    • By Counterman
      Transtar announces the release of new premium
      link hidden, please login to view, Part #: T72500C, with the following applications: 2007-2018 Chrysler/Dodge/Ram, 68RFE Transmission  The T72500C is a high-quality transmission solution designed for professional rebuilders and installers who demand consistent performance, precise fitment, and long-term durability, according to Transtar.
      The T72500C goes beyond basic replacement parts,
      link hidden, please login to view said, with improved materials and tighter tolerances- delivering: Longer service life Greater resistance to wear and heat Consistent, dependable performance in demanding conditions The post
      link hidden, please login to view appeared first on link hidden, please login to view.
      link hidden, please login to view
    • Government UFO Files
    • By Counterman
      Transtar announces the release of new premium
      link hidden, please login to view, Part #: T72500C, with the following applications: 2007-2018 Chrysler/Dodge/Ram, 68RFE Transmission  The T72500C is a high-quality transmission solution designed for professional rebuilders and installers who demand consistent performance, precise fitment, and long-term durability, according to Transtar.
      The T72500C goes beyond basic replacement parts,
      link hidden, please login to view said, with improved materials and tighter tolerances- delivering: Longer service life Greater resistance to wear and heat Consistent, dependable performance in demanding conditions The post
      link hidden, please login to view appeared first on link hidden, please login to view.
      link hidden, please login to view

×
  • Create New...