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SMP Announces Comprehensive Website Redesign 


Counterman

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Standard Motor Products (SMP) announced that it completed its strategic partnership selection for an upcoming comprehensive website redesign and Umbraco rebuild.

SMP has selected

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, a digital marketing and web development agency that it says has a strong focus and history of working with the Umbraco platform. Umbraco is an open-source content-management system.

The new websites for smpcorp.com, and its brand-specific properties, aim to redefine the customer experience in the digital space, enhancing navigation, functionality and overall user engagement across the company’s diverse divisions, Standard Motor Products said.

With an intuitive UI/UX interface, the revamped

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will feature streamlined content, simplified navigation and enriched multimedia functionalities, ensuring users can access all the vital information within a few clicks, according to SMP.

“Investors who need up-to-date financial performance data will be able to start their user journey quickly and find what they are looking for through intuitive and readily available tools, while customers looking for detailed product information will swiftly be redirected to the newly designed brand websites,” SMP said. “In addition to aesthetic upgrades, these websites will be rebuilt on the latest release of the Umbraco content management system (CMS). This cutting-edge platform allows for better scalability, security and ease of use for both end-users and the marketing team.”

“We look forward to Scandia transforming our vision into reality, as their expertise in web design and Umbraco is why we selected them for this project,” added Jay Eckstein, director of marketing at Standard Motor Products. “We anticipate a corporate site and new brand websites that not only look beautiful but also offer a seamless user experience that will allow our customers, partners, and investors to find what they need, when they need it.”

Rebuilding on the Umbraco CMS is a strategic move aimed at future-proofing smpcorp.com, the company said. Umbraco is a fully featured open-source CMS with the flexibility to integrate various third-party applications, enabling businesses to reach beyond the limitations of a traditional CMS and truly craft a digital-experience platform. It’s known for its robustness and user-friendly admin interface, allowing for effortless content updates and website management.

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