JC Washbish: ‘Selling Better’ Has Been the Goal All Along
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By Counterman
To be successful in aftermarket parts sales requires a very broad knowledge base. It means having the ability to address customer parts requests for dozens of different vehicle manufacturers spanning more than 75 years of production, including multiple vehicle systems. Much like our inventory mix, our employees’ knowledge needs to be “spread out” to accommodate these varied requests. Sure, we all have our strengths and specialties, but imagine the bottlenecks at the counter if Heather was the only staff member familiar with reading the paper catalogs covering vintage applications, or that Larry couldn’t catalog anything unless it was for a domestic vehicle.
While we would never hire a counterperson with such gaping blind spots concerning vehicle knowledge, when it comes to store operations, these kinds of scenarios happen every day. Cross-training staff eases the burden for everyone in the organization, from the top down. Becoming an “expert” in your own particular role doesn’t need to prevent you from being a versatile member of the team.
link hidden, please login to view For obvious reasons, not every employee will be responsible for making management-level decisions. But when it comes to daily operations, each member of your staff needs to be given not only the tools to succeed, but also the skills and authority to use those tools effectively. We’ve all worked in locations with extended business hours or short-staffing situations, and felt the pinch when a key member of the team was absent. Picking up the slack in these situations has become a harsh reality in today’s business environment, and without cross-training for the remaining employees, everyone on both sides of the counter suffers for it.
Depending on your individual role within the organization, you may have very little exposure to some of the other roles being performed around you, or you may already have experienced each role along the way to your current position. The hierarchy of roles in this industry tends to follow a natural progression, from delivery and stocking associates to counter and sales positions, and eventually to various management roles. Along the way, there is often considerable overlap in skills and responsibilities at each stage.
At any level of the hierarchy, the most destructive employee attitude is the “not my job” attitude. Traditional workforce roles generally fall into either “labor” or “management” categories. Many organizations even reinforce this idea through uniform choices. Unfortunately, this also may create a division among employees, who feel that titles are designed to separate them rather than to complement each other. Even worse than those employees who claim that something is “above their pay grade” are those members of the team who believe that performing a particular task is beneath them. Having a delivery driver who is comfortable with helping with simple customer service tasks is no less important than the keyholding manager who makes a hot-shot delivery to help maintain a commercial customer’s workflow. Cross-training works in both directions!
There may not be an “I” in “team,” but there are two of them in “idiot.” Building a team that can move effortlessly between roles requires all parties to be invested in the overall success of the business, not just their own individual interests. We need to identify those members of our team who are most capable of (and interested in) growth beyond just a narrowly defined job description. We need to encourage them to acquire new skills, and to remind employees who already possess those skills that having others trained in their role is a benefit, not a threat.
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By liangyanyang
When maintaining heavy-duty trucks and diesel engines, choosing the right filter is crucial for engine performance and operating costs. Many fleet owners and dealers typically compare original equipment manufacturer (OEM) truck filters with aftermarket truck filters before making a purchase.
So, what's the difference between original equipment manufacturer (OEM) filters and aftermarket filters?
What is an original equipment truck filter?
Original equipment (OEM) filters are manufactured to the specifications of the original vehicle or engine manufacturer. These filters are designed to meet the requirements of the original equipment system in terms of filtration efficiency, airflow, and durability.
Original equipment manufacturer (OEM) filters are typically used for:
Heavy trucks Commercial vehicles construction machinery diesel engine The advantages of original equipment manufacturer (OEM) filters include:
Stable quality Reliable compatibility Stable performance Longer engine protection time What are aftermarket truck filters?
Aftermarket filters are replacement products manufactured by independent filter manufacturers. High-quality aftermarket truck filters offer similar performance to original equipment manufacturer (OEM) products at a more competitive price.
Professional aftermarket filter manufacturers typically offer:
Original replacement filter Custom Brands Provide bulk supply to distributors Flexible production solutions Original equipment manufacturer (OEM) filters vs. aftermarket filters: key differences
feature Original filter Aftermarket Filters compatibility Fully compliant with original factory standards Depends on the manufacturer price higher More cost-effective Brand promotion Original brand Custom/OEM branding services are available. Supply flexibility Limited Flexible Bulk Production custom made low High How to choose a suitable truck filter supplier
Whether choosing original equipment manufacturer (OEM) filters or aftermarket filters, the quality of the supplier is the most important factor.
A reliable truck filter manufacturer should provide:
Stable filtration performance High-quality materials OEM Replacement Support Strict quality control Rapid delivery capability Why do many dealers choose aftermarket filters?
Today, many global dealers prefer aftermarket truck filters because they offer the following advantages:
Higher profit margins Original factory quality and performance Flexible Packaging Solutions Reduce procurement costs High-quality aftermarket filters can effectively protect diesel engines while reducing maintenance costs.
in conclusion
Original equipment (OEM) and aftermarket truck filters each have their advantages. The key is to choose a trustworthy filter manufacturer that ensures reliable quality and long-term supply support.
If you are looking for OEM replacement filters, custom filter solutions, or bulk truck filter supplies, partnering with an experienced manufacturer can help your business grow faster.
website：www.ixinfilter.com
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Advance Auto Parts Launches Advance Rewards Loyalty Program that Delivers Better Value for CustomersBy Advance Auto Parts
Enhanced rewards tiers modernize program and make it easier for millions of DIY loyalty members to earn and redeem rewards.
RALEIGH, N.C.--(BUSINESS WIRE)-- Advance Auto Parts (NYSE: AAP), a leading automotive aftermarket parts provider in North America that serves both professional installers and do-it-yourself customers, today launched Advance Rewards – a new, modernized loyalty program designed to deliver greater value and features that matter to its heavy and light DIY customers. The new program replaces the former Speed Perks program and rolls out today at all Advance locations and online.
Advance Rewards maintains a familiar, tiered structure while introducing meaningful improvements and value that make it easier to earn and redeem rewards and provide customers with more ways to save. The loyalty program’s revised three-tier system – 1st Gear, 2nd Gear, and Top Gear – rewards more frequent shoppers with higher rewards rates and provides greater coupon flexibility, including the ability to combine coupons for up to $100 in savings.
Advance Rewards maintains a familiar, tiered structure while introducing meaningful improvements and value that make it easier to earn and redeem rewards and provide customers with more ways to save. The loyalty program’s revised three-tier system – 1st Gear, 2nd Gear, and Top Gear – rewards more frequent shoppers with higher rewards rates and provides greater coupon flexibility, including the ability to combine coupons for up to $100 in savings.
"Advance Rewards delivers the value that our customers are asking for in a loyalty program,” said Bruce Starnes, executive vice president, chief merchant at Advance Auto Parts. "At the same time, it gives us more tools to engage with them, in part through personalized experiences. We put the customer first in everything we do at Advance, which is why we've added exciting new features that recognize customer engagement while maintaining familiarity embedded in the core structure of the program.”
New Advance Rewards features also include exclusive vendor partnerships that offer members-only deals, bonus points promotions on popular products and sweepstakes opportunities. Members can gain visibility into their rewards and can combine coupons directly in the Advance mobile app and through POS integration in Advance stores.
Reward tiers include:
1 st Gear – free to join, earn 5 points per dollar spent, stack up to $100 in coupons 2 nd Gear – spend $500 in a calendar year, earn 8 points per dollar spent, stack up to $100 in coupons Top Gear – spend $1,000 in a calendar year, earn 10 points per dollar spent, stack up to $100 in coupons Loyalty members represent a large portion of Advance Auto Parts' heavy and light DIY business, and by modernizing the program, the company is providing greater value and flexibility to members.
Customers can join Advance Rewards for free at all Advance Auto Parts locations and online at AdvanceAutoParts.com.
Visit
link hidden, please login to view for more information. About Advance Auto Parts
Advance Auto Parts, Inc. is a leading automotive aftermarket parts provider that serves both professional installers and do-it-yourself customers. As of October 4, 2025, Advance operated 4,297 stores primarily within the United States, with additional locations in Canada, Puerto Rico and the U.S. Virgin Islands. The Company also served 814 independently owned Carquest branded stores across these locations in addition to Mexico and various Caribbean islands. Additional information about Advance, including employment opportunities, customer services and online shopping for parts, accessories and other offerings can be found at
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Investor Relations Contact:
Lavesh Hemnani
E: [email protected]
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By APF
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link hidden, please login to view What We Do:
Providing aftermarket parts with OEM-quality standards for all off-road machinery brands. Ensuring the highest standard of quality control. Maintaining extensive inventory: 100,000 parts available online, ready to be shipped from our seven warehouses located in the United States, Canada, Germany, and China. Supporting your entire parts procurement process.
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By Toyotarav4
We sell and distribute all Toyota RAV4 parts beginning from the 2012 model till date contact us with your order [email protected]
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