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By Counterman
Litens Aftermarket recently announced the addition of eight new SKUS for overrunning alternator decouplers (OADs) and one SKU for overrunning alternator pulley (OAPs) to its product lineup, offering coverage for more than 1 million vehicles in operation (VIO).
The new SKUs include late-model coverage for popular Ford, Hyundai, Buick, Nissan and Honda models.
The decision to expand the OAD product line is a direct response to the growing demand in the market, with approximately half of registered vehicles now equipped with an OAD, according to Litens. As these vehicles reach the aftermarket “sweet spot” for replacement parts, “Litens is committed to ensuring that technicians and consumers have access to the right replacement parts.”
OE belt-drive systems on vehicles built with an OAD are specifically engineered to accommodate the functionality of an OAD and should never be substituted with a solid pulley or a one-way clutch. Ensuring that technicians and customers have access to the proper replacement parts is crucial to maintaining the longevity of a vehicle’s belt-drive system components.
“As the inventors of the OAD, Litens has played a pivotal role in allowing contemporary alternators to meet the heightened performance and efficiency requirements that underpin the modern driving experience we all enjoy today,” said Scott Howat, national sales manager, Litens. “We believe it is our responsibility to provide technicians and consumers with the essential parts required to maintain the vehicle throughout its entire lifespan.”
Litens developed the OAD to meet the demands of improved performance and efficiency in alternators, particularly in late-model vehicles. It achieves this through two design elements that mechanically set it apart from traditional solid pulleys: an internal torsion spring and a one-way clutch mechanism.
The OAD contributes to the optimal performance of the alternator system by providing essential features such as vibration damping, stable belt tension and protection against reverse rotation. Substituting an OAD with any other pulley compromises these critical functions and can lead to adverse effects, including increased friction, potential belt slippage and an elevated risk of component failure, ultimately undermining the reliability and performance of the entire belt drive system.
For more information on Litens Aftermarket and OADs, visit
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By Counterman
Litens Aftermarket introduced its latest product lineup, featuring 28 new SKUs.
The SKUs consist of 15 pulleys covering 4.4 million vehicles in operation (VIO), and 13 belt tensioners covering 3.1 million VIO.
The expansion offers enhanced coverage for more than 7.6 million additional VIO, including coverage for more than 1 million VIO for 2016-2021 Honda models and innovative solutions for popular Ford F-150 applications.
The newly introduced belt tensioners include coverage for the 2016-2021 Honda models, such as the Piolet, Odyssey, Ridgeline and Passport.
“Litens is responding to the demands of millions of customers, enabling technicians to access the right tensioners for proper belt-drive system maintenance,” the company said in a news release. “These portfolio additions are timely as these vehicles approach the point of needing a system reset, ensuring optimal belt-drive system performance. A system reset involves replacing all components of the belt-drive system, including the tensioner, idler pulley(s) and the belt, simultaneously, to maintain proper belt-drive system performance throughout the vehicle’s lifespan.”
The
link hidden, please login to view portfolio expansion also includes extensive coverage for the most popular vehicle on U.S. roads, the Ford F-150, featuring late-model coverage for pulleys and tensioners for more than 1 million VIO. The new tensioners have undergone design enhancements to the OE products, including a lift feature and Litens Technician Assist Pin (TAP). The lift feature adds an extra inch of accessibility for technicians, providing greater ease of access. The Litens TAP eliminates the need for a second set of hands during installation, securely positioning the tensioner for independent and safe belt manipulation. These innovations streamline the replacement process, improving safety and efficiency, according to Litens.
Litens also is introducing a cost-effective and time-saving solution in the form of its new pulley kit, catering to multiple 2015-2022 Volvo applications covering nearly 500,000 VIO. The kit includes all three pulleys in one package, eliminating the need for OE bracket replacement. Vehicle owners now have an affordable option to replace only the components that experience the most wear – the three pulleys – saving technicians the labor-intensive process of removing and reinstalling a bracket with a functioning lifecycle, according to Litens.
“Litens is committed to delivering an innovative, engineering-first approach to the aftermarket,” said Randy Wolters, aftermarket product manager. “Our latest product lineup demonstrates our dedication to providing the most comprehensive range of high-quality OE-manufactured tensioners, designed to enhance the experience and efficiency for technicians.”
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By Counterman
Continental has expanded the company’s line of aftermarket ATE electronic parking brake calipers for easy installation on some of the most popular European makes.
The 10 newly released parts provide coverage for more than 5 million VIO including models from BMW, Volkswagen, Audi, and Volvo from 2016 through 2021, according to the company.
The new ATE electronic parking brake (EPB) calipers are direct OE replacement parts designed to the manufacturers’ OE specifications. They’re all new parts, not remanufactured, Continental noted.
“Continental helped make EPB calipers popular with OEMs,” notes Dan Caciolo, head of product management at Continental. “Now we’re seeing rising demand for the electronic parking brake calipers in the aftermarket. We will continue to expand our coverage to meet growing product demand.”
Application coverage on the ATE EPB calipers includes Audi A3 Quattro, Q3; BMW 228i Gran Coupe, 228i xDrive, i3, i3s, X1 and X2; Mini Cooper, Clubman and Countryman; Volkswagen Arteon, Atlas and Tiguan; and the Volvo XC90.
ATE EPB calipers are provided as complete units that include a loaded caliper and the servo motor that provides the parking-brake function. Depending on the model, the new ATE EPB brake calipers are available in matte black, tornado red and ultramarine blue.
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By Counterman
SEG Automotive is bringing its “renowned manufacturing competence and OE quality” to the automotive aftermarket in North America with comprehensive coverage, the company announced.
In Jan. 18, 2018,
link hidden, please login to view announced the acquisition of BOSCH’s starter and alternator OEM factories worldwide. It represents more than 100 years of tradition of innovations in rotating electrical products, and SEG Automotive continues its heritage as a leading OEM supplier of new starters and alternators. These innovations also include the first start/stop system, and highly flexible solutions for hybrid vehicles and high voltage e-drives, according to the company. Now the company continues to expand its aftermarket business in North America.
“We are excited to announce that our current aftermarket portfolio for starters and alternators is reaching 1,300 SKUs, and this just this month we launched an additional 180 new SKUs to our that existing portfolio that include the highest OEM Tier 1 quality with unassailable reliability,” said David Manor, the director of sales for SEG Automotive North America. “In fact, our aftermarket products are manufactured on our OE lines with the exact same quality standards and components.”
SEG’s product offering is supported by a dedicated business unit with localized production in Lerma, Mexico, and distribution warehouses in Mexico and the United States that provide best-in-class customer service, logistics, quality and coverage for the North American aftermarket, according to the company.
“We will continue to invest in expanding our portfolio in 12-volt, 24-volt and 48-volt applications to further strengthen our market coverage and to become one of the most relevant aftermarket suppliers in the USA, Canada, and Mexico,” said Roberto Weiler, president of SEG Automotive the Americas. “Our organization has made a commitment to be the last man standing for starters and alternators both for the OEM business and the aftermarket. This guaranteed product and application coverage for today and the future adds another dimension to our role as a reliable partner for our aftermarket customers.”
Most people have an SEG Automotive product in their car or commercial vehicle and don’t even know it.
The global supplier of starter motors, alternators and components for electrification powers more than 300 million vehicles on the road today.
Almost all automotive OEMs worldwide, including major U.S. brands, rely on SEG Automotive’s global production network – with more than 7,000 employees on six continents. The supplier’s portfolio covers a variety of product segments, from passenger cars and light trucks, commercial vehicles and farm and agricultural vehicles to construction and industrial applications.
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