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By Dorman Products
Cost-effective replacement intake manifold for Ford Coyote 5.0s | Dorman OE FIX 615-916
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By Counterman
new national survey by Atomik Research reveals 91% of American motorists say they’ve experienced a dead battery, but nearly two-thirds (65%) of motorists admit they don’t think about having their car battery checked until it’s too late.
To raise awareness of the importance of having a reliable car battery, Advance Auto Parts is giving away free DieHard batteries on National Battery Day, which is Sunday, Feb. 18.
Advance said it will surprise randomly selected customers with a free DieHard battery, including those getting their current battery tested, at participating stores nationwide.
As part of National Battery Day, Advance is partnering with Tampa Bay Buccaneers quarterback Baker Mayfield to encourage motorists to get their car batteries tested.
“Checking the performance of your car battery can prevent unfortunate and even unsafe events caused by dead batteries,” said Junior Word, Advance’s executive vice president, U.S. stores.
Additional data from the national Atomik survey commissioned by Advance in January underscores the need to remind motorists to get their car batteries checked:
Sixty-five percent of motorists say they’ve missed or been late to something due to a dead car battery; nearly 10% say they missed or were late to an important life event – such as a wedding, funeral or birth of a child. Only 2% of motorists indicate they’ve had their car battery checked before a cross-country road trip. Only 5% of motorists report having ever checked their car battery when there is a drop in temperature. The post
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By Dorman Products
The best way to help customers find your auto repair shop | Set up your Google Business Profile
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By Counterman
In link hidden, please login to view, we gave leaders from the major distribution groups and trade associations an opportunity to reflect on the most critical issues affecting the automotive aftermarket. For the second year in a row, we let distribution leaders “riff” on these topics in their own words.
Here’s what Lauren Beaulieu, vice president, professional marketing for Advance Auto Parts, Carquest and Worldpac, had to say on the topic of differentiation.
Our enterprise is focused on providing repair shop owners with differentiating products and solutions to help their businesses succeed and grow. We’re always evolving our strategies to support the needs of our customers.
We’re preparing our customers for the future – because the future is here! We’re seeing how EV efforts are ramping up across the country. Our home state of North Carolina is opening multiple facilities that will be responsible for manufacturing batteries and other components for EVs, and I recently read that several manufacturers of EVs and EV components are coming to Georgia. As more electric vehicles and ADAS technologies populate the car parc, it’s our responsibility to support our more than 16,500 TechNet member shops and other enterprise customers with industry-leading education to support the vehicles of today and tomorrow.
Part of how we do this is through our Carquest Technical Institute and Worldpac Training Institute technical and business management training. One of the most important things a shop owner can do is invest in its people. Shops that invest in their team and create a positive, engaged culture retain good employees. CTI+WTI’s online, virtual and in-person training provides technicians, service advisors and owners the opportunity to expand their knowledge and grow their career and business. We’re developing more training content on high voltage, ADAS and other emerging technologies to help our customers prepare for the future.
Along with our commitment to expanding the curriculum available in CTI+WTI, our team is hard at work preparing for next year’s Supplier & Training Expo (STX) in Nashville. Each year, our goal is to add more relevant training and networking opportunities for attendees. We’ll have more than 350 courses led by the world’s top OE instructors, along with expert instructors from CTI+WTI. This will include significant programming on electrification and ADAS. While STX originated and is primarily a Worldpac customer event, it’s open to all our customers in the US and Canada: Advance, Carquest and Autopart International. We’re also excited to host our first event at STX specifically for members of TechNet Nation to network with other shop owners and technicians. This event is sold out, and we’re looking forward to seeing how members respond.
Earlier this year, I mentioned in this space how we’re expanding the benefits that come with being a TechNet shop. From social media templates to direct-mail designs, we’ve added more to our library of TechNet-specific marketing resources for shops to leverage. We also recently launched within our online TechNet shop locator a “service and specialty” section. Motorists can now sort and filter shops by what type of work they do. For example, if you’re looking for an import specialist, you can find the shop that meets your needs. Same if you’re looking for a shop that works on hybrid or electric vehicles, a collision center, and so forth.
Providing personalized resources to our TechNet shops while supporting the brand they’ve built in their local communities distinguishes them and helps them better-serve customers while helping their businesses grow and thrive.
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By Counterman
The Automotive Aftermarket Suppliers Association (AASA), in coordination with several key suppliers, announced the launch of
link hidden, please login to view, a website designed to help give parts professionals information and tips on how to identify and reduce fraudulent warranty claims. It’s been estimated that fraudulent warranty returns cost auto parts stores more than $600 million annually. The items returned for credit include worn OE parts, bricks and other items meant to simply fill the box, as well as parts that were damaged during installation. As more high-tech sensors are sold and as the cost of auto parts continues to rise, it will become increasingly important to reduce fraudulent claims.
The website’s goal is to educate parts professionals on how to recognize and stop fraudulent returns, as well as provide a portal to report fraudulent returns. Parts professionals also can earn “Check the Part”-branded items for reporting examples of fraudulent claims through the submission portal.
A group of manufacturers created the Check the Part initiative to help the industry address this widespread problem. The committee is comprised of members from Standard Motor Products, Dorman Products, KYB, MPA, Mevotech, MotoRad of America and FDP Brakes. AASA and the Auto Care Association have endorsed Check the Part.
The website promotes three simple steps to help reduce fraudulent claims:
Open the box and confirm the part is the same type of part that is described on the box and paperwork. Confirm the brand of the part matches the brand on the box. If the part is brand new and was never installed, it can be returned, but it should not be processed as a warranty. Learn more about this initiative at
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