Quantcast
Jump to content
  • Welcome to Auto Parts Forum

    Whether you are a veteran automotive parts guru or just someone looking for some quick auto parts advice, register today and start a new topic in our forum. Registration is free and you can even sign up with social network platforms such as Facebook, Twitter, Google, and LinkedIn. 

     

Advance Professional EVP Bob Cushing: ‘Digital Roadmap’ Will Continue to Be Major Focus in 2019


APF
 Share

Recommended Posts

image.png

In our 2019 Distribution Preview in the January issue of Counterman, aftermarket leaders reflect on the highlights and accomplishments of 2018, and discuss their plans, goals and expectations for the year ahead.

Here’s our Q&A with Bob Cushing, executive vice president for Advance Professional:

 CM: What were some of the highlights for Advance Professional in 2018?

BC: We rolled out a number of major initiatives in 2018. They were all about improving the customer experience through the introduction of new technology. One key initiative was enabling our entire network to have complete access to our industry-leading product assortment, which we refer to as “cross-banner availability.”

We phased in the technology for cross-banner visibility first with our store systems and then through our B2B platforms, AdvancePro and speedDial. Our team members’ engagement in this project produced very positive responses from our customers and contributed to driving market-share gains.

 

Secondly, we introduced MyAdvance, enabling our customers to have complete access to our professional programs and products from a single portal. MyAdvance consolidated more than 30 different portals and includes access to AdvancePro, our B2B platform, CTI training, eServices, product offers and other information they need to run their business. Customers also can check product availability, place orders and manage multiple aspects of their business through a single portal.

At WORLDPAC, and now at Advance, I view our business as a tech company that sells automotive parts and provides technical solutions to our customers. In 2017, our digital-transformation roadmap was developed to support “The Right Part at the Right Time,” and in 2018, we began to deploy our new technology. We – and more importantly, our customers – are excited about what we’re doing at Advance.

At Advance Professional, we’re doing everything to continue to build stronger and stronger partnerships with our customers. In our banner program, TECHNET, we’ve enhanced the program and membership across all of our brands.

The industry’s leading training programs – the WORLDPAC Training Institute (WTI) and the Carquest Technical Institute (CTI) – are now integrated to provide our entire enterprise-wide customer base a broader curriculum of classes. The WTI/CTI training program empowers our customers to meet the complexity of repairing today’s vehicles. With an industry-wide shortage of certified technicians, WTI/CTI is training our customer’s technicians on new technology such as ADAS and helping build career paths to attract and retain technicians.

In 2018, we held our biennial WORLDPAC Supplier & Training Expo [STX], with more than 1,500 attendees. We’re already building our new curriculum for the STX 2020 event, including more than 150 classes, and we’re expecting more than 2,000 attendees. STX 2020 will be the largest training and supplier expo event in the automotive industry.

CM: What does Advance Professional have planned for 2019?

BC: We’ll continue to focus on our digital roadmap, focused on providing our customers the ability to access our complete suite of products, services and data.

Over the past few years, we’ve spent a lot of time developing Virtual Vehicle, a cloud-based library of 3-D animations illustrating how each vehicle part and system works. Virtual Vehicle identifies what repair is needed when certain vehicle conditions exist. This enables our customer’s service advisers to explain, in simple terms, the repair work required to the car owner. What we’ve found in shops that use this tool is an increase in repeat business, more referrals and higher conversion rates.

We’re relaunching Virtual Vehicle with an expanded assortment of new videos, including how to replace parts on specific vehicle models.

We’re building further enhancements and benefits to our TECHNET banner program to improve the customer experience and drive new membership.

We all know about the importance of access to vehicle data, for vehicle owners and repair shops. The Auto Care Association is doing a great job supporting legislation to provide access to the aftermarket. We are partnering with other industry leaders and supporters to provide additional access to the data.

An important part of our customer-experience roadmap is building a more robust product assortment closer to the customer to improve availability and reduce order-to-delivery times. Our customers expect shorter times to drive higher bay turnover. To support this initiative, we’re building out a digital delivery system that includes real-time access to delivery times from our stores, branches, hubs and DC network. This will provide our team members and customers delivery-time estimates during the order process so they can make an informed decision.

CM: How are you feeling about the business environment for the automotive aftermarket in 2019?

BC: The fundamentals look really strong. We’re looking forward to a terrific 2019, as we experienced in 2018. The industry will continue to grow and provide opportunities.

Low unemployment, miles driven, low fuel prices, the average age of vehicles, improved “sweet spot” – all of those factors indicate a very positive, robust industry in 2019. We love the momentum we’ve experienced throughout 2018, and we see that momentum carrying through 2019.

CM: What are some of the macroeconomic issues that could have an impact on your business in 2019?

BC: Obviously, we’ll be watching the tariffs carefully. For the most part, I think the prior [round of tariffs]wasn’t an issue. The industry was growing and well-positioned to pass on the price adjustments.

As I mentioned earlier, one of the greatest industry challenges is the technician shortage. We continue to focus a lot of time and energy into the CTI and the WTI. We’ve partnered with NASTF on developing a technician career path. We’ll continue to work with our strategic partners to develop that career path, to attract more high school students into this industry. We’re committed to helping the industry address this critical challenge. We have a feasibility study in progress to assess building an Automotive Institute of Science and Technology. More to come relating to this important initiative.

Source: https://www.counterman.com/advance-professional-evp-bob-cushing-digital-roadmap-will-be-continue-to-be-major-focus-in-2019/

 
Link to comment
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

 Share

  • Similar Topics

    • By Auto News
      Naveen Krishna Joins GPC as Executive Vice President and Chief Information & Digital Officer
      View the full article
    • By APF
      DAYTONA BEACH, Fla. & RALEIGH, N.C.--(BUSINESS WIRE)--As NASCAR Weekly Series sanctioned events begin to return at select tracks across North America, NASCAR and Advance Auto Parts (NYSE: AAP), a leading automotive aftermarket parts provider, today announced a multiyear official partnership, designating Advance as the series entitlement sponsor. As part of the agreement, Advance also becomes the “Official Auto Parts Retailer of NASCAR.”
      "It's great to have Advance join us in welcoming the return of NASCAR-sanctioned grassroots racing," said Ben Kennedy, vice president, racing development, NASCAR. "Advance’s commitment to our Weekly Series will develop some of the brightest NASCAR talent across North America. Advance has a long history in racing, and we’re thrilled to see its expanded presence from the grassroots all the way through our national series.”
      The NASCAR Advance Auto Parts Weekly Series is one of the oldest series in NASCAR, where champions are crowned at NASCAR-sanctioned Home Tracks. The NASCAR Advance Auto Parts Weekly Series was paused in mid-March due to COVID-19 and recently returned with sanctioned events at select tracks beginning June 6.
      The series is run at nearly 60 NASCAR-sanctioned Home Tracks throughout the United States and Canada. NASCAR Home Tracks are a group of local short tracks sanctioned by NASCAR.
      “Drivers and race fans in North America have not been able to attend their local tracks due to COVID-19. We are excited to be partnering with NASCAR and the NASCAR Weekly Series to support tracks, drivers and fans as they resume live racing this year,” said Jason McDonell, Advance’s chief marketing officer. “We are committed to helping our customers advance in our stores, online and with this multiyear partnership with NASCAR. We are passionate about advancing local communities where we serve, and through this sponsorship we’ll be able to help grow racing at the grassroots level while supporting the next generation of champions.”
      Race fans can catch select NASCAR Advance Auto Parts Weekly Series races live and on-demand via TrackPass on NBC Sports Gold, the new streaming service from NASCAR and NBC Sports. NASCAR Advance Auto Parts Weekly Series races are part of the NASCAR Roots package for $2.99/month or $19.99/annually. The full TrackPass package, which includes NASCAR Roots, IMSA and American Flat Track events is available for $4.99/month or $44.99/year. TrackPass on NBC Sports Gold will be available on desktop web browsers and via the NBC Sports app on iOS and Android phones and tablets, Apple TV (Gen 4), Roku, Amazon Fire TV, AndroidTV, Xfinity X1, Xfinity Flex and Chromecast devices connected via HDMI.
      About NASCAR
      The National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 16 of the nation’s major motorsports entertainment facilities. NASCAR consists of three national series (NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR Gander RV & Outdoors Truck Series™), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour), one local grassroots series and three international series. The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, Americrown Service and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in eight cities across North America, NASCAR sanctions more than visit www.NASCAR.com and www.IMSA.com, and follow NASCAR on Facebook, Twitter, Instagram, and Snapchat (‘NASCAR’).
      About Advance Auto Parts
      Advance Auto Parts, Inc., is a leading automotive aftermarket parts provider that serves both professional installer and do-it-yourself customers. As of April 18, 2020, Advance operated 4,843 stores and 168 Worldpac branches in the United States, Canada, Puerto Rico and the U.S. Virgin Islands. The Company also serves 1,258 independently owned Carquest branded stores across these locations in addition to Mexico, the Bahamas, Turks and Caicos and British Virgin Islands. Additional information about Advance, including employment opportunities, customer services and online shopping for parts, accessories, and other offerings can be found at www.AdvanceAutoParts.com.

      Contacts
      Investor Relations:
      Elisabeth Eisleben
      T: (919) 227-5466
      E: [email protected]
      Media Relations:
      Darryl Carr
      T: (984) 389-7207
      E: [email protected]
      Source: https://www.businesswire.com/news/home/20200610005058/en/
    • By APF
      Advance Auto Parts CEO Tom Greco joins 'Squawk on the Street' to discuss the company's fourth quarter and full-year earnings. 
       
    • By CarPartAU
      2013 / 2019 BN BM MAZDA 3 2.0 PETROL ENGINE / MOTOR

      We do All Makes and Models !

      Warranty - only 38,000 kiloms!!!
      Date Listed : 27/03/2020 Last Edited : 30/04/2020 Make : Mazda Warranty : available Condition : new | Visit us at - Car Part

    • air filtration
    • By CarPartAU
      Date Listed:27/03/2020 Last Edited:30/04/2020 Make:Mazda Warranty:available Condition:new  Visit us at CAR PART
×
  • Create New...