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Carquest’s Sanjay Patel: ‘Our Owners Are Resilient’
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By lolly
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By garryhe
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By Dannytomany
Good car covers are invaluable and can really transform the appearance of a car. Do you have any brands to recommend?
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By Counterman
In link hidden, please login to view, we gave leaders from the major distribution groups and trade associations an opportunity to reflect on the most critical issues affecting the automotive aftermarket. For the second year in a row, we let distribution leaders “riff” on these topics in their own words.
Here’s what Sanjay Patel, president of Carquest North America, had to say on the subjects of collaboration and growth opportunities.
Carquest is built around an unrivaled passion for the customer and dedication to serving communities. As a support team, when you look at our role as a trusted advisor and business ally for our store partners, collaboration is of the utmost importance.
We have an incredibly diverse business. Our store partners serve DIYers and professional shops, and many support local farmers with heavy machinery and agricultural needs. With this variety of customers, it’s important that we collaborate, share information and understand what works best for our store partners.
We host quarterly meetings with our independent advisory council, two of them each year in person. This is a diverse group of store partners from across the country serving markets large and small. Through these meetings, we’re able to understand what drives their business and what they need from us to succeed. We’re able to learn from their best practices, and share what we’ve learned from the company side that can be a positive for their business.
Our brand also is committed to creating growth opportunities for members of the Carquest family. One example is our second-annual Women of Carquest event taking place this September, where many of our outstanding female independent owners, managers and team members will connect with each other and our company leaders for sessions on networking, leadership and career growth. Plus, they’re able to build and strengthen relationships among each other, so they can learn new ways to grow their business.
Community involvement has been a shared focus for Carquest and our store partners. Last year, we asked our independent store partners about the causes that resonated with them and their customers. The resounding answer was supporting members of the military, veterans and their families. With that in mind, we aligned with Hire Heroes USA, a nonprofit dedicated to finding meaningful employment and career guidance for military veterans entering the workforce.
We have a tremendous amount of owned assets available for our owners to better entrench their businesses with their customers. More owners are leveraging Carquest Technical Institute and Worldpac Training Institute to hold in-person training events for their customers at Carquest store locations. As EVs, hybrids, ADAS and other emerging technologies become more prominent, these training opportunities help store partners and their customers enhance their rapport and further their knowledge of today’s vehicles.
I believe collaboration is at its purest form when we’re in the field. I recently had the privilege of joining our Carquest field leaders in Nebraska, where we put more than 1,300 miles on a rental car visiting independent owners. Spending time in market and seeing how the magic happens alongside our store partners is motivating. It gets me excited about the present and future of our Carquest brand.
Carquest Auto Parts
Founded: 1974 Headquarters: Raleigh, North Carolina Number of distribution centers: 27 Carquest (U.S.) distribution centers Number of parts stores: 1,315 independently owned Carquest (U.S.) stores Website: link hidden, please login to view link hidden, please login to view The post
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By Counterman
In link hidden, please login to view, we gave leaders from the major distribution groups and trade associations an opportunity to reflect on the most critical issues affecting the automotive aftermarket. For the second year in a row, we let distribution leaders “riff” on these topics in their own words.
Here’s what Lauren Beaulieu, vice president, professional marketing for Advance Auto Parts, Carquest and Worldpac, had to say on the topic of differentiation.
Our enterprise is focused on providing repair shop owners with differentiating products and solutions to help their businesses succeed and grow. We’re always evolving our strategies to support the needs of our customers.
We’re preparing our customers for the future – because the future is here! We’re seeing how EV efforts are ramping up across the country. Our home state of North Carolina is opening multiple facilities that will be responsible for manufacturing batteries and other components for EVs, and I recently read that several manufacturers of EVs and EV components are coming to Georgia. As more electric vehicles and ADAS technologies populate the car parc, it’s our responsibility to support our more than 16,500 TechNet member shops and other enterprise customers with industry-leading education to support the vehicles of today and tomorrow.
Part of how we do this is through our Carquest Technical Institute and Worldpac Training Institute technical and business management training. One of the most important things a shop owner can do is invest in its people. Shops that invest in their team and create a positive, engaged culture retain good employees. CTI+WTI’s online, virtual and in-person training provides technicians, service advisors and owners the opportunity to expand their knowledge and grow their career and business. We’re developing more training content on high voltage, ADAS and other emerging technologies to help our customers prepare for the future.
Along with our commitment to expanding the curriculum available in CTI+WTI, our team is hard at work preparing for next year’s Supplier & Training Expo (STX) in Nashville. Each year, our goal is to add more relevant training and networking opportunities for attendees. We’ll have more than 350 courses led by the world’s top OE instructors, along with expert instructors from CTI+WTI. This will include significant programming on electrification and ADAS. While STX originated and is primarily a Worldpac customer event, it’s open to all our customers in the US and Canada: Advance, Carquest and Autopart International. We’re also excited to host our first event at STX specifically for members of TechNet Nation to network with other shop owners and technicians. This event is sold out, and we’re looking forward to seeing how members respond.
Earlier this year, I mentioned in this space how we’re expanding the benefits that come with being a TechNet shop. From social media templates to direct-mail designs, we’ve added more to our library of TechNet-specific marketing resources for shops to leverage. We also recently launched within our online TechNet shop locator a “service and specialty” section. Motorists can now sort and filter shops by what type of work they do. For example, if you’re looking for an import specialist, you can find the shop that meets your needs. Same if you’re looking for a shop that works on hybrid or electric vehicles, a collision center, and so forth.
Providing personalized resources to our TechNet shops while supporting the brand they’ve built in their local communities distinguishes them and helps them better-serve customers while helping their businesses grow and thrive.
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