Jump to content

Recommended Posts

Posted

Filters trap contaminants and protect vital components downstream. Replacing filters on a regular basis is one of the most important things your customers can do to prolong the life of their vehicles.

Oil filters trap dirt and other particles that could lead to premature wear on the bearings, rings and other internal engine surfaces. Air filters trap dirt and debris to protect the piston rings and cylinders. Cabin air filters help to prevent dust, pollen and other odor-causing contaminants from entering the vehicle cabin. Finally, the transmission filter prevents debris from jamming control valves and hydraulic passageways, and helps to prevent premature wear inside the transmission.

Fuel filters also have an important job, but they’ve grown more and more uncommon in recent years. It’s not that fuel filters have gone away. They’ve simply been phased out in favor of better filtration at the fuel-pump module inside the fuel tank (also known as the “sock”).

There’s one more filter that only recently has come into the market: the battery-compartment filter. This filter can be found in many hybrid and electric vehicles on the road today. It’s responsible for filtering the air that’s flowing into the battery compartment for cooling purposes. It has a replacement interval just like any other filter.

Modern Media

Filters use all sorts of different media inside to trap contaminants. This may be resin-impregnated cellulose fibers, synthetic fibers (glass and polyester) or more commonly, a composite mixture of natural and synthetic fibers. The bottom line is that there’s a lot of clever engineering that goes into finding just the right balance between efficient filtering, dirt-holding capacity and overall flow.

Standard air filters use pleats to trap airborne contaminants as they pass through the element. The deeper the pleats are, the more surface area the filter use to trap those contaminants. Once light is unable to pass through the air filter, it’s probably time to replace it. This method may not work well with certain filter media, so it’s still best to always follow the OE maintenance schedule for the particular application.

Some customers may be interested in engine air filters that offer improved air flow and performance. This type of filter element is typically a cotton weave that’s held in place by some sort of mesh material. The weave is looser than a traditional air-filter media, allowing a greater volume of air to pass through. Since this type of media wouldn’t be able to filter out smaller particles like a standard air filter could, it’s coated with a light oil that will aid in trapping those particles. That oil coating will contain a coloring dye, and they will need to be cleaned and re-oiled periodically. I would suggest warning your customers to be careful to not over-oil the filter during that process.

Selling the Right Filter

When you’re selling an oil filter, consider the price point, service life and ease of installation. Extended-life oil filters are a great option for vehicles with long oil-change intervals. My 2019 VW Golf Alltrack has an interval of 12 months or 10,000 miles. It’s very important to only use oil filters that are rated to go for that long before being replaced.

Some oil filters may contain a gel or wafer that slowly dissolves over time. This process releases chemicals that help to maintain oil viscosity and neutralize sludge-forming acids. Some premium spin-on oil filters utilize an internally lubricated seal. This simple addition makes a big difference when it comes time to remove the filter during the next oil change. If you’ve ever tried to remove an oil filter that felt like it had been welded into place by “the last guy,” you know why this is a big deal.

Premium cabin air filters may use activated carbon to aid in trapping odors and smaller airborne contaminants. Your customer may be interested in a premium cabin air filter if they, or someone in their family, have a severe allergy, asthma, bronchitis or another respiratory concern. Some premium filters include an antimicrobial coating that helps to prevent the growth of bacteria and mold, as well as trap airborne virus aerosols. So, how small are we talking? Pollen is easy to filter, ranging from 10 to 100 microns in diameter. Mold and spores can range from 3 to 80 microns in diameter. Viruses are much smaller and can only be seen with a high-power microscope. They can range in size from .005 to .3 microns. However, it’s unlikely for viruses to “fly solo.” They’re usually carried through the air in liquid aerosol droplets, typically around 3 microns in diameter. All of these contaminants can be trapped using the right filter.

The post

link hidden, please login to view
appeared first on
link hidden, please login to view
.

link hidden, please login to view

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

  • Similar Topics

    • By Counterman
      WIX Filters announced that the company was honored with the 2025 Parts Warehouse Inc. (PWI) Marketing Support Award at PWI’s annual Red, White and Revved Up conference. The conference took place in April in Rogers, Arkansas, celebrating store wins, providing technical training to attendees and promoting the various vendors that contribute to PWI’s success.
      Marketing Support and Annual Meetings
      Honored over 40 other contenders,
      link hidden, please login to viewwas recognized for its overall engagement and investment in promoting PWI. WIX Filters opened a direct line for sharing assets to support both organizations’ success in 2025. The company developed marketing campaigns that boosted sales and customer awareness and actively participated in PWI’s annual marketing meetings. “PWI is defined by their commitment to providing unparalleled service alongside high-quality auto parts,” said Carmina Lopez, brand manager at WIX Filters. “WIX Filters has been a prominent partner with PWI for over 35 years, and this award recognizes our commitment to developing and enhancing customer relationships while aligning our sales and marketing efforts with PWI.”
      Light- and Heavy-Duty Filters for PWI Customers
      Equipping PWI with both heavy- and light-duty products,
      link hidden, please login to view supplies its customers with oil, cabin and air filters. These filters support both light-duty passenger vehicles and heavy-duty agricultural and construction machinery.
      The post
      link hidden, please login to view appeared first on link hidden, please login to view.
      link hidden, please login to view
    • By Counterman
      link hidden, please login to view was recognized by Hahn Automotive with the 2025 Outstanding Logistics Support Award at the annual Hahn Automotive National Sales Conference. Held last month in Rochester, N.Y., the conference prepares staff for the upcoming spring selling season and honors companies for their support and dedication to Hahn Automotive. WIX Filters Support for Hahn Automotive

      link hidden, please login to view was honored for its service levels and order fill rates last year. The company has partnered with Hahn Automotive for nearly 30 years, providing a full line of filters. “Hahn Automotive stresses that service makes all the difference, emphasizing their commitment to innovation and customer satisfaction,” said David Barraco, trade marketing manager at WIX Filters. “WIX Filters has supported Hahn Automotive and its customers for almost three decades, and this award demonstrates our exemplary drive to provide on-time deliveries of the highest quality filters on the market.”
      Hahn Automotive Warehouses and Auto Parts
      Hahn Automotive owns nine full-service warehouses and 28 pickup warehouses that distribute auto parts throughout the Midwest, New England and the Mid-Atlantic states. The company operates Advantage Auto Stores, Car Parts/Motor Supply, Genuine Auto Parts, Norwood Auto Parts, Nu-Way Auto Parts and Speedway Auto Parts.
      The post
      link hidden, please login to view appeared first on link hidden, please login to view.
      link hidden, please login to view
    • By liangyanyang
      When maintaining heavy-duty trucks and diesel engines, choosing the right filter is crucial for engine performance and operating costs. Many fleet owners and dealers typically compare original equipment manufacturer (OEM) truck filters with aftermarket truck filters before making a purchase.
      So, what's the difference between original equipment manufacturer (OEM) filters and aftermarket filters?
      What is an original equipment truck filter?
      Original equipment (OEM) filters are manufactured to the specifications of the original vehicle or engine manufacturer. These filters are designed to meet the requirements of the original equipment system in terms of filtration efficiency, airflow, and durability.
      Original equipment manufacturer (OEM) filters are typically used for:
      Heavy trucks Commercial vehicles construction machinery diesel engine The advantages of original equipment manufacturer (OEM) filters include:
      Stable quality Reliable compatibility Stable performance Longer engine protection time What are aftermarket truck filters?
      Aftermarket filters are replacement products manufactured by independent filter manufacturers. High-quality aftermarket truck filters offer similar performance to original equipment manufacturer (OEM) products at a more competitive price.
      Professional aftermarket filter manufacturers typically offer:
      Original replacement filter Custom Brands Provide bulk supply to distributors Flexible production solutions Original equipment manufacturer (OEM) filters vs. aftermarket filters: key differences
      feature Original filter Aftermarket Filters compatibility Fully compliant with original factory standards Depends on the manufacturer price higher More cost-effective Brand promotion Original brand Custom/OEM branding services are available. Supply flexibility Limited Flexible Bulk Production custom made low High How to choose a suitable truck filter supplier
      Whether choosing original equipment manufacturer (OEM) filters or aftermarket filters, the quality of the supplier is the most important factor.
      A reliable truck filter manufacturer should provide:
      Stable filtration performance High-quality materials OEM Replacement Support Strict quality control Rapid delivery capability Why do many dealers choose aftermarket filters?
      Today, many global dealers prefer aftermarket truck filters because they offer the following advantages:
      Higher profit margins Original factory quality and performance Flexible Packaging Solutions Reduce procurement costs High-quality aftermarket filters can effectively protect diesel engines while reducing maintenance costs.
      in conclusion
      Original equipment (OEM) and aftermarket truck filters each have their advantages. The key is to choose a trustworthy filter manufacturer that ensures reliable quality and long-term supply support.
      If you are looking for OEM replacement filters, custom filter solutions, or bulk truck filter supplies, partnering with an experienced manufacturer can help your business grow faster.
      website:www.ixinfilter.com
    • By Counterman
      WIX Filters is expanding its support for World of Outlaws by adding sponsorship of the Late Model Series presented by DIRTVision to its previous years’ backing for the NOS Energy Drink Sprint Car Series.
      “World of Outlaws is truly ‘The Greatest Show on Dirt’, offering fans some of the most adrenaline-pumping, tire-spinning, nitro-burning open-wheel racing on the planet,” said Carmina Lopez, brand manager for
      link hidden, please login to view. “We’ve expanded our sponsorship with World of Outlaws to showcase how our filters leave our competition eating our dust and guide drivers all the way to their own checkered flags.” Starting Lineup and Fan Drawings
      WIX Filters will present the starting lineup at the track and on DIRTVision, the exclusive live streaming home of the World of Outlaws, for the nightly feature in both circuits. This builds on WIX Filters’ continued sponsorship of the third heat at every Sprint Car Series race night.
      At select events, dirt racing fans can take a selfie with the WIX Filters sprint car and enter drawings for swag, including a racing pennant signed by the top drivers in both series.
      Additionally,
      link hidden, please login to viewwill be featured as a sponsor on every World of Outlaws event broadcast on CBS Sports Network and DIRTVision. Technical Sponsor and Filters for Motorsports
      WIX Filters has served as a technical sponsor of World of Outlaws racing teams dating back to the circuit’s inception in the late 1970s. This experience enables WIX Filters to offer oil and air filters designed to stand up to the high RPMs and demanding conditions encountered throughout the world of motorsports.
      Support for DIRTcar HP Engine Builders Program
      WIX Filters is also supporting the DIRTcar HP Engine Builders program for dirt track racing’s premier divisions. This initiative promotes collaboration between aftermarket parts manufacturers, dirt track race car builders, suppliers and sanctioning bodies to help improve engine technology and support the development of the sport.
      The post
      link hidden, please login to view appeared first on link hidden, please login to view.
      link hidden, please login to view
    • Government UFO Files
    • By Counterman
      WIX Filters announced an agreement to expand its retail footprint in Western Canada. The company will supply its full range of passenger car and light truck filters to Lordco Auto Parts, Canada’s largest independent auto parts retailer.

      link hidden, please login to vieware now available at all 86 Lordco retail locations, including oil, fuel, cabin air and air. Additionally, the full catalog of WIX Filters for vehicles, landscaping and off-highway equipment is available online. Partnership with Lordco Auto Parts
      “Partnering with WIX Filters strengthens our commitment to supporting automotive technicians and DIYers across Western Canada,” said Samantha Coates, president of operations at Lordco Auto Parts. “WIX’s reputation for high-quality filtration reflects the level of quality our customers expect from Lordco, and we’re thrilled to bring their catalogue into our lineup to better support the professionals and consumers we serve.”
      In-store placement and community programs

      link hidden, please login to view will be featured in placements in stores. The company will also support Lordco’s community programs, events and sponsorships throughout the year. “Lordco Auto Parts has grown by offering exceptional service to technicians and auto enthusiasts for over 50 years,” said Carmina Lopez, marketing manager at WIX Filters. “WIX Filters shares Lordco’s drive to keep its customers moving by offering an extensive line of reliable filters engineered for any application.”
      The post
      link hidden, please login to view appeared first on link hidden, please login to view.
      link hidden, please login to view

×
  • Create New...