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Filters: Keeping Contaminants at Bay
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By RockAuto
Get up to $2 per filter with purchase of select ACDelco Cabin, Engine, Fuel and Oil Filters!View on RockAuto.com
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By Counterman
Purolator Filters, a division of MANN+HUMMEL, announced that the company has launched PurolatorDIY, a new mobile catalog app for iOS and Android.
The app assists DIYers with automotive-filter lookup and interchange guide.
It’s a one-stop shop for consumers to access the newest cataloging information for all Purolator filers. Users can search by vehicle identification number (VIN), part number or vehicle make and model to find the exact match in the Purolator filter family of premium products.
The PurolatorDIY app has a tool available for cross-referencing and comparing part numbers from other filter brands. It also includes easy-to-use PDFs, along with product descriptions and part-number specifications to expedite purchase and installation. Users can search for Purolator filters for passenger cars and light trucks, motorcycles, UTVs and ATVs. Commonly used vehicles can be added to a customized favorites list.
“PurolatorDIY was created with the intent of providing consumers with the most up-to-date tools to find and purchase a Purolator filter,” said Tina Davis, senior marketing manager of brand and communication at MANN+HUMMEL Purolator Filters. “The introduction of this app provides an easy way to access information a DIYer may need to maintain their vehicles quickly and efficiently, improving the customer experience and saving retailers time.”
The PurolatorDIY mobile app is the latest digital tool developed to make it easier for consumers to to buy and maintain filters. The PurolatorPRO app that launched in September 2021 was created for professional installers, technicians, service writers and shop managers to access key information on Purolator filters.
The PurolatorDIY app is available for iPhone and Android mobile users and can be downloaded in the Apple App Store or Google Play.
To download the PurolatorDIY app, visit
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By Counterman
WIX Filters, a division of MANN+HUMMEL, has launched WIX VarioPleat technology, allowing the company to provide air-filter technology to meet the needs of heavy-duty and industrial customers.
Available early next year in North America, the advancement allows WIX to provide exact-fit replacement parts for buyers that have varying-sized applications. The innovative technology will cover many applications, for both on- and off-road machines, according to the company. Containing variable and deep pleats, the advancement offers a high filtration capacity that comes in several different shapes to meet aftermarket standards.
Additionally, the rugged containment molded frame contains built-in handles, allowing for easy filter removal. The technology is highly efficient and offers a robust design for a wide range of customers that have specialty filtration needs, according to WIX.
“At WIX, we understand the need for various-shaped materials and products to fit the wide range of applications that are available,” said Donald Chilton, director of product management at MANN+HUMMEL. “The development of this new line gives heavy-duty and industrial machine owners the option to get all of their parts from one place.”
WIX has 11 facilities in eight different countries and manufactures more than 210 million filters annually. Focusing on innovation and quality, WIX meets or exceeds OEM standards for fit, form and function and has partnered with companies across the country to also offer price-competitive products, according to the company.
To learn more about WIX filters, buyers can contact their local sales representative or visit
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By Counterman
Photo caption (left to right): Destiny, chapter vice president, Chippewa Hills FFA; Dan Reid, store manager, Auto Value parts store, Remus, Michigan; Macey, chapter president, Chippewa Hills FFA; and Adrian, chapter historian, Chippewa Hills FFA.
The Auto Value parts store in Remus, Michigan – a member of the Auto-Wares Group of Companies network – took first place in the country participating in WIX Filters’ FFA Box Top Program.
The store and the surrounding community redeemed a total of 22,425 box tops. The store’s local chapter, Chippewa Hills Future Farmers of America, received a $7,606.25 check. Included in that total is an additional $2,000 bonus for being one of the four chapters that submitted the most box tops, and the most improved chapter from last year’s fundraising.
“The support from Dan and Auto Value is amazing,” said Doug Richard, FFA director. “This donation will allow our chapter to reduce the cost to our members who attend FFA National Convention and State Convention, as well as cover other chapter activities. Thank you to Auto Value and WIX Filters.”
For each oil-filter box top submitted, WIX donates 25 cents to local FFA chapters.
Collect WIX box tops from farmers, truck owners, repair shops and garages, and drop them off at a participating WIX Filters FFA Box Top program location. Prior to submitting, make sure that the box top has the WIX Filters logo or name, the part number and UPC code. Visit
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By Counterman
GMB, one of the largest global manufacturers and suppliers of OE and aftermarket automotive products, has added three new exclusive product categories to its lineup.
GMB now offers engine oil,automotive batteries and oil filters.
“GMB’s team of product developers, engineers and manufacturers has produced an impressive number of new parts in addition to the new categories,” the company added in a news release.
GMB will be showcasing these new parts and categories at Booth A3433 at AAPEX in Las Vegas. AAPEX is scheduled for Nov. 1-3.
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