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BMW Group Promotes 21 New Products in 2019 and Deeply Cultivates China's "Localization" Strategy


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On January 16, 2019, BMW Group, together with its large luxury car products and luxury leadership team, appeared in Shanghai. Among them, the new BMW 7 is the world's first appearance, and the first innovative BMW X 7 and brand-new BMW 8 double-door coupe in BMW history also appear in front of the Chinese media.

According to reports, innovative BMW X7 will be officially listed in China in the second quarter of this year, while new BMW 7 series and brand new BMW 8 Series Coupe will be listed in the second half of this year. In 2019, BMW Group will open the "Year of BMW Luxury Cars" in China. Meanwhile, the Chinese market will also usher in the strongest product offensive of BMW Group.

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