What Pressures German Automobile Enterprises Face with Efforts to Electricize

[袁春凤 (Tiffany)]

According to foreign media reports, the German car companies represented by BMW, Daimler and Volkswagen have been working hard to develop electric vehicles and self driving cars, but the pressure is still relatively large. In North America, China and Europe, the world's largest automobile market, all automobile manufacturers have joined a new wave of competition. However, the German automobile industry has obvious disadvantages.

Automobile electronics is the trend of the times, and digitalization is also the future direction of automobile development, including automatic driving. This means that in addition to the traditional automobile manufacturers, technology companies will continue to enter the competition in the future automobile market.

From another point of view, for German auto companies, the opening of the era of electric vehicles is also more difficult. First, from the profit point of view, the profit of electric vehicles in the early stage of development is obviously less than that of traditional energy vehicles. For example, Toyota and Volkswagen, the traditional car giants, have annual operating profits ranging from 15 billion to 20 billion euros, while high-tech companies such as Apple make about three times their annual profits.

Pressure bears the power, because Feilong Jiangli's parent company, Xipu, is supporting German brands such as Volkswagen and Daimler, we are full of expectations and confidence for the development of German brand automobile enterprises.