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Loaded Struts: What’s In A Name?
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By Counterman
NGK Spark Plugs (U.S.A.) Inc. announced that effective April 1, the company name will become Niterra North America Inc.
Announced late last year, the name change will include a new corporate logo and identity as the organization follows a strategy to unify the global brand and promote efforts to transform the organization’s business portfolio. Accordingly, the global brand NGK Spark Plug Co. LTD will also begin operating under the English tradename Niterra Co., Ltd on April 1.
“It is an exciting time in the long and storied history of NGK Spark Plug., LTD,” said Michael Schwab, president, and CEO. “We are becoming an increasingly progressive corporation as we strive to meet our vision for the future. A future where we expand our core ceramic technologies, explore capabilities beyond our traditional areas, and challenge ourselves to develop solutions and services that use technologies to resolve social issues while contributing to a sustainable society.”
Niterra, a coined word, combines the Latin words Niteo, meaning shine, and Terra, meaning planet earth. The corporation chose the new name, logo and colors represented to present a broader image of its modern identity.
The company will continue to use the trusted NGK and NTK brands for its spark plug and ceramic-related product portfolio.
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By Counterman
In the October issue of AMN/Counterman, we talked about the Automotive Sales Council’s
link hidden, please login to view – an initiative that aims to reduce the sky-high return rate in the automotive aftermarket. Members of the Automotive Sales Council include representatives from KYB, Dorman Products, FDP Brakes, Motorcar Parts of America, MotoRad and Standard Motor Products. The group developed the “Check the Part” campaign to hit home with counter professionals, who are on the front lines of processing parts returns and weeding out warranty abuse.
Endorsed by AASA and the Auto Care Association, the campaign’s messaging is simple:
√ Open the box.
√ Inspect the part.
√ Verify the return.
Shocks and Struts
Recently, KYB published a return guide for shocks and struts. If a customer wants to return shocks or struts, KYB offers these five tips to help determine if it’s a valid warranty claim or not.
Confirm that the brand on the part matches the brand on the box. Some customers might try to return worn OEM parts, or parts from a different aftermarket brand. If the part hasn’t been installed previously, it can be returned – but it should not be processed as a warranty. You can check if a shock is missing hardware by looking at images on the manufacturer’s website. If a part is missing hardware, you can order hardware and place the part back into inventory. A part that was damaged during installation can be denied as a warranty claim. Inspect the rod for vice-grip marks. If a shock or strut is leaking, someone likely used vice grips during installation and those marks damaged the seal, causing a fluid leak. This is not a valid reason for a warranty and should be denied. You can download a PDF of the return guide below:
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By Counterman
PRT is expanding its portfolio of complete strut assemblies, as it announced first-to-market applications for the 2019 Honda CR-V.
The Honda CR-V is one of best-selling vehicles in the United States. The complete strut assemblies apply to front right and front left positions, and fit the EX, EX-L, LX and Touring trim levels.
The product launch represents an additional 380,000 vehicles in new coverage, according to the company.
PRT is a brand of the ADD USA group, one of the largest exporters of complete strut assemblies in the world. PRT products are manufactured under the strictest OE quality processes required by the major automakers.
“These first-to-market applications reinforce our commitment in bringing innovative solutions to all our clients,” said Bruno Bello, director of global category and marketing at PRT. “As an OEM supplier, we are continually investing in research and development of brand-new products for both the OE market and aftermarket.”
For more information about PRT products, call 770-238-1611 or visit
link hidden, please login to view. On social networks, follow PRT @prtautoparts. The post
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