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By OReilly Auto Parts
SPRINGFIELD, Mo., July 27, 2022 (GLOBE NEWSWIRE) -- O’Reilly Automotive, Inc. (the “Company” or “O’Reilly”) (Nasdaq: ORLY), a leading retailer in the automotive aftermarket industry, today announced record revenue for its second quarter ended June 30, 2022.
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By Counterman
Advance Auto Parts introduced its No. 1 fan “Ed Vance,” representing the voice of an emerging segment of automobile enthusiasts: those learning to DIY and craving a partner on their journey.
“In Ed Vance, Advance is providing an authentic, relatable, entertaining and category-exclusive bilingual voice to embody, represent and connect with these modern DIYers, living alongside them in their DIY journey,” Advance said in a news release. “And his name just happens to be like the brand … Ed Vance loves Advance.”
Forty percent of motorists who maintain their own vehicles are between 16 and 34 years old, according to the company.
“Ed’s name recognition will draw quick connection to the Advance brand and serve as a vehicle to communicate the great benefits Advance offers,” said Jason McDonell, executive vice president of merchandising, marketing and e-commerce at Advance Auto Parts. “Ed is able to tell short stories that become authentic and real and connect with a new era of car enthusiasts who have emerged during the pandemic. We leaned into this in developing Ed as ‘every person’s person,’ inspiring these motorists to try something new in caring for their automobile while accelerating our commitment to build personal connections with them.”
“In a retail category largely seen as a ‘sea of sameness,’ Ed Vance further differentiates Advance as the need for vehicle maintenance increases parallel to the average age of automobiles in the United States reaching 12 years,” the company added in a press release.
Ed and Advance’s “Do It Together” movement is threaded through all aspects of the new campaign, a connection-first approach guiding all marketing efforts and putting the customer journey front and center. Ed Vance is bilingual, introduced as “Eduardo Vance” to Hispanic audiences in all marketing. His persona first debuts on Instagram and Twitter (@EdVance4Advance), followed by 30-, 15- and six-second spots in both English and Spanish placed in media and on platforms relevant to the modern DIYer, including Roku, Spotify, Pandora, Twitch and more.
Advance also recently debuted a new custom theme and sonic logo in two languages. “This is How We Advance” and “Avanza Con Advance” drive brand recognition and affinity for Advance while providing a memorable, hummable tune for DIYers.
The arrival of Ed Vance comes as Advance celebrates its 90th “Advanceiversary” this summer by curating consumers’ most memorable moments on the road – the “Drive of Your Life” – for the chance to win a year’s worth of free Shell gasoline and possibly have their drive recreated. To submit the Drive of Your Life, motorists should visit
link hidden, please login to view or post on Twitter or Instagram, using #DriveOfYourLifeContest and tagging @advanceauto or @advanceautoparts respectively, now through July 31. The post
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By Counterman
A leading automotive tool and equipment distributor wanted to make it easier for shop owners, professional technicians and do-it-yourselfers to get the vehicle service equipment and tools they need quickly.
The result is Wrenchers, a reimagined and rebranded version of the company formerly known as Garage Equipment Supply.
The new Wrenchers offers more than 12,000 items from leading tool and equipment brands, plus access to more than 50,000 specialty items online at
link hidden, please login to view, via phone and through its master product catalog. The expanded lineup includes an array of high-quality lifting systems, specialty tools and equipment solutions including service lifts and parking systems, hand and power tools, tool storage, vehicle diagnostics and various shop essentials, such as wheel service and collision repair equipment.
In addition to changing its branding and bolstering its product lines, Wrenchers has relocated from California to a large corporate office and distribution center in Theodore, Alabama. The new location helps Wrenchers deliver products quicker than any other warehouse distributor, according to the company, reaching 98% of the United States with free shipping via LTL trucking, flatbed service or FedEx within one to five days from the time the order is placed.
“Not long after we launched in 1996, customers started asking us to offer even more equipment,” said Marco Ortiz, director of factory sales.“Wequickly expanded to include tire changers, wheel balancers, alignment and front-end tools, among others. More than 25 years later, we now serve every facet of the vehicle-maintenance marketplace. With our new website, distribution center and other enhancements, we can offer our more than 350,000 customers more choices, faster delivery, and even better service.”
Wrenchers markets its products through multiple distribution sales channels, including retail, e-commerce and independent specialty tool dealers throughout the United States and Canada.
The company also supports its customers with financing options and an extensive field service network of Wrenchers TechMate reps. These specialists demonstrate, install, set up and service shop equipment systems.
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