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Epicor Announches ‘Thousands Of Reasons’ AAPEX Giveaway
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By Counterman
Dana Incorporated introduced its Victor Reinz Reinzosil room-temperature vulcanizing (RTV) silicone to North American customers at the recent AAPEX and SEMA shows in Las Vegas.
“While Victor Reinz Reinzosil RTV silicone has been available for some time, it’s relatively new to the North American market and has quickly become a customer favorite for sealing surfaces in engines, transmissions, axles, cylinder liners and plastic housings,” said Bill Nunnery, senior director, sales and marketing, global aftermarket for Dana. “This is the first time Dana has featured Reinzosil RTV silicone for light-duty vehicles at AAPEX and SEMA, and it was a very positive experience. Customers told us they prefer it over the brand they have been using and that as a one-tube solution, it helps them reduce inventory and simplify the ordering process.”
Victor Reinz Reinzosil sealant is resistant to fluids, including mineral oils and synthetic oils, lubricants, gasoline, diesel oil, greases, water and detergents, and is safe for all sensors. Available in 70-milliliter tubes, it is ideal for use on two-dimensional flat surfaces where there is a sealing gap, such as gasket intersections and components originally sealed with RTV by the manufacturer, including intake manifolds, valve covers and oil pans, according to the company.
To learn more about
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By Counterman
Purolator Filters, a division of MANN+HUMMEL, received three Automotive Communication Awards at AAPEX 2022 in Las Vegas.
The categories included Best Article/Blog/Content Piece-Technical; Best Video; and Best Merchandising. Women in Auto Care (WiAC), an Auto Care Association community, presented the awards.
“Our goal is to continuously inform and educate while also entertain consumers and customers alike on the importance of choosing premium filters,” said Daryl Benton, vice president of sales and marketing automotive market – North America at MANN+HUMMEL Purolator Filters LLC. “We are honored to earn recognition for these efforts from WiAC, an organization dedicated to the empowerment and advancement of women in the auto care industry.”
Best Article/Blog/Content Piece
The award-winning Purolator article highlights the importance of full-synthetic oil-filter media with regard to filtration quality. Originally placed in late 2021, the article generated significant engagement and was highlighted in other digital publications in early 2022. The article showcases PurolatorBOSS oil filters, which feature SmartFUSION technology, and are engineered to be the ideal match for full-synthetic oils. Noting this, the article gives customers a deeper insight into the advantages of full-synthetic-media oil filters and passes along useful tips for technicians to share with their customers.
Best Merchandising
When PurolatorBOSS premium cabin air filters with Febreze Freshness were introduced, Purolator created a freestanding point-of-sale floor display to promote the product. The display contains high-end graphics and a quality finish with an application guide to assist consumers in finding the right filter for them.
The display also includes an informative take-home pamphlet for consumers to discover the role a cabin air filter plays in their vehicle. Many buyers gave significant feedback, noting the value of the Febreze partnership, and in turn, creating a dialogue that has led to significant purchases.
Best Video
Purolator also was honored with an award for creating a video that emphasizes the needs and concerns of consumers regarding clean air and vehicle performance. Filtering virus aerosols, dirt, debris, pollen and more, the video highlights PurolatorBOSS as a premium cabin air filter to rid these pollutants from a customer’s vehicle.
The video proved successful, as it garnered hundreds of thousands of views online and millions of impressions on digital TV. Gaining strong engagement on social media, Purolator’s video has continued to inform audiences on the importance of air decontamination.
The Women in Auto Care Awards Ceremony recognizes companies and agencies that provide automotive information through outstanding advertising, marketing, and public relations efforts. The awards cover several business-to-consumer and business-to-business categories. Recipients received recognition during the Women in Auto Care Automotive Communications Awards Ceremony during AAPEX.
The award-winning video can be viewed here:
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By Counterman
Delphi Technologies, a brand of BorgWarner, unveiled its new Sparta fuel-pump line at AAPEX, showcasing the latest offering in its expanded aftermarket portfolio.
Designed specifically for older and high-mileage vehicles, Sparta made its AAPEX debut with updated visuals and new packaging. The Sparta brand offers another revenue opportunity for distributors and customers, targeting a specific subgroup of older vehicles.
The company also demonstrated its fuel-tank cleaning tool live at the booth. The tool is designed for scenarios when the fuel tank is difficult to drop or full of fuel; the magnetic head is effective at collecting debris from hard-to-reach areas of the tank. The cleaning tool has been well-received by technicians for helping optimize their productivity and deliver customer satisfaction.
link hidden, please login to view Visitors learned more about other aftermarket product lines, including steering and suspension and engine management. Since the initial launch of the steering and suspension program in 2017,
BorgWarner has added more than 5,000 Delphi-branded SKUs, or over 150% growth to the product line now totaling 8,500 SKUs, including more than 2,000 control arms.
All chassis product offerings undergo thorough dimensional and material analyses including extreme temperature, fatigue, three-axis and salt-spray testing in order to ensure premium product, durability, quality and the perfect fit. Further expansion is planned across products such as tie rods, sway bar links, control arms, and ball joints, where the company currently has 98% sales coverage across both domestic and import applications. Similarly, BorgWarner has continued to expand its Delphi Technologies engine-management line by 175 SKUs over the last year, with engine-sensor coverage and ignition coils.
Exhaust-gas temperature sensors, a newer part added to the Delphi Technologies portfolio, now has nearly 50 part numbers spanning both domestic and import applications.
Delphi Academy
Booth visitors also learned about the Delphi Academy, which has been designed with input from technicians to ensure it caters to their needs. It has more than 30 courses run by ASE-certified technicians, with both hands-on and virtual options available on the platform. Technicians who lead those training courses were at AAPEX, offering the chance for visitors to learn from the experts. Several courses for electric vehicles and battery electric vehicles are already available through the Delphi Academy with updates planned in the future.
For commercial-vehicle distributors and technicians, BorgWarner brought the recently launched Cummins HPI Application Kit for the Hartridge HK1400 Cambox. The HK1400 is an all-makes solution for testing electronic unit injectors and electronic unit pumps and is an essential choice for diesel workshops servicing diesel commercial vehicles. The HPI Application Kit is a set of dedicated ancillary hardware that replicates real-world conditions for accurate HPI testing.
Additionally, the Hartridge Sabre CRi Expert was displayed at the show. This advanced, compact, all-makes common rail injector tester comes with new test plans, new test steps, injector coding feature and a 2,700-bar rail pressure range enabling testing of LD, MD and HD common rail applications. Its features and functions make the Sabre CRi Expert a future-ready testing solution that helps shops stay ahead of the market, according to the company.
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By Counterman
First Brands Group has released a new Raybestos product online catalog that will be available on a USB drive for those attending the AAPEX in Las Vegas.
In addition, Raybestos has released 32 new part numbers covering more than 11 million vehicles in operation (VIO). New brake-pad coverage is available for late-model passenger and transport vehicles, including the Buick Enclave, Cadillac CT4 and CT5, Ford F-150 and Mercedes-Benz Sprinter.
“We look forward to participating in Joe’s Garage at AAPEX this year and having the opportunity to talk with show attendees about our updated Raybestos catalog and the new coverage that’s been added to ensure that we are continuously meeting the needs of our customers,” said Lou Kafantaris, director of marketing, braking, First Brands Group. “Be sure your AAPEX plans include a visit to our Booth A3638 and stop by Joe’s Garage to be one of the first to get a copy of the new catalog.”
Raybestos representatives also will be conducting onsite technical and product training at the Joe’s Garage booth. Brake-clinic topics include “Today’s Rotor Technology,” “Preventing Costly Brake Comebacks” and “Tips and Tricks Diagnosing Brake Issues,” to name a few.
Product training sessions include “Pick the Right Friction for Your Vehicle” and “Rotors – the Foundation Brake Component.” The brake clinics run 30 minutes in length while the training sessions are 10 minutes. Visit Raybestos in Joe’s Garage to see the complete training schedule.
First Brands Group will exhibit at AAPEX in the Venetian Expo, Level 2, booth A3638 and in Joe’s Garage, Level 1, Bay 1. To obtain the Raybestos USB drive, visit First Brands Group in Joe’s Garage.
The complete family of Raybestos brake products include disc pads and shoes, drums and rotors, master cylinders, wheel cylinders, calipers, hoses and hardware. To learn more about new part numbers and their applications, customers should contact their First Brands Group representative.
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By Counterman
The stage is set for a unique initiative from Babcox Media, in partnership with AAPEX, to shine a spotlight on today’s most dynamic performers across the vehicle care industry – individuals who, to put it simply, rock!
That’s the premise behind Vehicle Care RockStars, a brand dedicated to celebrating the vehicle care industry and the array of channels it serves. Babcox Media unveiled the platform with a special announcement and video during the keynote session of the 2022 Automotive Aftermarket Products Expo (AAPEX) in Las Vegas.
Vehicle Care RockStars promises to honor today’s vehicle care professionals held in the highest esteem for their accomplishments, leadership, innovations – and other intangibles that distinguish their work in specific industry categories. They’re visionaries and influencers in all of the following markets:
Aftermarket Distribution & Repair Tire Dealers & Distributors Transmission Collision Repair Heavy Duty New Car Dealers Powersports, Performance Car Wash Tools & Equipment The inaugural class of RockStars will be featured throughout 2023. Honorees will be celebrated, recognized and profiled in all of Babcox Media’s brands and channels, including websites, e-newsletters, webinars, podcasts, videocasts, social media platforms and magazines.
“Let’s bring to center stage the incredible individuals of today who rock their respective vehicle care categories,” said Bill Babcox, CEO of Babcox Media. “We’re excited to debut the Vehicle Care RockStars brand that acknowledges these industry superstars –and allows them to take the bow they so richly deserve.”
Nominations officially opened Nov. 1 for the Class of 2023 Vehicle Care RockStars. The Selection Committee will be led by industry veteran Jay Burkhart and supported by the Babcox Media content team. Burkhart said, “We are excited to recognize RockStars who are moving the needle in today’s marketplace.”
To nominate a Vehicle Care RockStar, or for additional information, visit:
link hidden, please login to view. For those about to rock … Babcox Media salutes you!
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