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Epicor Announches ‘Thousands Of Reasons’ AAPEX Giveaway
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By Advance Auto Parts
Advance Auto Parts Puts a Charge in American Motorists on National Battery Day With Free DieHard® Auto Batteries Giveaway and Complimentary Battery Testing Nationwide Feb. 18
02/14/2024 New survey reveals 91 percent of motorists have experienced a dead battery, but nearly two-thirds admit they don’t think about having their car battery checked until it’s too late
RALEIGH, N.C.--(BUSINESS WIRE)-- Advance Auto Parts (NYSE: AAP), a leading automotive aftermarket parts provider, is jump-starting motorists’ attention to the safety and reliability of their automobiles by giving away free DieHard® batteries on National Battery Day, Sunday, Feb. 18.
This press release features multimedia. View the full release here:
link hidden, please login to view Customers who visit their local Advance Auto Parts store on National Battery Day, Sunday, February 18, may be randomly selected to receive a free DieHard auto battery. (Photo: Business Wire)
A new national survey by Atomik Research reveals 91 percent of American motorists say they have experienced a dead battery, but nearly two-thirds (65 percent) of motorists admit they don’t think about having their car battery checked until it’s too late.
On National Battery Day, Sunday, Feb. 18, Advance will surprise randomly selected customers with a free DieHard® battery, including those getting their current battery tested, at participating stores nationwide. As part of National Battery Day, Advance is partnering with pro football star quarterback Baker Mayfield to encourage motorists to get their car batteries tested.
“Our team of automotive experts are committed to customer care and advancing the needs of today’s motorists, such as offering complimentary curbside battery testing and installation every day, including on National Battery Day, Sunday Feb. 18,” said Junior Word, Advance’s executive vice president, U.S. stores. “Checking the performance of your car battery can prevent unfortunate and even unsafe events caused by dead batteries.”
Additional data from the national Atomik survey commissioned by Advance in January further validates the need to remind motorists to get their car batteries checked:
65 percent of motorists say they have missed or been late to something due to a dead car battery, including nearly 10 percent say they missed or were late to an important life event – such as a wedding, funeral or birth of a child Only 2 percent of motorists indicate they have had their car battery checked before a cross‑country road trip Only 5 percent of motorists report having ever checked their car battery when there is a drop in temperature To learn more about Advance’s car care offerings, including DieHard®, or find a store location, visit
link hidden, please login to view. DieHard® is America’s most trusted auto battery* and part of Advance’s portfolio of owned brands. About Advance Auto Parts
Advance Auto Parts, Inc. is a leading automotive aftermarket parts provider that serves both professional installer and do-it-yourself customers. As of October 7, 2023, Advance operated 4,785 stores and 320 Worldpac branches primarily within the United States, with additional locations in Canada, Puerto Rico and the U.S. Virgin Islands. The company also served 1,307 independently owned Carquest branded stores across these locations in addition to Mexico and various Caribbean islands. Additional information about Advance, including employment opportunities, customer services, and online shopping for parts, accessories and other offerings can be found at
link hidden, please login to view. Fleishman-Hillard, Inc. and Advance Auto Parts commissioned Atomik Research to conduct an online survey of 1,004 drivers throughout the United States. The sample consists of adults who own or regularly operate a gasoline-powered vehicle — hybrid and EV drivers were excluded from the sample. The margin of error is +/- 3 percentage points with a confidence level of 95 percent. Fieldwork took place between January 9 and January 11, 2024.
* Based on 2021 independent survey of nationally representative sample of 1,200+ drivers.
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By Counterman
MAHLE Aftermarket announces the remaining two winners of the inaugural “Powered by MAHLE” Engine Giveaway.
The winner of a 302 Ford small-block engine is based in Killingworth, Connecticut, and can look to take home an engine backed with 315 horsepower and built by the technicians at Jasper Engines & Transmissions.
The Gen III HEMI 7.0L engine built by Moonshine Speed Shop is going to one lucky winner in Curran, Michigan.
“Congratulations to the winners of these premium engine parts,” said Jon Douglas, president, MAHLE Aftermarket North America. “It was awesome to be able to partner with some of our Team MAHLE members to pull together such a memorable program filled with some incredible prizes. As our inaugural ‘Powered by MAHLE’ engine giveaway comes to a close, we are very pleased with the response we have gotten from our customers and fans and want to also express our gratitude to everyone who enter our sweepstakes and made it such a success.”
In addition to the engine, all four winners of this year’s sweepstakes program received a one-night hotel stay and entry to the Performance Racing Industry (PRI) show in Indianapolis, which took place Dec. 7-9 at the Indiana Convention Center.
Winners who attended this year’s PRI show also were invited to a special “meet-and-greet” with a few “Team MAHLE” partners – the likes of which included members of Kalitta Motorsports, John Force Racing, Tony Stewart Racing and others.
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By Counterman
Epicor introduced two solutions that enable parts distributors and vehicle service/repair businesses to predict likely future demand based on sophisticated new data models.
The new solutions, Epicor Predictive Inventory Assistant (PIA) and Predictive Maintenance Assistant (PMA), were on display at the company’s booth at AAPEX 2023 in Las Vegas.
Epicor PIA and PMA leverage the power of the Epicor aftermarket product content engine and connected data network, which together provide visibility into more than 1 billion individual part transactions and more than 140 million vehicle repair events per year, according to the company.
Epicor data scientists combined this channel visibility with predictive modelling and leading-edge deployment technologies to deliver real-time parts inventory and service/repair intelligence to two of the industry’s most important decision points.
“These exciting new solutions harness the power of data to help customers not only have the right parts at the right place at the right time, but also to anticipate and address future sales and service opportunities,” said Tim Hardin, Epicor senior vice president of global automotive, data, and extend services. “The resulting ‘Insight Advantage’ empowers Epicor customers to think big and grow faster by being significantly more efficient and providing a great customer experience.”
Epicor Predictive Inventory Assistant
Epicor PIA is the industry’s first intelligent inventory-management solution, according to Epicor, providing stocking recommendations based on aggregated financial information from “stores like you.”
PIA uses machine-learning technologies to intelligently cluster similar stores based on a variety of dimensions, such as growth score, size, local car parc and geographical location/urbanization level. PIA ranks part numbers and makes “add” recommendations of specific parts not currently in the user’s inventory, but which are driving revenue growth at other, similar stores.
“Predictive Inventory Assistant adds an entirely new layer of intelligence to existing inventory modeling solutions by factoring in store and market characteristics that, until now, required detailed study and input from distributor and store personnel,” Hardin said. “PIA enables these businesses to continually and easily optimize their inventories to match emerging demand.”
Epicor Predictive Maintenance Assistant
Epicor PMA is the only solution that enables service and repair providers to predict future repairs for any popular passenger vehicle, according to the company. The solution puts real-time, AI-enriched forecasts at the fingertips of vehicle service professionals as they are writing estimates, interacting with technicians, and advising their customers.
“Imagine taking your vehicle to a tire dealership for new tires and being informed that there’s a good chance you will experience a water pump failure in the near future. This holistic vehicle repair intelligence can help shops dramatically strengthen customer confidence and trust, and ultimately, accelerate profitable growth,” Hardin said.
Epicor PMA uses web “listener” and MicroStrategy HyperCard technologies to generate vehicle-specific service ranking reports that are presented via the user’s mobile device or web browser. The service writer or other user can click on the HyperCard to access a comprehensive PMA service dossier covering replacement rate information for more than 100 part and service types specific to the customer’s vehicle year/make/model/engine.
This instant repair intelligence offers value at the service desk, in guiding vehicle inspections, deploying repair reminders, selling extended warranties, and when consulting customers who are considering the purchase of a used vehicle, among other situations.
“Because they have so many choices, today’s digitally enabled consumers often need additional reasons to return to and trust a vehicle service provider,” Hardin said. “Epicor Predictive Maintenance Assistant enables shops to differentiate themselves through data-driven intelligence that helps take the guesswork out of the car ownership and repair experience.”
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By Counterman
FCS Auto will be displaying its ride-control products in Booth A4650 at AAPEX in Las Vegas.
The FCS management team will be in attendance to answer any questions and highlight the company’s products and programs.
FCS, a global supplier in more 40 countries, notes that its products are always produced to meet strict OE-quality standards and are backed by extensive in-house testing and IATF 16949 and ISO 14001 certifications.
For more information, call 866-708-4554 or visit
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