MAHLE Announces More Alliance ‘Jackpot VIP’ Winners

[Counterman]

MAHLE has upped the ante on the Aftermarket Auto Parts Alliance “Jackpot VIP” experience by choosing three additional winners.

In a few weeks, the automotive aftermarket will descend on Las Vegas to attend the 2022 AAPEX show, and the Alliance will hold their Aftermarket Jackpot Convention, hosting more than 4,000 technicians, shop owners, warehouse distributors and channel partners.

While 20 Jackpot VIP winners were already named in March and April, MAHLE stepped up to award three additional VIP winners: one for March, one for April and one for May, the Aftermarket Auto Parts Alliance announced. These winners will receive a white-gloved experience with airfare, airport transportation, luxurious hotel accommodations, meals, access to the Jackpot Convention, meet-and-greets and participation in the famed “big walk” to the AAPEX show floor.

Congratulations to Billings Service Center in Bath, Pennsylvania (Eastern Warehouse Distributors); Granite City Tire and Auto in St. Cloud, Minnesota (Automotive Parts Headquarters); and Jay’s Speed Shop in Calgary (Central Auto Parts Distributors) for being named MAHLE VIP winners!

During the MAHLE sponsored promotion, each $100 of MAHLE product purchased through MyPlace4Parts throughout March 1-May 31, earned entries to be one step closer to claiming the Choice of Champions grand prize. Plus, the Choice of Champions winners will have exclusive opportunities like meeting Richard Petty, Vaughn Gittin Jr. and Casey Currie, as well as a spin on the drift course with Vaughn himself.

”MAHLE Aftermarket values every relationship we have with our channel partners, especially longtime partners like the Aftermarket Auto Parts Alliance. Their member companies represent some of the biggest names in warehouse distribution and being able to partner with them to reward technicians for their commitment to MAHLE was an easy call. We look forward to meeting our winners in person and celebrating our partnership and this great industry at the upcoming AAPEX Show,” said Jon Douglas, president of MAHLE Aftermarket in North America.

“We cannot say thank you enough to our partners at MAHLE for their continued support of our Aftermarket Jackpot Convention,” says JC Washbish, vice president of sales and marketing for the Alliance. “It’s exciting to help a valued channel partner reward their customers in such a thrilling way.”

For more information on MAHLE’s Choice of Champions Sweepstakes, visit

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For more information on attending the Aftermarket Jackpot Convention, visit

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