MAHLE Announces More Alliance ‘Jackpot VIP’ Winners
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By Clifford Auto Parts
In today's automotive market, more vehicle owners are focusing on preventive maintenance rather than waiting for major repairs. With the cost of new vehicles continuing to rise, drivers are looking for ways to extend the lifespan of their current cars, trucks, and SUVs.
This shift is creating new opportunities across the automotive aftermarket.
The Cost of Waiting Too Long
Many vehicle failures don't happen overnight. Worn brake pads, aging belts, failing water pumps, and deteriorating suspension components often show warning signs long before they cause serious problems.
Ignoring these signs can turn a relatively inexpensive repair into a costly breakdown. For example, replacing a worn timing belt is far less expensive than repairing engine damage caused by a belt failure.
As consumers become more aware of long-term ownership costs, preventive maintenance is gaining greater attention.
Technology Is Helping Drivers Stay Ahead
Modern vehicles are equipped with sensors and monitoring systems that can alert drivers to maintenance needs before a major issue develops. Oil life monitors, tire pressure sensors, battery monitoring systems, and diagnostic alerts help vehicle owners address problems early.
This has increased demand for replacement parts that support routine maintenance and scheduled service intervals.
Benefits for Vehicle Owners
Preventive maintenance offers several advantages:
Improved vehicle reliability Better fuel efficiency Reduced repair costs over time Increased resale value Enhanced safety on the road Many drivers are realizing that regular maintenance is one of the smartest investments they can make in their vehicles.
Growing Opportunities for the Aftermarket
As more consumers prioritize maintenance, demand continues to grow for filters, brake components, suspension parts, ignition components, cooling system parts, and other wear-and-tear items.
Repair shops and parts suppliers that educate customers about maintenance schedules can build stronger relationships while helping vehicle owners avoid unexpected breakdowns.
Looking Ahead
The trend toward longer vehicle ownership is unlikely to slow down anytime soon. As vehicles remain on the road for more years, preventive maintenance will play an even greater role in keeping them safe, reliable, and cost-effective.
For the automotive aftermarket, this represents a significant opportunity to support drivers through quality parts, expert advice, and reliable service.
Do you think today's drivers are becoming more proactive about maintenance, or are most still waiting until something breaks? Share your experience below.
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By Counterman
link hidden, please login to view announced it released eight new AmeriPLATINUM Brake Pad numbers and four new AmeriPRO Brake Pad numbers with a wide range of coverage ranging from Buick Encore to Ford Transit applications. The new SKUs cover over 6mm VIO. Also just released in the
link hidden, please login to view product line: 1 new AmeriPRO Brake Shoe, 2 new AmeriPRO Wear Sensors, 74 new AmeriPRO Coated and Coated R90 Euro Rotor numbers, and 20 VGX Brake Pad numbers with VIO coverage over 44+mm VIO.
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By Counterman
The Aftermarket Auto Parts Alliance, Inc. announced Christen Vasquez has been promoted to Events and Hospitality Manager, effective May 2026. In her expanded role, Vasquez will lead the planning and execution of Alliance events and hospitality initiatives, enhancing shareholder engagement and customer experiences while supporting industry partnerships.
“Christen has made an immediate impact on our organization through her professionalism, creativity and ability to execute exceptional events,” said John C. Washbish, president and CEO of the Alliance. “She has demonstrated outstanding leadership and brought a level of experience and strategic thinking that elevates every event and interaction. We are excited to see her continue to grow in this new role.”
Vasquez joined the Alliance in May, 2025 as events and marketing specialist, bringing more than 20 years of experience in event planning, hospitality, marketing strategy and brand development. Throughout her career, she has successfully planned and executed high-impact corporate events, conferences, trade shows, experiential activations and customer engagement programs ranging from intimate executive gatherings to large-scale events hosting thousands of attendees.
Since joining the Alliance, Vasquez has played a key role in managing event strategy and execution, including logistics, hospitality experiences, vendor partnerships, and branded marketing initiatives. She will collaborate in hosting Alliance meetings and shareholder events, customer experiences and other large-scale meetings like the upcoming Automotive Parts Services Group National Conference.
“I’m incredibly grateful for the opportunity to continue growing with the Alliance,” said Vasquez. “Over the past year, I’ve had the privilege of working alongside an amazing team and supporting events that deliver tremendous value to our members and partners. I look forward to continuing to create meaningful experiences and building on the momentum we’ve established.”
Vasquez will continue working closely with Alliance leadership, members, and industry partners to support the organization’s event and hospitality initiatives.
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By Counterman
Transtar announces the release of new premium
link hidden, please login to view, Part #: T72500C, with the following applications: 2007-2018 Chrysler/Dodge/Ram, 68RFE Transmission The T72500C is a high-quality transmission solution designed for professional rebuilders and installers who demand consistent performance, precise fitment, and long-term durability, according to Transtar.
The T72500C goes beyond basic replacement parts,
link hidden, please login to view said, with improved materials and tighter tolerances- delivering: Longer service life Greater resistance to wear and heat Consistent, dependable performance in demanding conditions The post
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By Counterman
Transtar announces the release of new premium
link hidden, please login to view, Part #: T72500C, with the following applications: 2007-2018 Chrysler/Dodge/Ram, 68RFE Transmission The T72500C is a high-quality transmission solution designed for professional rebuilders and installers who demand consistent performance, precise fitment, and long-term durability, according to Transtar.
The T72500C goes beyond basic replacement parts,
link hidden, please login to view said, with improved materials and tighter tolerances- delivering: Longer service life Greater resistance to wear and heat Consistent, dependable performance in demanding conditions The post
link hidden, please login to view appeared first on link hidden, please login to view.
link hidden, please login to view
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