Plews & Edelmann Adds Power-Steering Hard Parts

[Counterman]

Plews & Edelmann has expanded to 53 exclusive, new power-steering hard-parts SKUs within its fast-growing Edelmann Elite line.

These parts, which include 41 rack and pinions, 10 power-steering pumps and two power-steering gearboxes, are only available as new parts from Plews & Edelmann and provide added coverage for more than 27 million VIO.

“Even before the addition of these exclusive part numbers, the Edelmann Elite hard-parts line exceeded competitors’ coverage from each competitor supplying new steering parts,” said Evan Bauer, Plews & Edelmann director of business development. “However, we recognized that coverage gaps still existed and set out to fill those gaps with parts only available from Plews & Edelmann regardless of competitor. The SKUs that were identified include remanufactured units that have notoriously high warranty rates across all three categories (pumps, racks and gears). A rack for a 2017 Chevy Traverse is a perfect example with the reman equivalent running an alleged warranty rate around 15%. Our alleged warranty rate of 2.8% is evidence of the need for different thinking in this category. These new parts have truly put more distance between Plews & Edelmann and our competitors in terms of power-steering hard-parts coverage.”

The Edelmann Elite line has grown to 298 SKUs that meet over 80% of customer demand and deliver application coverage for more than 260 million VIO. Every new rack and pinion, power-steering pump and power-steering gearbox is designed, developed and built as a brand-new part by Plews & Edelmann, utilizing key reverse-engineering competencies to overcome design flaws. No used or remanufactured components are employed. All of the parts are 100% tested and backed by a 100-year/1 million-mile warranty.

To learn more about the exclusive hard-parts coverage, visit Plews & Edelmann at  

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or call 800-770-4639.

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