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By Counterman
MEMA, the Vehicle Suppliers Association, presented its new brand and business structure at a virtual member town hall.
North America’s leading trade association for manufacturers of motor vehicle components will now operate under one umbrella organization with two groups: MEMA Aftermarket Suppliers and MEMA Original Equipment Suppliers.
Over the decades, MEMA’s influence expanded as the industry evolved, establishing four divisions: the Automotive Aftermarket Suppliers Associations (AASA), Heavy Duty Manufacturers Association (HDMA), Motor Equipment Remanufacturing Association (MERA) and Original Equipment Suppliers Association (OESA).
The new structure will create a stronger, more unified organization that can better serve and represent constituents by convening all members under just two groups, MEMA leaders said.
“Rapid changes are impacting our industry. It was the right time to rethink our strategy to better address member needs,” said Bill Long, MEMA president and CEO. “Our member companies have more in common today than ever before. We will provide more effective programming and agility to react to industry changes by streamlining the organizational structure.”
Working with Gyro Creative, a Detroit branding agency, MEMA leadership went through a months-long review of its branding and value proposition, as well as member surveys and competitive analysis. The new look and color palette is modern, progressive, and bold.
“No other organization can compare with MEMA’s longevity, respect, depth of knowledge, and commitment to the vehicle supplier industry,” said Long, who added that MEMA’s mission, vision and dedication to its members and the automotive and commercial vehicle industry have not changed.
“Members will appreciate this structural simplification as it makes it easier for members to access the value MEMA provides today, and we believe it will create more value long-term,” said Megan Gardner, executive director, marketing and communications. “The new brand better represents our forward movement.”
As part of its rebranding and realignment, MEMA also has announced a number of new leadership changes and appointments. The new MEMA Leadership structure is as follows:
Bill Long, president and CEO, MEMA Ann Wilson, senior vice president, Government Affairs Paul McCarthy, president and CEO, MEMA Aftermarket Suppliers John Chalifoux, chief sustainability officer and COO, MEMA Aftermarket Suppliers Julie Fream, president and CEO, MEMA OE Suppliers Collin Shaw, chief commercial officer and COO, MEMA OE Suppliers In addition, a number of internal promotions and appointments have been announced at MEMA, including:
Megan Gardner as executive director of Marketing and Communications Liz Goad as executive director of Events Mike Jackson executive director of Strategy and Research Other developments include:
The Center for Sustainability – a new platform for all members as they navigate the increasingly complex processes and requirements of a successful sustainability program. A resource for Diversity, Equity and Inclusion where staff and members can engage in meaningful dialogue and share best practices to develop safe and welcoming business environments. Greater access to member councils, programming, events and MEMA’s advocacy staff in Washington, D.C. To learn more about the new MEMA, visit
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By NAPA
Tread Carefully! It’s a Slippery Slope
If you live in an icy climate, you know the danger that comes with venturing onto roads layered with snow and sleet. Any slippery surface like that requires superior traction to maintain a sense of control. Without proper handling of your vehicle, you’re raising the risk of an accident, getting stranded and ruining the underbelly of your vehicle. That’s why it’s always important to have a
link hidden, please login to view. No matter if you feel confident trekking snowy terrain, loss of tire traction can result from a lot of things, including worn tires, hurried acceleration and climbing steep hills that cause wheels to spin. Even in climates where it isn’t the norm, having the right gear to handle those one-off snow days is critical! That’s when tire snow chains come in handy. Rather than investing in costly
link hidden, please login to view for your vehicle, link hidden, please login to view are a budget-friendly solution that improves the grip your tires have on ice and snow. These are chain systems help dig into packed snow and icy surfaces with spiked grip, improving the traction of your vehicle so you aren’t prone to skidding. Not a One-Size-Fits-All Solution link hidden, please login to view
Before you get started, you’ll want to know the right kind and amount of snow tire chains needed for your specific vehicle. It’s also important to check the legal restrictions of tire chain use as some states don’t allow them. Clearance heights and material restrictions also apply to certain vehicles. If you need a refresher on your specific needs, check your owner’s manual for details.
Once you’ve read up on OEM requirements and sizing, the next step is to look for chains that fit your application. For example, if you’re dealing with more icy conditions than snow, you want to look for chains that feature spiked ends, studs or “icebreakers” that can properly grip the slick surface. There are also
link hidden, please login to view designed with large, square links that are a bit more rounded, giving you a smoother ride over packed snow. You should also know chains aren’t the only option out there, but they work well for moderately snowy climates. There are also
link hidden, please login to view, which are long pieces of metal cables wrapped in plastic that are ideal for occasional use. They’re typically cheaper, easier to install and allow for higher speeds, but they’re not as durable as chains. We outline the differences in link hidden, please login to view so can narrow down the options for a better lifestyle fit. Survive Snowpocalypse with NAPA
For most snow drivers, chains are the happy medium. However, installing chains and pulling them apart is a process you’ll have to familiarize yourself with before you can use them without damaging your vehicle or road. You’ll need to drive slower than usual and always make sure to pull over and remove the chains when not directly driving over packed snow or ice. Using snow chains over bare pavement or gravel can result in serious damage to your tires and the road itself. For a more in-depth look into how you should incorporate tire chains into your gear collection, check out
link hidden, please login to view Depending on your vehicle’s build and the amount of snow you’re dealing with on a regular basis, your best tool for combatting snow chaos might look different than that of your neighbor. What’s most important is that you stay prepared for the days when you can’t stay indoors and hide from the blistering cold weather. Using traction-enhancing devices to stabilize your vehicle is the key to calm, collected snow driving. Let the friendly NAPA folks help you choose the best tire chains for snow or ice by shopping our selection of
link hidden, please login to view. If you still aren’t sure of the right fit, stop by your link hidden, please login to view to get expert guidance on vehicle-specific parts, tools and more. Photo courtesy of
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By Counterman
FCS Automotive announced the release of 62 new part numbers, including 21 complete strut assemblies and 41 bare shock and strut assemblies.
All of the new units are in stock and ready to ship.
“FCS remains committed to be first to market with new numbers, while providing the most comprehensive market coverage in North America – well beyond our nearest competitor,” the company said in a news release. “Many of these numbers are not available from the competition.”
The new numbers cover some of the most popular applications on the road today, including the Buick Envision, Cadillac CTS, Dodge Durango, Ford Mustang, Honda Ridgeline, Jeep Wrangler, Mazda CX-9, Mercedes Benz GLE Series, Nissan Titan Toyota 4Runner and more.
As a global supplier in more than 40 countries, FCS products are always produced to meet strict OE quality processes backed by extensive in-house testing and IATF16949 and ISO14001 certifications.
For more information about FCS products, call 866-708-4554 or visit the
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By Counterman
Delphi Technologies announced the addition of 142 parts to its main line and an additional 21 parts to its specialty Sparta line of fuel pumps.
As a manufacturer of fuel delivery parts for more than 80 years with 95% market coverage, Delphi Technologies has added 35 new parts to expand its fuel portfolio. These parts include fuel pump strainer sets, fuel pump hanger and module assemblies and fuel transfer units, all of which undergo OE-quality testing for reliability and durability.
The new parts represent repair-coverage opportunity for more than 6.4 million vehicles in operation (VIO) in the United States, as well as 600,000 VIO in Canada on applications such as Chrysler, GM, Honda, Hyundai and Mercedes-Benz.
“We’re committed to continuous range growth to always be the aftermarket supplier of choice for application coverage,” said Malcolm Sissmore, vice president, sales and marketing of Delphi Technologies. “As our portfolio grows and offers exciting opportunities for customers, they can be assured that quality and reliability will always be central to the development of our products.”
Sparta, Delphi Technologies’ range specifically designed for older and high-mileage vehicles, recently made its formal debut at AAPEX earlier this year and is already expanding. The Sparta line added 21 new parts to its fuel pump line, covering 4.9 million VIO in the United States and nearly 347,000 VIO in Canada. The added products include fuel pump module assemblies, fuel tank sending units, fuel pump strainers, mechanical and electric fuel pumps, and fuel pump check valves.
Delphi Technologies also announced the addition of 21 new part numbers to its steering and suspension line, which already boasts 98% sales coverage. This includes control arm and ball joint assemblies, control arm bushings, tie rod ends and more. All Delphi Technologies chassis products are engineered to perform to OE standards, are tested extensively and come with accessories to ensure safety and reduce fitting time, according to the company. Top applications for these parts include Chrysler, GM, Honda, Lexus and Toyota, covering 16.2 million VIO in the United States and 1.6 million VIO in Canada.
Additionally, the company’s engine management category announced 86 new parts, mainly consisting of sensors and ignition coils. The parts cover more than 141 million VIO for the United States, 11 million VIO for Canada, with top applications for Chrysler, GM and Toyota. Some parts announced include ABS wheel speed sensors, engine camshaft position sensors, engine coolant temperature sensors, coil-on-plug for ignition coils and vehicle speed sensors. For more information about recently released Delphi Technologies parts, visit
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By Counterman
NRS Brakes has added 18 new part numbers to its lineup of galvanized premium brake pads.
The brake pads cover 11.7 million vehicles, spanning 2003-2022 Ford, Jeep, Nissan, Infiniti, Mazda, Hyundai, Kia and Audi models. Coverage includes the 2019-2022 Genesis G70, 2018-2022 Kia Stinger and 2021-2022 Ford F-150.
The brake kits also include abutment hardware and caliper piston cushions.
Canadian-made premium galvanized brake pads from NRS Brakes have a technology that you can see. Galvanized steel incorporates PACE-award-winning, patented NRS friction-attachment technology.
“The result is the world’s quietest, safest and longest-lasting brake pads,” according to the company. “Galvanized steel that outlasts the friction, ensuring it won’t fail as a result of corrosion-material delamination from the backing plate, giving you a license to feel SAFE!”
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