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Autolite Telecast Sponsor For College National Finals Rodeo
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By Counterman
The
link hidden, please login to view, a community of the Auto Care Association announced Dayco as the title sponsor for the link hidden, please login to view This is the third year Dayco has served as the title sponsor of the annual business event, which brings together the aftermarket industry’s premier companies for high-level, private, one-on-one business meetings Nov. 3-7, 2024, in Las Vegas, Nevada, during Industry Week. “We have valued our partnership with Dayco over the last two years and are grateful that they have once again committed to being our title sponsor for 2024 – it shows significant commitment to the industry and our organization,” said Ted Hughes, executive director, AWDA. “The buzz around this year’s AWDA conference is at a fever pitch already and we are thrilled to not only have Dayco onboard, but strong commitments from The Automotive Parts Services Group (APSG). Both distributors and suppliers are bound to have their highest participation levels in years, making this a memorable week for all channel partners.”
Dayco has been an active member of the automotive industry for more than a century. “One of the company’s core operating principles is activating a customer-first approach: knowing its strategic partners intimately so the Dayco team can deliver solutions that help customers move their business forward,” AWDA said.
“We are proud to sponsor the annual AWDA Business Conference again this year,” said Tom Tecklenburg, vice president, North America, aftermarket, Dayco. “These meetings provide so many benefits as they create a platform for growth with our channel partners. They give us an opportunity to build on our relationships, launch new products that meet the needs of customers, and advance key R&D and supply chain initiatives. We have found such value in our relationship with AWDA and are committed to a one-team, one-industry effort that safeguards and advocates for the distribution channel.”
Tecklenburg will be joined at the AWDA conference by other executive team members from Dayco, including Managing Director of North American Aftermarket Audrey Harling, who will unveil some of the ways Dayco is working to bolster the company’s market position.
“We’re excited to share some of the operational and strategic changes we’ve been implementing this past year to bring positive change to the customer experience,” said Harling.
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By Counterman
Americans seem to be hitting a breaking point with air travel, with 67 percent saying they’ve had a trip negatively impacted or ruined because of problems with air travel during the last 12 months, according to new data from Atomik Research, released by
link hidden, please login to view. From losing precious time – 44 percent citing that delays and other problems traveling by air has cost them vacation time – to safety concerns – 32 percent feeling less safe flying compared to a year ago, Americans are saying “enough!” This summer they’re trading wings for wheels: 70 percent say they are more likely compared to a year ago to choose traveling by automobile over flying due to the current state of air travel, the survey said.
The “baggage” that comes with air travel continues to stack up and now outweighs the benefit of faster travel time for many Americans, according to the survey. 66% say the number of hours they’re willing to drive before choosing to fly has increased in the past 12 months and 24% say they would drive 10 or more hours for summer vacation before choosing to fly.
Heeding consumers’ preference for summer vacation by automobile, Advance is encouraging travelers to “Check Your Battery, Not Your Bag” so they can achieve what matters most – enjoying their well-deserved summer vacation.
Beginning National Road Trip Day tomorrow, Friday, May 24 through Monday, May 27, participating
link hidden, please login to viewstores nationwide will surprise randomly selected customers with free Advance gift cards to purchase DieHard batteries, wiper blades or other road trip essentials, no previous purchase necessary. Complimentary curbside services are available every day throughout the year to customers at all participating Advance stores, including battery checks and installation, wiper blade installation and check engine light scanning. “With all the concern about air travel and more people planning to travel by automobile – including willing to drive longer for their summer vacations – it’s critical they prepare their vehicles, and we want to make that as easy as possible,” said Junior Word, Advance’s executive vice president, U.S. stores. “Safety and reliability are at the center of ease, so our team of automotive experts are offering travelers a one-stop preparation shop – from car care essentials to curbside battery checks and installs on us.”
The great majority (85%) of survey respondents indicate they will prepare a pre-road trip checklist for their vacation.
To further support motorists, Advance said it is providing “Rules of the Road (Trip)” – a free checklist outlining car preparation basics designed to help both light DIYers and gearheads alike – available on
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By Counterman
new national survey by Atomik Research reveals 91% of American motorists say they’ve experienced a dead battery, but nearly two-thirds (65%) of motorists admit they don’t think about having their car battery checked until it’s too late.
To raise awareness of the importance of having a reliable car battery, Advance Auto Parts is giving away free DieHard batteries on National Battery Day, which is Sunday, Feb. 18.
Advance said it will surprise randomly selected customers with a free DieHard battery, including those getting their current battery tested, at participating stores nationwide.
As part of National Battery Day, Advance is partnering with Tampa Bay Buccaneers quarterback Baker Mayfield to encourage motorists to get their car batteries tested.
“Checking the performance of your car battery can prevent unfortunate and even unsafe events caused by dead batteries,” said Junior Word, Advance’s executive vice president, U.S. stores.
Additional data from the national Atomik survey commissioned by Advance in January underscores the need to remind motorists to get their car batteries checked:
Sixty-five percent of motorists say they’ve missed or been late to something due to a dead car battery; nearly 10% say they missed or were late to an important life event – such as a wedding, funeral or birth of a child. Only 2% of motorists indicate they’ve had their car battery checked before a cross-country road trip. Only 5% of motorists report having ever checked their car battery when there is a drop in temperature. The post
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By Advance Auto Parts
Advance Auto Parts Puts a Charge in American Motorists on National Battery Day With Free DieHard® Auto Batteries Giveaway and Complimentary Battery Testing Nationwide Feb. 18
02/14/2024 New survey reveals 91 percent of motorists have experienced a dead battery, but nearly two-thirds admit they don’t think about having their car battery checked until it’s too late
RALEIGH, N.C.--(BUSINESS WIRE)-- Advance Auto Parts (NYSE: AAP), a leading automotive aftermarket parts provider, is jump-starting motorists’ attention to the safety and reliability of their automobiles by giving away free DieHard® batteries on National Battery Day, Sunday, Feb. 18.
This press release features multimedia. View the full release here:
link hidden, please login to view Customers who visit their local Advance Auto Parts store on National Battery Day, Sunday, February 18, may be randomly selected to receive a free DieHard auto battery. (Photo: Business Wire)
A new national survey by Atomik Research reveals 91 percent of American motorists say they have experienced a dead battery, but nearly two-thirds (65 percent) of motorists admit they don’t think about having their car battery checked until it’s too late.
On National Battery Day, Sunday, Feb. 18, Advance will surprise randomly selected customers with a free DieHard® battery, including those getting their current battery tested, at participating stores nationwide. As part of National Battery Day, Advance is partnering with pro football star quarterback Baker Mayfield to encourage motorists to get their car batteries tested.
“Our team of automotive experts are committed to customer care and advancing the needs of today’s motorists, such as offering complimentary curbside battery testing and installation every day, including on National Battery Day, Sunday Feb. 18,” said Junior Word, Advance’s executive vice president, U.S. stores. “Checking the performance of your car battery can prevent unfortunate and even unsafe events caused by dead batteries.”
Additional data from the national Atomik survey commissioned by Advance in January further validates the need to remind motorists to get their car batteries checked:
65 percent of motorists say they have missed or been late to something due to a dead car battery, including nearly 10 percent say they missed or were late to an important life event – such as a wedding, funeral or birth of a child Only 2 percent of motorists indicate they have had their car battery checked before a cross‑country road trip Only 5 percent of motorists report having ever checked their car battery when there is a drop in temperature To learn more about Advance’s car care offerings, including DieHard®, or find a store location, visit
link hidden, please login to view. DieHard® is America’s most trusted auto battery* and part of Advance’s portfolio of owned brands. About Advance Auto Parts
Advance Auto Parts, Inc. is a leading automotive aftermarket parts provider that serves both professional installer and do-it-yourself customers. As of October 7, 2023, Advance operated 4,785 stores and 320 Worldpac branches primarily within the United States, with additional locations in Canada, Puerto Rico and the U.S. Virgin Islands. The company also served 1,307 independently owned Carquest branded stores across these locations in addition to Mexico and various Caribbean islands. Additional information about Advance, including employment opportunities, customer services, and online shopping for parts, accessories and other offerings can be found at
link hidden, please login to view. Fleishman-Hillard, Inc. and Advance Auto Parts commissioned Atomik Research to conduct an online survey of 1,004 drivers throughout the United States. The sample consists of adults who own or regularly operate a gasoline-powered vehicle — hybrid and EV drivers were excluded from the sample. The margin of error is +/- 3 percentage points with a confidence level of 95 percent. Fieldwork took place between January 9 and January 11, 2024.
* Based on 2021 independent survey of nationally representative sample of 1,200+ drivers.
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By Counterman
The Automotive Parts Services Group (The Group), a joint venture of The Pronto Network and Federated-Alliance, recently announced a national supply agreement with Monro Inc. on behalf of member distributors.
“The ability to provide national coverage through our collaboration with a single central billing process is key with national customers like Monro,” said Larry Pavey, CEO of the Automotive Parts Services Group. “By working together, our members are able to deliver the same benefits as retail competitors, as well as local expertise and dedication to the needs of professional service providers. This agreement provides members of The Group with the opportunity to offer premium parts and service to Monro and their more than 1,300 locations through an efficient, coast-to-coast system integration.”
The national supply program will begin in several pilot areas and will expand throughout the country in future weeks.
“We are excited about the agreement and working with The Group members who focus on serving professional service providers,” said Austin Phillips, vice president of marketing, merchandising and commercial for Monro. “We are impressed with The Group’s ability to develop integrated processes that allow their different members to act as one company which was essential to us. We recognize that working with their members and high-quality suppliers will allow our stores to provide enhanced value and service for our customers.”
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