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By Counterman
new national survey by Atomik Research reveals 91% of American motorists say they’ve experienced a dead battery, but nearly two-thirds (65%) of motorists admit they don’t think about having their car battery checked until it’s too late.
To raise awareness of the importance of having a reliable car battery, Advance Auto Parts is giving away free DieHard batteries on National Battery Day, which is Sunday, Feb. 18.
Advance said it will surprise randomly selected customers with a free DieHard battery, including those getting their current battery tested, at participating stores nationwide.
As part of National Battery Day, Advance is partnering with Tampa Bay Buccaneers quarterback Baker Mayfield to encourage motorists to get their car batteries tested.
“Checking the performance of your car battery can prevent unfortunate and even unsafe events caused by dead batteries,” said Junior Word, Advance’s executive vice president, U.S. stores.
Additional data from the national Atomik survey commissioned by Advance in January underscores the need to remind motorists to get their car batteries checked:
Sixty-five percent of motorists say they’ve missed or been late to something due to a dead car battery; nearly 10% say they missed or were late to an important life event – such as a wedding, funeral or birth of a child. Only 2% of motorists indicate they’ve had their car battery checked before a cross-country road trip. Only 5% of motorists report having ever checked their car battery when there is a drop in temperature. The post
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By Advance Auto Parts
Advance Auto Parts Puts a Charge in American Motorists on National Battery Day With Free DieHard® Auto Batteries Giveaway and Complimentary Battery Testing Nationwide Feb. 18
02/14/2024 New survey reveals 91 percent of motorists have experienced a dead battery, but nearly two-thirds admit they don’t think about having their car battery checked until it’s too late
RALEIGH, N.C.--(BUSINESS WIRE)-- Advance Auto Parts (NYSE: AAP), a leading automotive aftermarket parts provider, is jump-starting motorists’ attention to the safety and reliability of their automobiles by giving away free DieHard® batteries on National Battery Day, Sunday, Feb. 18.
This press release features multimedia. View the full release here:
link hidden, please login to view Customers who visit their local Advance Auto Parts store on National Battery Day, Sunday, February 18, may be randomly selected to receive a free DieHard auto battery. (Photo: Business Wire)
A new national survey by Atomik Research reveals 91 percent of American motorists say they have experienced a dead battery, but nearly two-thirds (65 percent) of motorists admit they don’t think about having their car battery checked until it’s too late.
On National Battery Day, Sunday, Feb. 18, Advance will surprise randomly selected customers with a free DieHard® battery, including those getting their current battery tested, at participating stores nationwide. As part of National Battery Day, Advance is partnering with pro football star quarterback Baker Mayfield to encourage motorists to get their car batteries tested.
“Our team of automotive experts are committed to customer care and advancing the needs of today’s motorists, such as offering complimentary curbside battery testing and installation every day, including on National Battery Day, Sunday Feb. 18,” said Junior Word, Advance’s executive vice president, U.S. stores. “Checking the performance of your car battery can prevent unfortunate and even unsafe events caused by dead batteries.”
Additional data from the national Atomik survey commissioned by Advance in January further validates the need to remind motorists to get their car batteries checked:
65 percent of motorists say they have missed or been late to something due to a dead car battery, including nearly 10 percent say they missed or were late to an important life event – such as a wedding, funeral or birth of a child Only 2 percent of motorists indicate they have had their car battery checked before a cross‑country road trip Only 5 percent of motorists report having ever checked their car battery when there is a drop in temperature To learn more about Advance’s car care offerings, including DieHard®, or find a store location, visit
link hidden, please login to view. DieHard® is America’s most trusted auto battery* and part of Advance’s portfolio of owned brands. About Advance Auto Parts
Advance Auto Parts, Inc. is a leading automotive aftermarket parts provider that serves both professional installer and do-it-yourself customers. As of October 7, 2023, Advance operated 4,785 stores and 320 Worldpac branches primarily within the United States, with additional locations in Canada, Puerto Rico and the U.S. Virgin Islands. The company also served 1,307 independently owned Carquest branded stores across these locations in addition to Mexico and various Caribbean islands. Additional information about Advance, including employment opportunities, customer services, and online shopping for parts, accessories and other offerings can be found at
link hidden, please login to view. Fleishman-Hillard, Inc. and Advance Auto Parts commissioned Atomik Research to conduct an online survey of 1,004 drivers throughout the United States. The sample consists of adults who own or regularly operate a gasoline-powered vehicle — hybrid and EV drivers were excluded from the sample. The margin of error is +/- 3 percentage points with a confidence level of 95 percent. Fieldwork took place between January 9 and January 11, 2024.
* Based on 2021 independent survey of nationally representative sample of 1,200+ drivers.
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By Counterman
The Automotive Parts Services Group (The Group), a joint venture of The Pronto Network and Federated-Alliance, recently announced a national supply agreement with Monro Inc. on behalf of member distributors.
“The ability to provide national coverage through our collaboration with a single central billing process is key with national customers like Monro,” said Larry Pavey, CEO of the Automotive Parts Services Group. “By working together, our members are able to deliver the same benefits as retail competitors, as well as local expertise and dedication to the needs of professional service providers. This agreement provides members of The Group with the opportunity to offer premium parts and service to Monro and their more than 1,300 locations through an efficient, coast-to-coast system integration.”
The national supply program will begin in several pilot areas and will expand throughout the country in future weeks.
“We are excited about the agreement and working with The Group members who focus on serving professional service providers,” said Austin Phillips, vice president of marketing, merchandising and commercial for Monro. “We are impressed with The Group’s ability to develop integrated processes that allow their different members to act as one company which was essential to us. We recognize that working with their members and high-quality suppliers will allow our stores to provide enhanced value and service for our customers.”
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By Counterman
Advance Auto Parts presented its 2023 Vendor Partner of the Year Award to National Refrigerants, a worldwide distributor of refrigerant products.
Advance presented the award during the company’s annual Partner Summit on Oct. 16 in Raleigh, North Carolina. During the event, Advance honored several vendors for their partnership and performance over the past year.
A key partner in Advance’s chemicals business, National Refrigerants worked closely with Advance’s inventory team to provide a steady supply of refrigerant products in authorized markets across the United States while helping Advance navigate state and local regulations around the selling of refrigerant products. National Refrigerants has been a trusted and reliable vendor partner for more than five years, enabling Advance to grow its business in the A/C-chemicals category, Advanced noted.
“Passionate and dedicated vendor partners are a vital component of our company’s success,” said Jason McDonell, Advance’s executive vice president of merchandising, marketing and eCommerce. “Their ability to consistently provide a quality product mix while collaborating on innovative strategies and solutions allows us to better serve the needs of our DIY and professional customers. On behalf of Advance, congratulations to National Refrigerants and all our award-winning vendors, and thank you to all who joined us at this year’s Partner Summit.”
Other award winners include Amalie Oil Company, which was named Advance’s Superior Availability Vendor Partner of the Year. Advance’s supplier of FRAM motor oil and lubricants, Amalie helped Advance maintain exemplary in-stock levels and growth in multiple categories, including heavy-duty motor oil.
“Amalie’s support allowed Advance to better serve customers with a greater product choice in the light-duty, heavy-duty and diesel motor-oil categories,” Advance added.
Advance awarded the Together with Speed Vendor Partner of the Year Award to ITW-Global Brands in recognition of its strategic support across multiple product categories at Advance, including wiper blades, wash and wax, body repair and performance chemicals. ITW’s team supported Advance through product innovation and marketing engagement while ensuring product availability to drive sales for Advance, according to Advance.
Advanced named MotoRad the Excellence in Collaboration Vendor Partner of the Year.
“Over the course of the year, MotoRad consistently showcased outstanding fill rates, product-technology innovation and creative solutions that include data-driven product recommendations,” Advance said in a news release. “Their proactive problem-solving strategies boosted the overall efficiency and effectiveness of Advance’s operations, ultimately enhancing sales and customer satisfaction.”
Advanced named Sylvania the Strategic Initiative Vendor of the Year for its exceptional support of Advance’s lighting category. Sylvania’s collaboration resulted in higher fill rates and sales growth, while also reflecting Advance’s cultural beliefs through a focus on team-member training and other lighting-category enhancements, according to Advance. Advanced named Legends Marketing the Marketing Partner of the Year for its support, advocacy and growth of Advance’s TechNet professional repair-shop network. Legends Marketing elevated the authenticity of the TechNet brand through creative solutions such as its unique video series featuring TechNet shop owners in their communities. The company’s work on behalf of Advance and TechNet shops resulted in a sixth consecutive year of membership and sales growth.
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By Advance Auto Parts
ADVANCE AUTO PARTS OFFERING STUDENTS A CHANCE TO WIN A ‘FUEL RIDE TO COLLEGE’ AND FREE ‘OFF-TO-CAMPUS’ IN-STORE SERVICES
Incoming college freshmen can enter to win a “fuel ride” – four years of free gasoline – after new national survey reveals gas is a significant financial strain for majority of students
RALEIGH, N.C.--(BUSINESS WIRE)-- Advance Auto Parts (NYSE: AAP), a leading automotive aftermarket parts provider, announced today that it will help advance the education of incoming college freshmen, and ease their financial burden, by awarding 10 “fuel rides” in the form of four years of free gasoline to 10 lucky winners of the “Fuel Ride to College” sweepstakes.*
This press release features multimedia. View the full release here:
link hidden, please login to view Along with providing four years of free gas to 10 college students, Advance Auto Parts is offering free in-store services, including free battery testing and installation, wiper blade installation and check engine light scanning. (Photo: Business Wire)
Advance’s “Fuel Ride to College” sweepstakes arrives right on time as prices at the pump tick up. New data from Atomik Research reveals that 67% of college students cite gasoline for their automobile as being an expense that puts the most financial strain on their wallet**, while 76% of parents of incoming freshmen say they are worried about their student’s ability to afford gas.***
Parents also have significant anxiety regarding the safety of their college students when it comes to the automobiles they operate, according to Atomik Research surveys commissioned by Advance. Nearly two-thirds (63%) of parents of incoming college freshmen feel very or extremely anxious about their student’s safety when it comes to maintaining their cars and about three-fourths (73%) of parents have more anxiety about the car safety of their incoming college freshman than they did during the child’s senior year in high school.
Parents’ anxiety is warranted as more than half of college students admit to having ignored dashboard alerts and notifications, including “check engine” and “low battery warning,” according to the survey.
To help ease this anxiety, Advance and its team of friendly automotive experts are offering students and their parents free “off-to-campus” in-store services at Advance stores nationwide, including free battery testing and installation, wiper blade installation and check engine light scanning.
In addition to awarding 10 four-year “Fuel Rides to College,” Advance will also award 20 additional winners a $100 Advance gift card to stock up on essentials to help keep their automobiles in reliable shape this school year. If interested in learning more, visit
link hidden, please login to view through Aug. 18 to review eligibility requirements to enter for a chance to win and to review the sweepstakes rules. “Starting college is exciting for incoming freshmen, but that excitement is accompanied by anxiety and worry for both students and their parents, especially regarding finances and safety,” said Samantha Avivi, Advance’s chief marketing officer. “Through our ‘Fuel Ride to College’ program and complimentary curbside services for motorists, we want to put the brakes on fuel-filled worries for both students and parents, especially when it comes to having a reliable and safe automobile on the road to college, around campus, back home and everywhere in between.”
Additional data from the Atomik surveys validate the value of a “Fuel Ride to College:”
One-third (33%) of students cite that a lack of gas money or the cost of gas has deterred them from going to class, the library or study groups, while 60% of incoming college students’ parents express this exact worry: that the cost of gas will deter their child from going to class or education-related activities. Many college students choose between fueling their body and their automobile: more than one-third (36%) say they have compromised or cut back on groceries to fit gas money into their budget. One-quarter (25%) of college students say they’ve had to cut back or compromise school supplies to fuel their automobiles. Advance has also partnered with auto racing driver and television personality Arie Luyendyk Jr. to encourage incoming freshmen to enter for a chance to win a “Fuel Ride to College” and spread the word about Advance’s commitment to providing parents peace of mind via complimentary in-store services. Check out
link hidden, please login to view or visit an link hidden, please login to view to shop for auto parts and products needed to get vehicles in shape for the school year or to receive a free off-to-campus vehicle checkup. About Advance Auto Parts
Advance Auto Parts, Inc. is a leading automotive aftermarket parts provider that serves both professional installer and do-it-yourself customers. As of April 22, 2023, Advance operated 4,778 stores and 318 Worldpac branches primarily within the United States, with additional locations in Canada, Puerto Rico and the U.S. Virgin Islands. The company also served 1,315 independently owned Carquest branded stores across these locations in addition to Mexico and various Caribbean islands. Additional information about Advance, including employment opportunities, customer services, and online shopping for parts, accessories and other offerings can be found at
link hidden, please login to view. * NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. Open only to legal residents of the 50 United States (D.C.), 17 to 20 years of age. Void where prohibited by law. Sweepstakes begins at 8:00 am ET on 8/7/23 and ends at 11:59 pm ET on 8/18/23. Subject to full Official Rules including prizes and odds,
link hidden, please login to view. Sponsor: Advance Stores Company, Incorporated, 4200 Six Forks Road, Raleigh, NC 27609. ** Atomik Research conducted an online survey of 1,003 college students across the United States between July 10 and 12, 2023. Qualified respondents are students currently enrolled or planning to be enrolled at a college, university, community college or trade school this fall and who own and/or regularly operate a car. The age of participants ranges between 18 and 24. Margin of error of the sample is +/- 3 percentage points with a confidence level of 95%.
*** Atomik Research conducted an online survey of 504 parents of incoming college freshmen across the United States between July 10 and 18, 2023. Qualified respondents are parents of incoming freshmen, who own or regularly operate a car, and are planning to be enrolled at a college, university, community college or trade school this fall. Margin of error of the sample is +/- 4 percentage points with a confidence level of 95%.
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Advance Auto Parts Contacts:
Investor Relations:
Elisabeth Eisleben
T: (919) 227-5466
E: [email protected]
Media Relations:
Darryl Carr
T: (984) 389-7207
E: [email protected]
Source: Advance Auto Parts
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