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Autolite Telecast Sponsor For College National Finals Rodeo


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Autolite recently announced a new partnership with the National Intercollegiate Rodeo Association (NIRA) as the telecast sponsor for the 2022 College National Finals Rodeo. 

The College National Finals Rodeo will be held from June 12-18 in Casper, Wyoming, and will broadcast live on ESPNU and ESPN3.

The Autolite brand has had active sponsorship roles in motorsports for decades and is excited to team up with NIRA to support the collegiate rodeo.

“NIRA is a great association, and Autolite is thrilled to be part of the excitement of college rodeo,” said Carl Weber, senior marketing director, First Brands Group. “This is the premiere event for NIRA and we’re honored to hold the role of telecast sponsor for this major competition.”

For more than 85 years, Autolite has engineered quality spark plugs for consumer vehicles, race cars, motorcycles, recreational vehicles, marine engines, lawn and garden equipment and more.

Learn more about the College National Finals Rodeo at

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and the National Intercollegiate Rodeo Association at
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. Explore Autolite spark plug options at
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      ADVANCE AUTO PARTS OFFERING STUDENTS A CHANCE TO WIN A ‘FUEL RIDE TO COLLEGE’ AND FREE ‘OFF-TO-CAMPUS’ IN-STORE SERVICES
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      link hidden, please login to view Along with providing four years of free gas to 10 college students, Advance Auto Parts is offering free in-store services, including free battery testing and installation, wiper blade installation and check engine light scanning. (Photo: Business Wire)
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      link hidden, please login to view. Sponsor: Advance Stores Company, Incorporated, 4200 Six Forks Road, Raleigh, NC 27609. ** Atomik Research conducted an online survey of 1,003 college students across the United States between July 10 and 12, 2023. Qualified respondents are students currently enrolled or planning to be enrolled at a college, university, community college or trade school this fall and who own and/or regularly operate a car. The age of participants ranges between 18 and 24. Margin of error of the sample is +/- 3 percentage points with a confidence level of 95%.
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      Advance Auto Parts Contacts:
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      T: (919) 227-5466
      E: [email protected]
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