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Monro, The Group Announce National Supply Agreement
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By Counterman
Dayco is the newest member of the Kalitta Motorsports family of corporate partners, and Kalitta Motorsports is the newest distributor of Dayco belts, the team recently announced.
The 2024 NHRA Mission Foods Drag Racing Series begins March 8-10 at the Amalie Oil NHRA Gatornationals in Gainesville, Florida.
Through the new partnership, Dayco will have branding on J.R. Todd’s DHL GR Supra funny car, and Kalitta Motorsports is now the exclusive at-track distributor of Dayco 11-millimeter racing blower belts for nitro engines.
Dayco and Team Kalitta will work together to expand the available Dayco blower-belt offerings in the near future, they said.
The Dayco 11-millimeter blower belt is specially engineered for Top Fuel and Funny Cars with nitromethane engines. Featuring a hybrid carbon cord encapsulated in custom rubber compounds and patented low-friction PTFE tooth fabric, the belt offers one of the highest load ratings in racing and has helped numerous teams cross the finish line first, according to Dayco.
That success is due in large part to the Dayco team’s utilization of real-world track data to enhance its belt designs, the company added.
“We are excited to kick off this new partnership with Kalitta Motorsports for the 2024 season,” said Jay Buckley, director of marketing, Dayco North America. “Theirs is a phenomenal team, and we can’t wait to see how they perform with the Dayco 11 mm belt installed on their funny cars.”
“This new partnership is great news for Team Kalitta,” General Manager Chad Head said. “We are so happy to partner with a company that’s Detroit-based like we are. We strive to provide our race team with components that give our teams the best chance of reaching the finish line first. That’s really what drag racing is all about – running quicker and faster than the opponent, and we’re confident Dayco belts will make a positive impact on J.R. Todd’s DHL funny car. We look forward to a long relationship with Dayco that has potential to expand in the future.”
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By Counterman
new national survey by Atomik Research reveals 91% of American motorists say they’ve experienced a dead battery, but nearly two-thirds (65%) of motorists admit they don’t think about having their car battery checked until it’s too late.
To raise awareness of the importance of having a reliable car battery, Advance Auto Parts is giving away free DieHard batteries on National Battery Day, which is Sunday, Feb. 18.
Advance said it will surprise randomly selected customers with a free DieHard battery, including those getting their current battery tested, at participating stores nationwide.
As part of National Battery Day, Advance is partnering with Tampa Bay Buccaneers quarterback Baker Mayfield to encourage motorists to get their car batteries tested.
“Checking the performance of your car battery can prevent unfortunate and even unsafe events caused by dead batteries,” said Junior Word, Advance’s executive vice president, U.S. stores.
Additional data from the national Atomik survey commissioned by Advance in January underscores the need to remind motorists to get their car batteries checked:
Sixty-five percent of motorists say they’ve missed or been late to something due to a dead car battery; nearly 10% say they missed or were late to an important life event – such as a wedding, funeral or birth of a child. Only 2% of motorists indicate they’ve had their car battery checked before a cross-country road trip. Only 5% of motorists report having ever checked their car battery when there is a drop in temperature. The post
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By Advance Auto Parts
Advance Auto Parts Puts a Charge in American Motorists on National Battery Day With Free DieHard® Auto Batteries Giveaway and Complimentary Battery Testing Nationwide Feb. 18
02/14/2024 New survey reveals 91 percent of motorists have experienced a dead battery, but nearly two-thirds admit they don’t think about having their car battery checked until it’s too late
RALEIGH, N.C.--(BUSINESS WIRE)-- Advance Auto Parts (NYSE: AAP), a leading automotive aftermarket parts provider, is jump-starting motorists’ attention to the safety and reliability of their automobiles by giving away free DieHard® batteries on National Battery Day, Sunday, Feb. 18.
This press release features multimedia. View the full release here:
link hidden, please login to view Customers who visit their local Advance Auto Parts store on National Battery Day, Sunday, February 18, may be randomly selected to receive a free DieHard auto battery. (Photo: Business Wire)
A new national survey by Atomik Research reveals 91 percent of American motorists say they have experienced a dead battery, but nearly two-thirds (65 percent) of motorists admit they don’t think about having their car battery checked until it’s too late.
On National Battery Day, Sunday, Feb. 18, Advance will surprise randomly selected customers with a free DieHard® battery, including those getting their current battery tested, at participating stores nationwide. As part of National Battery Day, Advance is partnering with pro football star quarterback Baker Mayfield to encourage motorists to get their car batteries tested.
“Our team of automotive experts are committed to customer care and advancing the needs of today’s motorists, such as offering complimentary curbside battery testing and installation every day, including on National Battery Day, Sunday Feb. 18,” said Junior Word, Advance’s executive vice president, U.S. stores. “Checking the performance of your car battery can prevent unfortunate and even unsafe events caused by dead batteries.”
Additional data from the national Atomik survey commissioned by Advance in January further validates the need to remind motorists to get their car batteries checked:
65 percent of motorists say they have missed or been late to something due to a dead car battery, including nearly 10 percent say they missed or were late to an important life event – such as a wedding, funeral or birth of a child Only 2 percent of motorists indicate they have had their car battery checked before a cross‑country road trip Only 5 percent of motorists report having ever checked their car battery when there is a drop in temperature To learn more about Advance’s car care offerings, including DieHard®, or find a store location, visit
link hidden, please login to view. DieHard® is America’s most trusted auto battery* and part of Advance’s portfolio of owned brands. About Advance Auto Parts
Advance Auto Parts, Inc. is a leading automotive aftermarket parts provider that serves both professional installer and do-it-yourself customers. As of October 7, 2023, Advance operated 4,785 stores and 320 Worldpac branches primarily within the United States, with additional locations in Canada, Puerto Rico and the U.S. Virgin Islands. The company also served 1,307 independently owned Carquest branded stores across these locations in addition to Mexico and various Caribbean islands. Additional information about Advance, including employment opportunities, customer services, and online shopping for parts, accessories and other offerings can be found at
link hidden, please login to view. Fleishman-Hillard, Inc. and Advance Auto Parts commissioned Atomik Research to conduct an online survey of 1,004 drivers throughout the United States. The sample consists of adults who own or regularly operate a gasoline-powered vehicle — hybrid and EV drivers were excluded from the sample. The margin of error is +/- 3 percentage points with a confidence level of 95 percent. Fieldwork took place between January 9 and January 11, 2024.
* Based on 2021 independent survey of nationally representative sample of 1,200+ drivers.
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By Counterman
Eric Johnson, president and managing partner of Arnold Motor Supply/The Merrill Company, is visiting Northwood University this week to meet with students enrolled in automotive aftermarket courses.
“Efforts to encourage and educate students are so valuable because not only are we helping individuals, we’re also helping to shape the future of our industry,” Johnson said. “Preparing students with the mindset, skills and knowledge they need to be successful contributes to the overall growth and innovation of the aftermarket.”
Johnson, a member of the Aftermarket Auto Parts Alliance board of directors, spoke with students enrolled in aftermarket category management, aftermarket management research and aftermarket manufacturing management, among others.
“As a University of the Aftermarket graduate and supporter of Northwood University, Eric wanted to invest in the future leaders of the industry by sharing several real-life cases relevant to the aftermarket classes,” said Dr. Thomas Litzinger, executive director of the University of the Aftermarket/Northwood aftermarket industry chair.
Students enrolled in aftermarket category management are prepared for the role of product manager through inventory-modeling techniques and data analysis. The aftermarket manufacturing management course explores the role manufacturers play in the aftermarket and what business functions they employ.
Aftermarket management research teaches students research techniques to form a hypothesis and sample the data to reject or not reject the hypothesis.
“Our students are eager to engage with industry leaders and learn from their expertise,” said James O’Dell, assistant director of aftermarket education. “This real-life industry experience sets Northwood students apart, makes them uniquely qualified and prepares them for success in their career.”
The global market value of the aftermarket exceeds $400 billion. Northwood’s
link hidden, please login to view is the only one of its kind. Students in this program are fueled by their passions for cars, the aftermarket and turning this passion into a career someday. “The program has nearly a 100% employment rate for all graduates in the program,” Northwood said in a news release. “Part of their success is because Northwood helps them engage in real-world experiences and network with industry leaders like Eric Johnson.”
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By Counterman
The Young Auto Care Network Group (YANG), a community of the Auto Care Association geared toward the under-40 industry professional, announced that its annual sponsorship program has been updated to a year-round opportunity.
Previously, YANG sponsorships were only available during the fall of each year. The update to the sponsorship program allows companies the flexibility to show their support of the YANG community and to continue to provide opportunities for young professionals in the auto care industry to exchange information, contacts and experiences for both professional and social engagement.
“We must ensure that the next generation of leadership has the tools and mentoring it needs to advance the independent auto care industry,” said Bill Hanvey, president and CEO of the Auto Care Association. “YANG offers the opportunity for those under the age of 40 to network, share best practices and develop a support system to ensure our future.”
Corporate sponsors of YANG receive heightened brand visibility and exposure to decision-makers across all segments of the auto care industry, exclusive discounts, featured content and more.
The support of corporate sponsor enables YANG community members to:
Learn best practices from the industry leaders and peers Garner exposure for your company Build relationship that enable future success for your company Value the opportunity to be a part of something bigger than themselves Programs directly supported by the YANG sponsorship program include:
Professional development and industry education geared toward the under-40 crowd available in conjunction with Auto Care Connect YANG Mentorship Program, which provides opportunities for members to be matched with veteran members Scholarship opportunities such as Next Step Program and Leadership 2.0 YANG Regional Meet-Ups in local areas to connect and engage with peers YANG Professional Series, which offers quarterly virtual sessions throughout the year The annual sponsorship program offers five tiers of engagement: Bronze, Silver, Gold, Platinum and Diamond.
Sponsorship benefits within these tiers can range from logo recognition on YANG’s webpage, to recognition in YANG specific email campaigns, and on site at the yearly AAPEX and Auto Care Connect events.
To learn more about the annual sponsorship opportunities and view our sponsorship packet, visit
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