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By Counterman
The
link hidden, please login to view, a community of the Auto Care Association announced Dayco as the title sponsor for the link hidden, please login to view This is the third year Dayco has served as the title sponsor of the annual business event, which brings together the aftermarket industry’s premier companies for high-level, private, one-on-one business meetings Nov. 3-7, 2024, in Las Vegas, Nevada, during Industry Week. “We have valued our partnership with Dayco over the last two years and are grateful that they have once again committed to being our title sponsor for 2024 – it shows significant commitment to the industry and our organization,” said Ted Hughes, executive director, AWDA. “The buzz around this year’s AWDA conference is at a fever pitch already and we are thrilled to not only have Dayco onboard, but strong commitments from The Automotive Parts Services Group (APSG). Both distributors and suppliers are bound to have their highest participation levels in years, making this a memorable week for all channel partners.”
Dayco has been an active member of the automotive industry for more than a century. “One of the company’s core operating principles is activating a customer-first approach: knowing its strategic partners intimately so the Dayco team can deliver solutions that help customers move their business forward,” AWDA said.
“We are proud to sponsor the annual AWDA Business Conference again this year,” said Tom Tecklenburg, vice president, North America, aftermarket, Dayco. “These meetings provide so many benefits as they create a platform for growth with our channel partners. They give us an opportunity to build on our relationships, launch new products that meet the needs of customers, and advance key R&D and supply chain initiatives. We have found such value in our relationship with AWDA and are committed to a one-team, one-industry effort that safeguards and advocates for the distribution channel.”
Tecklenburg will be joined at the AWDA conference by other executive team members from Dayco, including Managing Director of North American Aftermarket Audrey Harling, who will unveil some of the ways Dayco is working to bolster the company’s market position.
“We’re excited to share some of the operational and strategic changes we’ve been implementing this past year to bring positive change to the customer experience,” said Harling.
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By Counterman
HELLA has introduced the all-new
link hidden, please login to view now available exclusively to the US and Canadian markets. Designed to meet the toughest demands of the most challenging off-road conditions, the HELLA BLADE Series combines powerful illumination with innovative features for the ultimate driving experience. HELLA BLADE’s innovative LED position light produces an intense 8,500 lumens driven by six powerful, 6000k LED modules ensuring exceptional visibility and off-road performance. The unique design and versatility of the LED position light, equipped with white and amber option modes and razor-sharp contours, elevates the HELLA BLADE Series to a whole, new level above the competition.
Key Features and Benefits:
High-quality, robust construction: featuring an aluminum housing and robust, fiberglass fastening brackets to ensure durability and reliability after install. Multi-voltage compatibility: 12 V and 24 V makes the HELLA BLADE suitable for a wide range of vehicles. Electromagnetic compatibility (ECE R10 EMC): Ensures seamless integration and operation. Flexible installation options: The 19.6-inch-long cable facilitates easy mounting on various vehicle locations, including bodywork, roof, roof bars, radiator grille, or bumper. HELLA BLADE Stone Shield Caps: designed specifically for use with HELLA BLADE 6” driving lamps, emit a translucent light pattern highlighting the HELLA logo, adding a touch of elegance to your vehicle. Winner of the AAPEX New Product Showcase 2023: Reaffirming HELLA’s status as a legendary innovator in automotive lighting and design. Learn more about the
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By Counterman
The
link hidden, please login to view community recently united in Grapevine, TX, for its Annual Meeting to celebrate a successful year, marked by substantial member expansion and engagement with the addition of over 130 new locations across North America. It also served as a platform for collaboration and fostering positive change for the rest of the year ahead, according to HDA Truck Pride. link hidden, please login to view The week commenced with a charitable “Toss Up For Love and Hope” Cornhole Tournament to raise funds for Kids Matter International, an organization committed to empowering children in the Grapevine area by providing essential items like clothing, shoes, books, and backpacks, along with educational initiatives, fostering hope for a brighter tomorrow.
Tina Hubbard, president & CEO of HDA Truck Pride, set the tone for the meeting with an inspiring anecdote, “The Story of the Baby Elephant and the Rope.” The narrative illustrates how past experiences or perceived limitations can sometimes hinder progress, emphasizing the importance of breaking free from self-imposed constraints to achieve greater success, Hubbard emphasized.
“Together, we can ‘Be The Change’ needed to help each other break the ropes that are holding us back. And that is why HDA Truck Pride is committed to transforming the commercial vehicle aftermarket into a community that inspires people and businesses to realize their full potential,” Hubbard said.
HDA Truck Pride said it “remains at the forefront, launching new resources and programs that not only bolster the network’s competitiveness and expansion within the market but also enhance accessibility and prominence among national fleets. Additionally, this plays a pivotal role in the recruitment and retention of talent across all facets of the business.”
As the week progressed, enthusiasm for the “Be The Change” mantra prompted action and collaboration between members and suppliers throughout engagement sessions that “delved into critical issues vital to our industry fostering valuable exchange on challenges such as supply chain disruptions, regulatory shifts, the evolving dynamics of talent acquisition and retention, the expansion of online sales channels and effective strategies for digital commerce,” HDA Truck Pride said.
“With the generous backing of HDA Truck Pride supplier partners, notably platinum supporters – Grote, Bendix, and DriV – alongside the unwavering commitment of the entire HDA Truck Pride member network and industry attendees,” HDA Truck Pride said they rallied together for several philanthropic opportunities over the course of the week. As a result, the HDA Truck Pride community raised $35,000 in support of Kids Matter International, protecting future generations to come.
“2023 was a pivotal year for our community, full of new engagement opportunities and growth,” said Hubbard, “As we gaze ahead at the evolving landscape of the trucking industry and its challenges, the HDA Truck Pride network stands poised, ready to ‘Be The Change.’ What barriers will we break next?!”
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By Advance Auto Parts
Advance Auto Parts Puts a Charge in American Motorists on National Battery Day With Free DieHard® Auto Batteries Giveaway and Complimentary Battery Testing Nationwide Feb. 18
02/14/2024 New survey reveals 91 percent of motorists have experienced a dead battery, but nearly two-thirds admit they don’t think about having their car battery checked until it’s too late
RALEIGH, N.C.--(BUSINESS WIRE)-- Advance Auto Parts (NYSE: AAP), a leading automotive aftermarket parts provider, is jump-starting motorists’ attention to the safety and reliability of their automobiles by giving away free DieHard® batteries on National Battery Day, Sunday, Feb. 18.
This press release features multimedia. View the full release here:
link hidden, please login to view Customers who visit their local Advance Auto Parts store on National Battery Day, Sunday, February 18, may be randomly selected to receive a free DieHard auto battery. (Photo: Business Wire)
A new national survey by Atomik Research reveals 91 percent of American motorists say they have experienced a dead battery, but nearly two-thirds (65 percent) of motorists admit they don’t think about having their car battery checked until it’s too late.
On National Battery Day, Sunday, Feb. 18, Advance will surprise randomly selected customers with a free DieHard® battery, including those getting their current battery tested, at participating stores nationwide. As part of National Battery Day, Advance is partnering with pro football star quarterback Baker Mayfield to encourage motorists to get their car batteries tested.
“Our team of automotive experts are committed to customer care and advancing the needs of today’s motorists, such as offering complimentary curbside battery testing and installation every day, including on National Battery Day, Sunday Feb. 18,” said Junior Word, Advance’s executive vice president, U.S. stores. “Checking the performance of your car battery can prevent unfortunate and even unsafe events caused by dead batteries.”
Additional data from the national Atomik survey commissioned by Advance in January further validates the need to remind motorists to get their car batteries checked:
65 percent of motorists say they have missed or been late to something due to a dead car battery, including nearly 10 percent say they missed or were late to an important life event – such as a wedding, funeral or birth of a child Only 2 percent of motorists indicate they have had their car battery checked before a cross‑country road trip Only 5 percent of motorists report having ever checked their car battery when there is a drop in temperature To learn more about Advance’s car care offerings, including DieHard®, or find a store location, visit
link hidden, please login to view. DieHard® is America’s most trusted auto battery* and part of Advance’s portfolio of owned brands. About Advance Auto Parts
Advance Auto Parts, Inc. is a leading automotive aftermarket parts provider that serves both professional installer and do-it-yourself customers. As of October 7, 2023, Advance operated 4,785 stores and 320 Worldpac branches primarily within the United States, with additional locations in Canada, Puerto Rico and the U.S. Virgin Islands. The company also served 1,307 independently owned Carquest branded stores across these locations in addition to Mexico and various Caribbean islands. Additional information about Advance, including employment opportunities, customer services, and online shopping for parts, accessories and other offerings can be found at
link hidden, please login to view. Fleishman-Hillard, Inc. and Advance Auto Parts commissioned Atomik Research to conduct an online survey of 1,004 drivers throughout the United States. The sample consists of adults who own or regularly operate a gasoline-powered vehicle — hybrid and EV drivers were excluded from the sample. The margin of error is +/- 3 percentage points with a confidence level of 95 percent. Fieldwork took place between January 9 and January 11, 2024.
* Based on 2021 independent survey of nationally representative sample of 1,200+ drivers.
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